Infant Nutrition Market Research Report—Global Forecast till 2032

Infant Nutrition Market Research Report Information By Product Type (Follow-on Milk, Specialty baby milk, Infant Milk, Prepared baby food and Dried baby food), By Form (Solid baby food and Liquid baby food), By Distribution Channel (E-Commerce and Offline channel), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/F-B & N/10934-HCR | 128 Pages | Author: Snehal Singh | March 2024         

Global Infant Nutrition Market Overview


Infant Nutrition Market Size was valued at USD 87.6 Billion in 2022. The infant nutrition market industry is projected to grow from USD 94.34 Billion in 2023 to USD 170.783 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 7.70% during the forecast period (2023 - 2032). A growing workforce, rising spending on children's health, and rising demand for organic baby food are some of the major drivers that fuel market expansion.


Infant Nutrition Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Infant Nutrition Market Trends




  • Growing consumer demand for nutrition and baby care will boost market growth




Infants have very specific nutritional needs, and as people became more aware of the goods that are available, the market for such items also grew. Everywhere in the world, you can find high-quality goods. Additionally, the two primary causes of this rise in consumption are urbanization and globalization. The sales of these alternative food products have also increased as a result of reasons including a hectic lifestyle. Furthermore, the market has a strong need for a variety of supplements that give babies the nutrition they need. Infant feeding product sales will rise in parallel with rising consumer family income. Premium food items can be purchased for a high price, but their sales will increase as disposable income rises.


The rise of the infant formula industry is being fueled by a number of significant causes. One of the main factors driving growth for the baby formula industry is the rising number of working mothers, which is fueled by economic expansion that generates employment and increases the participation of women in the labor market. The rising number of middle-class households that can afford infant formula as a result of economic and demographic growth is another issue. Particularly in emerging markets is this true. The overall rate of new births is another important factor.


Another main factors fueling the expansion of the infant nutrition industry is the rising demand for vegan and organic baby food. Additionally, a growing number of parents are introducing vegan diets for their children out of concern for animals' rights and the health advantages of vegan and plant-based baby food. For instance, the world's first vegan infant formula was revealed to be released by Australia-based Sprout Foods Inc. (Sprout Organic), a firm that specializes in plant-based kids nutrition. For their infants, vegan parents prefer healthy substitutes to dairy and other traditional sources of protein. They believe a vegan diet to be healthier than one that includes dairy products. Moreover, the majority of health-conscious and knowledgeable parents have started buying organic baby food as a result of rising awareness of the detrimental effects of synthetic items on children's health and the environment. The expansion of the baby nutrition market during the forecast period would be driven by this rising demand. Thus, driving the infant nutrition market revenue.


Infant Nutrition Market Segment Insights


Infant Nutrition Product Type Insights


The Infant Nutrition Market segmentation, based on product type includes Follow-on Milk, Specialty baby milk, Infant Milk, Prepared baby food and Dried baby food. The infant milk segment dominated the market. The preference for newborn formula milk among working mothers has grown dramatically in recent years as the working female population has increased. As a result of these women's lack of interest in nursing, the availability of this substitute will increase market opportunities for baby nutrition products worldwide.


Infant Nutrition Form Insights


The Infant Nutrition Market segmentation, based on form, includes Solid Baby Food and Liquid Baby Food. The solid baby food category generated the most income due to ongoing improvements in product performance and functionality, as well as consistent methods like packaging designed to represent the products' healthy constituents. Solid baby food is a tempting alternative for working mothers since many working women start their jobs soon after giving birth, satisfying their demand for wholesome, nutritional meals for their newborns and helping to expand the infant nutrition business.


Figure 1: Infant Nutrition Market, by Form, 2022 & 2032 (USD Billion)


Infant Nutrition Market, by Form, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Infant Nutrition Distribution Channel Insights


The Infant Nutrition Market segmentation, based on distribution channel, includes E-Commerce and Offline channel. The e-commerce category generated the most income. E-commerce and internet channels are used to support business-to-business (B2B) and business-to-consumer (B2C) operations. E-commerce is increasingly popular across almost all types of retail services. Nowadays, many people lack the time to shop at actual retail stores because of their busy schedules. They decide to shop online as a result because it is more convenient than going to a physical store.


Infant Nutrition Regional Insights


By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North American infant nutrition market area will dominate this market because of the rise in the number of working women and the median household income. This method is quite practical for giving a newborn the nutrition they need, and it is highly preferred by customers. Additionally, due to a growth in the amount of research and development operations carried out in the North American region, businesses are continually launching unique culinary products.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: INFANT NUTRITION MARKET SHARE BY REGION 2022 (USD Billion)


INFANT NUTRITION MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe infant nutrition market accounts for the second-largest market share. The expansion of retail in contemporary Europe has increased demand for these goods. Increased consumption of alternative goods has been a result of rising consumer disposable income. The Infant Nutrition Market will benefit from customers' greater purchasing power and awareness of the availability of alternatives to baby food. Further, the German infant nutrition market held the largest market share, and the UK infant nutrition market was the fastest growing market in the European region


The Asia-Pacific Infant Nutrition Market is expected to grow at the fastest CAGR from 2023 to 2032. The increase in the region's population's purchasing power has significantly increased the need for newborn nutrition items. Additionally, the government has started initiatives to promote baby care awareness. Increased internet advertising for healthy and nutrient-rich baby food would also help the infant nutrition sector to grow. Moreover, China’s infant nutrition market held the largest market share, and the Indian infant nutrition market was the fastest growing market in the Asia-Pacific region.


Infant Nutrition Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the infant nutrition market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, infant nutrition industry must offer cost-effective items.


Manufacturing locally to minimize operational costs is one of the key business tactics used by manufacturers in the global infant nutrition industry to benefit clients and increase the market sector. In recent years, the infant nutrition industry has offered some of the most significant advantages to medicine. Major players in the infant nutrition market are attempting to increase market demand by investing in research and development operations includes The Kraft Heinz Company, DANA DAIRY GROUP LTD., Reckitt Benckiser Group PLC, Arla Foods amba, Danone S.A., Gujarat Cooperative Milk Marketing Federation Ltd., Abbott Laboratories, Perrigo Company plc, Sun-Maid Growers of California, Inc., and Nestle S.A.


Food and beverage manufacturers and marketers include The Kraft Heinz Co. (Kraft Heinz). The company's product line includes cheese, meat, coffee, drinks for refreshment, sauces and condiments, meals made with beans and pasta, snack nuts, dressings, frozen foods, soups, infant nutrition, and other groceries. Under the brand names Kraft, Heinz, ABC, Ore-Ida, Oscar Mayer, Philadelphia, Velveeta, and Maxwell House, Kraft Heinz sells its goods.


Producing dairy products is the business of Arla Foods amba (Arla Foods). The company offers a variety of dairy goods in its product line, including milk, yoghurt, milk powder, butter, cheese, and nutrition. With the brands Anchor, Lurpak, Apetina, Lurpak, Baby and Me, Castello, Lactofree, Dano, Cheasy, Yoggi, Skyr, Kaergarden, Natura, and Buko, Arla Foods sells its goods in the market. The business model of the organization comprises farmers, milk collection, cows, consumers, packaging, and production. In 2019, a brand-new newborn product called simple digest whey protein was introduced by Arla Food Ingredients. This product's production involves altering the protein composition, and it will aid in fewer infant gastrointestinal issues.


Key Companies in the infant nutrition market include



  • The Kraft Heinz Company

  • DANA DAIRY GROUP LTD.

  • Reckitt Benckiser Group PLC

  • Arla Foods amba

  • Danone S.A.

  • Gujarat Cooperative Milk Marketing Federation Ltd.

  • Abbott Laboratories

  • Perrigo Company plc

  • Sun-Maid Growers of California, Inc.

  • Nestle S.A.


Infant Nutrition Industry Developments


August 2022: In order to address the nationwide scarcity of infant formula, Abbott Laboratories stated that it would restart the manufacture of Similac at its Sturgis manufacturing facility in Michigan.


July 2022: The new dairy and plant-based blend baby formula was introduced by Danone S.A. to satisfy consumer demand for feeding solutions that are appropriate for vegetarian, flexitarian, and plant-based diets as well as to match their baby's unique nutritional needs.


February 2022: Manufacturers of infant formula have been informed that Arla Foods would be introducing their ORIGIN milk fractionation technology.


Infant Nutrition Market Segmentation


Infant Nutrition Product Type Outlook (USD Billion, 2018-2032)



  • Follow-on Milk

  • Specialty Baby Milk

  • Infant Milk

  • Prepared Baby Food

  • Dried Baby Food


Infant Nutrition Form Outlook (USD Billion, 2018-2032)



  • Solid Baby Food

  • Liquid Baby Food


Infant Nutrition Distribution Channel Outlook (USD Billion, 2018-2032)



  • E-Commerce



  • Offline Channel


Infant Nutrition Regional Outlook (USD Billion, 2018-2032)



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 87.6 Billion
Market Size 2023 USD 94.34 Billion
Market Size 2032 USD 170.783 Billion
Compound Annual Growth Rate (CAGR) 7.70% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, Form, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled The Kraft Heinz Company, DANA DAIRY GROUP LTD., Reckitt Benckiser Group PLC, Arla Foods amba, Danone S.A., Gujarat Cooperative Milk Marketing Federation Ltd., Abbott Laboratories, Perrigo Company plc, Sun-Maid Growers of California, Inc., Nestle S.A.
Key Market Opportunities ·       Growing customer preference for clean label and plant-based products will accelerate market expansion
Key Market Dynamics ·       Consumer demand for newborn care and nutrition is increasing, which will boost market growth ·       Infant nutrition has become more attractive among parents as a result of the growing number of working women who are driving the adoption of convenient lifestyles




Frequently Asked Questions (FAQ) :

The Infant Nutrition Market size was valued at USD 87.6 Billion in 2022.

The global market is projected to grow at a CAGR of 7.70% during the forecast period, 2023-2032.

North America had the largest share in the global market

The key players in the market are The Kraft Heinz Company, DANA DAIRY GROUP LTD., Reckitt Benckiser Group PLC, Arla Foods amba, Danone S.A., Gujarat Cooperative Milk Marketing Federation Ltd., Abbott Laboratories, Perrigo Company plc, Sun-Maid Growers of California, Inc., Nestle S.A.

The infant milk category dominated the market in 2022.

The e-commerce category had the largest share in the global market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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