Dishwashing detergents market size was valued at USD 20.05 Billion in 2023. The dishwashing detergents industry is projected to grow from USD 21.73 Billion in 2024 to USD 38.23 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.31% during the forecast period (2024 - 2032). Rising demand for sustainable and efficient cleaning products, increasing adoption of the product in the primary and secondary housing sectors, rising disposable income and developments in detergent product packaging are the key market drivers enhancing the market growth.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Global Market CAGR for dishwashing detergents is driven by the rising number of consumers adapting to new cleaning habits, which raises their expectations for the firm to offer more creative goods. The hectic work schedules prompt us to discover new methods to save time. Companies are spending in R&D to create a developed product that will save time and have a higher health standard. The growth of the dish detergent sector is fueling innovation, which is expected to drive the dishwashing detergents market revenue.
Furthermore, promotional campaigns and distribution activities undertaken for free sample distribution to the customers have broadened the growth opportunities of the dishwashing detergent market. For instance, in March 2019, Reckitt Benckiser's dishwashing detergent brand, Finish, partnered with Bosch Household Appliances to launch the #NoMoreDishStress campaign to educate customers about dishwashers and the hygiene practices that need to be adopted. The campaign was adopted during the launch of auto-dishwasher detergent tablets to relieve dishwashing-related stress.
Moreover, vast usage in cleaning kitchen utensils and accessories in commercial kitchens, including restaurants, café, bars, and other food services, has surged the demand for dishwashing detergents. These detergents are generally required in bulk to clean multiple utensils in commercial kitchens. For instance, according to a research report by UK-based Checkit, a food safety management company, around 75 percent of the people out of 1,101 survey respondents who never wish to visit a restaurant are implicated with hygiene and food poisoning incidents. Also, 66 percent of respondents said that bad hygiene practices adopted in restaurants never allowed them to visit twice.
Moreover, the rising consumer inclination toward chemical-free and organic products is influencing key brands to launch herbal or natural dishwashing liquids free from harmful chemicals like phosphates and carbonates. Manufacturers are focused on formulating dermatologically tested dishwashing liquids to protect against skin irritation & allergies which sets them apart from other alternatives. For instance, in December 2019, Evonik signed a partnership with biotechnology company Unilever, has launched a 100% renewable and 100% biodegradable ingredient called Rhamnolipid, a type of surfactant found in nature that works in cleaning surfaces. The outcome product 'Quix dishwashing liquid' gives the same foaming and dirt removal qualities by naturally occurring process as the petrochemical-based products.
The dishwashing detergents market segmentation, based on type, includes liquids, powder, cakes, and others. The liquids segment dominated the market, accounting for 35% of market revenue (7.02 Billion). In developing economies, category growth is driven due to its usage for diverse activities, including stain removal in utensils, furniture and carpeting, wiping kitchen cabinets and windows, oil banishing and jewelry shining, and polishing. However, the powder is the fastest-growing category as it causes low skin irritation and stops transferring bacteria from the hands to the dishes.
The dishwashing detergents market segmentation, based on distribution channel, includes store-based {supermarkets & hypermarkets, convenience stores, and others} and non-store based. The non-store-based category generated the most income (70.4%). This is due to a rise in the sale of dishwashing detergents via online distribution channels, mainly via company-owned websites of dishwashing detergent manufacturers, along with numerous e-commerce platforms. However, store-based is the fastest-growing category as demos of dishwashing detergent products are organized by the manufacturing and marketing vendors in supermarkets & hypermarkets.
The dishwashing detergents market segmentation, based on end-user, includes residential, commercial, and institutional. The residential category generated the most income due to rising concerns over sanitation and hygiene in the kitchen due to the increasing occurrence of food-related poisoning. However, the commercial is the fastest-growing category due to the growing demand for dishwashing detergents in restaurants.
Figure 1: Dishwashing Detergents Market by End-User, 2022 & 2032 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North American dishwashing detergents market will dominate due to the presence of a majority of firms in restaurants and mobile food service activities industries, which find a heavy application of the commodity will boost the market growth in this region. Further, the US dishwashing detergents market held the largest market share, and the Canadian dishwashing detergents market was the fastest growing market in the North American region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Figure 2: DISHWASHING DETERGENTS MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe's dishwashing detergents market accounts for the second-largest market share due to the rising number of households accompanied by urbanization. Nowadays, consumers in this region are highly aware of home hygiene and increasingly investing in well-equipped kitchens. Further, the German dishwashing detergents market held the largest market share, and the UK dishwashing detergents market was the fastest growing market in the European region.
The Asia-Pacific dishwashing detergents market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the growing demand for environment-friendly products, and their consumption of automatic dishwashing machines drives the market growth in this region. Moreover, China’s dishwashing detergents market held the largest market share, and the Indian dishwashing detergents market was the fastest-growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development to expand their product lines, which will help the dishwashing detergent market grow even more. Market players are also undertaking various strategic activities to enhance their footprint, with important market developments such as new product establisments, mergers and acquisitions, contractual agreements, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the dishwashing detergents industry must offer cost-effective items.
Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the dishwashing detergents industry to benefit clients and increase the market sector. Major players in the dishwashing detergents market, including Henkel AG & Co. KGaA (Germany), Hindustan Unilever Limited (India), Blueland (U.S.), Godrej Consumer Products (India), Bombril (Brazil), and others, are attempting to increase market demand by investing in research and development operations.
Procter & Gamble Co is a manufacturer and marketer of fast-moving consumer goods. The company's product portfolio comprises conditioners, shampoo, male and female blades and razors, toothbrushes, toothpaste, dish-washing liquids, detergents, surface cleaners and air fresheners. It also offers baby wipes, diapers and pants, paper towels, tissues, and toilet paper. P&G markets its products under Head & Shoulders, Tide, Ariel, Olay, Pantene, Pampers, Gillette, Braun, and Fusion brand names. The company sells its products via grocery stores, membership club stores, high-frequency stores, specialty beauty stores, online channels, drug stores, pharmacies, and department stores. In April 2019, Proctor & Gamble launched a new line of water-free soap and detergents under its existing brand, Tide. This product launch would allow the firm to further affirm its position in the U.S. institutional cleaning detergents market for dishwashing applications.
Hindustan Unilever Ltd, a subsidiary of Unilever Plc, is a manufacturer and seller of fast-moving customer goods. The company offers packaged foods and refreshments, beauty and personal care products, and homecare products. HUL markets its products under the Bru, Magnum, Fair and Lovely, Ponds, Lakme, Dove, Surf Excel, Pepsodent, Knorr, Taza, Lipton and Kissan brand names. The company also offers ice creams, staples, health food drinks, culinary products, and frozen desserts. HUL distributes products through a network of distributors. It also manages beauty salons and the sale of properties. In December 2021, Hindustan Unilever Limited launched a new hand dishwashing product composed of naturally derived ingredients, which delivers superior cleaning performance while being sustainable. The company aims to achieve the carbon rainbow by switching from black carbon-sourced surfactants to green carbon-sourced surfactants.
Key Companies in the Dishwashing Detergents market include
Dishwashing Detergents Industry Developments
April 2022: J.R. Watkins, the U.S.-based brand, launched its clean and powerful foaming dish soap in select Target stores in California. The soap is formulated with plant-derived cleansing agents such as coconut and is hypoallergenic, dermatologically tested, and free of sulfates, parabens, and triclosan.
March 2021: ITC launched Nimeasy, a Dishwashing Gel with Enzyme Technology that gives "Lift off Action," easing the removal of greasy, oily, and stuck food particles from the surface of the utensils. It has Neem extracts and Citrus fragrances that leave the utensils smelling fresh and wash away bacteria.
March 2019: Reckitt Benckiser's dishwashing detergent brand partnered with Bosch Household Appliances to introduce a range of tablets designed especially for auto dishwashers. The detergent tablets range for auto-dishwashers was initially launched in the Indian market.
| Report Attribute/Metric | Details |
| Market Size 2023 | USD 20.5 Billion |
| Market Size 2024 | USD 21.73 Billion |
| Market Size 2032 | USD 38.23 Billion |
| Compound Annual Growth Rate (CAGR) | 7.31% (2024-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2024-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Market Competitive Landscape, Revenue Forecast, Growth Factors, and Trends |
| Segments Covered | Type, Distribution Channel, End-User and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | Henkel AG & Co. KGaA (Germany), Hindustan Unilever Limited (India), Blueland (U.S.), Godrej Consumer Products (India), Bombril (Brazil), Colgate-Palmolive Company (U.S.), Nirma Limited (India), Kao Corporation (Japan), Cascade - Procter & Gamble (U.S.), and Reckitt (U.K.) |
| Key Market Opportunities | · Rising demand for sustainable and efficient cleaning products |
| Key Market Dynamics | · Rising adoption of the product in the primary and secondary housing sectors |
Dishwashing Detergents Market Highlights:
Frequently Asked Questions (FAQ) :
The dishwashing detergents market size was valued at USD 18.5 Billion in 2022.
The market is projected to grow at a CAGR of 7.31% during the forecast period, 2024-2032.
North America had the most extensive share in the dishwashing detergents market.
The key players in the market are Blueland (U.S.), Godrej Consumer Products (India), Bombril (Brazil), Colgate-Palmolive Company (U.S.), Nirma Limited (India), Kao Corporation (Japan), Cascade - Procter & Gamble (U.S.), and Reckitt (U.K.).
The liquids category dominated the dishwashing detergents market in 2022.
The non-store-based had the largest share in the market.
The residential had the largest share in the market.
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