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Internet Protocol Television (IPTV) Market Research Report: Information By Subscription Type (Subscription-Based, Subscription Fee), By Model (Live, On-demand) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.


ID: MRFR/ICT/5125-HCR | 100 Pages | Author: Shubham Munde| July 2024

Internet Protocol Television (IPTV) Market Overview


The Internet Protocol Television (IPTV) Market is projected to grow from USD 61.97 Billion in 2024 to USD 208.9 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 16.40% during the forecast period (2024 - 2032). Additionally, the market size for Internet Protocol Television (IPTV) was valued at USD 52.1 billion in 2023.


Rising demand for high-quality video content, as well as increased usage of smart TVs and connected gadgets are the key market drivers enhancing the market growth.


Figure 1: Internet Protocol Television (IPTV) Market Size, 2023-2032 (USD Billion)


Internet_Protocol_Television__IPTV__Market_Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Internet Protocol Television (IPTV) Market Trends


The growing demand for on-demand content propels market growth


Market CAGR for internet protocol television is being driven by the growth in the IPTV market is the need for on-demand content. Consumers have grown accustomed to being able to watch what they want, when they want, thanks to the rise of streaming services such as Netflix and Amazon Prime. IPTV services provide a similar amount of flexibility, allowing viewers to access a diverse choice of on-demand material, including movies, TV shows, sports events, and live concerts. IPTV systems also provide a more personalized viewing experience, with the option to pause, rewind, and fast-forward video, as well as access to a variety of interactive features such as program guides and suggestions. This level of flexibility and customisation is especially tempting to younger viewers who are accustomed to having access to a wide selection of digital content on their smartphones and tablets.


As a result, demand for IPTV services is projected to rise in the future years as more people seek ways to get on-demand video via the internet. This trend is anticipated to stimulate innovation in the IPTV market, with providers seeking for new methods to give personalized, interactive, and immersive viewing experiences to their clients.


IPTV services require a high-speed internet connection to deliver high-quality streaming material, and the market for IPTV services is likely to rise as more homes obtain access to reliable high-speed internet. Furthermore, the development of new technologies such as 5G networks and fiber-optic broadband is predicted to boost internet connection availability and speed, making it easier and more comfortable for users to access IPTV services. As more homes transition to IPTV services, traditional cable and satellite TV providers are anticipated to encounter increased competition, resulting in greater innovation and reduced prices in the IPTV industry. This trend is projected to drive market expansion in the future years, as more people seek affordable, high-quality alternatives to traditional TV services.


Furthermore, governments in developing nations such as India are pushing the creation of digital platforms, which are critical in driving IPTV adoption. The Indian government supports digital platforms that are critical to increasing IPTV usage. To attract users and gain subscribers, several providers offer amenities such as video gaming, video calling, and OT.


Internet Protocol Television (IPTV) Market Segment Insights


Internet Protocol Television (IPTV) Subscription Type Insights


The Internet Protocol Television (IPTV) Market segmentation, based on Subscription Type includes Subscription-Based, Subscription Fee. In 2022, the subscription-based segment will dominate the market. The availability of bundled bundles and UHD TV watching experiences continues to fuel market development. Furthermore, increased consumer desire for ad-free and uninterrupted watching experiences is supporting the development of subscription services. Furthermore, as part of the customer loyalty program, service providers have begun to give tempting incentives to paid subscription users.


Internet Protocol Television (IPTV) Model Insights


The Internet Protocol Television (IPTV) Market segmentation, based on Model, includes Live, On-demand. On-demand category accounted for the greatest market share in 2022. Furthermore, Cisco has indicated that with an average of 190 GB of data per household in the United States in 2017, video content consumed 95% of that data due to these causes. Consumers of television services want higher-quality, on-the-go TV experiences. Internet usage is expanding as a result of the addition of live streaming, hence Internet penetration is an important factor.


Figure 2: Internet Protocol Television (IPTV) Market, by Model, 2022 & 2032(USD Billion)


Internet Protocol Television (IPTV) Market, by Model


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Internet Protocol Television (IPTV) Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American Internet Protocol Television (IPTV) Market area will dominate this market, due to a mix of variables, including a huge population, high internet penetration rates, and a significant desire for high-quality video content. Furthermore, many of the world's greatest technology businesses, including Google, Apple, and Amazon, are headquartered in North America, resulting in a high degree of innovation and investment in the IPTV industry.


Further, the major countries studiedin the market reportare The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 3: INTERNET PROTOCOL TELEVISION (IPTV) MARKET SHARE BY REGION 2022 (USD Billion)


INTERNET PROTOCOL TELEVISION (IPTV) MARKET SHARE BY REGION


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Internet Protocol Television (IPTV) Market accounts for the second-largest market share because of criteria established by the European Telecommunication Standards Institute (ETSI) to govern and monitor the authentic and lawful distribution of IPTV services, which ensures the industry's sustainable expansion. Further, the German Internet Protocol Television (IPTV) Marketheld the largest market share, and the UK Internet Protocol Television (IPTV) Market was the fastest growing market in the European region


The Asia-Pacific Internet Protocol Television (IPTV) Market is expected to grow at the fastest CAGR from 2023 to 2032. This is because of the large population, which has contributed to the rise of the IPTV market. Moreover, China’s Internet Protocol Television (IPTV) Market held the largest market share, and the Indian Internet Protocol Television (IPTV) Market was the fastest growing market in the Asia-Pacific region.


Internet Protocol Television (IPTV)Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Internet Protocol Television (IPTV) Market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Internet Protocol Television (IPTV)industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the Internet Protocol Television (IPTV) industry to benefit clients and increase the market sector. In recent years, the Internet Protocol Television (IPTV) industry has offered some of the most significant advantages to medicine. Major players in the Internet Protocol Television (IPTV) Market, including Ericsson AB. Huawei Technologies Co. Ltd, Sterlitetech, Tripleplay Services Ltd., ARRIS International PIc, Cisco Systems Inc., and others, are attempting to increase market demand by investing in research and development operations.


The Walt Disney Company owns the bulk of the subscription streaming service Hulu in the US. Comcast's NBCUniversal has a minority share in the company that is up for sale to Disney, making Disney the sole owner of Hulu. On October 29, 2007, it made its debut. Its collection includes films and television shows from companies including 20th Century Fox, Searchlight Pictures, Disney Television companies, ABC, Freeform, and FX Networks, as well as Hulu exclusive programming. A joint venture between News Corporation and NBC Universal, Providence Equity, and later The Walt Disney Company gave rise to Hulu, which gathered current episodes of television shows from each company's television programming. In 2021, Hulu has introduced "Personalized TV," a new tool that employs machine learning algorithms to propose content based on a user's viewing history, tastes, and other criteria.


Facebook is a social media and networking website that is owned by American technology company Meta Platforms. In 2004, Mark Zuckerberg and fellow Harvard College students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes started Facebook. The name comes from the face book directories that are commonly provided to American university students. Membership was previously restricted to Harvard students before gradually expanding to other North American universities and, as of 2006, anybody over the age of 13. As of December 2022, Facebook had 2.96 billion monthly active users[6] and was rated third among the most frequented websites worldwide. It was the most downloaded mobile app in the decade of 2010. In 2021, Facebook has unveiled a new tool called "Watch Together," which allows users to watch films in real time with their friends.


Key Companies in the Internet Protocol Television (IPTV)market include




  • Akamai Technologies




  • AT&T Inc




  • Ericsson AB




  • Huawei Technologies Co. Ltd




  • Sterlitetech




  • Tripleplay Services Ltd.




  • ARRIS International PIc




  • Cisco Systems Inc.




  • Moftak Solutions




  • Verizon




Internet Protocol Television (IPTV) Industry Developments


In March 2020, AT&T and Google have announced a partnership to connect their IPTV service, AT&T TV, with Google Assistant and Android TV. AT&T was able to create a more seamless user experience for its consumers while also increasing its reach to new audiences as a result of this.


In November 2019, Netflix introduced its IPTV service in India, which has since grown to become one of the company's fastest-growing territories. This move enabled Netflix to enter a big and fast rising market for streaming video content, while also giving Indian consumers access to a broader selection of international content.


In July 2021, Apple has announced the availability of Spatial Audio for its IPTV service, Apple TV+, allowing for a more immersive audio experience. This technology employs clever algorithms to provide viewers with a more realistic and immersive sound field.


Internet Protocol Television (IPTV) Market Segmentation


Internet Protocol Television (IPTV) Market By Subscription Type Outlook




  • Subscription-Based




  • Subscription Fee




Internet Protocol Television (IPTV) Market By Model Outlook




  • Live




  • On-demand




Internet Protocol Television (IPTV) Regional Outlook





  • North America



    • US




    • Canada






  • Europe



    • Germany




    • France




    • UK




    • Italy




    • Spain




    • Rest of Europe






  • Asia-Pacific



    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World



    • Middle East




    • Africa




    • Latin America






Report Attribute/Metric Details
Market Size 2023 USD 52.1 Billion
Market Size 2024 USD 61.97 Billion
Market Size 2032 USD 208.9 Billion
Compound Annual Growth Rate (CAGR) 16.40% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Subscription Type, Model, and Region
Geographies Covered North America, Europe, AsiaPacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Akamai Technologies, AT&T Inc., Ericsson AB. Huawei Technologies Co. Ltd, Sterlitetech, Tripleplay Services Ltd., ARRIS International PIc, Cisco Systems Inc., Moftak Solutions, and Verizon, among others.
Key Market Opportunities Video-on-demand and high-definition channels are in high demand.
Key Market Dynamics Viewing stuff on the internet is becoming more popular.


Frequently Asked Questions (FAQ) :

The Internet Protocol Television (IPTV) Market size was valued at USD 52.1 Billion in 2023.

The market is projected to grow at a CAGR of 16.40% during the forecast period, 2024-2032.

North America had the largest share in the market

The key players in the market are Ericsson AB. Huawei Technologies Co. Ltd, Sterlitetech, Tripleplay Services Ltd., ARRIS International PIc, Cisco Systems Inc.

The subscription-based category dominated the market in 2022.

The On-demand had the largest share in the market.

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