Internet Protocol Television (IPTV) Market Research Report Information By Subscription Type (Subscription-Based and Subscription Fee), By Model (Live and On-Demand), and Region (North America, Europe, Asia-Pacific, and the Rest of the World)—Forecast till 2030

Global Internet Protocol Television (IPTV) Market Research (MRFR Insights)

The  internet protocol television (IPTV) market is projected to register a CAGR of 18.96% from 2022 to 2030. IPTV's flexible deployment, interactive and interoperable user interface, and highly personalized ability offer lucrative market prospects for market growth due to the increasing trend of viewing content via the internet and the continual price reductions associated with bundled packages. The  internet protocol television (IPTV) market size is expected to reach approximately USD 194.21 billion by 2030. 

Moreover, there is a growing demand for HD channels and video on demand due to technological developments, and the number of subscribers for IPTV is growing due to new market expansion. A growing number of internet-based streaming services is expected to drive the  market for internet protocol television (IPTV).

COVID-19 Impact Analysis

The pandemic disrupted  supply chains, impacted supply and demand, and moderately impacted the IPTV market. Various countries imposed lockdowns, resulting in the closure of the media, telecommunications, and manufacturing sectors. This resulted in a slowdown in hardware supply and a reduction in manufacturing capacity, resulting in a slowdown in IT infrastructure development. Moreover, businesses that provide services and solutions are expected to grow moderately for a short while. However, the adoption of collaborative applications, artificial intelligence, and security solutions in the coming years is expected to increase. As a result of the adoption of work-from-home policies, internet consumption is expected to increase significantly in households. Hence, it is predicted that after COVID-19, IPTV demand will rise among all end users, driving the expansion of the  market for internet protocol television (IPTV) during the study period.

Internet Protocol Television (IPTV) Market Dynamics

Furthermore, IPTV can stream the source media constantly, and the video is transmitted via real-time streaming protocol with HD quality. Video on demand has become very popular in the past few years, which is why smart TVs have become increasingly popular. IPTV is not being adopted widely in underdeveloped countries due to increasing competition from satellite TV and cable TV due to low costs. With digitization and the growing popularity of mobile devices, OTT platforms and IPTV markets are growing rapidly. Vendors offer a wide range of features to attract clients and increase subscribers, including video calling/conferencing, video games, and OTT.

Market Drivers

• Increasing mobile device use drives the demand for OTT platforms and internet protocol television (IPTV)

The rise in digitization and the growing popularity of mobile devices are driving IPTV and OTT platforms. To attract clients and increase the number of subscribers, vendors around the world offer multiple features, such as video conferencing, video games, and OTT. Furthermore, governments in developing countries, such as India, are encouraging the development of digital platforms, which play an important role in driving IPTV adoption. The Government of India supports digital platforms essential in promoting IPTV adoption. Several vendors offer features such as video games, video calling, and OTT to attract customers and increase subscribers. These factors are expected to drive the growth of the  market for internet protocol television (IPTV) over the forecast period.

Market Restraints:

• Local vendor competition and the high cost of infrastructure limit the market growth

IPTV adoption is limited to some extent by competition from local cable and satellite TV, especially in developing and underdeveloped countries. Cable and satellite TV have lower costs and a jitter-free service infrastructure. Several factors restrict the market's growth, including low awareness and high infrastructure costs. Still, the increasing reliability and intense competition will give it a boost.

Market Opportunities:

• The demand for video-on-demand and high-definition channels will enhance the market growth

As economies grow across the world, people's disposable incomes increase. They are also improving their lifestyles, especially in developing countries. With the growth of economies, internet penetration has improved dramatically worldwide. In response to these factors, television service consumers are demanding better quality and on-the-go experiences from their television services. As Cisco says, the content over the internet is increasingly video-based, with an average of 190 GB of data consumed per household in 2017 from video content, 95% of which is video content. In addition to the increase in internet usage due to the internet protocol tv live streaming trend, internet penetration plays an important role.

Internet Protocol Television (IPTV) Market Segmentation

Subscription Type Insights

The  internet protocol television (IPTV) market segmentation, based on subscription type, is subscription-based and subscription fee. The  internet protocol television (IPTV) market growth was prominently high under the subscription-based internet protocol television (IPTV) category in 2021. Growing demand for ad-free and uninterrupted viewing experiences fuels the adoption of subscription services, resulting in bundled packages and UHD TV viewing experiences. Also, as part of its loyalty program, service providers are now offering attractive offers to customers who subscribe to their services.

Model Insights

The  internet protocol television (IPTV) market segmentation, based on the model, is live and on-demand. In 2021, on-demand internet protocol television (IPTV) accounted for the largest market share of the  market. Moreover, Cisco has stated that with an average of 190 GB of data per household in 2017 in the United States, 95% of that data was consumed by video content due to these factors. Consumers of television services are demanding better quality and on-the-go TV experiences. As a result of the inclusion of live streaming, internet usage is increasing, so Internet penetration is a crucial factor.

Global Internet Protocol Television (IPTV) Market Share, by Region, 2021 (%)

Internet Protocol Television (IPTV) Market Overview, by Region

By region, the  internet protocol television (IPTV) market has been divided into North America, Europe, Asia-Pacific, and the Rest of the World. North America accounted for the most extensive market share. Asia-Pacific will exhibit the highest CAGR during the forecast period.

North America

North America dominated the  market for internet protocol television (IPTV) share in 2021. Most organizations and industries in North America are significantly more interested in streaming and Video-on-Demand (VoD) services. North America is an innovative hub expected to create lucrative opportunities for IPTV vendors due to the rapid growth of smart TVs and high internet penetration. In addition to AT&T, Verizon Communications, Broadcom Corporation, and MatrixStream Technologies, several other major players in the market contribute to generating revenues.

Asia-Pacific

During the forecast period, Asia-Pacific will exhibit the highest CAGR in the  market for internet protocol television (IPTV). Increasing investment in content has led to the creation of new content offerings beyond Hollywood. In addition, the rapid growth of smartphones in the region since 2010 has fueled the demand for IPTV services on mobile devices. India is becoming a content hub, producing a huge amount of material for consumption locally and abroad. Additionally, Indian government initiatives to digitize cable TV and Direct-to-Home (DTH) services are also helping IPTV to gain acceptance in the country. As a result of network services providers' presence in India, IPTV has seen a change, with the company offering free live IPTV subscriptions to its customers.

Internet Protocol Television (IPTV) Market Competitive Landscape

The market includes tier-1, tier-2, and local players. The tier-1 and tier-2 players have  reach with diverse product portfolios. Companies such as Akamai Technologies, AT&T Inc., Ericsson AB, Huawei Technologies Co. Ltd, and Sterlitetech dominate the  market due to product differentiation, financial stability, strategic developments, and diversified regional presence. The players are concentrating on supporting research and development. Furthermore, they embrace strategic growth initiatives, such as development, product introduction, joint ventures, and partnerships, to strengthen their market position and capture an extensive customer base. For instance, in May 2022, Ericsson and Intel will collaborate to build a high-performing Cloud RAN solution through their R&D expertise.

Prominent players in the  internet protocol television (IPTV) market research include:

Akamai Technologies, AT&T Inc., Ericsson AB, Huawei Technologies Co. Ltd, Sterlitetech, Tripleplay Services Ltd., ARRIS International Plc, Cisco Systems Inc., Moftak Solutions, and Verizon, among others.

Scope of the  Internet Protocol Television (IPTV) Market Report

Subscription Type Outlook

• Subscription-Based


• Subscription Fee

Model Outlook

• Live


• On-demand

Region Outlook

• North America
  
  
  
  • US
  
  
  • Canada
  
  
  • Mexico
  
  
  
  


• Europe
  
  
  
  • UK
  
  
  • Germany
  
  
  • France
  
  
  • Italy
  
  
  • Spain
  
  
  • Rest of Europe
  
  
  
  


• Asia-Pacific
  
  
  
  • China
  
  
  • India
  
  
  • Japan
  
  
  • Australia and New Zealand
  
  
  • Rest of Asia-Pacific
  
  
  
  


• Rest of the World
  
  
  
  • South America
  
  
  • Middle East
  
  
  • Africa
  
  
  
  

Objectives of the Study

The objectives of the study are summarized in 5 stages. They are as mentioned below:

Internet Protocol Television (IPTV) Market Forecast & Size:

To identify and estimate the market size for the  internet protocol television (IPTV) market report segmented by subscription type and model by value (in US dollars). Also, to understand the consumption/ demand created by consumers  internet protocol television (IPTV) market forecast between 2022 and 2030

Market Landscape and Trends:

To identify and infer the drivers, restraints, opportunities, and challenges in the  internet protocol television (IPTV) market growth

Market Influencing Factors:

To find out the factors which are affecting the  internet protocol television (IPTV) market size among consumers

Impact of COVID-19:

To identify and understand the various factors involved in the market affected by the pandemic

Company Profiling:

To provide a detailed insight into the major companies operating in the market. The profiling will include the financial health of the company in the past 2-3 years with segmental and regional revenue breakup, product offering, recent developments, SWOT analysis, and key strategies.

Intended Audience

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  Internet protocol television (IPTV) producers

  
  


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  Raw material suppliers

  
  


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  Retailers, wholesalers, and distributors

  
  


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  Governments, associations, and industrial bodies

  
  


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  Investors and traders