Ayurvedic Products Market Research Report- Forecast to 2027

Global Ayurvedic Products Market Application, Share And Trends Analysis By Product-Type (Personal Care, Healthcare, Others), By Specialty Attribute (Organic, Vegan, Gmo-Free, And Others), By Distribution Channel (Store Based (Supermarket/Hypermarket, Specialty Stores, Drug-Stores, Convenience Stores, Others), Non-Store Based (E-Commerce), And By Region Forecast To 2027

ID: MRFR/HC/2839-HCR | February 2021 | Region: Global | 110 pages

Ayurvedic Products Market Overview


According to the latest research reports, The growing inclination for natural treatment is expected to boost the ayurvedic products market size throughout the forecast period. Ayurvedic goods are personal care and ayurvedic healthcare products that are utilized for medical treatment. Ayurvedic products originated in India, thus the concentration of providers in the nation is great. Ayurvedic products are believed to have fewer negative effects and aid in the detoxification of the body's toxic poisons. The increasing use of traditional techniques for medical purposes has boosted the market for Ayurvedic goods, increasing its market share. Personal care and healthcare goods are the two broad categories of Ayurvedic products. One of the primary drivers of Ayurvedic personal care products is the growing number of working women and their preference for chemical-free ayurvedic cosmetics. Ayurvedic medicines are frequently used to treat asthma, allergies, hypertension, sleeplessness, mental disorders, inflammation, and other conditions.


Consumers' increasing health and aesthetic concerns, as well as their high demand for skincare products, have a substantial influence on this industry. Manufacturers' strong emphasis on product innovation has resulted in a diverse variety of product offerings with improved formulations that appeal to a broader audience. The growing number of women who choose natural and minimal makeup has resulted in an increase in the global sale of Ayurvedic products. Healthcare goods are expected to have a significant proportion of the Ayurvedic health and personal care products market, owing to the increasing demand for moisturizers, particularly for whole-body care for newborns. Organic Ayurvedic Goods are observed to be leading the sector based on specialty features due to customer desire for chemical-free personal care and healthcare products. Supermarkets/Hypermarkets have been identified as a significant hub for the selling of Ayurvedic Products, owing to the convenience of one-stop shopping and the large availability of sought products through the channel.


This report contains all the information on the global Ayurvedic Products Market strengths. The report also contains the culmination of dynamics, segmentation, key players, regional analysis, and other important factors. And a detailed analysis of the global Ayurvedic Products Market is also included in the report.


Covid 19 Analysis


The good reaction to the development of a COVID-19 vaccine is expected to give firms more confidence in their future prospects. In the projected future, large-scale integration of technology in different sections of the industry is expected to propel the global ayurvedic products market to new efficiency levels. With some smaller firms struggling to retain financial sustainability, market participants are also expected to expand their commercial activities in the next term.


Ayurvedic Products Market Dynamic



  •         Drivers


Growing demand for natural and organic goods, increasing consumer awareness and desire for ayurvedic cosmetics products, and expanding medical tourism across the world are some of the reasons driving ayurvedic products market growth. Organic skincare products are quickly gaining traction, and the industry is anticipated to grow much more.



  •         Opportunities


Practical advancements in Ayurveda medications would provide excellent investment opportunities for ayurvedic market participants. Ayurveda has great commercial potential worldwide, but it has yet to be fully realized. There appears to be a mismatch between the pace of increase of demand for services and the rate of expansion of supply. Ayurveda's expansion prospects are limited by a lack of basic infrastructure and the availability of high-quality medications.



  •         Restraints


Lack of rigorous rules and optimal treatments, as well as a lack of a killer instinct in the Ayurveda business, are some of the major barriers or restraints limiting ayurvedic products market expansion.



  •         Challenges


There is a pressing need to properly promote Ayurvedic goods. Additionally, there is a need to raise knowledge about ayurvedic goods and services. As a result, increasing awareness of the differences between Ayurvedic, organic, and natural goods and services is a challenge for participants.


Cumulative Growth Analysis


In the near future, the large import of Ayurveda goods in the national markets of the United States, China, France, Germany, and Canada is expected to boost the ayurvedic products market. The growing preference for natural goods in the North American area, owing to a better awareness of their advantages and applications, is expected to boost the market for ayurvedic products in the region. In the future years, the European area is expected to see significant development as demand for ayurvedic goods grows as more people become aware of India's cultural customs.


The growing demand for medications made with natural and organic components and formulations is driving the ayurvedic goods market in India. Greater knowledge of the negative effects of western medications is also contributing to the steady increase in demand for ayurvedic products. Other factors, such as increased disposable income and consumer spending capacity, particularly for healthcare goods, as well as an enhanced distribution network for these products, are all contributing to a market share of ayurvedic products in india.


Value Chain Analysis


According to the reports, the global Ayurvedic Products market has been classified according to product type, which includes personal care, healthcare, and others. Due to strong customer desire, healthcare items have been shown to have a significant proportion. Ayurvedic Products are classified according to their specific qualities, which include organic, vegan, GMO-free, and others. Organic Ayurvedic goods have a large market share. Ayurvedic Products are classified according to their distribution channel, which includes supermarkets/hypermarkets, specialty stores, pharmacy stores, convenience stores, e-commerce, and others. Although drugstore sales are increasing at a faster rate, supermarket/hypermarket sales continue to dominate among the different distribution channels of Ayurvedic goods.


Ayurvedic Products Market Segmentation Overview


The market is segmented on the basis of product type, which includes personal care, healthcare, and others. The global Ayurvedic Products market is expected to witness decent growth during the forecast period.


By Application


Based on the application, the ayurvedic products market is segmented into specific qualities, which include organic, vegan, GMO-free, and others.


By end-users


Based on the propulsion types, the ayurvedic products market is segmented into supermarkets/hypermarkets, specialty stores, pharmacy stores, convenience stores, e-commerce, and others.


Ayurvedic Products Market Regional Analysis


According to the reports, on the basis of region, the Global Ayurvedic Products Market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific has the largest share of the market, followed by North America. The large production volume of Ayurvedic Goods in the nation is expected to produce a significant ayurvedic products market share throughout the forecast period due to the increasing demand for herbal and natural healthcare products. Moreover, over the projected period, urbanization will promote the sale of Ayurvedic goods in the Asia Pacific region. The United States, China, France, Germany, and Canada are the top importers of Ayurvedic products. Due to their long heritage of herbal medicines, the Asia Pacific region accounts for the biggest proportion of the market, headed by India, Indonesia, Myanmar, Sri Lanka, and others. India is the largest market, with a market value of over US$ 1200 million.


Ayurvedic Products Market Competitive landscape


Manufacturers are focused on generating new formulations and incorporating them into their existing product line in order to increase the value of their new ayurvedic product line and herbal Ayurveda. Technological advancements and a focused focus on R&D have aided in increasing the ayurvedic products market share in the worldwide market. Ayurveda companies place a premium on creating new items to meet rising customer demand, which has resulted in higher product sales.


Major Key Players / Top Ayurveda Companies in India



  •         Dabur India Ltd. (India)

  •         The Himalaya Drug Company (India)

  •         Natreon Inc (U.S.)

  •         Patanjali Ayurved Limited (India)

  •         Basic Ayurveda (India)

  •         Herbal Hills (India)

  •         Planet Ayurveda (India).


Ayurvedic Products Market Report Overview


The following report comprises of –



  • Market overview

  • Covid 19 Analysis

  • Market Dynamic

  • Drivers

  • Opportunities

  • Restraints

  • Challenges

  • Cumulative Growth Analysis

  • Value Chain Analysis

  • Segmentation Overview

  • By Application

  • By End-Users

  • Regional Analysis

  • Competitive landscape


Recent Developments


Companies all around the nation are working on producing novel ayurvedic goods and raising customer awareness.


Ayurvedic Products Market segment by Type, the product can be split into



  • Health Care

  • Oral Care

  • Hair Care

  • Skin Care

  • Others


Ayurvedic Products Market segment by Application, split into



  • Women

  • Men

  • Kids


Based on regional and country-level analysis, the Ayurvedic Products market has been segmented as follows:


North America



  • United States

  • Canada


Europe



  • Germany

  • France

  • K.

  • Italy

  • Russia

  • Nordic

  • Rest of Europe


Asia-Pacific



  • China

  • Japan

  • South Korea

  • Southeast Asia

  • India

  • Australia

  • Rest of Asia-Pacific


Latin America



  • Mexico

  • Brazil


Middle East & Africa



  • Turkey

  • Saudi Arabia

  • UAE

  • Rest of the Middle East & Africa



Report Scope:
Report Attribute/Metric Details
  Market Size   2017-2023: Significant Value
  CAGR   2018-2023: Substantial CAGR
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Product-Type, Specialty Attribute, Distribution Channel, Non-Store Based
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Dabur India Ltd. (India), The Himalaya Drug Company (India), Natreon Inc (U.S.), Patanjali Ayurved Limited (India), Basic Ayurveda (India), Herbal Hills (India), Planet Ayurveda (India)
  Key Market Opportunities   Increasing working women population and their inclination towards chemical-free herbal cosmetics
  Key Market Drivers

  • Manufacturer’s high focus on the product innovations & developing unique formulations
  • Increasing population of women adopting natural and minimal makeup trends


  • Frequently Asked Questions (FAQ) :


    The Asia Pacific Market Would Dominate the Global Ayurvedic Market.

    The Global Players Are the Himalaya Drug Company (India), Herbal Hills (India), Dabur India Ltd. (India), Basic Ayurveda (India), Natreon Inc (U.S.), Patanjali Ayurved Limited (India), Planet Ayurveda (India), and others.

    The Demand for Vegan Products Is Rising, Which Can Trigger Further Growth.

    Table of Contents:


    1. Executive Summary

    2. Market Introduction

    2.1 Definition

    2.2 Scope of the study

    2.2.1 Research Objectives

    2.2.2 Assumptions

    2.2.3 Limitations

    2.3 Markets Structure

    2.4 Stakeholders

    3. Research methodology

    3.1 Research Methods

    3.1.1 Primary research

    3.1.2 Secondary research

    3.2 Forecast model

    3.3 Market Size estimation

    4. MARKET DYNAMICS

    4.1 Introduction

    4.1.1 Trends in Supply/Production

    4.1.2 Trends in Demand/Consumption

    4.1.3 Value chain analysis

    4.1.4 Porter’s five forces

    4.1.5 Supply Chain Analysis

    4.1.6 Macroeconomic indicators Analysis for top 5 Producing countries

    5. PREMIUM INSIGHTS

    5.1 Market Mapping & Research Methodology

    5.2 Industry Trends and Market Environment

    5.3 Product Lifecyle

    5.4 Regulatory Framework

    6. MARKET TRENDS

    6.1 Consumer Trends

    6.2 Emerging Markets (Supply & Demand)

    6.3 Brand Share Analysis: Emerging Brands & their description

    6.4 Feedstock Analysis

    6.6 Trends in Production and Consumption

    6.6 Trade (Import-export) Analysis

    6.7 Innovations in Products/Process

    7. GLOBAL AYURVEDIC PRODUCTS MARKET-By Product-Type

    7.1 Introduction

    7.2 Market size (sub segments)

    7.2.1 Personal Care

    7.2.2 Healthcare Products

    7.2.3 Others

    8. GLOBAL AYURVEDIC PRODUCTS MARKET-By Specialty Attribute

    8.1 Introduction

    8.2 Market size (sub segments)

    8.2.1 Organic

    8.2.2 Vegan

    8.2.3 GMO-Free

    8.2.4 Others

    9. GLOBAL AYURVEDIC PRODUCTS MARKET-By Distribution Channel

    9.1 Introduction

    9.2 Market size (sub segments)

    9.2.1 Store Based

    9.2.1.1 Supermarket/Hypermarket

    9.2.1.2 Specialty Retailers

    9.2.1.3 Convenience Stores

    9.2.1.4 Drug Stores

    9.2.1.5 Others

    9.2.2 Non-Store Based

    9.2.2.1 E-Commerce

    10. MARKET -By Region

    10.1 Introduction

    10.2 North America

    10.2.1 U.S.

    10.2.2 Canada

    10.2.3 Mexico

    10.3 Latin America

    10.3.1 Brazil

    10.3.2 Argentina

    10.4 Europe

    10.4.1 Germany

    10.4.2 France

    10.4.3 Italy

    10.4.4 U.K.

    10.4.5 Spain

    10.4.6 Rest of Europe

    10.5 Asia Pacific

    10.5.1 China

    10.5.2 India

    10.5.3 Australia

    10.5.4 Rest of Asia-Pacific

    10.6 RoW

    10.6.1 Morocco

    10.6.2 South Africa

    10.6.3 Egypt

    10.6.4 Others

    11. Competitive landscape

    11.1 Introduction

    11.2 Product Launch/Development

    11.3 Partnerships and Collaborations

    11.4 Acquisitions

    11.5 Business Expansion

    12. COMPANY PROFILES

    12.1 Dabur India Ltd. (India)

    12.2 The Himalaya Drug Company (India)

    12.3 Natreon Inc (U.S.)

    12.4 Patanjali Ayurved Limited (India)

    12.5 Basic Ayurveda (India)

    12.6 Herbal Hills (India)

    12.7 Planet Ayurveda (India)

    List Of Tables:


    Table 1 Pestle Analysis – India

    Table 2 Pestle Analysis- U.S.

    Table 3 Pestle Analysis- Germany

    Table 4 Pestle Analysis- U.K.

    Table 5 Pestle Analysis- Canada

    Table 6 Key Suppliers Of Ayurvedic Products

    Table 7 Global Market For Ayurvedic Products, By Product-Type, (2020-2027), Usd Million

    Table 8 Global Market For Ayurvedic Products, By Specialty Attribute, (2020-2027), Usd Million

    Table 9global Market For Ayurvedic Products, By Distribution Channel, (2020-2027), Usd Million

    Table 10 Global Ayurvedic Productssales And Growth Rate (2020-2027) Usd Million

    Table 11 Global Market For Ayurvedic Productstop 5 Countries

    Table 12 Global Market For Ayurvedic Productstop Companies-Usd Million

    Table 13 North American Global Market For Ayurvedic Products, By Product-Type, (2020-2027) Usd Million

    Table 14 North American Market For Ayurvedic Products, By Specialty Attribute, (2020-2027), Usd Million

    Table 15 North American Market For Ayurvedic Products, By Distribution Channel, (2020-2027), Usd Million

    Table 16 European Global Market For Ayurvedic Products, By Product-Type, (2020-2027) Usd Million

    Table 17 European Market For Ayurvedic Products, By Specialty Attribute, (2020-2027), Usd Million

    Table 18 European Market For Ayurvedic Products, By Distribution Channel, (2020-2027), Usd Million

    Table 19 Apac Global Market For Ayurvedic Products, By Product-Type, (2020-2027) Usd Million

    Table 20 Apac Market For Ayurvedic Products, By Specialty Attribute, (2020-2027), Usd Million

    Table 21 Apac Market For Ayurvedic Products, By Distribution Channel, (2020-2027), Usd Million

    Table 22 Rest Of The World Market For Ayurvedic Products, By Product-Type, (2020-2027) Usd Million

    Table 23 Rest Of The World Market For Ayurvedic Products, By Specialty Attribute, (2020-2027), Usd Million

    Table 24 Rest Of The World Market For Ayurvedic Products, By Distribution Channel, (2020-2027), Usd Million

    Table 25 Competitive Landscaping Based On Finacials During The Year 2027 

    List Of Figures:


    Figure 1 Research Methodology

    Figure 2 Primary Data Analysis Approach

    Figure 3 Secondary Data Analysis Approach

    Figure 4 Trends In Ayurvedic Products Imports 2020-27

    Figure 5 Growth Rate In Ayurvedic Products Imports 2020-27

    Figure 6 Ayurvedic Products Imports Market Share By Top 5 Importers (2020 Vs 2027)

    Figure 7 Trends In Ayurvedic Products Exports 2020-27

    Figure 8 Growth Rate Ayurvedic Products Exports 2020-27

    Figure 9 Ayurvedic Products Exports Market Share By Top 5 Exporters (2020 Vs 2027)

    Figure 10 Value Chain Analysis

    Figure 11 Cost Analysis: Ayurvedic Products

    Figure 12 Porter’s Five Forces Analysis

    Figure 13 Global Market For Ayurvedic Products Trends By Product-Type

    Figure 14 Global Market For Ayurvedic Products Trends By Specialty Attribute

    Figure 15 Global Market For Ayurvedic Products Trends By Distribution Channel

    Figure 16 Financials



    This table of content is tentative and subject to change as the research progresses.

    Please Note:  Financial details of company cannot be provided if the information of the company is not available in public domain and or reliable source.