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    India Software As A Service Market

    ID: MRFR/ICT/56067-HCR
    200 Pages
    Aarti Dhapte
    September 2025

    India Software-as-a-service Market Research Report By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Application (Customer Relationship Management, Enterprise Resource Planning, Human Resource Management, Collaboration and Communication, Marketing Automation), By Vertical (Retail, Healthcare, Manufacturing, Education, Financial Services), and By User Type (Small Enterprises, M...

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    India Software As A Service Market Research Report-Forecast to 2035 Infographic
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    Table of Contents

    India Software As A Service Market Summary

    The India Software-as-a-Service market is projected to grow from 12 USD Billion in 2024 to 40 USD Billion by 2035.

    Key Market Trends & Highlights

    India Software-as-a-service Key Trends and Highlights

    • The market is expected to experience a compound annual growth rate of 11.57 percent from 2025 to 2035.
    • By 2035, the market valuation is anticipated to reach 40 USD Billion, indicating robust growth potential.
    • In 2024, the market is valued at 12 USD Billion, reflecting the increasing demand for cloud-based solutions.
    • Growing adoption of digital transformation initiatives due to the need for operational efficiency is a major market driver.

    Market Size & Forecast

    2024 Market Size 12 (USD Billion)
    2035 Market Size 40 (USD Billion)
    CAGR (2025-2035) 11.57%
    Largest Regional Market Share in 2024 latin_america)

    Major Players

    Investopedia, Browserstack, CleverTap, MobiKwik, Zoho Corporation, Razorpay, HCL Technologies, Infosys, Tata Consultancy Services, Chargebee, Postman, Druva, Freshworks, LeadSquared, Wipro

    India Software As A Service Market Trends

    The increasing need for cloud-based solutions across several industries, especially in technology and business services, is driving significant trends in the Software-as-a-Service (SaaS) market in India. Enhancing customer experience and operational efficiency is becoming more and more important as more Indian businesses move from traditional software models to adaptable, subscription-based solutions.

    The necessity for remote work solutions, which became popular during the pandemic and remains a major factor as businesses adjust to hybrid work patterns, is one of the factors driving this shift. The growing adoption of technology by India's small and medium-sized businesses (SMEs) presents one significant potential.

    These companies are looking for reasonably priced software solutions to stay competitive as a result of programs like "Make in India" that promote digital transformation. Further development potential is also presented by the increasing sophistication of analytics and artificial intelligence in SaaS solutions, which empowers companies to use data to make better decisions.

    Additionally, recent developments show an emphasis on vertically specific SaaS solutions for many industries, including e-commerce, healthcare, and education. Additionally, SaaS companies have an opportunity to grow and innovate thanks to the Indian government's push for digitalization through initiatives like Digital India.

    Security and compliance are still top priorities as the industry develops, which forces businesses to give priority to providing safe and legal solutions.

    All things considered, these shifting dynamics in the Indian software-as-a-service industry highlight a setting that is conducive to investment and innovation, highlighting the significance of satisfying regional demands while remaining adaptable in a setting that is changing quickly.

    Source: Primary Research, Secondary Research, Market Research Future Database and Analyst Review

    India Software-as-a-service

    India Software As A Service Market Drivers

    Market Segment Insights

    Software-as-a-service

    The Deployment Model segment of the India Software-as-a-service Market showcases a robust framework that caters to diverse business needs and operational strategies. With organizations in India increasingly migrating to digital platforms, the relevance of deploying software through various models has escalated significantly.

    The Public Cloud deployment model emerges as a strong preference due to its cost-effectiveness, scalability, and accessibility, driving a wave of innovation among start-ups and established businesses alike.

    This segment allows users to access software applications over the internet without the burden of maintaining underlying infrastructure, making it an attractive option for those looking to minimize operational costs while maximizing efficiency.

    In contrast, the Private Cloud model appeals to businesses with stringent security and compliance requirements, especially in industries such as finance and healthcare, where sensitive data must be meticulously protected.

    Get more detailed insights about India Software As A Service Market Research Report-Forecast to 2035

    Regional Insights

    Key Players and Competitive Insights

    The India Software-as-a-service Market is characterized by a dynamic and competitive landscape, with numerous players actively engaging in the development and implementation of cloud-based solutions tailored to meet diverse business needs.

    As digital transformation accelerates across various industries, companies in this market are increasingly focused on delivering innovative software solutions that enhance operational efficiency, customer engagement, and data analytics capabilities.

    The competitive insights within the market highlight significant trends, including the emphasis on subscription-based pricing models, scalability of services, and an increasing demand for integration with existing systems. This environment has led to a surge in both established enterprises and new entrants aiming to capitalize on the growing need for agile software solutions in an ever-evolving marketplace.

    Investopedia holds a notable presence in the India Software-as-a-service Market, leveraging its strengths in financial education and personal finance management tools. The platform’s robust content and user-friendly design make it particularly appealing to Indian users seeking financial literacy and investment guidance.

    With a focus on providing educational resources and analytics tools, Investopedia has built a reputable brand that resonates well with small business owners, budding entrepreneurs, and investors in India. The platform's strengths lie not just in its informative content but also in its ability to simplify complex financial concepts, thus empowering users to make informed decisions in their financial journeys.

    Investopedia’s commitment to continuous improvement and innovation positions it as a pivotal player in the SaaS landscape, driving user engagement and fostering a loyal community.

    Browserstack has emerged as a prominent entity within the India Software-as-a-service Market, recognized for providing a comprehensive testing platform that allows developers to test their applications across different browsers and devices seamlessly.

    Key products include its real-device cloud testing solutions and automated testing tools that cater to both web and mobile application needs. Browserstack's strengths lie in its impressive market presence, thanks to its reliability and the ability to provide instant access to a wide range of real devices.

    The company has been actively expanding its offerings and often engages in strategic partnerships and acquisitions to enhance its technological capabilities and market reach in India.

    The focus on delivering high-quality testing solutions has solidified Browserstack's position, making it an indispensable resource for developers and companies looking to ensure the compatibility and performance of their applications in a competitive digital arena.

    Key Companies in the India Software As A Service Market market include

    Industry Developments

    Recent developments in the India Software-as-a-service (SaaS) market have highlighted significant growth and investment in this sector. As of October 2023, companies such as Zoho Corporation and Freshworks have seen substantial valuation increases, reflecting a broader trend of digital transformation within Indian businesses.

    In September 2023, Razorpay announced its acquisition of a fintech startup to broaden its product portfolio, further emphasizing the trend of mergers and acquisitions among key players like HCL Technologies and Infosys.

    The national emphasis on digital initiatives has also boosted the SaaS market, with the Indian government promoting cloud adoption through various incentives and frameworks. In terms of market expansion, MobiKwik has rolled out new solutions targeted at micro, small, and medium enterprises (MSMEs), enabling improved accessibility to digital financial services.

    Furthermore, Chargebee has garnered noteworthy investment rounds, enhancing its market valuation and demonstrating confidence from international investors in the Indian SaaS ecosystem. In the last two to three years, the market has witnessed a steady evolution as companies adapt their services amid increasing competition and consumer demand for innovative cloud-based solutions.

    India Software-as-a-service

    Market Segmentation

    Outlook

    • Small Enterprises
    • Medium Enterprises
    • Large Enterprises

    Software-as-a-service Market Vertical Outlook

    • Retail
    • Healthcare
    • Manufacturing
    • Education
    • Financial Services

    Software-as-a-service Market User Type Outlook

    • Small Enterprises
    • Medium Enterprises
    • Large Enterprises

    Software-as-a-service Market Application Outlook

    • Customer Relationship Management
    • Enterprise Resource Planning
    • Human Resource Management
    • Collaboration and Communication
    • Marketing Automation

    Software-as-a-service Market Deployment Model Outlook

    • Public Cloud
    • Private Cloud
    • Hybrid Cloud

    Report Scope

    Report Attribute/Metric Source: Details
    MARKET SIZE 2023 10.29(USD Billion)
    MARKET SIZE 2024 12.0(USD Billion)
    MARKET SIZE 2035 40.0(USD Billion)
    COMPOUND ANNUAL GROWTH RATE (CAGR) 11.567% (2025 - 2035)
    REPORT COVERAGE Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
    BASE YEAR 2024
    MARKET FORECAST PERIOD 2025 - 2035
    HISTORICAL DATA 2019 - 2024
    MARKET FORECAST UNITS USD Billion
    KEY COMPANIES PROFILED Investopedia, Browserstack, CleverTap, MobiKwik, Zoho Corporation, Razorpay, HCL Technologies, Infosys, Tata Consultancy Services, Chargebee, Postman, Druva, Freshworks, LeadSquared, Wipro
    SEGMENTS COVERED Deployment Model, Application, Vertical, User Type
    KEY MARKET OPPORTUNITIES Cloud adoption by SMEs, Rising demand for remote work solutions, Cost-effective software delivery models, Customizable SaaS solutions for industries, Increasing focus on data analytics and AI
    KEY MARKET DYNAMICS Growing demand for digital transformation, Increasing cloud adoption across industries, Rising focus on cost efficiency, Enhanced collaboration and remote work tools, Expanding small and medium enterprises usage
    COUNTRIES COVERED India

    Market Highlights

    Author

    Aarti Dhapte
    Team Lead - Research

    She holds an experience of about 6+ years in Market Research and Business Consulting, working under the spectrum of Information Communication Technology, Telecommunications and Semiconductor domains. Aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. Her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.

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    FAQs

    What is the expected market size of the India Software as a Service Market in 2024?

    The India Software as a Service Market is expected to be valued at 12.0 USD Billion in 2024.

    What is the projected market size for the India Software as a Service Market by 2035?

    By 2035, the India Software as a Service Market is expected to reach a valuation of 40.0 USD Billion.

    What is the expected CAGR for the India Software as a Service Market from 2025 to 2035?

    The expected compound annual growth rate for the India Software as a Service Market from 2025 to 2035 is 11.567%.

    Which deployment model has the largest market share in the India Software as a Service Market for 2024?

    In 2024, the Public Cloud deployment model holds the largest market share, valued at 5.0 USD Billion.

    What are the projected values for the Private Cloud segment by 2035?

    The Private Cloud segment of the India Software as a Service Market is projected to be valued at 10.0 USD Billion by 2035.

    Who are the key players in the India Software as a Service Market?

    Key players in the India Software as a Service Market include Investopedia, Browserstack, CleverTap, and Zoho Corporation among others.

    What is the expected market value of the Hybrid Cloud segment in 2024?

    The Hybrid Cloud segment is expected to be valued at 4.0 USD Billion in 2024.

    How is the market growth rate expected to vary across segments by 2035?

    By 2035, the Public Cloud is projected to grow to 18.0 USD Billion, while the Hybrid Cloud is expected to reach 12.0 USD Billion.

    What are some key growth drivers for the India Software as a Service Market?

    Key growth drivers for the India Software as a Service Market include the increasing digitization and demand for cloud-based solutions.

    What opportunities and challenges exist in the India Software as a Service Market?

    Opportunities include rising adoption of automated solutions, while challenges may stem from data security and compliance issues.

    1. EXECUTIVE SUMMARY
    2. Market Overview
    3. Key Findings
    4. Market Segmentation
    5. Competitive Landscape
    6. Challenges and Opportunities
    7. Future Outlook
    8. MARKET INTRODUCTION
    9. Definition
    10. Scope of the study
    11. Research Objective
    12. Assumption
    13. Limitations
    14. RESEARCH METHODOLOGY
    15. Overview
    16. Data Mining
    17. Secondary Research
    18. Primary Research
    19. Primary Interviews and Information Gathering Process
    20. Breakdown of Primary Respondents
    21. Forecasting Model
    22. Market Size Estimation
    23. Bottom-Up Approach
    24. Top-Down Approach
    25. Data Triangulation
    26. Validation
    27. MARKET DYNAMICS
    28. Overview
    29. Drivers
    30. Restraints
    31. Opportunities
    32. MARKET FACTOR ANALYSIS
    33. Value chain Analysis
    34. Porter's Five Forces Analysis
    35. Bargaining Power of Suppliers
    36. Bargaining Power of Buyers
    37. Threat of New Entrants
    38. Threat of Substitutes
    39. Intensity of Rivalry
    40. COVID-19 Impact Analysis
    41. Market Impact Analysis
    42. Regional Impact
    43. Opportunity and Threat Analysis
    44. India Software as a Service Market, BY Deployment Model (USD Billion)
    45. Public Cloud
    46. Private Cloud
    47. Hybrid Cloud
    48. India Software as a Service Market, BY Application (USD Billion)
    49. Customer Relationship Management
    50. Enterprise Resource Planning
    51. Human Resource Management
    52. Collaboration and Communication
    53. Marketing Automation
    54. India Software as a Service Market, BY Vertical (USD Billion)
    55. Retail
    56. Healthcare
    57. Manufacturing
    58. Education
    59. Financial Services
    60. India Software as a Service Market, BY User Type (USD Billion)
    61. Small Enterprises
    62. Medium Enterprises
    63. Large Enterprises
    64. Competitive Landscape
    65. Overview
    66. Competitive Analysis
    67. Market share Analysis
    68. Major Growth Strategy in the Software as a Service Market
    69. Competitive Benchmarking
    70. Leading Players in Terms of Number of Developments in the Software as a Service Market
    71. Key developments and growth strategies
    72. New Product Launch/Service Deployment
    73. Merger & Acquisitions
    74. Joint Ventures
    75. Major Players Financial Matrix
    76. Sales and Operating Income
    77. Major Players R&D Expenditure. 2023
    78. Company Profiles
    79. Investopedia
    80. Financial Overview
    81. Products Offered
    82. Key Developments
    83. SWOT Analysis
    84. Key Strategies
    85. Browserstack
    86. Financial Overview
    87. Products Offered
    88. Key Developments
    89. SWOT Analysis
    90. Key Strategies
    91. CleverTap
    92. Financial Overview
    93. Products Offered
    94. Key Developments
    95. SWOT Analysis
    96. Key Strategies
    97. MobiKwik
    98. Financial Overview
    99. Products Offered
    100. Key Developments
    101. SWOT Analysis
    102. Key Strategies
    103. Zoho Corporation
    104. Financial Overview
    105. Products Offered
    106. Key Developments
    107. SWOT Analysis
    108. Key Strategies
    109. Razorpay
    110. Financial Overview
    111. Products Offered
    112. Key Developments
    113. SWOT Analysis
    114. Key Strategies
    115. HCL Technologies
    116. Financial Overview
    117. Products Offered
    118. Key Developments
    119. SWOT Analysis
    120. Key Strategies
    121. Infosys
    122. Financial Overview
    123. Products Offered
    124. Key Developments
    125. SWOT Analysis
    126. Key Strategies
    127. Tata Consultancy Services
    128. Financial Overview
    129. Products Offered
    130. Key Developments
    131. SWOT Analysis
    132. Key Strategies
    133. Chargebee
    134. Financial Overview
    135. Products Offered
    136. Key Developments
    137. SWOT Analysis
    138. Key Strategies
    139. Postman
    140. Financial Overview
    141. Products Offered
    142. Key Developments
    143. SWOT Analysis
    144. Key Strategies
    145. Druva
    146. Financial Overview
    147. Products Offered
    148. Key Developments
    149. SWOT Analysis
    150. Key Strategies
    151. Freshworks
    152. Financial Overview
    153. Products Offered
    154. Key Developments
    155. SWOT Analysis
    156. Key Strategies
    157. LeadSquared
    158. Financial Overview
    159. Products Offered
    160. Key Developments
    161. SWOT Analysis
    162. Key Strategies
    163. Wipro
    164. Financial Overview
    165. Products Offered
    166. Key Developments
    167. SWOT Analysis
    168. Key Strategies
    169. References
    170. Related Reports
    171. India Software as a Service Market SIZE ESTIMATES & FORECAST, BY DEPLOYMENT MODEL, 2019-2035 (USD Billions)
    172. India Software as a Service Market SIZE ESTIMATES & FORECAST, BY APPLICATION, 2019-2035 (USD Billions)
    173. India Software as a Service Market SIZE ESTIMATES & FORECAST, BY VERTICAL, 2019-2035 (USD Billions)
    174. India Software as a Service Market SIZE ESTIMATES & FORECAST, BY USER TYPE, 2019-2035 (USD Billions)
    175. PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
    176. ACQUISITION/PARTNERSHIP
    177. MARKET SYNOPSIS
    178. INDIA SOFTWARE AS A SERVICE MARKET ANALYSIS BY DEPLOYMENT MODEL
    179. INDIA SOFTWARE AS A SERVICE MARKET ANALYSIS BY APPLICATION
    180. INDIA SOFTWARE AS A SERVICE MARKET ANALYSIS BY VERTICAL
    181. INDIA SOFTWARE AS A SERVICE MARKET ANALYSIS BY USER TYPE
    182. KEY BUYING CRITERIA OF SOFTWARE AS A SERVICE MARKET
    183. RESEARCH PROCESS OF MRFR
    184. DRO ANALYSIS OF SOFTWARE AS A SERVICE MARKET
    185. DRIVERS IMPACT ANALYSIS: SOFTWARE AS A SERVICE MARKET
    186. RESTRAINTS IMPACT ANALYSIS: SOFTWARE AS A SERVICE MARKET
    187. SUPPLY / VALUE CHAIN: SOFTWARE AS A SERVICE MARKET
    188. SOFTWARE AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2025 (% SHARE)
    189. SOFTWARE AS A SERVICE MARKET, BY DEPLOYMENT MODEL, 2019 TO 2035 (USD Billions)
    190. SOFTWARE AS A SERVICE MARKET, BY APPLICATION, 2025 (% SHARE)
    191. SOFTWARE AS A SERVICE MARKET, BY APPLICATION, 2019 TO 2035 (USD Billions)
    192. SOFTWARE AS A SERVICE MARKET, BY VERTICAL, 2025 (% SHARE)
    193. SOFTWARE AS A SERVICE MARKET, BY VERTICAL, 2019 TO 2035 (USD Billions)
    194. SOFTWARE AS A SERVICE MARKET, BY USER TYPE, 2025 (% SHARE)
    195. SOFTWARE AS A SERVICE MARKET, BY USER TYPE, 2019 TO 2035 (USD Billions)
    196. BENCHMARKING OF MAJOR COMPETITORS

    India Software as a Service Market Segmentation

    • Software as a Service Market By Deployment Model (USD Billion, 2019-2035)

      • Public Cloud
      • Private Cloud
      • Hybrid Cloud
    • Software as a Service Market By Application (USD Billion, 2019-2035)

      • Customer Relationship Management
      • Enterprise Resource Planning
      • Human Resource Management
      • Collaboration and Communication
      • Marketing Automation
    • Software as a Service Market By Vertical (USD Billion, 2019-2035)

      • Retail
      • Healthcare
      • Manufacturing
      • Education
      • Financial Services
    • Software as a Service Market By User Type (USD Billion, 2019-2035)

      • Small Enterprises
      • Medium Enterprises
      • Large Enterprises
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