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Lawn Garden Equipment Market Trends

ID: MRFR//8752-CR | 154 Pages | Author: Snehal Singh| November 2020

Global Lawn and Garden Equipment Market Overview:

Lawn and Garden Equipment Market Size was valued at USD 27,827.4 million in 2023. The lawn and garden equipment market industry is projected to grow from USD 30,025.8 million in 2024 to USD 55,165.2 million by 2032, exhibiting a compound annual growth rate (CAGR) of 7.9% during the forecast period (2024 - 2032). The expansion of the gardening and landscaping industry and the adoption of cutting-edge technology are the key market drivers enhancing market growth of lawn and garden equipment.

Global Lawn and Garden Equipment Market Overview

Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Lawn and Garden Equipment Market Trends

  • Amplifying demand for automated gardening equipment to boost market growth

The need for more modern lawn and garden equipment is expected to increase, boosting the industry's expansion. More end users are encouraged to invest in the market due to the improved accessibility of recently developed products, which improves market prospects. As consumers spend more time in their home regions, the COVID-19 pandemic has become a positive aspect. It is increasing the demand for the product as a result.

The need for smart gardening techniques is also increasing, helping the riding lawn mower market to expand. Examples of lawn and garden equipment techniques include GPS technology, auto braking systems, and uniform cutting. Users of lawn and garden equipment can market gardening as easier and having more time to maintain. Deere & Company, MTD Products Inc., AriensCo., and other significant market players are also creating technologically improved lawnmowers, trimmers, and other machinery. For instance, in February 2019, Deere & Company introduced the "Z700 Series ZTrak" zero-turn mowers to bring commercial-grade comfort and construction to the home market. It has an adjustable foot platform and an integrated park brake.

Moreover, demand for lawn and garden equipment is expected to increase due to the ongoing drive for electric-powered lawnmowers, trimmers, chainsaws, and other equipment. Many nations, including the U.S., the U.K., Germany, Japan, India, and Australia, place a lot of emphasis on providing electric equipment due to noise and environmental concerns. The push-to-start button, lighter weight, and quieter operation of electric lawn mowers have enhanced the lawn and garden equipment market CAGR across the globe in recent years.

Furthermore, golf is the most popular outdoor pay-for-play sport in the US. According to the National Golf Foundation (NGF), the number of people playing golf increased to 33.5 million in 2018, considering the game's increasingly well-liked on- and off-course forms such as Topgolf, Drive Shack, and indoor simulators. More Americans than those who participate in sports like basketball, tennis, baseball, and skiing play golf in some capacity—nearly 1 in 9. Due to the importance of lawn and garden equipment in ensuring adequate upkeep and landscaping of golf courses in the Americas, the market for these products is anticipated to increase globally throughout the forecast period, another factor driving the growth of the grass sweepers market revenue.

Lawn and Garden Equipment Market Segment Insights:

Lawn and Garden Equipment Type Insights

The lawn and garden equipment market segmentation, based on type, includes lawn riders, lawn ZTR, walk-behind, snow throwers, and trimmers & edgers. The trimmers & edgers segment held the majority share in 2021, contributing around ~50% to the push mowers market revenue. It is primarily owing to its utilization in almost every gardening process. In the case of properly shaping the garden, this equipment is of the most use. The lawn riders segment recorded the highest CAGR due to the widespread utilization across house backyards and sports fields for maintenance purposes. Moreover, leading manufacturers are advancing these riders with IoT, complimenting the faster growth rate.

Figure 2: Lawn and Garden Equipment Market, by Type, 2021 & 2030 (USD Million)Lawn and Garden Equipment Market, by Type, 2021 & 2030Lawn and Garden Equipment End-Use Insights

The lawn and garden equipment market segmentation, based on end-use, includes residential and commercial. The residential segment dominated the market in 2021 and is projected to be the faster-growing segment during the forecast period, 2022-2030. The popularity of outdoor activities makes individuals feel better physically and mentally and increases the need for backyard maintenance. Gardeners sell this product for apartment buildings because lawns can also be used for barbecues and garden parties. The development of small gardens in flat systems has been encouraged by expanding urbanization and the culture of nuclear families. Hence, the rising demand for lawn and garden equipment positively impacts market growth.

Figure 3: Lawn and Garden Equipment Market, by End-Use, 2023 & 2030 (USD Million)Lawn and Garden Equipment Market, by End-Use, 2021 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review

Lawn and Garden Equipment Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. North America lawn sweepers market accounted for USD 7,719.58 million in 2021 and is expected to exhibit a significant CAGR growth during the study period. It is a result of the region's consumers' rising disposable income and standard of living. Moreover, the region's market is expanding due to the increasing automation sector and the accessibility of raw materials. Due to their durability and widespread availability in places like the US, Mexico, and Canada, materials like aluminum, steel, and iron are now widely used in lawn and garden equipment production.

Further, the major countries studied in the market report are: The U.S., Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 4: LAWN AND GARDEN EQUIPMENT MARKET SHARE BY REGION 2021 (%)LAWN AND GARDEN EQUIPMENT MARKET SHARE BY REGIONSource: Secondary Research, Primary Research, MRFR Database and Analyst Review

Europe lawn and garden equipment market accounts for the second-largest market share due to the increasing demand for electric lawnmowers and the augmenting adoption of green landscaping services. Further, the Germany lawn and garden equipment market held the largest market share, and the UK lawn and garden equipment market was the fastest-growing market in the European region.

The Asia-Pacific Lawn and Garden Equipment Market is expected to grow at the fastest CAGR from 2022 to 2030. It is due to increasing commercial & residential construction activities by real estate owners. The increasing usage of energy-efficient mowers and GPS-enabled equipment acceptance lays the foundation for future growth. Furthermore, the improvement of the aesthetic appeal of yards and lawns has been mandated by upcoming sporting events, such as the "Olympic Winter Games Beijing 2022," which has boosted the expansion of the lawn and garden equipment market. Moreover, China lawn and garden equipment market held the largest market share, and the India lawn and garden equipment market was the fastest-growing market in the Asia-Pacific region.

Lawn and Garden Equipment Key Market Players & Competitive Insights

Major market players are spending a lot of money on R&D to increase their product lines, which will help the lawn and garden equipment market grow even more. Market participants are also taking various strategic initiatives to grow their footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the lawn and garden equipment industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.

One of the primary business strategies manufacturers adopt in the lawn and garden equipment industry to benefit clients and expand the market sector is manufacturing locally to reduce operating costs. The lawn and garden equipment industry has recently developed technologically advanced lawn and garden equipment to increase operational efficiency and facilitate outdoor gardening tasks. The lawn and garden equipment market major player such as The Toro Company, MTD, Kubota Corporation, and others are working on expanding the market demand by investing in research and development activities.

The Toro Company (Toro) provides outdoor environment products and related services. The Toro Company offers outdoor environment goods and services (Toro). Turf irrigation systems, agricultural irrigation systems, specialty and underground construction equipment, snow and ice management products, professional turf maintenance equipment and services, and home yard and snow thrower products are among the range of products it designs, manufactures, and markets. Professional contractors, rental businesses, groundskeepers, golf courses, specialty and underground construction, agricultural growers, government and educational institutions, homeowners, sporting venues, and historic locations are the clients served by the organization. In October 2022, the company was selected by Asian Tour Destinations as an official partner for golf course equipment and irrigation.

Also, Deere & Company is a provider of advanced products and services. It produces and sells forestry, construction, agricultural machinery, and related service components. The company's product line includes machinery and service components used in construction, earthmoving, material handling, and timber harvesting. Other outdoor power products are also included in the company's product line. Moreover, it offers extended lawn and garden equipment warranties, wholesale financing, and financing for selling and leasing both new and old equipment. In October 2022, the company entered into a strategic partnership with Iowa State University (ISU) to establish a demonstration site consisting of four fields and processes.

List of the Key Companies in the lawn and garden equipment market include

Lawn and Garden Equipment Industry Developments

August 2019: American Honda Motor Co., Inc. introduced the ‘HRN Series’ of lawnmowers for residential use. It has a strong GCV170 engine and optimizes grass-cutting while streamlining maintenance and operation.

October 2021: AriensCo displayed their lineup of battery and petrol-powered zero-turn mowers at SALTEX 20 in England. The company also displayed its battery-powered, low emission and noise, “ZENITH E” and “ARROW,” a conceptual stand-on mower.  

April 2022: ECHO Incorporated launched the ECHO eFORCE 56V Battery System to the market in response to consumers' increasing interest in home lawn care during the pandemic. It has evolved into a trend that prompted the creation of products. The ECHO will provide homeowners with robust, user-friendly outdoor gardening tools that work at a high level.

March 2024

The US market now has Segway's Navimow i series robot lawn mower which was launched this month in Europe. The coming of the robot lawn mower may be the first sign that this device, which can navigate autonomously without boundary wire, is ready to enter the mainstream.

Navimow i series comes in two models: i110N, which costs $1,299 and covers up to 0.25 acres, and i105N, which costs $999 and covers 0.125 acres. It also uses Segway’s Exact Fusion Locating System 2.0, a vision—enhanced RTK GPS system with a camera for outdoor mapping, among other uses. This way, it easily avoids obstacles and moves around trees, shrubs, garden borders, and other humans or animals present while mowing.

This company's new lawn bot has AI-powered mapping, a ride-on boundary mode for trimming your edges, and an assist feature that allows users to customize their desired mowing route on the app.

January 2024

Dreame Technology, an innovator in household appliances introduced its Roboticmower A1 during CES 2024 held in Las Vegas. Unlike indoor home cleaning products for which Dreame is famous, the introduction of Dreame's lawnmower means that this company is extending from indoor to outdoor home cleaning scenarios.

The Dreame Robotic mower A1 signifies a future where one will not have to touch his/her lawn mower again, reducing homeowners' landscaping costs with overtime savings amounting to up to 200 hours every year and enabling them to enjoy other activities besides gardening all day long each weekend. It features some of the breakthrough technologies, including but not limited to patented technology with high precision laser sensors in three dimensions, such as OmniSense 3D Ultra Sensing System U path planning program developed by Dreame Company Ltd.

No matter how tough it gets out there with things like houses or trees blocking the way, Dreame Roboticmower A1's signal is still strong and stable. On the other hand, the OmniSense system can penetrate through obstacles such as buildings and trees without affecting signal quality, even in complex outdoor surroundings.    

Lawn and Garden Equipment Market Segmentation:

Lawn and Garden Equipment Type Outlook

  • Lawn Rider

  • Lawn ZTR

  • Walk Behind

  • Snow Throwers

  • Trimmers and Edgers

Lawn and Garden Equipment End-Use Outlook

  • Residential

  • Commercial

Lawn and Garden Equipment Regional Outlook

  • North America

    • US

    • Canada

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

  • Rest of the World

    • Middle East

    • Africa

    • Latin America

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