Global Dishwashing Detergents Market Research Report: Information By Type (Liquid, Powder, Cakes/Bars, Others), By End-Use (Residential, Commercial and Institutional) and Distribution Channel {(Store-Based – Supermarkets & Hypermarkets, Convenience Store & Others) and Non-Store-Based)}, By Region – Forecast till 2027

Market Scenario

Global Dishwashing Detergents Market size in 2019 was valued at USD 8.09 Billion and is expected to register a CAGR of 5.3% from 2020 to 2026.

The demand for dishwashing detergents is increasing owing to the rising popularity of efficient and sustainable cleaning products along with the increasing urbanization across the world. Rising product innovations among global players have also triggered a substantial growth opportunity for the dishwashing detergent manufacturers. For instance, Colgate-Palmolive Company introduced a phosphate-free dish detergent range. Introduction of an innovative automatic dishwasher cleaner by The Procter & Gamble Company that not only cleans dishes but also cleans machine during the washing process itself are helping in the growth of the dishwashing detergents market. Furthermore, in the emerging economies increasing disposable income and the advent of many startups specialized in the manufacturing of efficient and economical dishwashing detergents are triggering the growth of the dishwashing detergent market.

The outbreak of COVID-19 has resulted in a surge in demand for dishwashing detergents around the world. With lockdown restrictions across the globe and people restricting itself at home to restrain the growth of COVID-19, demand for dishwashing detergents has surged exponentially. This was mainly due to stockpiling and panic buying of dishwashing detergents. For instance, The Procter & Gamble Company in the US has witnessed a 10% surge in sales of dishwashing detergents in the US, primarily due to stockpiling. However, according to MRFR analysis, this sudden increase in demand for dishwashing detergents is only for a temporary period and is expected to normalize once the outbreak decreases.

Market Synopsis

Global Dishwashing Detergents Market has witnessed exponential growth in the last couple of months. Owing to the outbreak of a global pandemic, COVID-19, lucrative growth opportunities were created for dishwashing detergent manufacturers worldwide. As people are staying more at home due to lockdown restriction, cleaning utensils, dishes, and cutleries have increased, which has resulted in a surge in demand for dishwashing detergents. For instance, many popular brands of The Procter & Gamble Company for dishwashing detergents has witnessed an increase in sales of over 10% post-COVID-19. Many other companies are witnessing a surge in sales of over double-digit growth post-COVID-19 outbreak.

Market USP

Growing urbanization coupled with rising consumer awareness for efficient cleaning products

Market Drivers

• Growing urbanization coupled with rising consumer awareness for efficient & sustainable cleaning products


• Rising number of global pandemics such as COVID-19: The outbreak of a global pandemic has created lucrative growth opportunities for dishwashing detergent manufacturers worldwide. With lockdown restriction across the globe, dishwashing detergent sales have increased exponentially. Stockpiling and panic buying have been a major factor behind this surge in demand. E-commerce channels are proving to be an effective way of increasing sales during these tough times.


• Increasing disposable income across the globe


• Growth of the organized retail sector in developing countries


• Advent of e-commerce platforms

Market Restraints

• Availability of popular substitutes


• Counterfeit products

Segmentation

By Type

• Liquids


• Powder


• Cakes/Bars: Cakes/bars dominated the global dishwashing detergents in 2019. Easy availability of such types of detergents makes cakes or bars the most common type. Even though bars or cakes are relatively expensive, their superior ingredients make cleaning efficient compared to other dishwashing detergents.


• Others

By End-Use

• Residential


• Commercial: The commercial segment dominated the global dishwashing detergent market in 2019. This dominance was mainly attributed to the increasing consumption of dishwashing detergents from the hotels, cafes, and restaurants (HoReCa) segment and various commercial and recreational sectors. The commercial segment is closely followed by the institutional segment and the residential segment. The commercial segment is further anticipated to remain dominant during the review period.


• Institutional

By Distribution Channel

• Store-Based: The store-based segment has been further divided into supermarkets & hypermarkets, convenience stores, and others. Supermarkets & hypermarkets dominate the store-based distribution channels. However, the online channels are anticipated to increase the sales of dishwashing detergents in the next couple of years.


• Non-Store-Based

By Region

• North America: North America accounted for a substantial share of the dishwashing detergents market in 2019, owing to the presence of some of the key manufacturers of dishwashing detergents in the US. Within North America, the US-dominated the regional market, followed by Canada and Mexico. Product innovations by some of the key manufacturers have resulted in the dominance of the market in the region. E-commerce channels have further helped in dominating the dishwashing detergent market.

• Europe

• Asia-Pacific: Asia-Pacific dominated the global dishwashing detergent market in 2019. The increasing urbanization rate has been one of the key factors behind the dominance of the market in the region. Dishwashing detergents are daily use products. Hence, the presence of a high population contributes to the dominance of the market in the region. Additionally, the presence of the highest millennial population significantly contributes towards the growth of the market. China, India, Japan, Australia, and New Zealand dominate the dishwashing detergent market in the Asia-Pacific region. The region is expected to have the highest growth rate during the forecast period.

• Rest of the World

Key Players

• The Procter & Gamble Company (US)


• Colgate-Palmolive Company (US)


• Henkel AG & Company, KGaA (Germany)


• C. Johnson & Son, Inc. (US)


• Reckitt Benckiser Group plc/N.V. (UK)


• Unilever (UK)


• Johnson & Johnson (US)


• Estée Lauder Companies (US)


• Kao Corporation (Japan)


• The Clorox Company (US)

Report Scope:

Report Attribute/Metric	Details
Market Size	2019: USD 8.09 Billion 2027: Significant value
CAGR	5.3% (2020–2026)
Base Year	2019
Forecast Period	2020-2027
Historical Data	2018
Forecast Units	Value (USD Million)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Type, By End-Use, Distribution Channel, By Region
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	The Procter & Gamble Company (US), Colgate-Palmolive Company (US), Henkel AG & Company, KGaA (Germany), C. Johnson & Son, Inc. (US), Reckitt Benckiser Group plc/N.V. (UK) Unilever (UK), Johnson & Johnson (US), Estée Lauder Companies (US), Kao Corporation (Japan), The Clorox Company (US)
Key Market Opportunities	Increasing disposable income and the advent of many startups specialized in the manufacturing of efficient and economical.
Key Market Drivers	Growing urbanization coupled with rising consumer awareness for efficient & sustainable cleaning products\r\n Rising number of global pandemics such as COVID-19:

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