Internet Protocol Television (IPTV) Market Research Report – Forecast to 2023

Internet Protocol Television (IPTV) Market Research Report – Forecast to 2023

ID: MRFR/ICT/5125-UR | Upcoming | Region: Global | None

Global Internet Protocol Television (IPTV) Market Research Report: By Subscription Type (Subscription-Based, Subscription Fee), By Model (Live, On-Demand) and By Region (North America, Europe, Asia Pacific, Rest of the World) – Forecast to 2023


Market Snapshot


As per Market Research Future (MRFR)’s latest study, the global internet protocol television (IPTV) market is set to expand rapidly in the forthcoming years. IPTV has facilitated the utilization of big data services by telecom companies for designing product portfolios according to the consumer needs. This is expected to accelerate the momentum of the expansion of internet protocol television market in the foreseeable future. The bundle strategies leveraged by the telecom providers as parts of their growth trajectories are further expected to propel the growth of the global market.


The internet protocol television has gained traction and attracted larger customer base over the years owing to its higher level of interaction with users. It has catapulted the market on an upward trajectory. The key players are rolling out strategies such as triple-play services, offering unlimited bandwidth using fiber-to-the-home (FTTH) technology, etc. for providing enhanced user experience. This, in turn, is projected to have a positive impact on the proliferation of the market in the upcoming years.


The market is set to foresee perpetual growth over the next couple of years coupled with technological innovations introduced by market participants for gaining competitiveness over competitors. Some of the country-level markets are backed by its governments for the promotion and adoption of internet protocol television, which is a major factor responsible for driving the expansion of the market.


Report Overview


This MRFR report offers an exhaustive analysis of the micro and macroeconomic elements that are likely to influence the market prospect in the foreseeable future. A revenue analysis based on subscription type is available in the report which comprises of subscription-based and subscription fee. The scope of the model also encompasses different models such as live and on-demand. Regional analysis of the internet protocol television market spans across North America, Europe, Asia Pacific, and the Rest of the World.


Report Coverage


The report covers an in-depth study of the market by region and segmentation and also includes a country-level analysis of the segments. A detailed assessment of the industry trends, the current status of the market, key players’ market share analysis, latest developments are also available in the report along with a market factor analysis which comprises of Porter's five forces analysis and supply chain of the market.


Companies Covered


Some of the key players operating in the internet protocol television (IPTV) market include Akamai Technologies, AT&T Inc., Ericsson AB, Huawei Technologies Co., Ltd, Sterlitetech, Tripleplay Services Ltd., ARRIS International Plc, Cisco Systems, Inc., Moftak Solutions, and Verizon.


Research Methodology


MRFR applies cutting-edge tools and methodologies for delivering actionable insights into the market. A qualitative and quantitative assessment of the market backed by graphical and tabular representations is available in the report. The information offered is extrapolated from data sourced through extensive primary and secondary research. A multi-layer verification process assures the elimination of deviations and errors. Furthermore, top-down and bottom-up approaches validate and re-validates the credibility of the market size and revenue estimation.


Segmental Analysis


By Subscription Type



  • Subscription-based

  • Subscription fee


By Model



  • Live

  • On-demand


By Region



  • North America

  • Europe

  • Asia Pacific

  • Rest of the World



Frequently Asked Questions (FAQ) :


The bundle strategies provided by telecom providers are expected to fuel market expansion in the nearby future.

By subscription type, the segments profiled are subscription fee and subscription-based.

The regional segments of the Internet Protocol Television (IPTV) market are North America, Europe, Asia-Pacific, and the Rest of the World.

By model, the segments of the market are live and on-demand.

The players participating in the Internet Protocol Television (IPTV) market are Akamai Technologies, Ericsson AB, AT&T Inc., Huawei Technologies Co., Ltd, Tripleplay Services Ltd., Sterlitetech, ARRIS International Plc, Moftak Solutions, Cisco Systems, Inc., and Verizon.