As per MRFR Analysis, the Global Liqueur Market was valued at USD 128.9 Billion in 2023 and is projected to grow to USD 170.9 Billion by 2032, with a CAGR of 3.19% from 2024 to 2032. Key drivers include the rising popularity of healthy liqueur beverages and manufacturers' focus on ingredient improvements. The fruit liqueur segment dominated the market in 2023, while supermarkets and hypermarkets accounted for over 75% of total revenue. North America leads the market, driven by increased consumption and accessibility of liqueurs.
The liqueur market is witnessing significant trends that are shaping its growth trajectory.
Key players include E & J Gallo, William Grant & Sons, Boston Beer Miller Coors, Diageo, Treasury Wine Estates, Jose Cuervo, Constellation Brands, and Bacardi.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Innovative beverages that aid in human hydration are driving the market CAGR for Liqueur. Non-alcoholic beverages not only provide basic refreshment but are also employed as mood enhancers, fortified drinks, and to satisfy sweet indulgences in customers' daily hectic schedules. These goods are more popular among consumers who lead busy lives since they help the human body stay hydrated. Convenience beverages such as canned CSD and ready-to-drink (RTD) coffee / tea have become a mainstream trend that offers the convenience of "grab-and-go" and entices people to purchase them from the market. According to the Food Export Association 2019, sales of RTD tea and coffee increased by around 24% in 2019 over the previous four years. As a result, consumer reliance on soft drinks and other.
In addition, the growing popularity of premium liqueurs is the primary driver of the liqueur market's expansion. Baileys introduced Baileys XC, a high-quality liqueur with premium components and high-quality packaging that combines fine spirit, cognac, and cream. Baileys XC is a premium liqueur that is sold through several tax-free outlets. These products have a holographic look and come in blue and gold bottles to captivate clients. Similarly, Bacardi Brown-Forman launched their Just Add Chambord campaign in 2019. Chambord is a finest French black raspberry liqueur from the firm, and the Chambord cocktail focuses on the growing demand of fine quality wines.
Moreover, growth in the alcohol market is expected to be driven by factors such as the increasing prevalence of social events, increased demand for alcoholic beverages in countries with relatively cool climates, and consistent innovations in finished products, such as the numerous types of liqueurs drinks introduced by manufacturers.
According to research findings, human beings have accessed alcohol for merriment for the last 8000 years, with Chinese Baijui in charge. Since the Neolithic ages, alcohol has undergone significant developments and innovations, with newer forms of liquors and liqueurs released in the market. In the current scenario, alcoholic beverages are served in almost every corporate event, wedding celebration, or non-occasional parties.
The liqueur market segmentation, based on type includes coffee, fruit, creme & cream, herbs & spices, chocolate and others. Fruit segment dominated the market in 2023. Fruit liqueurs are a subcategory of the larger liqueur family. Fruit is used broadly in this context, as it can refer to a variety of chemically created flavours as well as the botanical definition of a plant structure carrying seeds. Fruit-flavored liqueurs can be made in a relatively easy manner. Blending is the most frequent and cost-effective technique of manufacture; flavouring, colouring, sugar, and any other components, such as preservatives and stabilisers, are combined with a neutral spirit to create a basic fruit-flavored liqueur. Fruit liqueurs can be manufactured from almost any fruit imaginable, and many individuals will make their own at home. To get its specific flavour, each type of fruit necessitates somewhat different extraction processes.
Figure1: Liqueur Market, by Type, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
The liqueur market segmentation, based on distribution channel, includes supermarkets & hypermarkets, retail, food service, specialty stores and others. Supermarkets and hypermarkets dominated the liqueur market, accounting for more than 75.0% of total revenue in 2023. This is due to increased demand for Bailey's original Irish cream liqueur products from developed countries such as the United States and China. The supermarkets and hypermarkets section includes domestic liquor stores, grocery stores, supermarkets, as well as pubs, bars, and restaurants. During the assessment period, offline traders' long-term client relationships with local consumers are refuelling market growth.
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American liqueur market area will dominate this market, owing to the growing trend in Canada to accept traditional alcopops such as Hooch, Alize, and WKD will assist to rekindle industry growth. The growing consumption of liqueurs and korn in the United States is driving the country's market share. The ease of access to liqueurs and other spirits items at a home grocery store will help to increase market growth. Furthermore, increased demand for Plomari Ouzo in the United States is expected to drive market expansion.
Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure2: LIQUEUR MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe’s liqueur market accounts for the second-largest market share due to significant customer demand and preference for chocolate liqueur-based confectionary and culinary products. Further, the German liqueur market held the largest market share, and the UK liqueur market was the fastest growing market in the European region
The Asia-Pacific Liqueur Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of the growing population in the same region. Moreover, China’s liqueur market held the largest market share, and the Indian liqueur market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in R&D to expand their product lines, which will help the liqueur market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, liqueurindustry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the liqueur industry to benefit clients and increase the market sector. In recent years, the liqueur industry has offered some of the most significant advantages to medicine. Major players in the liqueur market, including E & J Gallo, William Grant & Sons, Boston Beer Miller Coors, Diageo, Treasury Wine Estates, Jose Cuervo, Constellation Brands and others, are attempting to increase market demand by investing in R&D operations.
Asahi Group Holdings, Ltd. is a Japanese multinational corporation headquartered in Sumida, Tokyo, that operates in the beer, spirits, soft drinks, and food industries. In 2019, the group generated JPY 2.1 trillion in revenue. Asahi's business portfolio can be divided into four categories: alcoholic beverages (40.5%), overseas (32%), soft drinks (17.2%), food (5.4%), and "other" (4.9%). With a 37% market share, Asahi is the largest of Japan's four main beer brewers, followed by Kirin Beer (34%), and Suntory (16%). Asahi increased its regional presence and business portfolio in response to a developing local Japanese beer market by acquiring highly wanted beer businesses in Western Europe and Central Eastern Europe. In June 2020, Asahi officially took over Australia's largest breweries, Carlton and United Breweries.
Pernod Ricard is a French firm best known for its anise-flavored pastis apéritifs Pernod Anise and Ricard Pastis (commonly referred to simply as Pernod or Ricard). It is the world's second-largest supplier of wine and spirits, and it also produces various different types of pastis. Following the prohibition of absinthe, Pernod Ricard was formed from the Pernod Fils firm, which had previously made absinthe. Pernod Ricard, along with many other holdings, controlled the distilled beverage section of the erstwhile corporation Seagram (containing brands such as Chivas Regal) until 2006. In 2005, the company purchased Allied Domecq PLC, a British competitor. In December 2022, Pernot Ricard wants to establish a US$250 million carbon-neutral whisky distillery in Marion County, Kentucky.
Liqueur Industry Developments
In August 2021, Boston Beer and PepsiCo collaborated to produce an alcoholic Mountain Dew.Boston Beer invented and manufactured Hard Mountain Dew, while Pepsi established a new corporation to sell, deliver, and market the beverage. The beverage will be available in early 2022.
In June 2022, Asahi Group Holdings, Ltd. stated on June 29th that the Shibuya Smart Drinking Project would be launched through a joint venture company, Asahi Breweries, Ltd., which handles the Group's alcohol beverages business in Japan. Asahi Breweries has been promoting "Smart Drinking," which encourages drinking diversity. They hope to solve social concerns and assist develop a society that values drinking diversity by working more closely with diverse external partners, such as corporations and municipal governments.
In February 2022, Carlsberg, a Danish brewer, announced plans to expand beyond its primary product, beer, and create beverages that people want, such as cider, hard lemonade, and hard seltzers.
Liqueur Market Segmentation
Liqueur Market By Type Outlook
Liqueur Market By Distribution Channel Outlook
Liqueur Regional Outlook
| Attribute/Metric | Details, |
| Market Size 2023 | USD 128.9 Billion |
| Market Size 2024 | USD 133.0 Billion |
| Market Size 2032 | USD 170.9 Billion |
| Compound Annual Growth Rate (CAGR) | 3.19% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | E & J Gallo, William Grant & Sons, Boston Beer Miller Coors, Diageo, Treasury Wine Estates, Jose Cuervo, Constellation Brands, Beam-Suntory, Mast-Jaegermeister, Bacardi, PernodRicard, Edringion Group, Brown-Forman, PabstBrewing |
| Key Market Opportunities | Healthy liqueur beverages are becoming increasingly popular |
| Key Market Dynamics | Natural-based mixers are in high demand |
Liqueur Market Highlights:
Frequently Asked Questions (FAQ) :
The liqueur market size was valued at USD 128.9 Billion in 2023.
The market is projected to grow at a CAGR of 3.19% during the forecast period, 2024-2032.
North America had the largest share in the market
The key players in the market are E & J Gallo, William Grant & Sons, Boston Beer Miller Coors, Diageo, Treasury Wine Estates, Jose Cuervo, Constellation Brands.
Fruit category dominated the market in 2023.
The supermarkets and hypermarkets had the largest share in the market.
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Research Analyst Level II I have a degree in engineering (civil), with masters in business administration (marketing). with more than 4 years of experience in market research and consulting, i am involved in end-to-end process of market research, proposals, project kickoffs and delivery. i have research knowledge and expertise in consumer goods/packaging domain. also i have worked for various other domains like construction & equipment. effectively managed and delivered more than 60 report studies for regional as well as global clientele.
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