India Streaming Media Device Market Overview
As per MRFR analysis, the India Streaming Media Device Market Size was estimated at 488.54 (USD Million) in 2023.The India Streaming Media Device Market is expected to grow from 559.38(USD Million) in 2024 to 2,662 (USD Million) by 2035. The India Streaming Media Device Market CAGR (growth rate) is expected to be around 15.237% during the forecast period (2025 - 2035).
Key India Streaming Media Device Market Trends Highlighted
The market for streaming media devices in India is expanding quickly due to rising internet usage and the popularity of reasonably priced smart devices. A large audience can now access streaming services because to the increasing use of mobile data and high-speed broadband.
Customers are gravitating toward gadgets like smart TVs, set-top boxes, and streaming sticks that improve their viewing experience due to the need for content. A thriving media streaming ecosystem has also been produced by the rise in over-the-top (OTT) services that provide a variety of material in regional languages.
Expanding regional content offerings and accommodating a wide range of consumer preferences across language and cultural spectrums are two opportunities in the Indian market. Given that many people prefer to view television programs and films in their native tongues, localized content can draw in a larger audience.
Additionally, there is room for innovation in device capabilities, like voice-activated features that could improve streaming's usability. Customers' need for flexibility and customized viewing experiences has led to a recent and noticeable trend of them switching from traditional cable services to subscription-based streaming services.
The emergence of digital payment methods, which make subscription service transactions simpler, complements this.
Additionally, as smart homes gain popularity in India, streaming gadgets are being integrated with other smart products to improve customer interaction. As content consumption habits continue to change, this dynamic landscape offers a bright future for the Indian streaming media device market.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
India Streaming Media Device Market Drivers
Increasing Internet Penetration in India
The growth of the India Streaming Media Device Market is significantly fueled by the surge in internet penetration across the country. As of 2022, the number of internet users in India was reported to be over 800 million, highlighting a year-on-year growth of approximately 8% according to the Telecom Regulatory Authority of India (TRAI).
This increase in digital connectivity has led to a greater demand for streaming services and associated media devices, making it essential for companies like Reliance Jio and Airtel to invest in infrastructure. This investment translates to more households having access to online streaming options, thus expanding the market for streaming media devices.
Additionally, as internet accessibility improves, it is predicted that streaming media consumption will rise, making it crucial for companies to adapt their offerings in the India Streaming Media Device Market.
Rising Adoption of Smart TVs
The adoption rate of smart TVs in India is a pivotal driver for the India Streaming Media Device Market. Recent studies indicate that approximately 43% of Indian households possessed a smart TV in 2022, marking a significant rise from just 20% in 2023.
Major manufacturers like LG and Samsung have capitalized on this trend by integrating advanced features that support streaming applications, thereby encouraging consumers to seek streaming devices to enhance their viewing experience.
The rising number of smart TVs inherently boosts the demand for streaming devices as consumers look for comprehensive solutions to access an array of content. The growing affinity towards smart TVs signifies a positive outlook for the streaming media device sector within India.
Shifting Consumer Preferences Toward Digital Content
A critical factor propelling the growth of the India Streaming Media Device Market is the changing consumer preference towards digital content. In recent years, the consumption of over-the-top (OTT) content in India has skyrocketed, with reports indicating a 80% increase in content consumption during 2020 alone, largely driven by lockdowns during the COVID-19 pandemic.
Prominent streaming services like Netflix and Amazon Prime Video have tailored their offerings to meet local tastes, further establishing a preference for digital streaming. This shift signifies a strong demand for various streaming media devices that cater to diverse consumer segments.
Furthermore, the sustained interest in progressive technology and original content creation in the Indian market underscores the need for innovative streaming devices, positioning them as critical instruments for content access.
India Streaming Media Device Market Segment Insights
Streaming Media Device Market Device Type Insights
The Device Type segment of the India Streaming Media Device Market presents a diverse and evolving landscape, significantly contributing to the overall market dynamics. With the increasing penetration of high-speed internet and the growing popularity of digital content consumption, both Gaming Consoles and Media Streamers have emerged as dominant players in this segment.
Gaming Consoles are not just traditional gaming devices; they increasingly serve as all-in-one entertainment hubs, allowing users to access streaming services, play games, and enjoy multimedia content, thus driving higher engagement among consumers.
On the other hand, Media Streamers have simplified access to a wide array of content, from movies and TV shows to live sports and web series, catering to the preferences of a tech-savvy audience. This has resulted in significant adoption rates, especially among younger demographics who favor on-demand viewing experiences over traditional television.
The rise of original content being produced by various streaming platforms has further propelled the relevance of both Gaming Consoles and Media Streamers, making them essential components of modern entertainment ecosystems.
The trends in the India Streaming Media Device Market also point toward a growing inclination for personalized and interactive viewing experiences, a demand that both segments are effectively meeting. The integration of smart features, such as voice control and enhanced user interfaces, enriches user engagement and satisfaction.
Furthermore, the Indian government's initiatives to boost digital infrastructure and services contribute positively to the growth of this market, aligning with the increasing shift towards digitalization in various sectors.
As content availability continues to expand, the dependency on devices like Gaming Consoles and Media Streamers is likely to strengthen, reinforcing their positions in the market. In summary, the Device Type segment, notably represented by Gaming Consoles and Media Streamers, plays a critical role in shaping the India Streaming Media Device Market landscape.
They not only align with changing consumer preferences but also serve as essential avenues for content consumption, demonstrating their import to the broader market dynamics. This segment continues to evolve, presenting opportunities for innovation and advancement that cater to India's diverse and growing consumer base.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review
Streaming Media Device Market Resolution Insights
The Resolution segment within the India Streaming Media Device Market is crucial as it significantly influences consumer choices and preferences. As streaming technology advances, the demand for high-definition resolutions such as 720p, 1080p, and 4K has increased considerably among Indian consumers who prioritize excellent viewing experiences.
1080p is widely recognized for providing a balanced mix of quality and bandwidth efficiency, making it a favored choice for various streaming services. On the other hand, the growing popularity of 4K resolution, especially in urban areas and among tech-savvy users, is reshaping viewing habits as more content becomes available in this format, emphasizing a richer and more immersive experience.
This trend is fueled by the increasing availability of reliable high-speed internet connectivity across the country, as well as the rise of affordable streaming devices capable of delivering high resolution content.
As a result, the diverse categories within the Resolution segment reflect the evolving engagement of Indian consumers with digital content, while also highlighting opportunities for market players to innovate and cater to varying consumer demands.
Streaming Media Device Market Application Insights
The Application segment of the India Streaming Media Device Market is diverse and reflects the changing preferences of consumers in the digital landscape. The demand for Audio/Video Entertainment has significantly shaped this market, driven by the popularity of streaming services and content consumption patterns among the youth in India.
With increasing smartphone penetration and affordable internet access, the Gaming sector has witnessed a notable rise, becoming a crucial part of entertainment, thus attracting many developers and service providers.
E-learning has also emerged as a vital segment, particularly post-pandemic, as educational institutions adapt to remote learning methodologies, further emphasizing the importance of Streaming Media Devices for interactive learning experiences. The "Others" category encompasses various applications that cater to users' unique needs, fueling market growth and innovation.
These segments collectively contribute to the overall expansion of the India Streaming Media Device Market, driven by changing consumer habits, technological advancements, and the increasing availability of high-speed internet. Hence, it is evident that the Application segment is integral to the success and future growth of the market.
Streaming Media Device Market End-Use Insights
The India Streaming Media Device Market showcases a robust structure influenced significantly by the End-Use segment, which comprises both Commercial and Residential applications. The Residential segment has gained substantial traction, driven by the increasing penetration of internet connectivity and the growing adoption of smart technology in households across the country.
With more consumers opting for online streaming platforms over traditional cable services, this segment is poised for significant growth. In contrast, the Commercial segment, including restaurants, cafes, and educational institutions, plays a crucial role by enhancing customer experiences and optimizing content delivery through streaming devices.
This segment is vital as businesses recognize the importance of leveraging streaming media for promotional and educational purposes, thereby increasing footfall and engagement. The blend of both segments reflects the diverse needs of Indian consumers, ultimately contributing to the overall expansion of the India Streaming Media Device Market.
As the market evolves, factors such as changing consumption habits, increased disposable income, and an expanding variety of content will continue to drive growth in both the Commercial and Residential segments. Coupled with the rise in digital literacy and mobile usage in India, these segments present significant opportunities for stakeholders within the streaming media ecosystem.
India Streaming Media Device Market Key Players and Competitive Insights
The India Streaming Media Device Market has seen significant evolution over the past few years, driven by increasing internet penetration and the growing popularity of content consumption via streaming platforms.
With numerous players entering the arena, competition has intensified, leading to the emergence of diverse offerings tailored to meet the specific preferences of Indian consumers. The competitive landscape is characterized by rapidly changing technologies, strategic partnerships, and a focus on content that resonates with local audiences.
Companies are prioritizing user experience, affordability, and accessibility to capture market share, thereby enhancing the streaming ecosystem within the country.
Key Companies in the India Streaming Media Device Market Include
- OnePlus
- Apple
- Samsung
- Amazon
- Xiaomi
- Sony
- Mi
- TCL
India Streaming Media Device Market Developments
Xiaomi's QLED TV FX Pro series, which includes 43" and 55" smart TVs with Fire TV OS, sophisticated Quantum Dot 4K graphics, HDR10+, Dolby Audio, Alexa voice control, and a quad-core A55 CPU for immersive home media experiences, was first available in India in May 2025.
Soon after, in July 2025, Samsung debuted its newest line of smart TVs in Indian markets, highlighting features like Knox security to provide both safe operating environments and stunning content quality, improved artificial intelligence for optimal streaming, and Real Quantum Dot display technology.
With the launch of IPTV in 2,000 Indian cities in March 2025, Bharti Airtel upended the streaming market by combining high-speed Wi-Fi with access to 29 over-the-top (OTT) platforms, such as Netflix, Apple TV+, and Amazon Prime, all of which were bundled into reasonably priced monthly plans that made streaming media on big screens more accessible.
Together, these advancements—from Samsung's technologically advanced TVs and Xiaomi's reasonably priced yet high-end devices to Airtel's content-plus-connectivity service—signify a paradigm shift in the streaming media device market in India, where top-tier hardware and abundant content access combine to enhance interactive home entertainment.
India Streaming Media Device Market Segmentation Insights
Streaming Media Device Market Device Type Outlook
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- Gaming Consoles
- Media Streamers
Streaming Media Device Market Resolution Outlook
Streaming Media Device Market Application Outlook
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- Gaming
- Audio/Video Entertainment
- E-learning
- Others
Streaming Media Device Market End-Use Outlook
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Report Attribute/Metric Source: |
Details |
MARKET SIZE 2023 |
488.54(USD Million) |
MARKET SIZE 2024 |
559.38(USD Million) |
MARKET SIZE 2035 |
2662.0(USD Million) |
COMPOUND ANNUAL GROWTH RATE (CAGR) |
15.237% (2025 - 2035) |
REPORT COVERAGE |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
BASE YEAR |
2024 |
MARKET FORECAST PERIOD |
2025 - 2035 |
HISTORICAL DATA |
2019 - 2024 |
MARKET FORECAST UNITS |
USD Million |
KEY COMPANIES PROFILED |
Disney, Netflix, Zee5, OnePlus, Roku, Apple, Samsung, Amazon, Xiaomi, Google, Sony, Mi, AltBalaji, TCL, Realme |
SEGMENTS COVERED |
Device Type, Resolution, Application, End-Use |
KEY MARKET OPPORTUNITIES |
Rising smartphone penetration, Growing demand for ad-supported content, Expansion of regional content offerings, Increased internet connectivity, Shift to OTT platforms |
KEY MARKET DYNAMICS |
growing internet penetration, increasing disposable income, rising demand for OTT content, competition among streaming services, adoption of smart TVs |
COUNTRIES COVERED |
India |
Frequently Asked Questions (FAQ):
The projected market size of the India Streaming Media Device Market in 2024 is valued at 559.38 USD Million.
By 2035, the India Streaming Media Device Market is expected to reach a size of 2662.0 USD Million.
The expected CAGR for the India Streaming Media Device Market from 2025 to 2035 is 15.237 %.
In 2024, the Gaming Consoles segment is valued at 250.0 USD Million, indicating significant market share.
The Gaming Consoles segment is projected to have a market value of 1200.0 USD Million in 2035.
The Media Streamers segment is expected to be valued at 309.38 USD Million in 2024.
By 2035, the Media Streamers segment is projected to reach a value of 1462.0 USD Million.
Major players in the market include Disney, Netflix, Zee5, OnePlus, Roku, Apple, Samsung, Amazon, Xiaomi, Google, Sony, Mi, AltBalaji, TCL, and Realme.
The growth is driven by technological advancements, increased internet penetration, and a rising demand for on-demand entertainment solutions.
Current global dynamics have led to increased competition and innovation, which are positively impacting the growth of the India Streaming Media Device Market.