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    Italy Ayurvedic Products Market

    ID: MRFR/HC/43411-HCR
    200 Pages
    Rahul Gotadki
    September 2025

    Italy Ayurvedic Products Market Research Report By Product (Drugs, Hair Care Products, Health Care Products, Oral Care Products, Others) and By Distribution Channel (Supermarkets, Pharmacies, Departmental Stores, Beauty Spa/Salon, Others) - Forecast to 2035

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    Italy Ayurvedic Products Market Research Report — Global Forecast till 2035 Infographic
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    Table of Contents

    Italy Ayurvedic Products Market Summary

    The Italy Ayurvedic Products market is projected to grow significantly from 576.7 million USD in 2024 to 2073.7 million USD by 2035.

    Key Market Trends & Highlights

    Italy Ayurvedic Products Key Trends and Highlights

    • The market is expected to achieve a compound annual growth rate (CAGR) of 12.34 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 2073.7 million USD, indicating robust growth potential.
    • In 2024, the market is valued at 576.7 million USD, reflecting a strong foundation for future expansion.
    • Growing adoption of Ayurvedic products due to increasing consumer awareness about natural health solutions is a major market driver.

    Market Size & Forecast

    2024 Market Size 576.7 (USD Million)
    2035 Market Size 2073.7 (USD Million)
    CAGR (2025-2035) 12.34%
    Largest Regional Market Share in 2024 latin_america)

    Major Players

    Patanjali Ayurved Limited, Himalaya Drug Company, Dabur India Limited, Organic India, Bioveda India, Kerala Ayurveda Limited, Swasthya Ayurvedic, M/s. Kerala Kala Griha, Nirogam, Dhanvantari Ayurveda, Ayushakti, Vaidya Sane Ayurvedic, Sri Sri Tattva, Baidyanath, Charak Pharma

    Italy Ayurvedic Products Market Trends

    Due to growing consumer knowledge of the health advantages of Ayurvedic goods, the Italy Ayurvedic products market expanding significantly. A major factor driving this increased interest is the trend toward natural and organic products, as more Italian consumers place a higher value on sustainable lives and holistic well-being. Since Ayurveda stresses the use of natural components, synthetic alternatives are giving way to herbal ones, which makes Ayurvedic goods a desirable choice in the beauty and health industries. 

    Italy Ayurvedic Products Market Drivers

    Market Segment Insights

    Italy Ayurvedic Products Market Product Insights  

    The Italy Ayurvedic Products Market has shown remarkable growth and diversification within its Product segment. As consumers increasingly gravitate towards natural and holistic solutions, the demand for Ayurvedic Products has expanded significantly. Within this sector, the drugs related to Ayurvedic practices play a leading role, providing remedies that align with traditional wellness philosophies while also addressing contemporary health concerns. 

    This alignment is essential for capturing the interest of health-conscious consumers, as it offers them effective alternatives to synthetic medications. Hair care products that incorporate Ayurvedic principles are also gaining traction, emphasizing natural ingredients that nourish and rejuvenate hair, addressing common concerns such as dandruff and hair loss. This trend is a response to rising awareness surrounding the adverse effects of chemical treatments, thus enhancing the appeal of Ayurvedic formulations that are perceived as safer and environmentally friendly.

    The Health Care Products sector is increasingly recognized for its potential as more individuals seek preventative and holistic health management solutions that align with their lifestyle choices. 

    The incorporation of Ayurvedic practices into daily health regimens meets this growing demand, fostering a shift towards proactive health care among Italians. Oral care products utilizing Ayurvedic principles are also on the rise, offering alternatives to traditional dental hygiene products that often contain harsh chemicals. This segment underscores the growing preference for products that not only promote oral health but also contribute to overall well-being.

    Additionally, the 'Others' category encompasses a variety of Ayurvedic formulations, including dietary supplements and personal care products tailored to the specific needs of consumers, which plays an important role in the overall diversity of the Italy Ayurvedic Products Market. 

    Ayurvedic Products Market Distribution Channel Insights  

    The Italy Ayurvedic Products Market has been experiencing noteworthy expansion, primarily driven by the evolving preferences of consumers toward natural and holistic health solutions. Within the Distribution Channel segment, various channels play crucial roles in market accessibility and consumer engagement. Supermarkets are increasingly becoming prominent due to their ability to showcase a diverse range of Ayurvedic products, allowing consumers to easily discover and purchase these items amidst other grocery needs. Pharmacies, on the other hand, provide a trusted environment for customers seeking health-focused products, fostering confidence in the efficacy of Ayurvedic remedies. 

    Departmental Stores offer a hybrid shopping experience featuring Ayurvedic products alongside mainstream goods, appealing to a broad audience. Beauty spas and salons often introduce Ayurvedic products through personalized experiences, emphasizing the wellness aspect and promoting brand loyalty. Other channels, including online platforms, are continually gaining traction due to convenience and increased digital penetration in Italy. As more consumers turn to alternative treatments, the flexibility and varied approaches of these distribution channels significantly enhance the overall reach and acceptance of Ayurvedic products in the Italian market.

    Get more detailed insights about Italy Ayurvedic Products Market Research Report — Global Forecast till 2035

    Regional Insights

    Key Players and Competitive Insights

    The Italy Ayurvedic Products Market has witnessed significant growth in recent years, driven by increasing awareness of natural remedies and a rising preference for herbal products among consumers. The market is characterized by a diverse range of offerings, including herbal supplements, skincare products, and wellness solutions that are rooted in ancient Ayurvedic practices. As more Italian consumers actively seek alternatives to conventional medicine, particularly post-pandemic, the demand for authentic Ayurvedic products has surged. 

    Competitive dynamics in this sector showcase a blend of established players and emerging brands striving to gain market share, reflecting growing consumer interest in holistic health solutions that align with a trend toward wellness and sustainability. Patanjali Ayurved Limited has cemented its presence in the Italy Ayurvedic Products Market by focusing on high-quality Ayurvedic formulations that are both trusted and affordable. The company's strengths lie in its strong brand recognition and its commitment to traditional practices, which resonates with health-conscious consumers seeking effective natural remedies. 

    Patanjali's diverse product lines, which encompass health supplements, personal care items, and food products, allow the company to tap into various market segments, thereby enhancing its overall footprint in Italy. Furthermore, the company has strategically positioned itself by establishing distribution channels that cater specifically to the Italian market, leveraging both online platforms and brick-and-mortar retail partnerships to optimize accessibility for consumers. Himalaya Drug Company has also made notable inroads into the Italy Ayurvedic Products Market, characterized by its extensive portfolio of herbal healthcare and personal care products. 

    Known for its science-backed formulations, Himalaya's offerings include dietary supplements, skincare creams, and herbal remedies, catering to a growing demographic seeking holistic health solutions. The company's strengths lie in its strong research and development capabilities, which enable the formulation of innovative products that align with the needs of the Italian consumer. Himalaya's strategy for the Italy market includes collaborations and partnerships that enhance local market penetration, as well as a commitment to quality that fosters consumer loyalty.

    The company has also explored potential mergers and acquisitions to broaden its reach, aiming to seamlessly integrate its Ayurvedic offerings into the broader European wellness landscape, establishing a solid foundation for continued growth and engagement within the region.

    Key Companies in the Italy Ayurvedic Products Market market include

    Industry Developments

    Market Segmentation

    Ayurvedic Products Market Product Outlook

    • Drugs
    • Hair Care Products
    • Health Care Products
    • Oral Care Products
    • Others

    Ayurvedic Products Market Distribution Channel Outlook

    • Supermarkets
    • Pharmacies
    • Departmental Stores
    • Beauty Spa/Salon
    • Others

      Ayurvedic Products Market Distribution Channel Outlook

    • Supermarkets
    • Pharmacies
    • Departmental Stores
    • Beauty Spa/Salon
    • Others

    Report Scope

    Report Attribute/Metric Details
    Market Size 2023 511.82(USD Million)
    Market Size 2024 576.72(USD Million)
    Market Size 2035 2073.73(USD Million)
    Compound Annual Growth Rate (CAGR) 12.338% (2025 - 2035)
    Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    Base Year 2024
    Market Forecast Period 2025 - 2035
    Historical Data 2019 - 2024
    Market Forecast Units USD Million
    Key Companies Profiled Patanjali Ayurved Limited, Himalaya Drug Company, Dabur India Limited, Organic India, Bioveda India, Kerala Ayurveda Limited, Swasthya Ayurvedic, M/s. Kerala Kala Griha, Nirogam, Dhanvantari Ayurveda, Ayushakti, Vaidya Sane Ayurvedic, Sri Sri Tattva, Baidyanath, Charak Pharma
    Segments Covered Product, Distribution Channel
    Key Market Opportunities Growing interest in natural remedies, Rising awareness of holistic wellness, Increasing demand for organic products, Expansion of online retail channels, Collaboration with health professionals
    Key Market Dynamics Increasing health consciousness, Growing demand for natural products, Rising popularity of holistic therapies, Expanding e-commerce channels, Government support for traditional medicine
    Countries Covered Italy

    Market Highlights

    Author

    Rahul Gotadki
    Assistant Manager

    He holds an experience of about 7+ years in Market Research and Business Consulting, working under the spectrum of Life Sciences and Healthcare domains. Rahul conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. His expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc. In addition to the above, his other responsibility includes strategic tracking of high growth markets & advising clients on the potential areas of focus they could direct their business initiatives

    Leave a Comment

    Latest Comments

    John Doe

    This is a great article! Really helped me understand the topic better.

    Posted on July 23, 2025, 10:15 AM
    Jane Smith

    Thanks for sharing this. I’ve bookmarked it for later reference.

    Posted on July 22, 2025, 7:45 PM

    FAQs

    What is the projected market size of the Italy Ayurvedic Products Market in 2024?

    <p>The projected market size of the Italy Ayurvedic Products Market in 2024 is valued at 576.72 million USD.</p>

    What is the expected market size of the Italy Ayurvedic Products Market by 2035?

    <p>By 2035, the Italy Ayurvedic Products Market is expected to reach a size of 2073.73 million USD.</p>

    What is the compound annual growth rate (CAGR) for the Italy Ayurvedic Products Market from 2025 to 2035?

    <p>The CAGR for the Italy Ayurvedic Products Market from 2025 to 2035 is expected to be 12.338%.</p>

    Which product segment is the largest in the Italy Ayurvedic Products Market in 2024?

    <p>The largest product segment in the Italy Ayurvedic Products Market in 2024 is Drugs, valued at 230.0 million USD.</p>

    What is the expected value of the Hair Care Products segment in the Italy Ayurvedic Products Market by 2035?

    <p>The Hair Care Products segment is expected to be valued at 440.0 million USD in 2035.</p>

    Who are the key players in the Italy Ayurvedic Products Market?

    <p>Key players in the Italy Ayurvedic Products Market include companies such as Patanjali Ayurved Limited, Himalaya Drug Company, and Dabur India Limited.</p>

    What is the market value of Health Care Products in 2024?

    <p>The market value of Health Care Products in the Italy Ayurvedic Products Market in 2024 is 100.0 million USD.</p>

    Which category is expected to experience significant growth by 2035 in the Italy Ayurvedic Products Market?

    <p>The Oral Care Products category is expected to see significant growth, reaching a value of 280.0 million USD by 2035.</p>

    What are the primary applications driving the growth of the Italy Ayurvedic Products Market?

    <p>The primary applications driving growth include Drugs, Hair Care Products, and Health Care Products.</p>

    What challenges and opportunities are present in the Italy Ayurvedic Products Market?

    <p>Challenges include regulatory hurdles, while opportunities lie in increasing consumer awareness and demand for natural products.</p>

    1. "Table of Contents\r\n \r\n \r\n \r\n\r\n\r\nEXECUTIVE
    2. SUMMARY \r\n\r\n\r\nMarket Overview\r\n\r\n\r\nKey
    3. Findings\r\n\r\n\r\nMarket Segmentation\r\n\r\n\r\nCompetitive
    4. Landscape\r\n\r\n\r\nChallenges and Opportunities\r\n\r\n\r\nFuture
    5. Outlook\r\n\r\n\r\n\r\n\r\n \r\n \r\n\r\n\r\nMARKET
    6. INTRODUCTION \r\n\r\n\r\nDefinition\r\n\r\n\r\nScope
    7. of the study\r\n\r\n\r\nResearch Objective\r\n\r\n\r\nAssumption\r\n\r\n\r\nLimitations\r\n\r\n\r\n\r\n\r\n\r\n\r\nRESEARCH
    8. METHODOLOGY \r\n\r\n\r\nOverview\r\n\r\n\r\nData
    9. Mining\r\n\r\n\r\nSecondary Research\r\n\r\n\r\nPrimary
    10. Research\r\n\r\n\r\nPrimary Interviews and Information Gathering
    11. Process\r\n\r\n\r\nBreakdown of Primary Respondents\r\n\r\n\r\n\r\n\r\nForecasting
    12. Model\r\n\r\n\r\nMarket Size Estimation\r\n\r\n\r\nBottom-Up
    13. Approach\r\n\r\n\r\nTop-Down Approach\r\n\r\n\r\n\r\n\r\nData
    14. Triangulation\r\n\r\n\r\nValidation\r\n\r\n\r\n\r\n\r\n \r\n \r\n\r\n\r\nMARKET
    15. DYNAMICS \r\n\r\n\r\nOverview\r\n\r\n\r\nDrivers\r\n\r\n\r\nRestraints\r\n\r\n\r\nOpportunities\r\n\r\n\r\n\r\n\r\nMARKET
    16. FACTOR ANALYSIS \r\n\r\n\r\nValue chain Analysis\r\n\r\n\r\nPorter's
    17. Five Forces Analysis\r\n\r\n\r\nBargaining Power of Suppliers\r\n\r\n\r\nBargaining
    18. Power of Buyers\r\n\r\n\r\nThreat of New Entrants\r\n\r\n\r\nThreat
    19. of Substitutes\r\n\r\n\r\nIntensity of Rivalry\r\n\r\n\r\n\r\n\r\nCOVID-19
    20. Impact Analysis\r\n\r\n\r\nMarket Impact Analysis\r\n\r\n\r\nRegional
    21. Impact\r\n\r\n\r\nOpportunity and Threat Analysis\r\n\r\n\r\n\r\n\r\n\r\n\r\n \r\n \r\n\r\n\r\nItaly
    22. Ayurvedic Products Market, BY Product (USD Million) \r\n\r\n\r\nDrugs\r\n\r\n\r\nHair
    23. Care Products\r\n\r\n\r\nHealth Care Products\r\n\r\n\r\nOral
    24. Care Products\r\n\r\n\r\nOthers\r\n\r\n\r\n\r\n\r\nItaly
    25. Ayurvedic Products Market, BY Distribution Channel (USD Million) \r\n\r\n\r\nSupermarkets\r\n\r\n\r\nPharmacies\r\n\r\n\r\nDepartmental
    26. Stores\r\n\r\n\r\nBeauty Spa/Salon\r\n\r\n\r\nOthers\r\n\r\n\r\n\r\n\r\n \r\n \r\n\r\n\r\nCompetitive
    27. Landscape \r\n\r\n\r\nOverview\r\n\r\n\r\nCompetitive
    28. Analysis\r\n\r\n\r\nMarket share Analysis\r\n\r\n\r\nMajor
    29. Growth Strategy in the Ayurvedic Products Market\r\n\r\n\r\nCompetitive
    30. Benchmarking\r\n\r\n\r\nLeading Players in Terms of Number of Developments
    31. in the Ayurvedic Products Market\r\n\r\n\r\nKey developments and
    32. growth strategies\r\n\r\n\r\nNew Product Launch/Service Deployment\r\n\r\n\r\nMerger
    33. & Acquisitions\r\n\r\n\r\nJoint Ventures\r\n\r\n\r\n\r\n\r\nMajor
    34. Players Financial Matrix\r\n\r\n\r\nSales and Operating Income\r\n\r\n\r\nMajor
    35. Players R&D Expenditure. 2023\r\n\r\n\r\n\r\n\r\n\r\n\r\nCompany
    36. Profiles \r\n\r\n\r\nPatanjali Ayurved Limited\r\n\r\n\r\nFinancial
    37. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    38. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    39. Strategies\r\n\r\n\r\n\r\n\r\nHimalaya Drug Company\r\n\r\n\r\nFinancial
    40. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    41. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    42. Strategies\r\n\r\n\r\n\r\n\r\nDabur India Limited\r\n\r\n\r\nFinancial
    43. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    44. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    45. Strategies\r\n\r\n\r\n\r\n\r\nOrganic India\r\n\r\n\r\nFinancial
    46. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    47. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    48. Strategies\r\n\r\n\r\n\r\n\r\nBioveda India\r\n\r\n\r\nFinancial
    49. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    50. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    51. Strategies\r\n\r\n\r\n\r\n\r\nKerala Ayurveda Limited\r\n\r\n\r\nFinancial
    52. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    53. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    54. Strategies\r\n\r\n\r\n\r\n\r\nSwasthya Ayurvedic\r\n\r\n\r\nFinancial
    55. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    56. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    57. Strategies\r\n\r\n\r\n\r\n\r\nM/s. Kerala Kala Griha\r\n\r\n\r\nFinancial
    58. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    59. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    60. Strategies\r\n\r\n\r\n\r\n\r\nNirogam\r\n\r\n\r\nFinancial
    61. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    62. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    63. Strategies\r\n\r\n\r\n\r\n\r\nDhanvantari Ayurveda\r\n\r\n\r\nFinancial
    64. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    65. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    66. Strategies\r\n\r\n\r\n\r\n\r\nAyushakti\r\n\r\n\r\nFinancial
    67. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    68. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    69. Strategies\r\n\r\n\r\n\r\n\r\nVaidya Sane Ayurvedic\r\n\r\n\r\nFinancial
    70. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    71. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    72. Strategies\r\n\r\n\r\n\r\n\r\nSri Sri Tattva\r\n\r\n\r\nFinancial
    73. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    74. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    75. Strategies\r\n\r\n\r\n\r\n\r\nBaidyanath\r\n\r\n\r\nFinancial
    76. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    77. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    78. Strategies\r\n\r\n\r\n\r\n\r\nCharak Pharma\r\n\r\n\r\nFinancial
    79. Overview\r\n\r\n\r\nProducts Offered\r\n\r\n\r\nKey
    80. Developments\r\n\r\n\r\nSWOT Analysis\r\n\r\n\r\nKey
    81. Strategies\r\n\r\n\r\n\r\n\r\n\r\n\r\nAppendix
    82. \r\n\r\n\r\nReferences\r\n\r\n\r\nRelated
    83. Reports\r\n\r\n\r\n\r\n\r\nLIST Of tables\r\n \r\n\r\n\r\nLIST
    84. OF ASSUMPTIONS\r\n\r\n\r\nItaly Ayurvedic Products Market SIZE ESTIMATES
    85. & FORECAST, BY PRODUCT, 2019-2035 (USD Billions)\r\n\r\n\r\nItaly
    86. Ayurvedic Products Market SIZE ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL,
    87. 2035 (USD Billions)\r\n\r\n\r\nPRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL\r\n\r\n\r\nACQUISITION/PARTNERSHIP\r\n\r\n\r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\n \r\nLIST
    88. Of figures\r\n \r\n\r\n\r\nMARKET SYNOPSIS\r\n\r\n\r\nITALY
    89. AYURVEDIC PRODUCTS MARKET ANALYSIS BY PRODUCT\r\n\r\n\r\nITALY AYURVEDIC
    90. PRODUCTS MARKET ANALYSIS BY DISTRIBUTION CHANNEL\r\n\r\n\r\nKEY
    91. BUYING CRITERIA OF AYURVEDIC PRODUCTS MARKET\r\n\r\n\r\nRESEARCH
    92. PROCESS OF MRFR\r\n\r\n\r\nDRO ANALYSIS OF AYURVEDIC PRODUCTS MARKET\r\n\r\n\r\nDRIVERS
    93. IMPACT ANALYSIS: AYURVEDIC PRODUCTS MARKET\r\n\r\n\r\nRESTRAINTS
    94. IMPACT ANALYSIS: AYURVEDIC PRODUCTS MARKET\r\n\r\n\r\nSUPPLY / VALUE
    95. CHAIN: AYURVEDIC PRODUCTS MARKET\r\n\r\n\r\nAYURVEDIC PRODUCTS MARKET,
    96. BY PRODUCT, 2024 (% SHARE)\r\n\r\n\r\nAYURVEDIC PRODUCTS MARKET,
    97. BY PRODUCT, 2019 TO 2035 (USD Billions)\r\n\r\n\r\nAYURVEDIC PRODUCTS
    98. MARKET, BY DISTRIBUTION CHANNEL, 2024 (% SHARE)\r\n\r\n\r\nAYURVEDIC
    99. PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2019 TO 2035 (USD Billions)\r\n\r\n\r\nBENCHMARKING
    100. OF MAJOR COMPETITORS\r\n\r\n\r\n "

    Italy Ayurvedic Products Market Segmentation

     

     

     

    • Ayurvedic Products Market By Product (USD Million, 2019-2035)

      • Drugs
      • Hair Care Products
      • Health Care Products
      • Oral Care Products
      • Others

     

    • Ayurvedic Products Market By Distribution Channel (USD Million, 2019-2035)

      • Supermarkets
      • Pharmacies
      • Departmental Stores
      • Beauty Spa/Salon
      • Others
    Report Infographic

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