Magnetic Eyelashes Market Research Report—Global Forecast till 2028

Magnetic Eyelashes Market Research Report: Information by Material Type (Silk, Mink, and Others), Color (Black, Brown, and Colored), Distribution Channel (Store-Based {Supermarkets & Hypermarkets, Specialty Stores, and Others} and Non-Store-Based), and Region (North America, Asia-Pacific, Europe, and Rest of the World)—Forecast till 2028

ID: MRFR/CR/9198-HCR | February 2023 | Region: Global | 90 Pages         

Magnetic Eyelashes Market Speak to Analyst Request a Free Sample

Magnetic Eyelashes Market

Magnetic eyelashes market is projected to register a CAGR of 6.38% and reach a value of USD 823.99 million by 2028.

Segmentation
By Material Type Silk Mink Others
By Color Black Brown Colored
By Distribution Channel Store-Based Non-Store-Based
Key Players
Companies Profiled   Ardell Lashes & Beauty (US)    Ulta Beauty Inc. (US)    ESSYNATURALS (US)    Arishine Beauty (US)    KISS Products Inc. (US)    Acelashes (US)    Emeda eyelash Company (China)    hsbccbeauty.com (UK)    Vassoul (US)    MoxieLash (US).
Drivers
Market Driving Forces   Growth of organized retail sector in Asia-Pacific
Request a Free Sample

Magnetic Eyelashes Market Overview


Magnetic eyelashes market is projected to register a CAGR of 6.38% and reach a value of USD 823.99 million by 2028. Magnetic eyelashis a beauty product that is worn over natural eyelashes. They are different from adhesive or glued eyelashes. Magnetic eyelashes secure each other and are attached to the natural lash line with tiny magnets. It is recommended to trim the lash before applying it to fit the natural lash line. The magnetic eyelashes are made of quality materials, feel comfortable, and cause no irritation to the eyes. Hence, magnetic eyelashes will be suitable even for those who wear contact lenses. They are reusable and are very convenient to use. While the glues used with traditional false eyelashes can cause allergic reactions and irritation, magnetic lashes do not use these glues. They are made of human hair or synthetic or man-made materials.


COVID-19 Impact Analysis


COVID-19 outbreak has caused a huge impact on various levels; some of them are border restrictions, limitations on transportation, and lockdown across the globe. It also caused economic uncertainty as the outbreak caused limitations to businesses. The rising number of COVID-infected people and uncertainty about the crisis's end is much higher than the previous outbreaks such as Ebola, bird flu, swine flu, avian flu, and severe acute respiratory syndrome (SARS). The pandemic has resulted in lockdown across regions, border restrictions, and breakdown of transportation networks. The economic uncertainty due to the COVID-19 outbreak is much higher than past outbreaks such as severe acute respiratory syndrome (SARS), avian flu, swine flu, bird flu, and Ebola, owing to the escalating number of infected people and the uncertainty about the end of the crisis.


As the global economy struggles with the pandemic, its impact on the global trade and supply chain is growing due to the rapid weakening of global investment flows. Strict containment measures imposed by governments of various countries and preventive measures to control the impact of the outbreak have led to a significant restriction in transportation, driving a knock-on effect globally. Transportation is crucial in the supply chain of any market. It is responsible for transferring raw materials to manufacturers and then distributing the final product from the manufacturers to the retail market. The pandemic has brought the transportation of goods to a near halt across the globe to stop the spread of the virus.


The supply chain of magnetic eyelashes mainly includes hypermarkets and supermarkets, convenience stores, specialty stores, and e-commerce linked logistic suppliers. In these unprecedented times, low working efficiency and lockdowns in various regions have witnessed delays in delivering products. Many logistics companies were operating at low efficiency with very few working staff, which led to disruption in the supply chain. The low efficiency of delivery systems of e-commerce websites and logistic companies and disruptions in international and modern trade has severely impacted the supply chain of the magnetic eyelashes market. Furthermore, as we move through this global crisis, most retailers and manufacturers develop strong action plans and strategies for when stability returns to ensure their relevance in the marketplace.


Market Dynamics


The growth of the magnetic eyelashes market is expected to be driven by the growth of the organized retail sector in Asia-Pacific. Magnetic eyelashes are being accepted over other types of eyelashes as they are easier to use and remove. Also, the chances of falling down the lashes are less compared to the eyelashes, which are glued. However, the presence of private-label brands may hamper the growth of the global magnetic eyelashes market during the forecast period. The influence of social media acts as a lucrative opportunity for the key players in the global magnetic eyelashes market.


Drivers:



  • Growth of organized retail sector in Asia-Pacific


Asia-Pacific is considered the key market globally as it offers excellent growth prospects for the magnetic eyelashes market. Rapid economic growth, a rising mid-income population, and high migration rates from rural to urban areas have led to an influx of international retailers in Asia-Pacific. This has encouraged the expansion of existing retail outlets in countries such as India and China, driving the growth of the regional magnetic eyelashes market. Online retailing is also trending across the region. With instant access to catalogs and price lists, customers have a clear idea of the products available, which simplifies purchasing decisions. Online retailers are capturing a large portion of the market from brick-and-mortar retailers as consumers are increasingly inclined toward online shopping to minimize shopping time. India is a major Asian economy where the trend of one-stop shops and modern retailing has been growing rapidly. According to the India Brand Equity Foundation (IBEF), the retail space in India, in terms of carpet area, is increased by 81% from 2017 and reached 7.8 million sq. ft. by the end of 2018. Moreover, the retail market in India is expected to grow by 60% and reach USD 1.2 trillion by the end of 2021 due to the rising per capita incomes, increased digital connectivity, and lifestyle changes of the middle-income population. India’s retail sector attracted USD 970 million from various private equity funds in 2019.


Furthermore, in December 2018, China’s online retail turnover was reported at CNY 9,006.497 billion (approximately USD 1,360.51 billion). This was a record increase from the previous year, which stood at CNY 7,175.07 billion (USD 1,061.90 billion). Thus, the growth of the organized retail sector in Asia-Pacific is expected to drive the growth of the global magnetic eyelashes market during the forecast period,making the product easily available to a large population through online and offline platforms.


Restraint:



  • Presence of Private-Label Brands


Retailers across the global market, private-label brands, and international brands offer low-cost substitutes to consumers and increase revenue generation. According to MRFR analysis, retail sales for magnetic eyelashes have increased by approximately 25% over the past two years due to the sales of private-label brands. These private-label manufacturers also sell their products in the unorganized market, thereby limiting the growth of players in the global magnetic eyelashes market. Furthermore, product pricing by local companies is relatively low compared to those offered by established market players that have achieved economies of scale by investing heavily in raw materials and technology. The sales of private-label products are largely unaccounted for, which creates a gap between the production volume and the revenue generated in the global magnetic eyelashes market. Thus, the increase in the number of private-label manufacturers offering products at low costs is expected to hinder the growth of the established players in the global magnetic eyelashes market during the forecast period.


Opportunities:



  • Influence of social media


Social media provides a potential opportunity for product launches and branding as it bridges the gap between marketers and consumers. The explosion of social media has transformed the business environment, creating new opportunities for market players. There are continuous beauty blogs on social networking sites, such as Facebook, Instagram, Twitter, and YouTube, boosting the sale of magnetic eyelashes. There is a continuous rise in the amount of social media content dedicated to grooming style and grooming products. Social media is playing a critical role in driving the demand for magnetic eyelashes, especially among the youth, who are nowadays actively participating in social media for information. Thus, blogs posted on social media platforms in favor of beauty products are highly influencing the growth of the market. Additionally, startups are also increasing awareness about magnetic eyelashes, predominantly through social media campaigns. Thus, social media is playing a vital role in the growth of the global magnetic eyelashes market.


Segment Overview



  • By Material Type


Based onmaterial type, the global magnetic eyelashes market has beendivided into silk, mink, and others. The silk segment accounted for the largest market share in 2020.Silk magnetic eyelashes give ultra-lightweight, comfortable, and long-lasting wear. Also, they givea natural and glamorous look.



  • By Color


By color, the global magnetic eyelashes market has been segmented as black, brown, and colored. Between the three, the colored segment is projected to exhibit ahigher CAGR of 6.92% during the forecast period.Colored magnetic eyelashes areavailable in different colors. They are either available in single color or a combination of 2-3 different colors.



  • By Distribution Channel


Based on distribution channel, the global magnetic eyelashes market has been segmented into store-based and non-store-based. The store-based segment is further bifurcated into supermarkets & hypermarkets, specialty stores, and others.The supermarkets & hypermarkets sub-segment is expected to be the largest, as these channels account for the maximum sale of magnetic eyelashes. Furthermore, specialty stores play a significant role in the distribution of magnetic eyelashes.


Global Magnetic Eyelashes market Share, by Region, 2020 (%)Magnetic Eyelashes market Share, by Region, 2020Source: MRFR Analysis


Regional Analysis


Based on region, the global magnetic eyelashes market has been divided into North America, Europe, Asia-Pacific, and the rest of the world.Europe accounted for the largest market share of 38.81% in 2020. Asia-Pacific is expected to register the fastest growth rate from 2021 to 2028.


Europe Market


The Europe an magnetic eyelashes market accounted for the highest share of the global market in 2020, and the trend is expected to continue throughout the forecast period. Improvements in the current lifestyles of the consumers are majorly affecting the growth of the market. Consumers have now become conscious regarding the usage of magnetic eyelashesdaily, which escalates the sale of magnetic eyelashesin European countries.



  • Asia-Pacific Market


Asia-Pacific is anticipated to be a lucrative region for manufacturers of magnetic eyelashes. The growing popularity of beauty products in the developing economies, along with the increasing disposable income of the population, is anticipated to influence the growth of magnetic eyelashes market in Asia-Pacific positively. Increasing consumer spending on beauty products is likely to enhance the sale of magnetic eyelashesin Asia-Pacific.


Competitive Landscape


The market comprises tier-1 players along with some local players with diverse product portfolios. Companies such as Ardell Lashes & Beauty (US), Ulta Beauty, Inc. (US), and KISS Products Inc. (US) dominate the global market due to brand reputation, product differentiation, financial stability, and strong distribution network.The players are focused on lowering their environmental footprint and investing in research and development along with strategic growth initiatives such as acquisitions and mergers to strengthen their market position and capture a large customer base.


Prominent players in the global magnetic eyelashes market include Ardell Lashes & Beauty (US), Ulta Beauty, Inc. (US), ESSYNATURALS (US), Arishine Beauty (US), KISS Products Inc. (US), Acelashes (US), Emeda eyelash Company (China), hsbccbeauty.com (UK), Vassoul (US), andMoxieLash (US).


Scope of the Report


Global Magnetic Eyelashes market, by Material Type



  • Silk

  • Mink

  • Others


Global Magnetic Eyelashes market, by Color



  • Black

  • Brown

  • Colored


Global Magnetic Eyelashes Market, by Distribution Channel




  • Store-Based

    • Supermarkets & Hypermarkets

    • Specialty Stores

    • Others



  • Non-Store-Based


Global Magnetic Eyelashes market, by Region




  • North America

    • US

    • Canada

    • Mexico




  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

    • Rest of Europe




  • Asia-Pacific

    • China

    • India

    • Japan

    • Australia and New Zealand

    • Rest of Asia-Pacific




  • Rest of the World

    • South America

    • Middle East

    • Africa




Intended Audience



  • EyelashesProducers

  • Personal Care Product Manufacturers

  • Raw Material Suppliers

  • Retailers, Wholesalers, and Distributors

  • Governments, Associations, and Industrial Bodies

  • Investors and Trade Experts



Report Scope:

Report Attribute/Metric Details
  Market Size    USD 823.99 Million
  CAGR   6.38% (2021-2028)
  Base Year   2020
  Forecast Period   2021-2028
  Historical Data   2019
  Forecast Units    Value (USD Million)
  Report Coverage    Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Material Type, By Color, By Distribution Channel, and By Region
  Geographies Covered    North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Ardell Lashes & Beauty (US), Ulta Beauty Inc. (US), ESSYNATURALS (US), Arishine Beauty (US), KISS Products Inc. (US), Acelashes (US), Emeda eyelash Company (China), hsbccbeauty.com (UK), Vassoul (US), MoxieLash (US)
  Key Market Opportunities   Social media provides a potential opportunity for product launches and branding
  Key Market Drivers   Growth of organized retail sector in Asia-Pacific


Speak to Analyst Ask for Customization

Frequently Asked Questions (FAQ) :

Magnetic Eyelashes Industry Size is Expected to reach USD 823.99 million 2028

Magnetic Eyelashes Market Share is anticipated to grow 6.38% during the forecast period of 2021–2028

Ardell Lashes & Beauty (US), Ulta Beauty Inc. (US), ESSYNATURALS (US), Arishine Beauty (US), KISS Products Inc. (US), Acelashes (US), Emeda eyelash Company (China), hsbccbeauty.com (UK), Vassoul (US), MoxieLash (US)

Europe will lead the Magnetic Eyelashes Market