The lip gloss market size was valued at USD 3.5 Billion in 2023. The lip gloss industry is projected to grow from USD 3.71 Billion in 2024 to USD 5.55 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 5.02% during the forecast period (2024 - 2032). The growing awareness related to personal grooming, the increasing purchasing power of the women population due to the rising female workforce, and growing awareness about the benefits of organic cosmetics are the key market drivers enhancing the market growth over the forecast period.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Market CAGR for lip gloss is driven by rising social media and celebrity endorsements. Social media and celebrity endorsements have positively affected the lip gloss market. Influencers and celebrities frequently endorse particular lip gloss brands, and customers are more likely to buy products endorsed by their favorite media figures. In addition, social media platforms have enabled consumers to share their lip gloss preferences and connect with other lip gloss enthusiasts.
Furthermore, rising awareness concerning individual makeup and appearance among youthful female purchasers worldwide is anticipated to be one of the key drivers. Besides, expanding the buying power of the female population because of the rising ladies' workforce is required to fuel the item's interest sooner rather than later. Rising well-being awareness among the purchasers and mindfulness about the advantages of natural makeup is boosting the interest in regular and natural lip shading items. More concentration of anti-oxidants in normal and natural items helps in fixing the damage to skin cells. This useful component is required to incite the item's utilization soon.
The introduction of novel lip gloss formulations and packaging designs is another factor that has positively affected the lip gloss market. To accommodate a variety of consumer preferences, manufacturers are developing formulations with longer-lasting wear, moisturizing properties, and customizable coatings. Similarly, innovative packaging designs and artist collaborations have helped manufacturers captivate consumer attention and stand out in a competitive marketplace.
Additionally, the lip gloss market is recording growing preference toward the use of customized lip gloss and is witnessing high demand in the market. It includes an innovative personalized lip gloss applicator supported by 3D printing technology. A digital image of the lips would be obtained using a hand-held 3D scanner, then transferred to 3D computer graphics software. The three elements required for a lip gloss applicator are lip gloss mold, cap, and base. Fusion Deposition Modelling (FDM), a 3D printing technique, produces the personalized lip gloss applicator driving the lip gloss market revenue.
The lip gloss market segmentation, based on type, includes glossy, matte, glitter, and others. The matte segment dominated the market, accounting for 35% of market revenue (1.28 Billion). In developing economies, category growth is driven by an increasing number of recent product launches by prominent players to capture a huge consumer base. Matte lip gloss have a more robust and long-lasting composition, making them a popular option for women who do not want to reapply lip gloss frequently. However, glossy is the fastest-growing category over the forecast period owing to the various advantage of lip gloss, such as a glossier finish and thicker texture than lipsticks.
The lip gloss market segmentation, based on category, includes conventional and organic & natural. The conventional category generated the most income (70.4%) owing to the easy availability of lip gloss at economical prices enhanced the adoption of conventional lip gloss. However, organic & natural is the fastest-growing category due to rising consumer preference for vegan and natural ingredients in lip care products.
The lip gloss market segmentation, based on distribution channel, includes store-based {supermarkets & hypermarkets, convenience stores, specialty stores, and others} and non-store-based. The store-based category generated the most income over the forecast period. These shops provide considerable benefits to customers, such as cheap product pricing and increased awareness of national and international brands, making them an ideal venue for all client categories. However, due to well-known e-commerce behemoths like Amazon, Anastasia Beverly Hills, Sephora, Kinship, Inc., and Walmart being the top online sellers of lip gloss items, the non-store-based sector is the one that is expanding the quickest.
Figure 1: Lip Gloss Market, by Distribution Channel, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American lip gloss market will dominate due to the number of players present. Market leaders focus on product innovation due to changing customer demand and preferences. Increasing demand from emerging economies will boost market growth in this region. Moreover, the US lip gloss market held the largest market share, and the Canadian lip gloss market was the fastest-growing market in the Asia-Pacific region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: LIP GLOSS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's lip gloss market accounts for the second-largest market share due to the growing penetration of brands, which is expected to positively affect the market growth in this region. Further, the German lip gloss market held the largest market share, and the UK lip gloss market was the fastest-growing market in the European region.
The Asia-Pacific lip gloss market is expected to grow at the fastest CAGR from 2024 to 2032. This is due to the growing trend of sustainable and eco-friendly products, coupled with changing consumer preferences that drive the region's market growth. Moreover, China’s lip gloss market held the largest market share, and the Indian lip gloss market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the lip gloss market grow even more. Market participants are also undertaking various strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the lip gloss industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the lip gloss industry to benefit clients and increase the market sector. Major players in the lip gloss market, including Maybelline LLC (US), Nivea (Germany), Kiehl (US), MAC (US), SHISEIDO (Japan), Lancome (France), Neutrogena (US), CHANEL (France), and others, are attempting to increase market demand by investing in research and development operations.
Avon Products Inc, a Natura & Co Holding SA subsidiary, manufactures and markets beauty products. The company's product portfolio includes skin and hair care products, fragrances, jewelry, watches, apparel, footwear, accessories, gift and decorative products, homeware, entertainment and leisure products, children's products, nutritional products, and cosmetics. It markets these products under several brands, such as Anew, Avon Care, and Avon True. Avon Eve, Avon Naturals, Clearskin, Musk Marine, and Advance Techniques. The company sells these products through drugstores and department stores. It operates and manages distribution facilities, manufacturing centers, and administrative offices in the Middle East and Africa, Europe, Latin America, and Asia-Pacific. In January 2019, Avon Products Inc. announced the partnership with Rappi Inc., an on-demand service delivery provider and launched the availability of over 100 products to its customer in Sao Paulo, Brazil and Bogota and Medellin, in Columbia.
Lakmé is an Indian cosmetics label owned by Hindustan Unilever. It was called after the French opera Lakmé, which is the French word for goddess Lakshmi, famous for her beauty. It was created in 1952 as a 100% subsidiary of Tata Oil Mills. Initially, it was called Lakshmi beauty products, later rebranded to Lakmé. In July 2021, Lakmé Cosmetics introduced its Matte Melt Liquid Lip Colour in various hues, including peach rose, mulberry feast, red smoke, firestarter red, and vintage pink. The long-lasting matte texture of these premium lip colors makes them suitable for any occasion.
Lip Gloss Industry Developments
May 2022: Thread Beauty Launches Vegan Lip Gloss Collection "Gloss It." The collection comes in five shades and can be used as an eye topper and cheek highlight. Gloss-It Lip Gloss delivers a sheer, high-shine, light-reflecting, glossy pout with a tint of color every single time. Available in five juicy shades, each is packed with lip-nourishing ingredients for a non-sticky pucker.
May 2021: New lip butter balms from Summer Fridays are now available on retail websites including Sephora and Revolve.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 3.5 Billion |
| Market Size 2024 | USD 3.6 Billion |
| Market Size 2032 | USD 5.55 Billion |
| Compound Annual Growth Rate (CAGR) | 5.02% (2024-2032) |
| Base Year | 2023 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Finish, Category, Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Maybelline LLC (US), Nivea (Germany), Kiehl (US), MAC (US), SHISEIDO (Japan), Lancome (France), Neutrogena (US), CHANEL (France), Yue Sai Kan (China), Max Factor (Poland.), Elizabeth Arden (US), Clinique (US), L’Oréal (France), Revlon (US) and Vaseline (US) |
| Key Market Opportunities | The growing awareness related to personal grooming, The increase in the working women population. |
| Key Market Dynamics | The increased demand for luxury lip makeup products is because of its enhanced technology. |
Lip Gloss Market Highlights:
Frequently Asked Questions (FAQ) :
The lip gloss market size was valued at USD 3.5 Billion in 2023.
The lip gloss market is projected to grow at a CAGR of 5.02% during the forecast period, 2024-2032.
North America had the largest share of the lip gloss market
The key players in the lip gloss market are Maybelline LLC (US), Nivea (Germany), Kiehl (US), MAC (US), SHISEIDO (Japan), Lancome (France), Neutrogena (US), CHANEL (France), Yue Sai Kan (China), Max Factor (Poland.), Elizabeth Arden (US), Clinique (US), L’Oréal (France), Revlon (US) and Vaseline (US).
The matte category dominated the lip gloss market in 2022.
The store based had the largest share in the lip gloss market.
Conventional had the largest share in the lip gloss market.
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