Luxury Travel Market Research Report — Global Forecast till 2032

Luxury Travel Market Research Report Information By Types of Tour (Customized and private vacations, and Adventure and safari, Cruise/ship expedition, Small group journey, Celebration and special events, Culinary travel and shopping), By Age Group (Millennial, Generation X, Baby Boomer, Silver hair), Types of Traveler (Absolute luxury, Aspiring Luxury, and Accessible Luxury), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/AM/17348-HCR | 128 Pages | Author: Garvit Vyas | March 2024         

Luxury Travel Market Overview:


Global Luxury Travel Market Size was valued at USD 1951.2 Billion in 2022. The luxury travel market industry is projected to grow from USD 2072.1 Billion in 2023 to USD 3352.9 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.20% during the forecast period (2023 - 2032). The growth of middle and upper classes in emerging markets fuels demand for luxurious travel experiences are the key market drivers enhancing the market growth.


Luxury Travel Market


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Luxury Travel Market Trends


Online booking platforms, mobile apps, and virtual reality tours enhance convenience and accessibility Anticipated market growth


Market CAGR for the speedy evolution of generation has substantially transformed the luxurious journey industry, enhancing the overall consumer experience. According to a survey performed via the International Luxury Travel Market (ILTM), 85% of luxury travelers recollect technology as a vital element of their adventure. Online reserving platforms, virtual reality (VR) excursions, and synthetic intelligence (AI)-pushed personalization have grow to be crucial in delivering seamless and immersive journey experiences. Notably, high-quit lodge chains and comfort excursion operators leverage modern technology to offer customized itineraries, real-time assistance, or even digital previews of accommodations, contributing to an extraordinary stage of comfort and personalization for prosperous travelers.


Additionally, the growth in disposable income is a pivotal driver for the luxury travel sector, as highlighted by data from the World Travel & Tourism Council (WTTC). The organization reports a consistent increase in global per capita income, directly influencing the surge in luxury travel expenditures. As individuals and families experience a boost in their financial resources, they are more inclined to invest in premium travel experiences. This upward economic trend has created a robust market for luxury accommodations, exclusive services, and high-end transportation options, fostering the expansion of the luxury travel industry across various regions.


Sustainability has come to be an important consciousness within the luxury tour landscape, aligning with the growing worldwide focus of environmental issues. The International Ecotourism Society (TIES) reviews a growing call for eco-friendly and socially responsible travel studies among luxurious customers. Luxury accommodations and inns are responding to this call for by way of adopting sustainable practices, together with energy-green technology, waste reduction tasks, and help for local communities. As in keeping with a observe through the Luxury Institute, 70% of excessive-internet-well worth people prioritize green practices whilst selecting luxurious journey options. This emphasis on sustainability not simplest reflects a dedication to environmental stewardship but additionally caters to the conscientious options of affluent travelers, riding the industry in the direction of extra responsible and eco-aware services. Thus, driving the luxury travel market revenue.


Luxury travel Market Segment Insights:


Luxury travel Types of Tour Insights


The global luxury travel market segmentation, based on Types of Tour includes Customized and private vacations, Adventure and safari, Cruise/ship expedition, Small group journey, Celebration and special events, culinary travel and shopping. The Adventure and safari segment dominated the market, accounting for double growth of market. Modern luxury travelers seek unique, immersive experiences, driving growth in niche markets like adventure tourism, cultural exploration, and eco-friendly travel.


Luxury travel Age Group Insights


The global luxury travel market segmentation, based on Age Group includes Millennial, Generation X, Baby Boomer, Silver hair. The Generation X Based category generated the most income. Tailored and personalized travel experiences, from customized itineraries to exclusive perks, attract high-end clientele.


Luxury travel Types of Traveler Insights


The global luxury travel market segmentation, based on Types of Traveler includes Absolute luxury, Aspiring Luxury, and Accessible Luxury. Accessible Luxury is dominating the market 2022. High-profile endorsements and collaborations with influencers create aspirational travel trends, influencing consumer choices. Increasing awareness of environmental issues prompts luxury travelers to choose eco-friendly and sustainable options, fostering the growth of responsible tourism.


Figure 1: Global Luxury travel Market, by Types of Traveler, 2022 & 2032 (USD Billion)


Global Luxury travel Market, by Types of Traveler, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Luxury travel Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The demand for private jets and exclusive transportation services caters to the privacy and convenience sought by luxury travelers.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLOBAL LUXURY TRAVEL MARKET SHARE BY REGION 2022 (USD Billion)


GLOBAL LUXURY TRAVEL MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe luxury travel market accounts for the second-largest market share due to the growing interest in art, culture, and history leads to the popularity of luxury travel experiences centered on museums, galleries, and historical landmarks. Further, the German luxury travel market held the largest market share, and the UK luxury travel market was the fastest growing market in the European region


The Asia-Pacific luxury travel Market is expected to grow at the fastest CAGR from 2023 to 2032. The rise of remote work allows affluent individuals to combine work and leisure, driving the demand for luxury accommodations in exotic locations. Moreover, China’s luxury travel market held the largest market share, and the Indian luxury travel market was the fastest growing market in the Asia-Pacific region.


Luxury travel Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their Age Group lines, which will help the luxury travel market, grow even more. The luxury travel market is a fast-paced and competitive industry that includes everything from service with trade luxury travels, with important market developments and the landscape of rivalry greatly relies on the kind and scope of events, and also the region in which they occur. To expand and survive in a more competitive and rising market climate, luxury travel industry must offer business meetings, conventions, and various other kinds of incidents constitute a part of the luxury travel market.


Each of these markets has its own set of characteristics and competitors in the global luxury travel industry to benefit clients and increase the market sector. In recent years, the luxury travel industry has offered some of the most significant Types of Travelers. Major players in the luxury travel market, including Tauck, Inc., Thomas Cook India Ltd., Scott Dunn Ltd., TUI Group, Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Kensington Tours, Travelopia Holdings Limited, Zicasso, Inc., Micato Safaris, and others, are attempting to increase market demand by investing in research and development operations.


Founded in 1925 by Arthur Tauck, Tauck, Inc. stands as a renowned American tour and cruise operator, celebrated for its commitment to delivering exceptional travel experiences. With a heritage spanning nearly a century, Tauck has earned a stellar reputation for crafting immersive and meticulously curated journeys across the globe. Specializing in upscale guided tours, river cruises, and small-ship ocean cruises, Tauck places a strong emphasis on luxury, enrichment, and personalized service. The company's diverse portfolio includes destinations ranging from Europe and Asia to North and South America, with each itinerary designed to provide travelers with a deeper understanding of the local culture and history. Tauck's dedication to excellence and innovation has garnered numerous industry awards, solidifying its position as a leader in the luxury travel sector.


Established in 1881, Thomas Cook India Ltd. is a pioneering travel and integrated travel-related financial services company that has been shaping the travel industry for over a century. Acquired by Fairfax Financial Holdings Limited in 2012, the company continues the legacy of Thomas Cook by offering a comprehensive range of travel services, including leisure travel, corporate travel, and foreign exchange. Thomas Cook India operates a vast network of offices and branches, providing end-to-end travel solutions to individuals, families, and businesses. Beyond traditional travel services, the company also extends its expertise to travel insurance, visa services, and travel-related financial products. With a commitment to customer satisfaction and a wide array of travel offerings, Thomas Cook India remains a trusted name in the travel and tourism sector, catering to the diverse needs of a dynamic and evolving market.


Key Companies in the luxury travel market include



  • Tauck, Inc.

  • Thomas Cook India Ltd.

  • Scott Dunn Ltd.

  • TUI Group

  • Abercrombie & Kent USA, LLC

  • Butterfield & Robinson Inc.

  • Kensington Tours

  • Travelopia Holdings Limited

  • Zicasso, Inc.

  • Micato Safaris


Luxury travel Industry Developments


In June 2023: Lindblad Expeditions collaborated with FOOD & WINE magazine to launch an eight-day journey through the Pacific Northwest along the Columbia and Snake Rivers. During this expedition, guests explored the region's historical, agricultural, and natural aspects and savored the local cuisine and wines


In February 2023: Australia-based Flight Centre Travel Group signed an agreement to purchase Scott Dunn Ltd. for approximately USD 149 million. Flight Centre Travel Group is the proprietor of leisure and corporate travel enterprises in over 20 countries. This acquisition serves as the company's strategic entry into the luxury market in both the UK and the U.S., expediting its initiative to establish a collection of luxury travel brands


In September 2022: Cox & Kings Ltd. unveiled its 2023-24 Worldwide Brochure, which included six new tours. Additional tours to France, Turkey, India, Pakistan, and Jerusalem were introduced in the brochure. The 208-page brochure covers departures till the end of 2024 and all the trips are capped at 14 guests per group

Luxury travel Market Segmentation:


Luxury travel Types of Tour Outlook



  • Customized and private vacations

  • Adventure and safari

  • Cruise/ship expedition

  • Small group journey

  • Celebration and special events

  • Culinary travel and shopping


Luxury travel Age Group Outlook



  • Millennial

  • Generation X

  • Baby Boomer

  • Silver hair


Luxury travel Types of Traveler Outlook



  • Absolute luxury

  • Aspiring Luxury

  • Accessible Luxury


Luxury travel Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 1951.2 Billion
Market Size 2023 USD 2072.1 Billion
Market Size 2032 USD 3352.9 Billion
Compound Annual Growth Rate (CAGR) 6.20% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Convered Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Types of Tour, Age Group, Types of Traveler, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Tauck, Inc., Thomas Cook India Ltd., Scott Dunn Ltd., TUI Group, Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Kensington Tours, Travelopia Holdings Limited, Zicasso, Inc., Micato Safaris
Key Market Opportunities Rising disposable incomes
Key Market Dynamics Growing desire for wellness and mindfulness




Frequently Asked Questions (FAQ) :

The global luxury travel market size was valued at USD 1951.2 Billion in 2022.

The global market is projected to grow at a CAGR of 6.20% during the forecast period, 2023-2032.

North America had the largest share in the global market

The key players in the market are Tauck, Inc., Thomas Cook India Ltd., Scott Dunn Ltd., TUI Group, Abercrombie & Kent USA, LLC, Butterfield & Robinson Inc., Kensington Tours, Travelopia Holdings Limited, Zicasso, Inc., Micato Safaris

The Adventure and safari category dominated the market in 2022.

The Generation X had the largest share in the global market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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