Kefir Market Analysis

• Fermented dairy products are in high demand is driving the market growth

The market is expanding due to the rising demand for functional beverages supporting on-the-go nutrition. This probiotic beverage aids the development of a balanced gut microbiome. The market is expanding due to the rising demand for nutrient-rich beverages to lower the chance of developing certain health issues. The growing popularity of lactose-free goods fuels the demand for Kefir, as the beverage contains nearly no lactose. The production of non-dairy or water-based kefir products has been aided by the rising popularity of non-dairy beverages, which has increased demand among vegan customers. Thus, this factor is driving the market CAGR.

Due to their health benefits, fermented dairy drinks have become popular recently. The market is expanding due to the rising need for dairy protein to enhance general health. According to Food and Beverage Insider magazine, the sales of clean-label food items are anticipated to exceed USD 180 billion by the end of 2020. Consumers believe that fermented foods are "better for you," maintaining a balanced gut microbiota. In addition to serving as an immediate supply of beneficial intestinal bacteria, the fermentation process offers an attractive taste appeal.

The market is anticipated to develop due to the rising demand for organic, clean-label, and lactose-free goods. Further anticipated market expansion in the next years is the rising trend of healthy snacking and on-the-go nutrition.

Kefir is being utilized more often in the dairy, pharmaceutical, and nutritional supplement industries due to its positive effects on health.

Since fermentation produces a wide variety of probiotics and increases their bioavailability, it enhances the nutritional benefits of food. Improved gut, bone, and skin health are just a few of the health advantages of Kefir. Additionally, it has antifungal and antibacterial characteristics that help fight food-borne pathogens as well as cure and prevent gastroenteritis and vaginal infections. Additionally, it possesses anticarcinogenic qualities that aid in stopping the growth of early-stage tumors. Thus, this aspect will accelerate Kefir'sKefir's market revenue.

The Global Kefir Market Industry is poised for substantial growth, with projections indicating a market value of 2.83 USD Billion in 2024 and an anticipated increase to 5.13 USD Billion by 2035. This growth trajectory suggests a compound annual growth rate of 5.55% from 2025 to 2035. Such projections reflect the increasing consumer interest in health-oriented products, particularly those rich in probiotics. As the market evolves, it is likely to attract new entrants and innovations, further enhancing its competitive landscape. This anticipated growth underscores the potential for kefir to solidify its position as a staple in health-conscious diets globally.

Innovation within the Global Kefir Market Industry plays a crucial role in attracting a broader consumer base. Manufacturers are increasingly introducing diverse flavors, formulations, and dairy-free options to cater to varying dietary preferences. For instance, the emergence of plant-based kefir alternatives has opened new avenues for growth, appealing to vegan and lactose-intolerant consumers. This diversification is likely to contribute to the market's expansion, with projections indicating a growth trajectory that could see the market value reach 5.13 USD Billion by 2035. Such innovations not only enhance consumer choice but also stimulate interest in kefir as a versatile ingredient in various culinary applications.

The Global Kefir Market Industry is experiencing a notable surge due to increasing health consciousness among consumers. As individuals become more aware of the benefits of probiotics and gut health, kefir emerges as a preferred choice. This fermented dairy product is rich in probiotics, vitamins, and minerals, appealing to health-oriented consumers. The market is projected to reach 2.83 USD Billion in 2024, reflecting a growing demand for functional foods. This trend indicates a shift towards healthier dietary choices, with kefir being recognized for its potential to enhance digestion and boost immunity, thereby driving its popularity in the Global Kefir Market Industry.

The Global Kefir Market Industry is significantly influenced by the rising demand for functional foods. Consumers are increasingly seeking products that offer health benefits beyond basic nutrition. Kefir, with its probiotic content, aligns perfectly with this trend, as it is perceived to support digestive health and overall well-being. This growing interest in functional foods is reflected in the market's projected compound annual growth rate of 5.55% from 2025 to 2035. As more consumers prioritize health-enhancing foods, kefir's position as a functional dairy product is likely to strengthen, further solidifying its role in the Global Kefir Market Industry.

The Global Kefir Market Industry is benefiting from the rising popularity of probiotic products. As consumers become more informed about the health benefits associated with probiotics, kefir is increasingly recognized as a key source. This trend is evident in the growing number of probiotic-rich products available in the market, with kefir often highlighted for its superior probiotic content compared to other dairy products. The increasing consumer preference for probiotics is expected to drive the market's growth, with projections indicating a potential market value of 5.13 USD Billion by 2035. This growing awareness and demand for probiotic-rich foods position kefir favorably within the Global Kefir Market Industry.

The accessibility of kefir products through various retail channels is a significant driver for the Global Kefir Market Industry. Supermarkets, health food stores, and online platforms are increasingly stocking a wide range of kefir products, making it easier for consumers to purchase. This enhanced availability not only caters to the growing demand but also encourages trial among new consumers. As the market continues to expand, the convenience of purchasing kefir is likely to contribute to its growth, with projections suggesting that the market could reach 2.83 USD Billion by 2024. This trend indicates a shift in consumer behavior towards seeking out health-oriented products in accessible formats.

By region, the study provides market insights into North America, Europe, Asia-Pacific and the Rest of the World. The North America Kefir market accounted for USD 1.145 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. The expanding USA Kefer market is shaping the future of the business. The popularity of plant-based Kefir is one of the main factors fueling development. Kefir manufactured from plant-based milk, such as soy, almond, or coconut, has a comparable nutritional profile to Kefir made from dairy.

It is lactose-free and lower in calories and fat than dairy-based Kefir, making it a viable option for lactose intolerance. Probiotics are becoming increasingly popular, another factor fueling expansion in the US Kefer industry. Live bacteria, known as probiotics, are helpful for gut health.

Further, the major countries studied in the market report are The U.S., Canada, German, France, the U.K., Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.

Figure 2: KEFIR MARKET SHARE BY REGION 2022 (%)

Source: Secondary Research, Primary Research, Market Research Future Database and Analyst Review

During the projected period, the Asia Pacific Kefir market is anticipated to see growth rates greater than the average for the world. Consumer interest in new beverages with fresh flavors has been growing over time. Due to the expanding millennial population and increased interest in functional beverages to promote general health, developing regions like China, India, and Indonesia are predicted to drive sales growth. Moreover, the China Kefir market held the largest market share, and the India Kefir market was the fastest-growing market in the Asia-Pacific region.

The Europe kefir market is anticipated to be the fastest growing market. The growing demand for probiotic foods and drinks is the main factor driving the market in European nations. The demand for dairy-free Kefir in the area is anticipated to rise along with the popularity of vegan diets. The trend of healthy snacking and on-the-go nutrition further fuels the market expansion in Europe. Further, the Germany Kefir market held the largest market share, and the U.K. Kefir market was the fastest-growing market in the European Region.

Leading industry companies are making significant R&D investments to broaden their product offerings, which will spur further expansion of the market for Kefir products. Important market developments include new product releases, contractual agreements, mergers and acquisitions, greater investments, and collaboration with other organizations. Market participants also engage in several strategic actions to increase their worldwide presence. The Kefir industry must offer products at reasonable prices if it is to grow and thrive in a more cutthroat and competitive environment.

One of the primary business strategies manufacturers employ in the worldwide Kefir industry to benefit customers and expand the market sector is local manufacturing to reduce operating costs. The Kefir industry has recently provided some of medicine's most important benefits. Major players in the Kefir market, including Fresh Made Dairy, Lifeway Foods Inc., Nestle SA, The Hain Celestial Group Inc., Danone S.A., and others, are attempting to increase market demand by investing in research and development operations.

Health food manufacturer Lifeway Foods was established in Illinois in 1986. They are a top provider of fermented probiotic products to support the microbiome in the United States, including Kefir. Organic Grassfed Kefir and 3.5oz Functional Shot Multipacks are two new products Lifeway Foods, Inc. announced in February 2021 for customers to assist promote immunity and enhance general health.

Biotiful Dairy sells our dairy line. They produce cultured dairy rich in protein and minerals using billions of living cultures. A new Kefir + Kefir product line will be introduced in the U.K. in May 2021 by the dairy firm Biotiful Dairy Ltd. The gut-friendly Kefir cold brew is brewed with British Milk and no additional sugar. On-the-go Biotiful Kefir Kefir is ideal for boosting immunity and providing natural energy. The new Kefir + Kefir line has two flavors: mocha and latte.