Hand Hygiene Products Market Research Report - Global Forecast till 2032

Hand Hygiene Products Market Research Report: Information By Product Type (Soaps, Hand Wash, Hand Sanitizers, Lotion & Creams and Others), By End-Use (Residential, Commercial {Educational Institutions, Hotels & Restaurants, Hospitals & Health Centers, Corporate Offices and Others}), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores and Others) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/CR/8062-HCR | 90 Pages | Author: Snehal Singh | March 2024         

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Global Hand Hygiene Products Market Overview


Hand Hygiene Products Market Size was valued at USD 6.8 Billion in 2022. The Hand Hygiene Products market industry is projected to grow from USD 7.25 Billion in 2023 to USD 12.18 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.70% during the forecast period (2023 - 2032). The main market factors boosting market expansion are the growing levels of public and individual hygiene awareness worldwide.


Global Hand Hygiene Products Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Hand Hygiene Products Market Trends



  • Growing hygiene concern is driving the market growth


The rising hygiene concern is driving market CAGR for hand hygiene products. The development of the world economy has led to a change in lifestyle, a rise in the standard of living, and the adoption of a health-conscious way of living. As a result, more people are using personal care products to preserve their health. Nowadays, people are more likely to engage in yoga and stretching exercises to keep their bodies healthy and active during lockdowns and boost their immune systems to fight off pandemic illnesses like COVID-19. Additionally, the prevalence of hospitals and other healthcare institutions is projected to increase demand for sanitary products because hospitals frequently utilize various personal care and hygiene products to ensure cleanliness and a germ-free environment. The expansion of infrastructure facilities, including schools, colleges, hotels, restaurants, corporations, and residences, also fuels the need for the products. Government programmes and promotions to encourage personal hygiene and cleanliness.


The demand for personal care products is influenced by various government campaigns and programs linked to personal cleanliness and care, fueling market expansion. The government of Victoria has started a personal hygiene care and learning strategy to raise awareness of hand hygiene products among school students, teachers and other personnel, according to the report "Personal Hygiene," issued by the Victoria State Government of Education & Training.


Additionally, the use of palm and finger cleansing products is likely to increase due to the growing awareness of the value of cleanliness due to numerous promotional initiatives through websites, radio, television, social networking sites, print media, and other media. Thus, driving the Hand Hygiene Products market revenue.


Hand Hygiene Products Market Segment Insights


Hand Hygiene Products Type Insights


The Hand Hygiene Products market segmentation, based on product type, includes soaps, hand wash, hand sanitizers, lotion & creams and others. The hand sanitizers segment dominated the market, accounting for 45% of market revenue. Sales are being driven by customers' increasing awareness of the necessity for sanitizer and its superior effectiveness over regular soaps. Additionally, the market is growing as a result of efforts made by the World Health Organisation (WHO) and Food and Drug Administration (FDA) to raise awareness of the importance of good hand hygiene and the dangerous diseases it is linked to, as well as product innovations by the major players like the inclusion of organic ingredients and calming fragrances.


Hand Hygiene Products End-Use Insights


Based on end-use, the Hand Hygiene Products market segmentation includes residential, commercial {educational institutions, hotels & restaurants, hospitals & health centers, corporate offices and others}). The commercial segment dominated the market, accounting for 45% of market revenue due to the increased need for cleaning supplies due to the need for clean and hygienic environments in schools, hospitals, clinics, and other business settings. The booming commercial sector is also projected to contribute to segmental revenues.


Hand Hygiene Products Distribution Channel Insights


The Hand Hygiene Products market segmentation, based on distribution channels, includes supermarkets & hypermarkets, convenience stores and others. The supermarkets & hypermarkets category generated the most income. The distribution of cleansers on the market has increased in many of these establishments across several places. In the initial several weeks of the outbreak, several retailers had trouble keeping their hand sanitizer inventories stocked. In March 2020, supermarkets in Singapore were also out of these and other household cleaning supplies, mostly due to panic buying or stockpiling hand sanitizers. Prices were raised to deter stockpiling and put a limit on excessive purchases.


Figure 1: Hand Hygiene Products Market, by Distribution channel, 2022 & 2032 (USD Billion)


Hand Hygiene Products Market, by Distribution channel, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Hand Hygiene Products Regional Insights


North America, Europe, Asia-Pacific, and the rest of the world are the four regions covered by the report regarding market insights. The North American Hand Hygiene Products market will dominate this market due to strict laws surrounding hand hygiene in the healthcare industry and highly advanced healthcare facilities. Another element promoting the expansion of the target market in North America is the increased awareness of the value of hand hygiene among people.


Therefore the major region covered in the market report is France, Canada, German, Italy, Spain, the UK,  The US, Japan, India, Australia, China, South Korea, and Brazil.


Figure 2: HAND HYGIENE PRODUCTS MARKET SHARE BY REGION 2022 (USD Billion)


HAND HYGIENE PRODUCTS MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe's Hand Hygiene Products market accounts for the second-largest market share. This region has many market participants where wipes, gel-based, foam-based, and spray-based hand antiseptics are widely used. Further, the German Hand, Hygiene Products market, held the largest market share, and the UK Hand Hygiene Products market was the fastest growing market in the European region.


The Asia-Pacific Hand, Hygiene Products Market, will be to growing at the fastest CAGR from 2023 to 2032.The countries' expanding manufacturing sectors will fuel demand for the goods by escalating dust and air pollution issues. Moreover, China's Hand Hygiene Products market held the largest market share, and the India Hand Hygiene Products market will be the fastest-growing market in the Asia-Pacific region.


Hand Hygiene Products Key Market Players & Competitive Insights


The market for hand hygiene products will grow even more due to major industry participants spending a lot of funds on Development and research to diversify their line of goods. Market participants also engage in various strategic efforts to broaden their reach. Significant market developments include new product launches, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other companies. The hand hygiene products industry must provide competitively priced goods to expand and flourish in a more competitive and challenging market environment.


A few of the most common tactics producers employ in the Hand Hygiene Products industry to benefit customers and expand the market as a whole is creating products locally that minimize operational costs. In recent years, the Hand Hygiene Products industry has offered some of the most significant advantages. Major players in the Hand Hygiene Products market, Clensta, Smith & Nephew plc (UK), 3M (US), Procter & Gamble Co. (US) and others, are attempting to increase market demand by investing in research and development operations.


Clensta main goals are to add value and find solutions to issues that have yet to be dared to address. They aim to revolutionize how to take care of customers and customer houses, from wellness to personal care, home care, and all in between. In April 2020, Leading biotechnology company Clensta International introduced the Clensta Instant Hand Hygiene Solution, a cutting-edge hand sanitizer. A rapid fix for all-around protection and freshness, the unique product provides instant 99.9% germ prevention and has antibacterial and antiseptic characteristics.


The privately held firm DetectaChem is the creator of Seeker, a quickly deployed, portable, intelligent, and user-friendly detection system. Real-time danger identification for safety and security around the globe is made possible by The Seeker. Although the firm products are advanced in function. The Seeker deploys automatic colorimetric examination of incredibly minute amounts of explosive and drug components using patented, proprietary technologies. The business has created a unique card-collecting system that gathers samples and has everything needed for a colorimetric reaction.The Seeker uses color reaction-related technology widely applied to molecular analysis. The Seeker can quickly perform on-site diagnostic identification of explosive and narcotic components because of this liquid chemistry-based technique. Since DetectaChem products are multilingual, they can be used wherever. In April 2020, On the DetectaChem website, customers may purchase the company's inexpensive antiseptic hand lotion. To improve neighborhood safety during the COVID-19 pandemic, the launch was made.


Key Companies in the Hand Hygiene Products market include



  • Reckitt Benckiser Group Plc (UK)

  • Unilever Group (UK)

  • Smith & Nephew plc (UK)

  • 3M (US)

  • Procter & Gamble Co. (US)

  • Johnson & Son, Inc. (US)

  • Whiteley Corporation (Australia)

  • GOJO Industries, Inc. (US)

  • Kimberly-Clark Corporation (US)

  • Medline Industries, Inc


Hand Hygiene Products Industry Developments


December 2022: According to an official letter of intent from NHS Supply Chain, SpectrumX, a healthcare and pharmaceutical company headquartered in the UK purchased Spectricept Care+ Hands. This hand sanitizer was included in the non-alcohol-based hand disinfectant lot of the Hand Hygiene and Associated Products and Services Tender. It will be available to consumers in May 2023.


May 2022: The makers of Purell products, GOJO Industries, introduced the Purell CS4 All-Weather Dispensing System. Commercial and municipal buyers can use the dispenser to supply soap and hand sanitizer in outdoor or busy areas.


July 2021: A five-year partnership between Unibail-Rodamco-Westfield and Unilever PLC allowed access to the Lifebuoy brand of hygiene soap in all 66 Westfield centers in the United Kingdom and the European property portfolio.


Hand Hygiene Products Market Segmentation


Hand Hygiene Products Type Outlook



  • Soaps

  • Hand Wash

  • Hand Sanitizers

  • Lotion & Creams

  • Others


Hand Hygiene Products End-Use Outlook



  • Residential

  • Commercial

  • Educational Institutions

  • Hotels & Restaurants

  • Hospitals & Health Centers

  • Corporate Offices

  • Others


Hand Hygiene Products Distribution Channel Outlook



  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Others


Hand Hygiene Products Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 6.8 Billion
Market Size 2023 USD 7.25 Billion
Market Size 2032 USD 12.18 Billion
Compound Annual Growth Rate (CAGR) 6.70% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, End User, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Reckitt Benckiser Group Plc (UK), Unilever Group (UK), Smith & Nephew plc (UK), 3M (US), Procter & Gamble Co. (US), C. Johnson & Son, Inc. (US), Whiteley Corporation (Australia), GOJO Industries, Inc. (US), Kimberly-Clark Corporation (US), Medline Industries, Inc
Key Market Opportunities Increasing awareness regarding the usage of health
Key Market Dynamics Increasing Disposable Income of Consumers.




Frequently Asked Questions (FAQ) :

The Hand Hygiene Products market size was valued at USD 6.8 Billion in 2022.

The market is projected to grow at a CAGR of 6.70% during the forecast period, 2023-2032.

The key players in the market are Reckitt Benckiser Group Plc (UK), Unilever Group (UK), Smith & Nephew plc (UK), 3M (US), Procter & Gamble Co. (US), C. Johnson & Son, Inc. (US), Whiteley Corporation (Australia).

The sanitizer category dominated the market in 2022.

The Supermarkets & Hypermarkets had the largest share in the market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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