Video Streaming Market Research Report- Global Forecast 2030

Video Streaming Market Research Report Information By Model (Advertisement Supported Video on Demand and Hybrid), By Platform (Gaming Consoles, Smart TVs, Laptops & Desktops) By Deployment (Cloud), Type (Live Video Streaming) - Forecast to 2030

ID: MRFR/ICT/2272-CR | 153 Pages | Author: Ankit Gupta | February 2020         

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Video Streaming Market

The video streaming industry is expected to reach growth and expand its market at a USD 972.31 billion with an 18.1% CAGR from the 2020 -2030 period

By Components Solution Services
By Type Video Hosting Management – Non–Linear Video Streaming Video Analytics – Non–Linear Video Streaming Video Content – Non–Linear Video Streaming Live Streaming – Linear Video Streaming Mobile Video
By Distribution Channel Commercial video platforms Academic and education Video sharing Advertising Government Health care Retail and e-commerce Media IT and telecommunication
Key Players
Companies Profiled   Netflix   Google LLC   Amazon web services   Micro-soft corporation   Adobe Inc   Walt Disney   Apple Inc   Cisco system Inc   IBM corporation   Akamai technologies
Market Driving Forces   Live streaming is one of the best features which is been acting as the driving force to increase the market value    Artificial intelligence and blockchain technology has paved the way for the growth of the Video Streaming Market.
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Video Streaming Market Overview

The Video Streaming Market size is expected to reach its growth and expand its market at a USD 972.31 billion with an 18.1% CAGR from the 2020 -2030 period. In recent times due to the development in the growth of the internet and technology the Video Streaming Industry Value is being increased. The advancement in modern technology has created the advancement in video streaming by developing live video accessibility to all sorts of internet connections. Via video streaming, it is also possible to conduct live meetings, live conferences by which you can also communicate with the client and make the changes in your business status. An increase in the usage and the development of the smartphone has increased the Video Streaming industry. The main process of video streaming is the transmission of the video and the audio by using the internet from one location to another. Many public media like Netflix and youtube has increased the Video Streaming Market Share.

  • In March 2022, Y2k Solutions Inc. debuted a cutting-edge Beta 1.0 video streaming platform for instructional video courses. The platform offers solutions and services for free web hosting, cloud hosting, video hosting, and streaming.

  • To accelerate the digital transformation, the Indonesian government announced a US$2.1 billion budget for information and communication technology (ICT) development.

  • Netflix has launched video games as part of its push beyond films and television. It aided the company in making its first significant move beyond TV shows and films, with plans to expand into video games.

COVID Analysis

The rise of the pandemic all over the world has created drastic changes in the Video Streaming Market trends. Because of the outbreak of the pandemic many governments have implemented the lockdown to avoid the spread of the COVID virus. So many people opted the online streaming via smartphone so that they can stream the video anywhere at any time. So in recent days, the video streaming platforms such as youtube, Netflix, amazon prime video, apple tv + and HBO, Disney+ etc are been used in high numbers. As the lockdown has made the people stay in their homes so to keep them occupied and entertained people started to prefer the Video Streaming industry. So the overall Video Streaming Market Analysis has increased because of the outbreak of the pandemic.

  • For example, in 2021, Innovative Systems, Inc. (US) will collaborate with Midwest Video Solutions (US) to provide a fully hosted endtoend streaming video and headend service. In addition, FilmMyMatch (US) signed an agreement with JOYMO (Norway) in 2021 to provide live streaming, video management, and production services to clients across the United Kingdom.

Video Streaming Services Market Dynamics

Crucial Market Drivers

Live streaming is one of the best features which is been acting as the driving force to increase the market value of the Video Streaming Industry. This feature is used to develop the business by communicating directly by focusing on the target audience. So that they won't find any difficulties in understanding the doubts about the business topics. Which acts as the source of greater income in recent days. As this is on the top of the peak. So live video streaming is going in trend recently in the internet streaming service globally.

The advancement of technology in recent days like artificial intelligence and blockchain technology has paved the way for the growth of the Video Streaming Market applications. Because of the growth of technology people are interested in using video streaming as they are preferring in growth so they are improving the quality of the video. This also acts as the driver for the development of cloud-based streaming services in recent days.

  • Amazon's shopping app now includes a free video service. MiniTV, a free, ad-supported video streaming service available within the Amazon shopping app, was launched by the company.

  • The Carlyle Group paid approximately $400 million for Liveu, a live streaming company. This improves video transmission and streaming service.

  • The Walt Disney Company's streaming service, Disney+, announced in January 2022 that it will launch this summer in 42 countries and 11 additional territories, including the Faroe Islands. South Africa, Turkey, Poland, & the United Arab Emirates in fact are among the newcomers. Members can now watch Pixar, Marvel, Star Wars, Disney, National Geographic, and other Star content with this expansion.

The Market Growth Opportunities

As the spread of the pandemic in recent days has created a great impact on the living style of the people. So in many countries, the government had implemented lockdown restrictions to avoid the spread of the pandemic. Because of this people started to stay at their homes and take care of their business virtually. This brought changes in the Video Streaming technology. Due to the lockdown, the market value of video streaming has increased.

In recent days due to the lockdown people are interested in using youtube, Netflix, Hulu etc because of the spread of the virus, people used to stay in their houses and spend their valuable time watching the video. This has created the market value of the Video Streaming in recent times.

The Market Restraints

The main reason which causes the restraints is the bandwidth limitation which causes the issues in streaming the video. Because of this, some people are experiencing video lagging issues. As the poor connection can cause slow connecting issues, but rather if the customer chooses the quality connection then it is possible to enjoy the quality video content on the internet without any lagging issues.

The Market Challenge

The main market challenge is bandwidth limitation. Because there are different types of bandwidth being available in the market, people prefer the different quality of the bandwidth limitation. If the bandwidth limitation is poor there will be some connectivity issues being faced during the video streaming. So people must have the awareness of the information of the bandwidth limitation and it's the customer's choice to pick the bandwidth which is convenient and comfortable to them. So this causes one of the greatest challenges in the Video Streaming Market growth.

Cumulative Growth Analysis

The growth of the Video Streaming is being witnessed in recent days. As the growth of this market is tremendous after the lockdown because as the people were being not allowed to work from their office and it has become a need to stay at the home and manage their business work. So they started to prefer the video streaming option to make their work simple. It is found that in recent days video streaming is rising gradually. Even its market growth is also because of the new introduction of the products like artificial intelligence and blockchain technology has brought great changes in streaming video.

Value Chain Analysis

The overall value chain analysis of the Video Streaming is gradual after the spread of the pandemic. Even because of the development of the features in the video streaming app, there is tremendous growth in the video streaming industry. In addition to this, the introduction of online live streaming video and live calls paved the way for the demand for Video Streaming.

Market segment overview

  • Netflix and the exceptional filmmaking duo Raj Nidimoru & Krishna DK announced a multi-year creative partnership on August 24, 2022. Raj and DK will create and produce their upcoming Netflix films under the D2R Films label, according to the agreement.

  • THEO Technologies Inc., a video technology company, launched, a live streaming low latency platform, in January 2022. It is the HTTP-based low latency real-time video streaming platform that defies industry standards and provides the fastest live streaming solution. THEO Technologies employs the High Efficiency Streaming Protocol (HESP) for large-scale live video interactivity in a variety of industries, including betting, gaming, auctioning, sports, and live events.

By Components Outlook

  • Solution

  • Services

By Streaming Type Insights

  • Video Hosting Management – Non–Linear Video Streaming

  • Video Analytics – Non–Linear Video Streaming

  • Video Content – Non–Linear Video Streaming

  • Live Streaming – Linear Video Streaming

  • Mobile Video

By Distribution Channel 

  • Commercial video platforms

  • Academic and education

  • Video sharing

  • Advertising

  • Government

  • Health care

  • Retail and e-commerce

  • Media

  • IT and telecommunication

By Regional Insights

North America

  • US

  • Canada

  • Mexico

South America

  • Brazil

  • Argentina

  • Columbia


  • UK

  • Germany

  • France

  • Spain

  • Russia

  • Turkey

  • Rest of Europe

Asia pacific

  • India

  • China

  • Japan

  • Australia

  • South Korea

  • Thailand

  • Malaysia

  • Indonesia

  • Rest of the Asia Pacific

The Middle East and Africa

  • Turkey

  • Saudi Arabia

  • UAE

  • Egypt

  • Nigeria

  • Rest of the middle east and Africa

Competitive Landscape

Due to the outbreak of the pandemic, video streaming is being grown gradually. Because of this, the key players are working hard to improve their standards by adding new technology and providing the customers with new updates. This makes the customers pick them. Even the increase in the usage of social media in recent times has also made changes in the video streaming market.

Regional Insights

As everyone knows that the population of the Asia pacific is high. So the region has captured the highest amount of the market share in the recent days. In the second position North America stands, which is trying to improve its market value, by using the live streaming options, and the gaming and entertainment purpose.

  • Tencent Holdings Ltd launched a video streaming service in Thailand in order to expand its presence outside of China. In Thailand, the company expanded its WeTV and Tencent's music and streaming service JOOX, as well as its mobile PUBG game.

The rest of the regions are considered to increase their growth value of the market in the future.

Key players

Recent Updates

  • In October 2021 the airtel IQ video was introduced by the Bharti airtel company, to perform video streaming on both the large and small screens

  • The velocix analytics the cloud-native video streaming platform which delivers greater insights with greater efficiency and the best quality is been introduced by the velocix in October 2021

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 972.31 Billion
  CAGR   18.1% (2020-2030)
  Base Year   2019
  Forecast Period   2020-2030
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Model, By Platform
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Netflix, Inc. (US), Adobe Inc. (US), Google LLC (US), Amazon Web Services (US), Microsoft Corporation (US), Walt Disney Company (Hulu) (US), Apple Inc. (US), Cisco Systems Inc. (US), IBM Corporation (US), and Akamai Technologies Inc. (US).
  Key Market Opportunities   Technological advances such as Artificial Intelligence (AI), block-chain technology, deep learning, and natural language processing are projected to be the next transformative technologies for streaming and improving video quality, which is expected to create multiple opportunities for the video streaming industry in the coming years.
  Key Market Drivers   Live streaming is an exciting opportunity for many content providers and rights holders to communicate directly with their target audiences and generate new revenue streams. Live streaming is on the rise, but it's still in its early stages.

Frequently Asked Questions (FAQ) :

The demand for on demand and live online content is expected to singularly motivate the market for video streaming.

Netflix, Inc. (US), Walt Disney Company (Hulu) (US), Amazon Web Services (US), IBM Corporation (US), Microsoft Corporation (US), Apple Inc. (US), Google LLC (US), Adobe Inc. (US), Cisco Systems Inc. (US), and Akamai Technologies Inc. (US)

The on-demand video streaming segment shows the highest potential to achieve optimum development of the market in the forthcoming period.

The market for video streaming is expected to earn revenues worth USD 972.31 by 2030 while developing at a CAGR of 18.1%.

The North American region is anticipated to emerge as the leading regional market for the video streaming in the upcoming period due to the presence of well-established market leaders.

Netflix still leads the video streaming world, followed by Amazon Prime with a 16 percent market share.

Key factors that are driving the video streaming market include extensive growth of online video streaming and the rising demand for on-demand streaming and the growing demand for high-speed internet connectivity.

Key Questions Answered

  • ✅ Global Market Outlook
  • ✅ In-depth analysis of global and regional trends
  • ✅ Analyze and identify the major players in the market, their market share, key developments, etc.
  • ✅ To understand the capability of the major players based on products offered, financials, and strategies.
  • ✅ Identify disrupting products, companies, and trends.
  • ✅ To identify opportunities in the market.
  • ✅ Analyze the key challenges in the market.
  • ✅ Analyze the regional penetration of players, products, and services in the market.
  • ✅ Comparison of major players’ financial performance.
  • ✅ Evaluate strategies adopted by major players.
  • ✅ Recommendations
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