# India Liqueur Market > India Liqueur Market Size, Share, Industry Trend & Analysis Research Report By Type (Coffee, Fruit, Creme Cream, Herbs Spices, Chocolate, Others) andBy Distribution Channel (Supermarkets,Hypermarkets, Retail, Food Service, Specialty Stores, Others)- Forecast to 2035 - **Forecast Period:** 2025 - 2035 - **CAGR:** 3.19% - **2024:** $ 6.65 Billion - **2025:** $ 6.86 Billion - **2035:** $ 9.39 Billion - **Key Players:** Diageo (GB), Pernod Ricard (FR), Bacardi (BM), Brown-Forman (US), Campari Group (IT), Constellation Brands (US), Rémy Cointreau (FR), Suntory Holdings (JP), William Grant & Sons (GB) **Report ID:** MRFR/FnB/42803-HCR · **Pages:** 128 · **Author:** Snehal Singh · **Last Updated:** April 06, 2026 **URL:** https://www.marketresearchfuture.com/reports/india-liqueur-market-44482 --- ## Market Summary ## **India Liqueur Market Overview** India Liqueur Market Size was estimated at 5.16 (USD Billion) in 2023.The India Liqueur Industry is expected to grow from 5.32(USD Billion) in 2024 to 9.94 (USD Billion) by 2035. The India Liqueur Market CAGR (growth rate) is expected to be around 5.84% during the forecast period (2025 - 2035). Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review ### **Key India Liqueur Market Trends Highlighted** The India liqueur market is witnessing some palpable movements reflective of consumer preferences and cultural shifts. One notable market driver is the acceptance of alcohol and its consumption amongst newer generations, such as millennials and Gen Z, who have started to experiment with different tastes and types of drinks. This change in demographics has increased the demand for liqueurs, especially the flavored ones, forcing brands to come up with new versions that appeal to local tastes, including Indian inspired capsules. Moreover, there has also been a shift towards more excellent value, where consumers are spending more on high-quality and handcrafted liqueurs. This change is powered by an increase in disposable income and the growing preference for luxury drinking experiences. The rise of locally produced craft liqueurs provides an opportunity to tap into a market that appreciates authenticity and regional differentiation. Also, the increasing festive socialization is driving the need for consumers to buy liqueurs for making cocktails at home or outside. Recently, liqueur advertising and marketing have undergone a revolution in India due to the influence of digital marketing and e-commerce. Brands are using social media to advertise to a broader market and interact with customers. This change helps the promotion of special offers or event marketing and new product launches targeted at tech-savvy consumers. For businesses to take advantage of the opportunities that exist, they need to offer products that are unique and resonate with the culture while keeping in mind the changing consumer preferences and the need for regulations that encourage responsible drinking. **India Liqueur Market Drivers** **Growing Urbanization and Changing Consumer Preferences** The rapid urbanization in India is a significant driver for the India Liqueur Market Industry. With over 34% of India's population living in urban areas as of 2021, and projections suggesting this will rise to 50% by 2035, the demand for premium alcoholic beverages is poised to increase. Urban consumers, especially millennials and the working class, are increasingly inclined towards liqueurs due to their unique flavors and versatility in cocktails.According to reports from the Ministry of Housing and Urban Affairs, urban areas are witnessing a shift in lifestyle preferences towards more cosmopolitan choices, which has led to a higher inclination towards liqueurs. Brands like Johnnie Walker and Bacardi have started targeting urban demographics, aligning product offerings to cater to local tastes and preferences, which significantly impacts growth in the India Liqueur Market Industry. **Increase in Disposable Income** Rising disposable income levels in India are fueling growth in the India Liqueur Market Industry. As per the National Statistical Office, the per capita income in India has seen a steady increase, rising to around USD 2,500 in recent years. This increase in disposable income enables consumers to spend more on luxury items like liqueurs. The increase also correlates with a growing number of working professionals in cities, leading to higher spending power on quality spirits.Companies like Amrut Distilleries are capitalizing on this trend with premium liqueurs targeting affluent consumers, enhancing the growth prospects for the India Liqueur Market Industry. **Growing Trend of Specialty Liqueurs** The trend towards specialty liqueurs is emerging as a crucial driver in the India Liqueur Market Industry. Following global trends, Indian consumers are increasingly experimenting with unique flavors and artisanal products. Reports from the Food Safety and Standards Authority of India indicate a marked rise in consumer interest in craft spirits and local artisanal liqueurs over the past few years. This trend is supported by the increase of local distilleries, such as Sula Vineyards and Paul John, which are tapping into the demand for specialized liqueurs.The growing interest not only enhances product variety in the market but also attracts new consumers, thus bolstering market growth. **E-commerce Growth and Distribution Enhancement** The expansion of e-commerce platforms in India is revolutionizing the purchasing approach for liqueurs, driving growth in the India Liqueur Market Industry. In the wake of the COVID-19 pandemic, online alcohol sales surged, with platforms offering home delivery of liqueurs. According to the Confederation of Indian Alcoholic Beverage Companies, e-commerce for alcoholic beverages has increased by 40% in the last two years. This convenience appeals to a younger demographic that prefers online shopping.Major brands are partnering with online retailers to improve distribution channels, thereby broadening their market reach. This growing online presence and consumer acceptance of purchasing beverages digitally reinforce the growth trajectory of the India Liqueur Market Industry. ## **India Liqueur Market Segment Insights** ### **Liqueur Market Type Insights** The India Liqueur Market is characterized by diverse type segments that contribute to its overall growth and consumer appeal. Key segments such as Coffee, Fruit, Creme Cream, Herbs Spices, Chocolate, and others reflect evolving consumer preferences towards flavored alcoholic beverages. The Coffee liqueur segment has gained prominence, merging the rich tastes of coffee with alcohol, catering to both casual drinkers and connoisseurs, especially among urban populations. Fruit liqueurs also play a significant role, targeting young consumers who prefer refreshing, vibrant flavors that resonate with the Indian palate, often infused with local fruits to enhance their appeal. Creme Cream liqueurs offer a smooth, indulgent option that attracts consumers looking for dessert-like beverages, portraying a luxurious image that fits perfectly in social gatherings or celebrations. The Herbs Spices category, deeply rooted in India's culinary traditions, allows brands to leverage local spices and herbs, creating unique offerings that stand out in the market. Chocolate liqueurs, appealing to the dessert-loving demographic, offer a sweet blend that pairs well with various occasions, from festive celebrations to casual enjoyment. Other flavored liqueurs keep the market dynamic, introducing innovative combinations that attract adventurous consumers. Overall, the diversity within the Type segments of the India Liqueur Market illustrates a growing trend towards flavor exploration and enhancement, supported by changing consumer tastes and preferences that drive the industry forward. The integration of traditional Indian flavors into these liqueurs has positioned them favorably in a market that's increasingly blending the unique culinary heritage of India with modern drinking experiences, thereby inviting both domestic and international attention. Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review ### **Liqueur Market Distribution Channel Insights** The Distribution Channel segment in the India Liqueur Market plays a vital role in shaping consumer access and brand visibility. Supermarkets and hypermarkets are significant players in this landscape, providing a wide range of liqueur products under one roof, thus catering to diverse consumer preferences and enhancing convenience. Retail outlets also hold a notable position, often featuring localized offerings that resonate with cultural practices and occasions. The food service segment, including restaurants and bars, greatly influences consumer choices by integrating liqueurs into cocktails and dining experiences, creating added value through service.Specialty stores focus on niche markets, offering premium liqueurs and curated selections that attract connoisseurs and gifting customers. Other channels further diversify the market, adapting to changing consumer behaviors and the rise of e-commerce. As India's urban population increases alongside its economic growth, the importance of optimizing distribution channels within the India Liqueur Market continues to grow, driving innovation and expanding market reach. With evolving trends, key players are adapting their strategies to leverage these various channels effectively. $IMAGE3_HERE$ Source: Primary Research, Secondary Research, _Market Research Future_ Database and Analyst Review **India Liqueur Market Key Players and Competitive Insights** The India Liqueur Market has undergone significant transformation over the past few years, marked by an expanding consumer base and evolving preferences. With an increasing inclination towards premium and craft alcoholic beverages among the younger demographic, the market is experiencing a surge in innovative products and branding strategies. The competitive landscape features a diverse range of domestic and international players vying for market share, each employing unique marketing initiatives and formulations to captivate consumers. As the demand for liqueurs grows, companies are deploying various strategies, such as product diversification and strategic partnerships, to enhance brand loyalty and cater to local tastes, thus reshaping the overall dynamics of the liqueur segment within the broader alcoholic beverage market in India.Focusing on Grover Vineyards within the India Liqueur Market, it has established a formidable presence owing to its strong emphasis on quality and craftsmanship. Known for utilizing traditional methods to produce high-quality products, Grover Vineyards has successfully carved a niche for itself. The company leverages its extensive experience in winemaking, extending its expertise into liqueurs that resonate with premium positioning. One of its key strengths lies in its ability to blend local ingredients with innovative recipes, which not only appeals to the adventurous palate of Indian consumers but also reflects regional cultural elements. Grover Vineyards is actively involved in promoting liqueurs along with a robust marketing strategy that enhances its visibility in the competitive marketplace.  The brand's commitment to sustainability and local sourcing further strengthens its market positioning, enabling it to compete effectively within the evolving liqueur landscape in India.Sula Vineyards also plays a significant role in shaping the India Liqueur Market, with its reputation extending beyond just wine production. Known for its iconic offerings, Sula Vineyards has ventured into the liqueur segment with a distinct focus on accessibility and appeal. Its product line includes a range of vibrant and flavorful liqueurs that cater to diverse consumer preferences, which has successfully attracted a younger audience. The company has adopted a well-crafted marketing approach that emphasizes its innovative spirit, ensuring its offerings stand out in a crowded market. With strategic alliances and collaborations with local distributors, Sula Vineyards maintains a strong market presence across various regions in India, allowing it to enhance its distribution network effectively. Strengthened by successful mergers and acquisitions that bolster its portfolio, the brand continues to push boundaries in the liqueur segment, showcasing its commitment to quality and innovation while remaining attuned to the tastes of Indian consumers. **Key Companies in the India Liqueur Market Include** - Grover Vineyards - Sula Vineyards - Johnnie Walker - Inniskillin Wines - Radico Khaitan - Pernod Ricard India - Bacardi India - McDowell's No. 1 - Paul John Distilleries - Amrut Distilleries - United Spirits - Diageo India - Royal Challenge - Blanco Tequila - White Owl Brewery **India Liqueur Market Industry Developments** The India liqueur market is experiencing notable developments, with companies like Radico Khaitan and United Spirits witnessing growth in market valuation due to increased consumer demand and changing drinking habits. In August 2023, Pernod Ricard India expanded its portfolio by launching new premium liqueurs aimed at premium segments, catering to evolving consumer preferences. In recent years, the popularity of craft spirits has surged, with brands like White Owl Brewery and Paul John Distilleries gaining traction among younger consumers. The market is buoyed by high disposable incomes and a growing inclination towards experimenting with flavored liqueurs. Notably, in March 2023, Diageo India announced its partnership with local distillers to enhance its product offerings, demonstrating strategic initiatives in a competitive landscape. Furthermore, the sector has seen a trend towards sustainability, with companies like Sula Vineyards committed to environmentally friendly practices. However, there has been no significant merger or acquisition activity reported among the companies above in recent months. As of October 2023, the liqueur market's expansion is anticipated to continue, fueled by innovation and strategic collaborations within the industry. ## **India Liqueur Market Segmentation Insights** ## **Liqueur Market Type****Outlook** - Coffee - Fruit - Creme Cream - Herbs Spices - Chocolate - Others ### **Liqueur Market Distribution Channel****Outlook** - Supermarkets Hypermarkets - Retail - Food Service - Specialty Stores - Others ## Market Drivers ### Rising Disposable Incomes The liqueur market in India is experiencing growth driven by rising disposable incomes among consumers. As economic conditions improve, individuals are increasingly willing to spend on premium and luxury liqueurs. This trend is particularly evident in urban areas, where a burgeoning middle class is emerging. According to recent data, the average disposable income in urban India has increased by approximately 10% annually, leading to a greater demand for high-quality alcoholic beverages. The liqueur market is likely to benefit from this shift, as consumers seek to indulge in premium experiences. Furthermore, the growth of e-commerce platforms has made it easier for consumers to access a variety of liqueurs, further fueling market expansion. This trend suggests that as incomes continue to rise, the liqueur market will see sustained growth in the coming years. ### Innovative Marketing Strategies The liqueur market in India is witnessing a surge in innovative marketing strategies that are reshaping consumer engagement. Brands are increasingly leveraging digital platforms to reach a broader audience, utilizing social media campaigns and influencer partnerships to promote their products. Recent statistics indicate that digital marketing expenditures in the alcoholic beverage sector have risen by 20% over the past year. This shift is particularly relevant for the liqueur market, as brands aim to connect with younger consumers who are more likely to engage with online content. Furthermore, experiential marketing events, such as tastings and mixology workshops, are gaining popularity, allowing consumers to interact with brands in immersive ways. These innovative approaches suggest that the liqueur market will continue to evolve, driven by the need for brands to adapt to changing consumer preferences and behaviors. ### Cultural Shifts and Socialization Cultural shifts in India are significantly impacting the liqueur market. As traditional norms evolve, there is a growing acceptance of alcohol consumption, particularly among younger demographics. Social gatherings and celebrations increasingly feature liqueurs, which are often perceived as sophisticated choices. This change in social behavior is reflected in market data, indicating a 15% increase in liqueur sales during festive seasons. The liqueur market is capitalizing on this trend by introducing innovative flavors and packaging that appeal to younger consumers. Additionally, the rise of social media has amplified the visibility of liqueurs, encouraging consumers to share their experiences online. This cultural transformation suggests that the liqueur market will continue to thrive as socialization patterns evolve and acceptance of alcohol consumption becomes more widespread. ### Expansion of Distribution Channels The expansion of distribution channels is a critical driver for the liqueur market in India. As the market matures, companies are increasingly focusing on diversifying their distribution networks to reach a wider audience. This includes partnerships with retail chains, online platforms, and local distributors, which enhance product availability. Recent data shows that the number of retail outlets selling liqueurs has increased by 25% in the last two years, indicating a growing market presence. The liqueur market is likely to benefit from this trend, as improved accessibility allows consumers to explore a variety of options. Additionally, the rise of e-commerce has transformed the purchasing landscape, enabling consumers to order liqueurs online with ease. This expansion suggests that the liqueur market will continue to grow as distribution becomes more efficient and widespread. ### Growing Interest in Craft Liqueurs The growing interest in craft liqueurs is emerging as a notable driver for the liqueur market in India. Consumers are increasingly seeking unique and artisanal products that offer distinct flavors and experiences. This trend is reflected in the rise of small-scale distilleries and local brands that focus on quality and craftsmanship. Market data indicates that craft liqueurs have seen a growth rate of approximately 30% over the past year, highlighting a shift in consumer preferences towards premium offerings. The liqueur market is responding by introducing limited-edition releases and collaborations with local artisans, further enhancing the appeal of craft products. This growing interest suggests that the liqueur market will continue to evolve, driven by consumers' desire for authenticity and unique drinking experiences. ## Future Outlook The [Liqueur Market](https://www.marketresearchfuture.com/reports/liqueur-market-4606) in India is projected to grow at a 3.19% CAGR from 2025 to 2035, driven by rising disposable incomes, changing consumer preferences, and innovative product offerings. **New opportunities:** - Expansion of premium liqueur brands targeting affluent consumers. - Development of unique flavor profiles to attract younger demographics. - Implementation of e-commerce platforms for direct-to-consumer sales. By 2035, the liqueur market is expected to achieve robust growth, reflecting evolving consumer trends. ## Segment Insights ### By Type: Coffee (Largest) vs. Fruit (Fastest-Growing) In the India liqueur market, the distribution of market share among various types shows that coffee liqueurs are currently the largest segment, dominating consumer preferences and sales. Followed closely by fruit liqueurs, which are increasingly appealing to younger demographics seeking vibrant flavors, these segments reflect a diverse range of consumer tastes within the market. Other types like creme & cream, herbs & spices, chocolate, and others contribute to a more fragmented market share, but they play significant roles in niche markets. The growth trends indicate a rising popularity for fruit liqueurs, making them the fastest-growing segment in recent years. This is driven by the trend towards experimentation with flavors and cocktails, particularly among millennials. Coffee liqueurs, meanwhile, benefit from a strong presence in traditional drinks and cocktails, which sustain their market dominance. As the market evolves, innovative flavor combinations and targeted marketing strategies are essential in capturing and expanding consumer interest in these segments. Coffee: Coffee (Dominant) vs. Fruit (Emerging) Coffee liqueurs are established as a dominant force in the market, favored for their rich flavors and versatility in a variety of cocktails and after-dinner drinks. They appeal to consumers looking for sophisticated yet indulgent options, often enjoyed neat or as mixers in classic cocktails. On the other hand, fruit liqueurs are emerging as a vibrant segment, appealing particularly to younger consumers who prefer flavorful, refreshing, and often lower-alcohol beverages. Their growth is spurred by innovation in flavor profiles, making them versatile for a wide array of cocktails and culinary uses. As consumer preferences evolve, the interplay between these two segments will be crucial in shaping the future landscape of the India liqueur market. ### By Distribution Channel: Supermarkets & Hypermarkets (Largest) vs. Specialty Stores (Fastest-Growing) The distribution of market share among the various channels in the India liqueur market highlights Supermarkets & Hypermarkets as the largest contributor, capturing a significant portion of consumer purchases. Retail and Food Service channels follow, demonstrating steady consumer preferences for convenient access to liqueur products. Specialty Stores appeal to niche markets, while Others include various smaller channels which collectively hold a modest share. In terms of growth trends, Specialty Stores are identified as the fastest-growing segment, attracting consumers with curated selections and personalized service. Factors such as increasing disposable incomes and changing lifestyle preferences are driving the demand in these channels. Additionally, the rising trend of craft liqueurs is contributing to the growth of these specialty outlets, enhancing their market position within the segment. Supermarkets & Hypermarkets: Dominant vs. Specialty Stores: Emerging Supermarkets & Hypermarkets dominate the distribution channels in the market due to their extensive reach and ability to offer a diverse range of liqueur products under one roof. These channels benefit from high footfall, promotions, and competitive pricing, making them a preferred choice for many consumers. On the other hand, Specialty Stores are emerging as significant players in the market. They cater to specific consumer segments seeking unique and premium liqueur brands. The personalized shopping experience and expert recommendations in these stores resonate well with enthusiasts. As consumers increasingly explore craft and artisanal options, Specialty Stores are positioning themselves to meet this evolving demand effectively. ## Competitive Benchmarking The liqueur market in India is currently characterized by a dynamic competitive landscape, driven by evolving consumer preferences and a growing inclination towards premium products. Major players such as Diageo (GB), Pernod Ricard (FR), and Bacardi (BM) are actively shaping the market through strategic initiatives that emphasize innovation and regional expansion. Diageo (GB), for instance, has been focusing on enhancing its product portfolio with a range of premium liqueurs, while Pernod Ricard (FR) has been investing in local partnerships to strengthen its distribution network. Bacardi (BM) appears to be leveraging its heritage brands to capture the attention of younger consumers, thereby influencing the competitive environment significantly.The market structure is moderately fragmented, with several key players vying for market share. Business tactics such as localizing manufacturing and optimizing supply chains are becoming increasingly prevalent. This approach not only reduces operational costs but also enhances responsiveness to local market demands. The collective influence of these major companies is shaping a competitive environment where agility and adaptability are paramount, allowing them to respond effectively to changing consumer trends. In October Diageo (GB) announced a strategic partnership with a local distillery to produce a new line of artisanal liqueurs tailored to regional tastes. This move is significant as it not only diversifies Diageo's product offerings but also strengthens its foothold in the Indian market by appealing to local preferences. Such partnerships are likely to enhance brand loyalty and consumer engagement, positioning Diageo favorably against its competitors. In September Pernod Ricard (FR) launched a digital marketing campaign aimed at promoting its premium liqueur brands among millennials. This initiative underscores the company's commitment to digital transformation and reflects a broader trend within the industry towards leveraging technology for consumer engagement. By utilizing social media platforms and influencer partnerships, Pernod Ricard is likely to enhance brand visibility and attract a younger demographic, which is crucial for long-term growth. In August Bacardi (BM) unveiled a sustainability initiative focused on reducing its carbon footprint across its production facilities in India. This strategic action aligns with the growing consumer demand for environmentally responsible products and positions Bacardi as a leader in sustainability within the liqueur market. By prioritizing eco-friendly practices, Bacardi may not only enhance its brand image but also appeal to a conscientious consumer base that values sustainability. As of November current trends in the liqueur market indicate a strong emphasis on digitalization, sustainability, and the integration of AI technologies. Strategic alliances are increasingly shaping the competitive landscape, allowing companies to pool resources and expertise. Looking ahead, it is likely that competitive differentiation will evolve, shifting from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This transition may redefine how companies engage with consumers, ultimately fostering a more resilient and adaptive market environment. ## Recent News & Developments The India liqueur market is experiencing notable developments, with companies like Radico Khaitan and United Spirits witnessing growth in market valuation due to increased consumer demand and changing drinking habits. In August 2023, Pernod Ricard India expanded its portfolio by launching new premium liqueurs aimed at premium segments, catering to evolving consumer preferences. In recent years, the popularity of craft spirits has surged, with brands like White Owl Brewery and Paul John Distilleries gaining traction among younger consumers. The market is buoyed by high disposable incomes and a growing inclination towards experimenting with flavored liqueurs. Notably, in March 2023, Diageo India announced its partnership with local distillers to enhance its product offerings, demonstrating strategic initiatives in a competitive landscape. Furthermore, the sector has seen a trend towards sustainability, with companies like Sula Vineyards committed to environmentally friendly practices. However, there has been no significant merger or acquisition activity reported among the companies above in recent months. As of October 2023, the liqueur market's expansion is anticipated to continue, fueled by innovation and strategic collaborations within the industry. ## Report Scope | MARKET SIZE 2024 | 6.65(USD Billion) | | --- | --- | | MARKET SIZE 2025 | 6.86(USD Billion) | | MARKET SIZE 2035 | 9.39(USD Billion) | | COMPOUND ANNUAL GROWTH RATE (CAGR) | 3.19% (2025 - 2035) | | REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends | | BASE YEAR | 2024 | | Market Forecast Period | 2025 - 2035 | | Historical Data | 2019 - 2024 | | Market Forecast Units | USD Billion | | Key Companies Profiled | Diageo (GB), Pernod Ricard (FR), Bacardi (BM), Brown-Forman (US), Campari Group (IT), Constellation Brands (US), Rémy Cointreau (FR), Suntory Holdings (JP), William Grant & Sons (GB) | | Segments Covered | Type, Distribution Channel | | Key Market Opportunities | Growing consumer preference for premium and craft liqueurs presents a lucrative opportunity in the liqueur market. | | Key Market Dynamics | Rising consumer preference for premium liqueurs drives innovation and competition in the liqueur market. | | Countries Covered | India | ## Frequently Asked Questions **Q: What was the overall valuation of the India liqueur market in 2024?** A: The overall market valuation was $6.65 Billion in 2024. **Q: What is the projected market valuation for the India liqueur market by 2035?** A: The projected valuation for 2035 is $9.39 Billion. **Q: What is the expected CAGR for the India liqueur market during the forecast period 2025 - 2035?** A: The expected CAGR for the market during the forecast period 2025 - 2035 is 3.19%. **Q: Which distribution channel had the highest valuation in 2024?** A: In 2024, Supermarkets & Hypermarkets had the highest valuation at $2.0 Billion. **Q: What is the projected valuation for the Coffee liqueur segment by 2035?** A: The Coffee liqueur segment is projected to reach $1.1 Billion by 2035. **Q: Which key player is associated with the India liqueur market?** A: Key players in the market include Diageo, Pernod Ricard, and Bacardi. **Q: What was the valuation of the Fruit liqueur segment in 2024?** A: The valuation of the Fruit liqueur segment was $1.5 Billion in 2024. **Q: What is the projected growth for the Creme & Cream liqueur segment by 2035?** A: The Creme & Cream liqueur segment is projected to grow to $1.4 Billion by 2035. **Q: How much did the Food Service distribution channel contribute to the market in 2024?** A: The Food Service distribution channel contributed $1.0 Billion to the market in 2024. **Q: What is the expected growth for the Others segment in the liqueur market by 2035?** A: The Others segment is expected to grow to $2.99 Billion by 2035. --- *This Markdown endpoint is provided for AI systems and LLM crawlers. 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