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Japan Refurbished Electronics Market Research Report By Product (Laptops, Tablets, Gaming Consoles, Audio Equipment), By End User (Students, Corporate Sector, Educational Institutions, Government Organizations) and By Distribution Channel (Online Retailers and E-commerce, Physical Stores, Authorized Refurbishment Centers, Direct Sales) - Forecast to 2035


ID: MRFR/SEM/55870-HCR | 200 Pages | Author: Aarti Dhapte| June 2025

Japan Refurbished Electronics Market Overview


Japan Refurbished Electronics Market Size was estimated at 6.6 (USD Billion) in 2023. The Japan Refurbished Electronics Market Industry is expected to grow from 7.6(USD Billion) in 2024 to 34.45 (USD Billion) by 2035. The Japan Refurbished Electronics Market CAGR (growth rate) is expected to be around 14.728% during the forecast period (2025 - 2035).


Key Japan Refurbished Electronics Market Trends Highlighted


The Japan Refurbished Electronics Market is experiencing notable growth driven by several key market drivers. One major driver is the increasing consumer awareness regarding sustainability and the environment. Many consumers in Japan prioritize eco-friendly products, leading to a surge in demand for refurbished electronics as an alternative to new devices. Additionally, the aging population in Japan presents a unique opportunity, as older adults are often looking for affordable yet reliable electronic devices. There is a growing trend among younger consumers who also exhibit a preference for refurbished products, valuing both cost-effectiveness and environmental benefits.


Opportunities within the market can be further explored through enhancements in the sales channels for refurbished electronics. E-commerce platforms are gaining traction in Japan, making it easier for consumers to access certified refurbished products. Moreover, the Japanese government encourages sustainable practices, and initiatives like Eco-Action 21 support businesses that focus on reducing waste by promoting the use of refurbished electronics. This aligns with the global trend of circular economies. In recent times, there has been an increasing acceptance of refurbished electronics, supported by better warranties and the assurance of quality control measures by sellers.


Many consumers now prefer purchasing refurbished gadgets, especially smartphones, tablets, and laptops, knowing they have been tested and restored to working condition. Furthermore, a shift in market perception is evident as brands and retailers increasingly promote refurbished items as reliable alternatives to new devices. This shift reflects a gradual change in consumer mindset in Japan, favoring sustainability over merely new product ownership. Overall, the Japan Refurbished Electronics Market is poised for growth, driven by societal trends and supportive government actions.


Japan Refurbished Electronics Market size


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Japan Refurbished Electronics Market Drivers


Rising Consumer Demand for Sustainable Products


Growing consumer knowledge of environmental issues is driving a trend toward sustainable consumerism in Japan. About 70% of customers now prioritize buying eco-friendly items, according to research from the Japanese Ministry of the Environment, showing a substantial shift in consumer behavior. Because reconditioned electronics are seen as environmentally friendly substitutes for new ones, this change is helping Japan Refurbished Electronics Market Industry expand. 


To take advantage of this trend, big businesses like Sony and Panasonic are changing their business plans and introducing campaigns to encourage the use of reconditioned goods and responsible disposal of electronics. They are aggressively promoting knowledge of the advantages refurbished gadgets have for the environment, which is helping to boost market demand driven by consumers' desire for sustainability.


Government Initiatives Supporting Circular Economy


The Japanese government has taken a proactive stance in promoting a circular economy, which benefits the Japan Refurbished Electronics Market Industry. The Ministry of the Environment in Japan has implemented policies that encourage the recycling and refurbishment of electronics, with a target to reduce electronic waste by 50% by 2030. 


These regulations are helping to create a favorable environment for refurbished electronics businesses, as government support and incentives for recycling initiatives enhance the visibility and desirability of refurbished products.This legislative framework is backed by actual data, which shows Japan produced 2.88 million tons of electronic waste in 2019 alone. By fostering policies that enhance the refurbishment and reusability of electronics, the government is stimulating market growth and establishing a robust industry framework.


Technological Advancements in Refurbishment Processes


The advancement of technology in refurbishment processes is a significant driver for the Japan Refurbished Electronics Market Industry. Over the last decade, the development of sophisticated diagnostic and repair technologies has improved the quality and reliability of refurbished products. 


For instance, companies like Gree and SoftBank have invested heavily in innovative refurbishment technologies, which can enhance the functionality of previously used electronics, making them more appealing to consumers.Reports from the Japan Electronics and Information Technology Industries Association indicate a 30% improvement in refurbishment efficiency due to these technological advancements. This efficiency not only reduces costs but also increases consumer confidence in purchasing refurbished electronics, thereby driving market growth.


Increased E-Waste Management Awareness


With the rising problem of electronic waste, awareness regarding e-waste management is becoming increasingly important in Japan. The Ministry of the Environment's statistics indicate that Japan has one of the highest e-waste generation rates in the world, with an increase of 10% over the past 5 years. This alarming statistic has catalyzed efforts both from consumers and businesses to seek alternatives through refurbished products. 


Companies like Dell Japan are leading the way in promoting e-waste recycling solutions, further driving demand for refurbished electronics as consumers become more knowledgeable about the responsible disposal of electronic devices.This heightened awareness aligns with the Japan Refurbished Electronics Market Industry's growth trajectory, as consumers are more likely to choose refurbished devices over new ones to contribute to reducing e-waste.


Japan Refurbished Electronics Market Segment Insights


Refurbished Electronics Market Product Insights


The Japan Refurbished Electronics Market is witnessing substantial growth, driven largely by a significant shift in consumer preferences toward sustainability and cost-effective options. The Product segment of this market encompasses a variety of categories, including Laptops, Tablets, Gaming Consoles, and Audio Equipment, each playing a critical role in the overall market dynamics. Laptops, for instance, are increasingly favored by businesses and students alike, as refurbished models provide a reliable and budget-friendly alternative to new devices, often featuring upgraded specifications that meet current technological standards.Tablets have been profoundly integrated into both individual and professional settings, benefitting from their versatility and portability, which makes refurbished options highly appealing in a market that seeks to balance performance and price. 


Gaming Consoles continue to dominate the entertainment segment, with refurbished units enabling consumers to access the latest gaming experiences without exorbitant costs, thus fostering a vibrant gaming community. Meanwhile, Audio Equipment, covering headphones, speakers, and other devices, is also gaining traction among audiophiles who recognize the value in refurbished high-quality sound systems without the accompanying price tag.This growing awareness of refurbished products showcases a wider acceptance of pre-owned electronics in Japan, leading to increased market penetration. 


Additionally, the combination of evolving technology, stringent regulations regarding e-waste, and the rising trend of circular economy practices contribute to the sustained growth of the Japan Refurbished Electronics Market. These insights suggest that consumer education about the quality and reliability of refurbished products could further enhance market performance in both present and future scenarios.Overall, as each category under the Product segment renders significant contributions to market growth, the focus on eco-friendly practices and economic benefits continues to propel the Japan Refurbished Electronics Market forward.


Japan Refurbished Electronics Market Segment


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Refurbished Electronics Market End User Insights


The Japan Refurbished Electronics Market is characterized by a diverse End User base that includes Students, the Corporate Sector, Educational Institutions, and Government Organizations. The market is witnessing significant interest from Students who seek affordable yet reliable refurbished devices to support their academic pursuits. The Corporate Sector is increasingly adopting refurbished electronics as a cost-effective solution for IT infrastructure, driving sustainability efforts while maximizing budgets. 


Educational Institutions are also recognizing the value of refurbished products, utilizing them to enhance learning environments without incurring the high costs associated with new technology investments.Government Organizations play a pivotal role in this market by promoting eco-friendly practices and integrating refurbished electronics into their procurement strategies, thereby reflecting a commitment to budget efficiency and environmental conservation. Collectively, these End Users contribute to the evolving dynamics of the Japan Refurbished Electronics Market, supported by trends toward sustainable consumption and responsible electronic waste management, positioning the market for continued growth in an increasingly competitive landscape.


Refurbished Electronics Market Distribution Channel Insights


The Distribution Channel segment within the Japan Refurbished Electronics Market plays a crucial role, showcasing a diverse array of avenues through which refurbished products reach consumers. Online Retailers and E-commerce platforms have gained considerable traction, driven by the convenience of shopping and the increasing preference for digital transactions, especially following the pandemic's acceleration of online habits. Physical Stores, although traditional, continue to hold significance by offering customers a tactile experience and opportunity for immediate purchase.


Authorized Refurbishment Centers serve a pivotal function by ensuring products meet stringent quality standards, which builds consumer trust and confidence. Direct Sales, often through manufacturers or brand-specific outlets, provide tailored customer interactions, enhancing the purchasing experience. The combination of these channels ensures widespread accessibility and offers a competitive edge in a growing market, as they cater to varied consumer preferences. Moreover, government initiatives that promote sustainable practices are encouraging the uptake of refurbished electronics, aligning well with the goals of reducing e-waste in Japan.Overall, the Distribution Channel segment is instrumental in shaping the dynamics of the Japan Refurbished Electronics Market, addressing both consumer needs and broader environmental concerns.


Japan Refurbished Electronics Market Key Players and Competitive Insights


The Japan Refurbished Electronics Market is characterized by a dynamic and rapidly evolving landscape that caters to a growing consumer demand for sustainable and cost-effective technology solutions. With consumers increasingly valuing the benefits of refurbished electronics, such as lower prices, reduced environmental impact, and, in many cases, warranty offerings, numerous players have made inroads into this market. The competitive environment is further driven by technological advancements, shifts in consumer behavior, and the growth of e-commerce platforms that facilitate easier access to refurbished products. 


As companies strive to differentiate themselves, innovative marketing strategies and customer engagement initiatives are becoming essential in capturing mindshare and market share within this sector.Lazada Japan has carved out a notable presence in the refurbished electronics market by leveraging its wide-ranging platform and user-friendly interface. With a focus on providing a diverse selection of refurbished gadgets, Lazada Japan emphasizes quality assurance processes that instill confidence in consumers seeking reliable products. The company’s strengths include a robust logistics network that enhances delivery efficiency and a commitment to customer service that fosters consumer loyalty. Furthermore, its reliance on partnerships with trusted suppliers allows Lazada Japan to offer competitive pricing and exclusive deals on refurbished electronics. 


This strategic positioning has enabled Lazada Japan to attract a customer base that values both affordability and quality, further solidifying its presence in the Japanese market.Rakuten, a well-established player in Japan's e-commerce scene, has also made significant strides in the refurbished electronics sector by combining a broad array of product offerings with an engaging shopping experience for its users. The company is recognized for its strong marketplace structure that hosts various types of refurbished products, from smartphones to laptops, catering to a diverse audience. 


Rakuten benefits from a loyal customer base that is accustomed to its loyalty programs and promotional offers, which enhance the overall shopping experience. Its strength lies in its extensive network of merchant partnerships, allowing for a wide selection of products while ensuring competitive pricing. Additionally, Rakuten has explored strategic mergers and acquisitions to bolster its market presence and refine its operations, positioning itself as a key player in the Japanese refurbished electronics market, focused on sustainability and technological advancement.


Key Companies in the Japan Refurbished Electronics Market Include:



  • Lazada Japan

  • Rakuten

  • GEO Holdings

  • SoftBank

  • Kakaku.com

  • Amazon Japan

  • Fuji Television

  • CITIC Limited

  • TechnoFirst

  • BIC Camera

  • Yamada Denki

  • Apple Japan

  • Sofmap

  • Yahoo Japan


Japan Refurbished Electronics Industry Developments


The Japan Refurbished Electronics Market has been experiencing notable growth, driven by increasing consumer demand for cost-effective and sustainable electronics options. In August 2023, Lazada Japan expanded its market presence, focusing on enhancing its refurbished product offerings to attract eco-conscious consumers. Meanwhile, Rakuten has seen a rise in sales of refurbished goods, aligning with the market trend towards sustainability. 


Notably, in September 2023, GEO Holdings announced an acquisition of a local refurbished electronics retailer, enhancing its market share and diversifying its product range. In October 2023, BIC Camera reported a significant increase in revenue from refurbished electronics, indicating a shift in consumer purchasing behavior. SoftBank's investment in AI technologies has improved the evaluation processes for refurbished items, enhancing product reliability for consumers. 


Additionally, companies such as Amazon Japan and Yahoo Japan continue to innovate in the refurbishment space, creating tailored platforms for angle pricing and value assessments. Overall, the remarkable growth in the market valuation is attributed to advancements in logistics and increased consumer trust in refurbished electronics, spotlighting Japan's commitment to sustainability and technological progression.


Japan Refurbished Electronics Market Segmentation Insights


Refurbished Electronics Market Product Outlook



  • Laptops

  • Tablets

  • Gaming Consoles

  • Audio Equipment


Refurbished Electronics Market End User Outlook



  • Students

  • Corporate Sector

  • Educational Institutions

  • Government Organizations


Refurbished Electronics Market Distribution Channel Outlook



  • Online Retailers and E-commerce

  • Physical Stores

  • Authorized Refurbishment Centers

  • Direct Sales

Report Attribute/Metric Source: Details
MARKET SIZE 2023 6.6(USD Billion)
MARKET SIZE 2024 7.6(USD Billion)
MARKET SIZE 2035 34.45 (USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR) 14.728% (2025 - 2035)
REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR 2024
MARKET FORECAST PERIOD 2025 - 2035
HISTORICAL DATA 2019 - 2024
MARKET FORECAST UNITS USD Billion
KEY COMPANIES PROFILED Lazada Japan, Rakuten, GEO Holdings, SoftBank, Kakaku.com, Amazon Japan, Fuji Television, CITIC Limited, TechnoFirst, BIC Camera, Yamada Denki, Apple Japan, Sofmap, Yahoo Japan
SEGMENTS COVERED Product, End User, Distribution Channel
KEY MARKET OPPORTUNITIES Growing consumer sustainability awareness, Increasing demand for affordable electronics, Expanding e-commerce platforms, Government support for recycling, Rising acceptance of refurbished products
KEY MARKET DYNAMICS growing environmental awareness, cost savings for consumers, technological advancements in refurbishment, increasing acceptance of refurbished products, regulatory support for sustainability
COUNTRIES COVERED Japan


Frequently Asked Questions (FAQ) :

The Japan Refurbished Electronics Market is expected to be valued at 7.6 billion USD in 2024.

By 2035, the Japan Refurbished Electronics Market is projected to reach a value of 34.45 billion USD.

The Japan Refurbished Electronics Market is anticipated to grow at a CAGR of 14.728% during the period from 2025 to 2035.

In 2024, the laptops category leads the market with a valuation of 2.5 billion USD.

The tablets segment of the Japan Refurbished Electronics Market is expected to reach 8.1 billion USD by 2035.

Key players in the market include Lazada Japan, Rakuten, GEO Holdings, SoftBank, Kakaku.com, and Amazon Japan.

The gaming consoles segment is expected to be valued at 1.2 billion USD in 2024.

The audio equipment segment of the Japan Refurbished Electronics Market is expected to reach 9.3 billion USD by 2035.

The market is expected to grow from 7.6 billion USD in 2024 to 34.45 billion USD in 2035.

The market faces challenges in consumer perception but has opportunities for growth driven by sustainability trends and cost savings.

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