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Kombucha Market Research Report Information by Type (Green Tea, Black Tea, and Others), Packaging Material (Plastic, Metal, Glass, and Others), Distribution Channel (Store Based, Non-Store Based), Region (North America, Europe, Asia Pacific, Row) - Forecast Till 2032


ID: MRFR/F-B & N/1627-HCR | 110 Pages | Author: Tejas Chaudhary| April 2024

Kombucha Type Outlook (USD Billion, 2018-2032)




  • Green Tea




  • Black Tea




  • Others




Kombucha Packaging Material Outlook (USD Billion, 2018-2032)




  • Plastic




  • Metal




  • Glass




  • Others




Kombucha Distribution Channel Outlook (USD Billion, 2018-2032)




  • Store Based




  • Non-Store Based




Kombucha Regional Outlook (USD Billion, 2018-2032)




  • North America Outlook (USD Billion, 2018-2032)




    • North America Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • North America Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • North America Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • US Outlook (USD Billion, 2018-2032)




    • US Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • US Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • US Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • CANADA Outlook (USD Billion, 2018-2032)




    • CANADA Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • CANADA Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • CANADA Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based








  • Europe Outlook (USD Billion, 2018-2032)




    • Europe Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Europe Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Europe Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • Germany Outlook (USD Billion, 2018-2032)




    • Germany Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Germany Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Germany Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • France Outlook (USD Billion, 2018-2032)




    • France Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • France Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • France Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • UK Outlook (USD Billion, 2018-2032)




    • UK Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • UK Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • UK Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • ITALY Outlook (USD Billion, 2018-2032)




    • ITALY Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • ITALY Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • ITALY Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • SPAIN Outlook (USD Billion, 2018-2032)




    • Spain Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Spain Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Spain Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • Rest Of Europe Outlook (USD Billion, 2018-2032)




    • Rest Of Europe Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • REST OF EUROPE Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • REST OF EUROPE Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based








  • Asia-Pacific Outlook (USD Billion, 2018-2032)




    • Asia-Pacific Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Asia-Pacific Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Asia-Pacific Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • China Outlook (USD Billion, 2018-2032)




    • China Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • China Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • China Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • Japan Outlook (USD Billion, 2018-2032)




    • Japan Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Japan Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Japan Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • India Outlook (USD Billion, 2018-2032)




    • India Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • India Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • India Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • Australia Outlook (USD Billion, 2018-2032)




    • Australia Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Australia Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Australia Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • Rest of Asia-Pacific Outlook (USD Billion, 2018-2032)




    • Rest of Asia-Pacific Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Rest of Asia-Pacific Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Rest of Asia-Pacific Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based








  • Rest of the World Outlook (USD Billion, 2018-2032)




    • Rest of the World Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Rest of the World Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Rest of the World Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • Middle East Outlook (USD Billion, 2018-2032)




    • Middle East Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Middle East Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Middle East Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • Africa Outlook (USD Billion, 2018-2032)




    • Africa Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Africa Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Africa Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based






    • Latin America Outlook (USD Billion, 2018-2032)




    • Latin America Kombucha by Type




      • Green Tea




      • Black Tea




      • Others






    • Latin America Kombucha by Packaging Material




      • Plastic




      • Metal




      • Glass




      • Others






    • Latin America Kombucha by Distribution Channel




      • Store Based




      • Non-Store Based







Research Methodology on Kombucha Market


The Research Methodology of the ‘Global Kombucha Market Report’ has been examined through qualitative and quantitative explorations conducted by Market Research Future (MRFR). An in-depth analysis of the market includes a Study of the historic data collected from industry experts and various government publications such as Annual Reports, News Papers, Journals and other authentic sources.


MRFR utilized Porter’s Five Forces analysis to gauge the market and determine its current competitive dynamics. It also provided a reliable system for measuring the global Kombucha market potential. An analysis of the primary and secondary research was conducted to derive the market estimates and market size. The new product launch, acquisition, and joint venture activities among the key players have also been studied under the conduction of primary and secondary research.


Primary Research


The primary research included interviews with several manufacturers, distributors, and suppliers in the Kombucha market and experts from the related industries. Also, surveys were conducted on various parameters such as emerging trends, product preferences and market insights with leading industry participants. The interviews enabled us to understand the competitive landscape and gather valuable information about the market including product pricing and capacity.


The questionnaire comprised the following:



  • Demographic Information

  • Challenges

  • Product Adoption rate

  • Period of product usage

  • Average pricing of products

  • Net Profit

  • Benefits of Kombucha

  • Future Development

  • Product strategies


Secondary Research


Secondary research further involves tools and techniques such as Investopedia, Bloomberg, Factiva, and other authentic sources. Data collected through primary research is supplemented by data obtained through secondary research. We have also deployed industry-leading tools such as SWOT analysis, product mapping and financial analysis to analyze competitive dynamics and arrive at reliable and comprehensive estimates of the expected size of the Kombucha market.


Market Segmentation


The global kombucha market has been segmented


By Product Type: Refreshing Kombucha, Classic Kombucha, Herbal Kombucha


By Distribution Channel: Supermarkets & Hypermarkets, Online/E-commerce Stores, Specialty Stores, Convenience Stores, Other Retail Stores


By Region: North America, Europe, Asia-Pacific, Rest of the World (RoW)


Regional Analysis


The global kombucha market is segmented into four major regions: North America, Europe, Asia-Pacific, and Rest of the World (RoW).


North America is expected to capture the largest share of the kombucha market due to the presence of major producers and distributors. The US has been the most dominant market in the North American region. Increasing awareness regarding the health benefits of kombucha in the North American region is also driving market growth.


The Europe kombucha market is expected to witness remarkable growth owing to the high demand for high-end health products. Additionally, the increasing consumption of healthy beverages is driving growth in the region.


Asia-Pacific is anticipated to witness substantial growth during the forecast period due to the rising disposable income in emerging economies such as India and China. The growing number of health-conscious consumers in the region is fuelling the demand for kombucha.


The Latin American region is also expected to witness strong growth during the forecasted time frame. This is attributed to the presence of untapped opportunities for producers in the region.


Key Players


The major players operating in the global kombucha market are KeVita (USA), Brew Dr Kombucha (USA), Townshend’s Tea Company (USA), The Kombucha Shop (USA), Aqua Vitea Kombucha (USA), Celest (USA), Humm Kombucha (USA), Bucha Live Kombucha (USA) and GTS Kombucha (USA).

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Table of Content

Chapter 1. Methodology and Scope

1.1. Research Methodology

1.1.1 Initial Data Exploration

1.1.2 Statistical Modelling and Forecast

1.1.3 Industry Insights and Validation

1.2. Data Sources

Chapter 2. Executive Summary

2.1. Kombucha Industry Market Synopsis, 2024-2032

2.1.1 Business Trends

2.1.2 Product Type Trends

2.1.3 Product Packaging materials Trends

2.1.4 Product Distribution channel Trends

Chapter 3 Kombucha Industry Insights

3.1 Industry Segmentation

3.2 Industry Size and Forecast

3.3 Industry Ecosystem Analysis

3.4 Industry Impact forces

3.4.1 Growth Drivers

3.4.1.1 Increasing acceptance of consuming probiotics

3.4.1.2 Packaging innovations and increasing marketing initiatives

3.4.2 Industry Pitfalls & Challenges

3.4.2.1 Issues associated with Kombucha containing alcohol

3.4.2.2 Regulations for the Usage of Microorganisms

3.5 Growth Potential Analysis

3.6 Company Market Share Analysis, 2016

3.7 Porter’s Analysis

3.8 PESTEL Analysis

Chapter 4 Kombucha by Type Insights

4.1 Global Kombucha Market Volume Share by Type, 2024-2032

4.1.1 Green tea

4.1.1.1 Market Estimates & Forecast, 2024-2032

4.1.2 Black tea

4.1.2.1 Market Estimates & Forecast, 2024-2032

4.1.3 Others

4.1.3.1 Market Estimates & Forecast, 2024-2032

Chapter 5 Kombucha by Packaging material Insights

5.1 Global Kombucha Market Volume Share by Packaging material, 2024-2032

5.1.1 Plastic

5.1.1.1 Market Estimates & Forecast, 2024-2032

5.1.2 Metal

5.1.2.1 Market Estimates & Forecast, 2024-2032

5.1.3 Glass

5.1.3.1 Market Estimates & Forecast, 2024-2032

5.1.4 Others

5.1.4.1 Market Estimates & Forecast, 2024-2032

Chapter 6 Kombucha by Distribution channel Insights

6.1 Global Kombucha Market Volume Share by Distribution channel, 2024-2032

6.1.1 Store Based

6.1.1.1 Market Estimates & Forecast, 2024-2032

6.1.1.2 Market Estimates & Forecast by Region, 2024-2032

6.1.2 Non Store Based

6.1.2.1 Market Estimates & Forecast, 2024-2032

6.1.2.2 Market Estimates & Forecast by Region, 2024-2032

Chapter 7 Kombucha Regional Insights

7.1 Kombucha Market Volume Share by Region, 2024-2032.

7.2 North America

7.2. A Market Estimates & Forecast, 2024-2032

7.2. B Market Estimates & Forecast, by Type, 2024-2032

7.2. C Market Estimates & Forecast, by Packaging material, 2024-2032

7.2. D Market Estimates & Forecast, by Distribution channel, 2024-2032

7.2.1 U.S.

7.2.1.1 Market Estimates & Forecast, 2024-2032

7.2.1.2 Market Estimates & Forecast, by Type, 2024-2032

7.2.1.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.2.1.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.2.2 Canada

7.2.2.1 Market Estimates & Forecast, 2024-2032

7.2.2.2 Market Estimates & Forecast, by Type, 2024-2032

7.2.2.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.2.2.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.2.3 Mexico

7.2.3.1 Market Estimates & Forecast, 2024-2032

7.2.3.2 Market Estimates & Forecast, by Type, 2024-2032

7.2.3.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.2.3.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.3 Europe

7.3. A Market Estimates & Forecast, 2024-2032

7.3. B Market Estimates & Forecast, by Type, 2024-2032

7.3. C Market Estimates & Forecast, by Packaging material, 2024-2032

7.3. D Market Estimates & Forecast, by Distribution channel, 2024-2032

7.3.1 Germany

7.3.1.1 Market Estimates & Forecast, 2024-2032

7.3.1.2 Market Estimates & Forecast, by Type, 2024-2032

7.3.1.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.3.1.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.3.2 U.K

7.3.2.1 Market Estimates & Forecast, 2024-2032

7.3.2.2 Market Estimates & Forecast, by Type, 2024-2032

7.3.2.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.3.2.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.3.3 France

7.3.3.1 Market Estimates & Forecast, 2024-2032

7.3.3.2 Market Estimates & Forecast, by Type, 2024-2032

7.3.3.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.3.3.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.3.4 Italy

7.3.4.1 Market Estimates & Forecast, 2024-2032

7.3.4.2 Market Estimates & Forecast, by Type, 2024-2032

7.3.4.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.3.4.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.4 Asia Pacific

7.4. A Market Estimates & Forecast, 2024-2032

7.4. B Market Estimates & Forecast, by Type, 2024-2032

7.4. C Market Estimates & Forecast, by Packaging material, 2024-2032

7.4. D Market Estimates & Forecast, by Distribution channel, 2024-2032

7.4.1 China

7.4.1.1 Market Estimates & Forecast, 2024-2032

7.4.1.2 Market Estimates & Forecast, by Type, 2024-2032

7.4.1.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.4.1.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.4.2 India

7.4.2.1 Market Estimates & Forecast, 2024-2032

7.4.2.2 Market Estimates & Forecast, by Type, 2024-2032

7.4.2.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.4.2.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.4.3 Japan

7.4.3.1 Market Estimates & Forecast, 2024-2032

7.4.3.2 Market Estimates & Forecast, by Type, 2024-2032

7.4.3.3 Market Estimates & Forecast, by Packaging material, 2024-2032

7.4.3.4 Market Estimates & Forecast, by Distribution channel, 2024-2032

7.5 RoW

7.5. A Market Estimates & Forecast, 2024-2032

7.5. B Market Estimates & Forecast, by Type, 2024-2032

7.5. C Market Estimates & Forecast, by Packaging material, 2024-2032

7.5. D Market Estimates & Forecast, by Distribution channel, 2024-2032

Chapter 8 Competitor Profile

8.1 Kevita, Inc. (Canada)

8.1.1 Business Overview

8.1.2 Financial Data

8.1.3 Product Landscape

8.1.4 Key Developments

8.1.5 Business Strategy

8.1.6 SWOT Analysis

8.2 Kombucha Wonder Drink (U.S.)

8.2.1 Business Overview

8.2.2 Financial Data

8.2.3 Product Landscape

8.2.4 Key Developments

8.2.5 Business Strategy

8.2.6 SWOT Analysis

8.3 Kosmic Kombucha (U.S.)

8.3.1 Business Overview

8.3.2 Financial Data

8.3.3 Product Landscape

8.3.4 Key Developments

8.3.5 Business Strategy

8.3.6 SWOT Analysis

8.4 Live Soda Kombucha (U.S.)

8.4.1 Business Overview

8.4.2 Financial Data

8.4.3 Product Landscape

8.4.4 Key Developments

8.4.5 Business Strategy

8.4.6 SWOT Analysis

8.5 Makana Beverages Inc. (U.S.)

8.5.1 Business Overview

8.5.2 Financial Data

8.5.3 Product Landscape

8.5.4 Key Developments

8.5.5 Business Strategy

8.5.6 SWOT Analysis

8.6 Nesalla Kombucha (U.S.)

8.6.1 Business Overview

8.6.2 Financial Data

8.6.3 Product Landscape

8.6.4 Key Developments

8.6.5 Business Strategy

8.6.6 SWOT Analysis

8.7 Reed’s Inc (U.S.)

8.7.1 Business Overview

8.7.2 Financial Data

8.7.3 Product Landscape

8.7.4 Key Developments

8.7.5 Business Strategy

8.7.6 SWOT Analysis

8.8 Buchi Kombucha (U.S.)

8.8.1 Business Overview

8.8.2 Financial Data

8.8.3 Product Landscape

8.8.4 Key Developments

8.8.5 Business Strategy

8.8.6 SWOT Analysis

8.9 Gt’s Kombucha (U.S.)

8.9.1 Business Overview

8.9.2 Financial Data

8.9.3 Product Landscape

8.9.4 Key Developments

8.9.5 Business Strategy

8.9.6 SWOT Analysis

Data Tables

TABLE 1 PESTLE ANALYSIS – U.S.

TABLE 2 PESTLE ANALYSIS- JAPAN

TABLE 3 PESTLE ANALYSIS- CHINA

TABLE 4 PESTLE ANALYSIS- FRANCE

TABLE 5 PESTLE ANALYSIS- GERMANY

TABLE 6 KEY SUPPLIERS OF KOMBUCHA

TABLE 7 GLOBAL MARKET FOR KOMBUCHA, BY TYPE, (2024-2032), USD MILLION

TABLE 8 GLOBAL MARKET FOR KOMBUCHA, BY PACKAGING MATERIAL, (2024-2032), USD MILLION

TABLE 9 GLOBAL MARKET FOR KOMBUCHA, BY DISTRIBUTION CHANNEL, (2024-2032), USD MILLION

TABLE 10 GLOBAL KOMBUCHA SALES AND GROWTH RATE (2024-2032) USD MILLION

TABLE 11 GLOBAL MARKET FOR KOMBUCHA TOP 5 COUNTRIES

TABLE 12 GLOBAL MARKET FOR KOMBUCHA TOP COMPANIES-USD MILLION

TABLE 13 NORTH AMERICAN GLOBAL MARKET FOR KOMBUCHA, BY TYPE, (2024-2032) USD MILLION

TABLE 14 NORTH AMERICAN MARKET FOR KOMBUCHA, BY PACKAGING MATERIAL, (2024-2032), USD MILLION

TABLE 15 NORTH AMERICAN MARKET FOR KOMBUCHA, BY DISTRIBUTION CHANNEL, (2024-2032), USD MILLION

TABLE 16 EUROPEAN GLOBAL MARKET FOR KOMBUCHA, BY TYPE, (2024-2032) USD MILLION

TABLE 17 EUROPEAN MARKET FOR KOMBUCHA, BY PACKAGING MATERIAL, (2024-2032), USD MILLION

TABLE 18 EUROPEAN MARKET FOR KOMBUCHA, BY DISTRIBUTION CHANNEL, (2024-2032), USD MILLION

TABLE 19 APAC GLOBAL MARKET FOR KOMBUCHA, BY TYPE, (2024-2032) USD MILLION

TABLE 20 APAC MARKET FOR KOMBUCHA, BY PACKAGING MATERIAL, (2024-2032), USD MILLION

TABLE 21 APAC MARKET FOR KOMBUCHA, BY DISTRIBUTION CHANNEL, (2024-2032), USD MILLION

TABLE 22 REST OF THE WORLD MARKET FOR KOMBUCHA, BY TYPE, (2024-2032) USD MILLION

TABLE 23 REST OF THE WORLD MARKET FOR KOMBUCHA, BY PACKAGING MATERIAL, (2024-2032), USD MILLION

TABLE 24 REST OF THE WORLD MARKET FOR KOMBUCHA, BY DISTRIBUTION CHANNEL, (2024-2032), USD MILLION

TABLE 25 COMPETITIVE LANDSCAPING BASED ON FINACIALS DURING THE YEAR 2016 

Charts & Figures

LIST OF FIGURES

FIGURE 1 RESEARCH METHODOLOGY

FIGURE 2 PRIMARY DATA ANALYSIS APPROACH

FIGURE 3 SECONDARY DATA ANALYSIS APPROACH

FIGURE 4 TRENDS IN KOMBUCHA IMPORTS 2023-32

FIGURE 5 GROWTH RATE IN KOMBUCHA IMPORTS 2023-32

FIGURE 6 KOMBUCHA IMPORTS MARKET SHARE BY TOP 5 IMPORTERS (2023 VS 2023)

FIGURE 7 TRENDS IN KOMBUCHA EXPORTS 2023-32

FIGURE 8 GROWTH RATE KOMBUCHA EXPORTS 2023-32

FIGURE 9 KOMBUCHA EXPORTS MARKET SHARE BY TOP 5 EXPORTERS (2023 VS 2023)

FIGURE 10 VALUE CHAIN ANALYSIS

FIGURE 11 COST ANALYSIS: KOMBUCHA

FIGURE 12 PORTER’S FIVE FORCES ANALYSIS

FIGURE 13 GLOBAL MARKET FOR KOMBUCHA TRENDS BY TYPE

FIGURE 14 GLOBAL MARKET FOR KOMBUCHA TRENDS BY PACKAGING MATERIAL

FIGURE 15 GLOBAL MARKET FOR KOMBUCHA TRENDS BY DISTRIBUTION CHANNEL

FIGURE 16 FINANCIALS

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Kombucha Market : Due to preference by health conscious people, Market Witness steady growth
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