Lawn Garden Equipment Companies

*Disclaimer: List of key companies in no particular order

Top listed global companies in the industry are:

• The Toro Company


• MTD


• Kubota Corporation


• Briggs & Stratton Corporation


• Husqvarna Group


• Deere & Company, among others.

Cultivating Success: Navigating the Lawn and Garden Equipment Landscape

The global lawn and garden equipment market, projected to reach a verdant $25.5 billion by 2028, is a flourishing field where established brands battle for turf alongside innovative newcomers. Understanding the strategies powering this growth, the factors defining market share, and emerging trends is crucial for blooming in this dynamic environment.

Key Players and their Strategies:

• Global Goliaths: Giants like Husqvarna Group and STIHL leverage their diverse product portfolios, brand recognition, and established distribution networks to command a significant market share. Husqvarna caters to a broad spectrum of needs with its comprehensive equipment lineup, while STIHL focuses on professional-grade tools for demanding tasks.


• Regional Champions: Companies like Honda Power Products and MTD Products dominate specific geographies by tailoring solutions to regional preferences and regulations. Honda excels in North America with its reliable engines and user-friendly designs, while MTD caters to Europe's diverse market with its broad product range.


• Niche Innovators: Startups like Greenworks Tools and Ego Power Equipment are shaking things up with cutting-edge approaches. Greenworks focuses on affordable battery-powered tools, while Ego champions cordless equipment with professional-grade capabilities.

Factors for Market Share Analysis:

• Product Breadth and Depth: Offering a variety of equipment for diverse outdoor tasks – lawnmowers, trimmers, chainsaws, etc. – expands market reach and attracts varied customer segments.


• Technological Innovation: Integrating advanced technologies like battery power, robotic features, and smart connectivity enhances convenience, efficiency, and user experience. Ego's self-propelled robotic mower represents this trend.


• Cost-Effectiveness and ROI: Balancing advanced features with affordability is crucial, especially for price-sensitive consumers. MTD's cost-competitive offerings have secured a strong foothold in budget-conscious segments.


• Environmental Focus: Sustainable practices like reducing emissions, offering electric and battery-powered equipment, and using recycled materials resonate with eco-conscious buyers. Greenworks' focus on battery-powered tools exemplifies this shift.

Emerging Trends and Company Strategies:

• Electrification and Battery Power: Transitioning from gas-powered to electric and battery-powered equipment is a major trend driven by environmental concerns and convenience. Greenworks and Ego are leading the charge in this segment.


• Robotic Lawn Care: Autonomous robotic lawnmowers are gaining traction, offering hands-free convenience and precise maintenance. Husqvarna's Automower series exemplifies this trend.


• Smart and Connected Tools: Integrating sensors, communication modules, and AI into equipment enables real-time performance monitoring, predictive maintenance, and data-driven optimization. STIHL's connected tool platform represents this trend.


• Focus on Niche Segments: Targeting specific user groups like professionals, landscapers, or urban gardeners with specialized equipment and solutions is gaining traction. STIHL's professional-grade tools cater to this segment.

Overall Competitive Scenario:

The lawn and garden equipment market is a vibrant landscape where traditional brands adapt to evolving consumer preferences and technological advancements. Success hinges on continuous innovation, a diversified product portfolio, and agility in embracing trends like electrification, automation, and connectivity. Companies prioritizing sustainability, user experience, and niche specialization hold a strong hand in cultivating their market share in this fertile ground.

Latest Company Updates:

October 2023- As part of the company's ongoing commitment to support distributors and dealers in the outdoor power equipment industry, Oregon Tool, Inc. is adding over 700 SKUs to its already broad portfolio of lawn garden and forestry parts. The president of Forestry and Lawn & Garden, Jason Landmark, said that with the outdoor power equipment industry continuing to evolve and new product applications and technologies being introduced to the market, we must ensure our product portfolio is reflective of industry trends, geographic nuances, customer needs, and end-user expectations. The company is making investments that will enable its customers to drive future growth. The additional SKUs, available starting this year and into the first quarter of 2024, will result in an 85% increase in Oregon Tool's belt assortment, with notable increases in blades, tire tubes, and other maintenance and repair parts. These new SKUs, along with a deep assortment of other forestry and lawn and garden parts, are available to dealers through their designated Oregon distributor. Distributors, dealers, and original equipment manufacturers can see many of these new SKUs at this year's 40th annual Equip Exposition in booth #3164.

September 2023- The Butte County Air Quality Management District is starting a program to assist local businesses, public agencies, landscapers, and non-profits in replacing their gas-powered lawn and gardening equipment with electric. This comes after a 2022 California law that will ban gas-powered lawn equipment, including lawnmowers, leaf blowers, and more. A commercial gas-powered lawn mower run for one hour emits the same level of smog pollution that a gas car driving 300 miles would produce. In addition, a commercial leaf blower used for one hour will emit smog pollution equivalent to a gas car driving 1,100 miles.