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India Wallpaper Market Research Report Information by Type (Vinyl-based, Non-woven, Paper, Fabric), By Distribution Channel (E-commerce, Retail), By End User (Residential, Commercial), – India Market Forecast Till 2032

ID: MRFR/CR/20024-HCR | 128 Pages | Author: Pradeep Nandi| July 2024

India Wallpaper Market Overview

The India Wallpaper market industry is projected to grow from siginificant value in 2023 to Significant Value by 2032, exhibiting a compound annual growth rate (CAGR) of 16.00% during the forecast period (2024 - 2032). Growing E-commerce presence and increasing interior design trends are the main market drivers anticipated for the government's increased investment in the India Wallpaper Market.

 Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Wallpaper Market Trends

  • The growing E-commerce presence is driving the market growth

India has seen a consistent rise in disposable income, especially in metropolitan regions. Customers are more likely to spend money on wallpaper and other home décor and improvement products as their disposable income rises, as these purchases will improve the visual appeal of their homes. The worldwide wallpaper industry has potential prospects due to the growing presence of e-commerce platforms. Customers can easily get a wide variety of wallpaper designs through online retail. Customers may purchase and compare wallpapers from the convenience of their homes, increasing wallpaper accessibility and creating new channels for merchants and manufacturers to reach a larger market.

Furthermore, even though wallpaper is popular, alternative wall coverings, including paint, wall decals, and textured finishes, are fierce competitors in the worldwide wallpaper business. Wallpapers may not have as much growth potential as they could if consumers choose these alternatives because of perceived ease of application or cost factors. The wallpaper industry needs to overcome these obstacles to competition and keep coming up with new ideas to stay in business. India's fast urbanization has accelerated the development of both residential and commercial real estate. The constantly changing trends in interior design are the driving force behind the worldwide wallpaper market. Unique and artistically interesting home design solutions are drawing in more and more customers. With its many styles and adaptability, wallpaper gives people a chance to improve and customize their living environments. IBEF estimates that the Indian e-commerce market will generate sales of approximately USD 74.8 billion, with a current valuation of approximately USD 61.56 billion. Furthermore, by 2030, it will amount to USD 350 billion. Wallpaper producers may use e-commerce platforms because of these increasing e-commerce sales in order to see notable growth rates.

India Wallpaper Market Segment Insights

India Wallpaper Type Insights

The India Wallpaper market segmentation, based on Type, includes Vinyl-based, Non-woven, Paper, and Fabric. The vinyl-based segment dominated the market mostly. This is because of the product's ease of cleaning and heavy traffic areas. Its growth is also expanding. Moreover, it is simple to repair damaged vinyl-based wallpaper. The ease of use and damage repair capabilities of vinyl-based products are expected to drive up demand for them in the upcoming years.

India Wallpaper Distribution Channel Insights

The India Wallpaper market segmentation, based on Distribution Channel, includes E-commerce and Retail. The e-commerce segment generated the most income. This is because of the growing number of people using smartphones, the internet, and the ease it provides to users. This trend has also helped the wallpaper industry. Wallpaper is one of the many things that many online platforms specialize in, so it's easy for customers to browse and buy a variety of options from the comfort of their homes.

India Wallpaper End User Insights

The India Wallpaper market segmentation, based on End User, includes Residential and Commercial. The commercial segment generated the most income. It is expected that increasing urbanization and the growth of supermarkets and hypermarkets to reach more customers will boost product sales through offline end-user channels. Moreover, the main driver of demand in the commercial market is an increase in the number of busy places like pubs, clubs, and restaurants.

Figure 1: India Wallpaper Market, by End User, 2023 & 2032 (USD Billion)


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

India Wallpaper Country Insights

One of the industries in India that is growing at a quick pace is e-commerce, which has greatly accelerated the change in the retail industry. India is becoming a much more urbanized country as more people migrate there in pursuit of better possibilities. The desire of urban residents to make their living spaces more attractive and unique has resulted in a rise in the market for wallpaper and other interior décor items. India's economy is growing, which has increased people's discretionary income, particularly for the middle class. Customers are prepared to spend more on home renovation initiatives, such as installing wallpaper to improve the looks of their houses, when they have more discretionary cash. The wallpaper business has benefited from India's burgeoning real estate industry, which is being pushed by the country's growing urbanization and infrastructural development.

India Wallpaper Key Market Players & Competitive Insights

Leading market players are putting a lot of money into R&D to grow their product lines, which will spur additional expansion in the India Wallpaper market. Additionally, market players are engaging in a range of calculated actions to increase their presence, with important market developments including releases of new products, contracts, acquisitions and mergers, increased investments, and cooperation with other enterprises. To grow and endure in a market that is becoming more and more competitive, India Wallpaper industry must provide reasonably priced goods.

Major players in the India Wallpaper market are making investments in R&D operations to boost market demand, including Marshalls Wallcoverings, Element to Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, ATCO Interiors Private Limited (Wallpaper Bazaar), Adornis Wallpapers, Grate Industries Ltd.

Key Companies in the India Wallpaper market include.

  • Marshalls Wallcoverings

  • Element to Lifestyle Wallcoverings Pvt. Ltd

  • Excel Wallcoverings

  • ATCO Interiors Private Limited (Wallpaper Bazaar)

  • Adornis Wallpapers

  • Grate Industries Ltd.

  • Ultra Walls (Sonu Art)

  • Asian Paints Ltd

  • Berger Paints Ltd

  • Happy Walls

  • Shalimar Paints

  • Kamdhenu Paint

India Wallpaper Industry Developments

March 2023: Romo launched its exciting cooperation with Timperley London, established by Alice Timperley MBE, during London Design Week 2023. Offering a tantalizing peek into this highly coveted collection, the Romo showroom was converted into a realm of bohemian grandeur, complete with leopard sofas, walls decorated with ancient keys, and a big copper bath.

May 2021: By purchasing the paint and design brand Backdrop, the company entered the $30 billion annual architectural paint market for the first time. This addition enhances the company's current collection of international design names.

India Wallpaper Market Segmentation

India Wallpaper Type Outlook

  • Vinyl-based

  • Non-woven

  • Paper

  •  Fabric

India Wallpaper Distribution Channel Outlook

  • E-commerce

  • Retail

India Wallpaper End User Outlook

  •  Residential

  •  Commercial

Report Attribute/Metric Details
Market Size 2022 Significant Value
Market Size 2023 Significant Value
Market Size 2032 Significant Value
Compound Annual Growth Rate (CAGR) 16.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Type, Distribution Channel, End User and Region
Countries Covered India
Key Companies Profiled Marshalls Wallcoverings, Elementto Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, ATCO Interiors Private Limited (Wallpaper Bazaar), Adornis Wallpapers, Gratex Industries Ltd. and others
Key Market Opportunities ·         Increasing Interior Design Trends ·         Technology Developments in the Wall covering Industry
Key Market Dynamics ·         Growing emphasis on sustainability and environmental friendliness ·         Growing E-commerce Presence

Frequently Asked Questions (FAQ) :

The size of the India Wallpaper market was estimated at Significant Value in 2023.

It is anticipated that the market will expand at a compound annual growth rate (CAGR) of 16.00% from 2024 to 2032.

The key players in the market are Marshalls Wallcoverings, Element to Lifestyle Wallcoverings Pvt. Ltd, Excel Wallcoverings, ATCO Interiors Private Limited (Wallpaper Bazaar), Adornis Wallpapers, Grate Industries Ltd. and others

The E-commerce segment dominated the market in 2023.

The Commercial had the largest share of the market.

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