# India Smart TV Market > India Smart TV Market Size, Share and Research Report By Operating System (Android TV, WebOS, Tizen, Roku, and Other), By Resolution (4K UHD TV, HDTV, Full HD TV, and 8K TV), By Screen Size (Below 32 inches, 32 to 45 inches, 56 to 65 inches, 46 to 55 inches, and Above 65 inches), By Screen Shape (Flat, and Curved), By Distribution Channel (Online, and Offline), By Technology (OLED, QLED, LED, and Others) –Industry Forecast Till 2035 - **Forecast Period:** 2025 - 2035 - **CAGR:** 17.5% - **2024:** $ 52.76 Billion - **2025:** $ 61.99 Billion - **2035:** $ 311.02 Billion - **Key Players:** Samsung Electronics (KR), LG Electronics (KR), Sony Corporation (JP), Xiaomi Technology (CN), OnePlus Technology (CN), TCL Technology (CN), Vizio Inc (US), Philips Electronics (NL), Micromax Informatics (IN) **Report ID:** MRFR/SEM/14627-HCR · **Pages:** 200 · **Author:** Apoorva Priyadarshi · **Last Updated:** April 06, 2026 **URL:** https://www.marketresearchfuture.com/reports/india-smart-tv-market-16154 --- ## Market Summary ## **India Smart TV Market Overview** India smart TV market size was valued at USD 52.76 Billion in 2024. The India smart TV industry is projected to grow from USD 61.99 Billion in 2025 to USD 264.69 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 17.5% over the projected period (2025-2034). The expanded popularity of content on over-the-top (OTT) services, increased consumer spending, the adoption of extravagant lifestyles, and a rise in several strategic collaborations are the main market drivers anticipated to propel India's Smart TV market. Source: _Market Research Future_ Database, Primary Research, Secondary Research, and Analyst Review ## **India****Smart TV Market Trends** India smart TV market CAGR is expanding due to rise in the demand for personalized entertainment. The smart TV market is driven by significant factors such as increasing disposable income and instantaneous urbanization. The smart TV market is estimated to rise rapidly over the forecast period because of the surging adoption of advanced technologies. Other significant factors, such as the emergence of smartphone manufacturers such as Xiaomi, OnePlus, and Micromax and the adoption of 4K resolution TV, will cushion the growth rate of the smart TV market.   Furthermore, growing customer demand drives the smart TV market revenue. Smart TVs have advanced features and applications compared to conventional televisions. To withstand the fierce competition from various streaming device providers, like Apple and Roku, leading players like Samsung and LG specialize in developing their operating systems. For instance, in December 2021, Samsung Electronics Co. Ltd declared the most delinquent expansion in its ongoing partnership with the streaming considerable Netflix to herald the liberation of the second season of its hit show, Emily in Paris, created by MTV Entertainment Studios. Samsung's most delinquent line of premium products is set to push the boundaries of creation, showcasing the brand's ability to integrate style with flagship creation and craftsmanship. ## **India****Smart TV Market Segment Insights** ### **India****Smart TV Operating System Insights** The India smart TV market segmentation is based on the operating systems, including Android TV, Tizen, WebOS, Roku, and others. The Android TV segment dominated the market mostly due to the extensive Play Store credentials for application downloads. It also adds voice tracking and content aggregation from numerous media applications and services. The Android TV operating system enables integration with recent Google technologies like Cast, Knowledge Graph, and Assistant. ### **Smart TV Resolution Insights** The India [smart](../../../reports/smart-diapers-market-8417) TV market segmentation, based on resolution, includes HDTV, 4K UHD TV, full HD TV, and 8K TV. The full HD TV held a major market share owing to the high-definition picture quality and an expansive variety of content helping it. Full HD TVs explain 1920 x 1080 pixels, which has been the market baseline for numerous years. This resolution is prevalent as enormous amounts of existing content advocate the resolution. Streaming content and live sports on this resolution does not deplete high internet bandwidth while delivering an immersive and good-quality viewing understanding. ### **India****Smart TV Screen Size Insights** The India smart TV market segmentation, based on screen size, includes below 32 inches, 46 to 55 inches, 32 to 45 inches, 56 to 65 inches, and above 65 inches. The 46 to 55 inches held a major market share owing to the increasing trend of buying bigger TVs for a theater-like viewing experience. The segment requirement is attributed to the screen size-to-price value for consumers. It is attractive to viewers as full HD and 4K smart TV prices are decreasing, which in turn is increasing demand. Customers can purchase bigger TVs through favorable financial payment methods such as EMIs. ### **India****Smart TV Screen Shape Insights** The India smart TV market segmentation, based on screen shape, includes flat and curved. The flat TV held a major market share due to its easy manufacturing process. Customers prefer flat-screen smart TVs as they are easier to install on walls by mounting. The need for flat-screen smart TVs is prominent due to their lower cost than curved smart TVs. Furthermore, these TVs offer a larger viewing angle and are less reflective than curved screen shapes. **Figure 1: India Smart TV Market, by Screen Shape, 2022 & 2032 (USD Billion)** **** Source: Primary Research, _Market Research Future_ Database, Secondary Research,  and Analyst Review ### **India****Smart TV Distribution Channel Insights** The India smart TV market segmentation, based on distribution channels, includes online and offline. Offline TV held a major market share owing to increasing sales via electronics [retailers](../../../reports/usa-retail-market-11644), independent TV dealers, and distributors. Several customers prefer to purchase electronic products from brick-and-mortar stores as they can directly check the product quality and compare it with similar offerings, directing immediate purchase decisions. ### **India****Smart TV Technology Insights** The India smart TV market segmentation, based on technology, includes OLED, QLED, LED, and others. The OLED held a major market share owing to high customer demand driven by their high-end picture quality. OLED TVs can produce inky black levels, highly saturated colors, smooth motion, and excellent viewing angles. Launching new offerings in this segment is expected to enhance the market. ### **India****Smart TV Country Insights** The smart TV market is witnessing growth driven by the rising middle-class population, rising disposable incomes, and growing urbanization, which contribute to elevated customer spending on entertainment and technology. Smart TVs deliver seamless access to streaming services, online content, and interactive applications, aligning with the developing media consumption habits of Indian customers. Additionally, affordable data plans and enhanced internet connectivity further drive the adoption of Smart TVs. The increasing need for smart home ecosystems and the integration of advanced techniques, including Artificial Intelligence and voice recognition, also play key roles in extending the smart TV market in India, recollecting a tech-savvy and digitally connected customer base. ### **India****Smart TV Key Market Participants & Competitive Insights** Prominent market participants are investing heavily in R&D to enhance their product lines, allowing the smart TV market to expand even more. Market players are also undertaking different strategic activities to expand their footprint, with substantial market developments such as new product establishment, mergers and acquisitions, contractual agreements, and collaboration with other organizations. The smart TV industry must deliver cost-effective items to extend and stay in a more competitive and rising market climate. Major players in the smart TV market are attempting to expand market demand by investing in research and development operations, including Haier Inc., Intex Technologies, Koninklijke Philips N.V., LG Electronics, Panasonic Corporation, Samsung Electronics Co. Ltd, Sansui Electric Co. Ltd, Sony Corporation, TCL Electronics Holdings Limited, Toshiba Solutions, and Hisense International. **Key Companies in the India Smart TV market include** ### India Smart Tv Market Industry Developments - **Q2 2025: On May 7, 2025, Samsung, India’s largest consumer electronics brand, announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs, and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Indian consumers.** Samsung launched its 2025 lineup of premium smart TVs in India, including Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame models, all featuring the new Samsung Vision AI technology aimed at enhancing user experience with advanced AI capabilities. ## **India****Smart TV Market Segmentation** ### **India****Smart TV Operating System Outlook** ### **India****Smart TV Resolution Outlook** ### **India****Smart TV Screen Size Outlook** ### **India****Smart TV Screen Shape Outlook** ### **India****Smart TV Distribution Channel Outlook** ### **India****Smart TV Technology Outlook** ## Market Drivers ### Expansion of Affordable Smart TV Options The India Smart TV Market is experiencing a significant expansion in the availability of affordable smart TV options. With the entry of various brands offering competitively priced models, consumers from diverse economic backgrounds are now able to access smart television technology. This democratization of smart TVs is evidenced by the fact that the average price of smart TVs has decreased by approximately 20% over the past two years. As a result, more households are adopting smart TVs, which is likely to contribute to a substantial increase in market penetration. This trend not only enhances consumer choice but also stimulates competition among manufacturers, further propelling the growth of the India Smart TV Market. ### Shift Towards Home Entertainment Solutions The India Smart TV Market is benefiting from a notable shift towards home entertainment solutions. As consumers increasingly prefer to enjoy cinematic experiences at home, the demand for high-quality smart TVs has surged. This trend is supported by the rise of streaming platforms that offer a wide array of content, including movies, series, and live sports. In 2025, it is estimated that the average household spends over 30% of its entertainment budget on streaming services, which in turn drives the need for advanced smart TVs. This shift not only enhances the viewing experience but also encourages manufacturers to innovate and develop products that cater to the evolving preferences of consumers, thereby fostering growth in the India Smart TV Market. ### Rising Internet Penetration and Connectivity The India Smart TV Market is significantly influenced by the rising internet penetration and improved connectivity across the country. As of October 2025, internet penetration in India has reached approximately 70%, facilitating access to online streaming services and content platforms. This increased connectivity enables consumers to fully utilize the capabilities of smart TVs, thereby enhancing their viewing experience. The proliferation of affordable broadband and mobile data plans has further contributed to this trend, allowing consumers to stream high-definition content seamlessly. Consequently, the growth in internet accessibility is expected to drive the adoption of smart TVs, thereby positively impacting the India Smart TV Market. ### Increasing Consumer Demand for Smart Features The India Smart TV Market is witnessing a notable surge in consumer demand for smart features. As technology advances, consumers are increasingly seeking televisions that offer internet connectivity, streaming capabilities, and interactive applications. This trend is reflected in the growing sales of smart TVs, which accounted for approximately 70% of total TV sales in India in 2025. The integration of features such as voice control, personalized content recommendations, and compatibility with smart home devices enhances the appeal of smart TVs. Consequently, manufacturers are compelled to innovate and enhance their product offerings to meet these evolving consumer preferences, thereby driving growth in the India Smart TV Market. ### Technological Advancements in Display and Audio Quality The India Smart TV Market is significantly impacted by technological advancements in display and audio quality. Innovations such as 4K resolution, OLED technology, and immersive sound systems are becoming increasingly prevalent in smart TVs. These advancements enhance the overall viewing experience, making smart TVs more appealing to consumers. In 2025, it is projected that over 50% of smart TVs sold in India will feature 4K resolution, reflecting a growing consumer preference for superior picture quality. As manufacturers continue to invest in research and development to improve display and audio technologies, the India Smart TV Market is likely to experience sustained growth, driven by consumer demand for high-quality entertainment solutions. ## Future Outlook The India Smart TV Market is projected to grow at a 17.5% CAGR from 2025 to 2035, driven by increasing consumer demand, technological advancements, and enhanced content availability. **New opportunities:** - Expansion of smart home integration solutions Development of localized content streaming platforms Partnerships with telecom providers for bundled services By 2035, the market is expected to be robust, reflecting substantial growth and innovation. ## Segment Insights ### By Resolution: 4K UHD TV (Largest) vs. 8K TV (Fastest-Growing) In the India smart tv market, the resolution segment is predominantly led by 4K UHD TVs, which have gained significant traction among consumers due to their superior picture quality and enhanced viewing experiences. Following 4K UHD, the market is supported by Full HD TVs and HDTVs, which cater to price-sensitive segments of the consumer base. These three segments collectively hold a substantial market share, with consumers increasingly opting for higher resolutions as technology advances and content becomes more readily available. Growth trends in the resolution segment are being driven by rising disposable incomes, technological advancements, and increasing consumer awareness about the benefits of higher resolutions. 8K TVs have emerged as the fastest-growing segment, fueled by innovations in display technology and a growing library of 8K content. The competitive landscape is intense, with major players focusing on enhancing product features and smart technologies to attract consumers, creating a dynamic environment that promises further growth opportunities. 4K UHD TV (Dominant) vs. 8K TV (Emerging) 4K UHD TVs dominate the resolution segment in the India smart tv market, offering the best balance of quality and price. Their popularity is attributed to features such as high dynamic range (HDR) and wider color gamut, providing an immersive viewing experience. Full HD TVs and HDTVs still serve a significant portion of the market, appealing to budget-conscious consumers seeking decent quality without the latest features. Conversely, 8K TVs represent the emerging trend, targeting early adopters and tech enthusiasts. Despite their higher price point, they are gaining traction due to advancements in upscaling technology and an expanding array of native 8K content, positioning them as a forward-looking choice for premium consumers. ### By Operating System: Android TV (Largest) vs. Tizen (Fastest-Growing) In the India smart tv market, the operating system landscape is primarily dominated by Android TV, which holds a significant market share, appealing to consumers with its user-friendly interface and wide app compatibility. Tizen has emerged as a strong contender, known for its unique features and integration into various smart home ecosystems. Other operating systems like WebOS, Roku, and Others collectively represent a smaller segment, but contribute to the diverse choices available to consumers. The growth trends in this segment indicate a rising preference for smart TVs with robust operating systems. Factors driving this growth include an increase in digital content consumption, advancements in technology enhancing user experiences, and aggressive marketing by major players. As consumers become more technology-savvy, the demand for smart TVs powered by innovative operating systems is expected to rise, further boosting the position of both Android TV and Tizen. Android TV (Dominant) vs. Tizen (Emerging) Android TV stands out as the dominant player in the operating system segment, boasting extensive app support and a seamless integration with Google's services, making it a favored choice among consumers. Its versatility allows for continuous updates and enhancements that keep pace with the evolving digital landscape. In contrast, Tizen, although an emerging player, offers unique advantages such as a well-integrated user interface and compatibility with Samsung's smart ecosystem, appealing to users looking for a comprehensive smart home solution. This juxtaposition highlights the competitive nature of the market, where Android TV leads but Tizen is rapidly gaining traction due to its innovative features and strategic partnerships. ### By Screen Size: 32 to 45 inches (Largest) vs. 46 to 55 inches (Fastest-Growing) In the India Smart TV Market, the screen size segment is diversely distributed, with the '32 to 45 inches' category holding the largest market share. This segment appeals to a vast customer base, offering a balance between affordability and screen real estate. The '46 to 55 inches' category, while smaller in share, is rapidly gaining traction, indicating a shift in consumer preference toward larger screens. 32 to 45 inches (Dominant) vs. 46 to 55 inches (Emerging) The '32 to 45 inches' screen size segment is currently the dominant force in the India Smart TV Market, catering to families and individuals looking for versatile entertainment options that fit various room sizes and budgets. In contrast, the '46 to 55 inches' segment is emerging swiftly, driven by an increasing consumer desire for enhanced viewing experiences, such as gaming and cinematic quality. This transition is supported by expanding content offerings and favorable pricing strategies from manufacturers, making larger models more accessible and appealing. ### By Screen Shape: Flat (Largest) vs. Curved (Fastest-Growing) In the India Smart TV Market, the screen shape segment is largely dominated by flat-screen televisions, which cater to the traditional consumer preference for viewing comfort and versatility. Flat screens hold a significant market share due to their wide range of available sizes and affordability. This segment appeals to diverse demographics, including families and individuals looking for value for money. Screen Shape: Flat (Dominant) vs. Curved (Emerging) Flat-screen TVs, recognized for their classic design, offer a seamless viewing experience and are available in a multitude of sizes and price points, making them the dominant choice for consumers in India. Their widespread adoption can be attributed to compatibility with existing [furniture](https://www.marketresearchfuture.com/reports/furniture-market-7625) setups and ease of wall mounting. On the other hand, curved screens are emerging in popularity, driven by their ability to enhance immersive viewing experiences, particularly for gaming and action-packed movies. As consumer awareness grows and advertising highlights the benefits of curved designs, this segment is rapidly gaining traction. ### By Distribution Channel: Online (Largest) vs. Offline (Fastest-Growing) In the India Smart TV Market, distribution channels play a crucial role in sales dynamics. The online distribution channel has emerged as the largest segment, catering to a tech-savvy consumer base that favors the convenience of shopping from home. Online platforms offer a wide range of choices and competitive pricing, appealing particularly to younger demographics. In contrast, offline distribution, while smaller in share, is witnessing rapid growth, as consumers increasingly seek tactile experiences and personal assistance before purchasing. This trend is bolstered by advancements in consumer electronics showrooms and retailer strategies tailored to enhance customer engagement. Distribution Channels: Online (Dominant) vs. Offline (Emerging) The online distribution channel for Smart TVs in India stands as the dominant player, characterized by extensive product listings, seamless price comparisons, and home delivery options that resonate well with contemporary shopping behaviors. Conversely, the offline segment is emerging rapidly, appealing to traditional buyers who value physical interactions with products before making significant purchases. Showrooms often create immersive experiences that allow consumers to test Smart TVs in real-time, fostering trust and satisfaction. While online continues to thrive on convenience and variety, offline is positioning itself as a growing alternative that emphasizes customer service and product familiarity. ### By Technology: OLED (Largest) vs. QLED (Fastest-Growing) In the India Smart TV Market, the technology segment showcases a diverse landscape with OLED, QLED, LED, and Others. Currently, OLED holds the largest market share due to its superior picture quality and contrast ratios, making it the preferred choice for premium consumers. In contrast, QLED is rapidly gaining traction, particularly among mid-range offerings, driven by increased consumer awareness and an expanding portfolio of products that cater to various price segments. The growth trends within this segment are propelled by advancements in display technologies and a rise in content available for high-definition viewing. As more content providers focus on delivering 4K and HDR formats, demand for high-performing TVs continues to escalate. Moreover, the increase in disposable income and urbanization in India further fuels the appetite for technologically advanced smart TVs, especially among younger consumers who prioritize features and aesthetics. Technology: OLED (Dominant) vs. QLED (Emerging) In the India Smart TV Market, OLED technology stands as the dominant force owing to its exceptional display characteristics, which include vibrant colors and deep blacks. This technology typically appeals to high-end buyers who seek an immersive viewing experience, positioning OLED TVs as luxury items. On the other hand, QLED technology is emerging rapidly; it combines affordability with high-quality visuals, making it attractive to a broader demographic. The advancements in QLED offerings, such as better color accuracy and brightness, are significantly bolstering its market position. As manufacturers innovate and enhance their product lines, both OLED and QLED are likely to continue influencing consumer preferences and market dynamics. ## Competitive Benchmarking The smart tv market in India is currently characterized by intense competition and rapid technological advancements. Key growth drivers include increasing consumer demand for high-definition displays, smart features, and integrated streaming services. Major players such as Samsung Electronics (KR), LG Electronics (KR), and Sony Corporation (JP) are strategically positioned to leverage their strong brand equity and innovative capabilities. Samsung, for instance, focuses on enhancing user experience through its Tizen OS, while LG emphasizes OLED technology to differentiate its product offerings. Collectively, these strategies foster a competitive environment that is both dynamic and multifaceted, as companies vie for market share in a landscape that is increasingly influenced by consumer preferences for smart functionalities and connectivity. In terms of business tactics, companies are increasingly localizing manufacturing to reduce costs and enhance supply chain efficiency. This approach not only mitigates logistical challenges but also aligns with government initiatives aimed at boosting domestic production. The market structure appears moderately fragmented, with a mix of established brands and emerging players. The collective influence of key players shapes pricing strategies and product availability, creating a competitive atmosphere where innovation and customer engagement are paramount. In October 2025, LG Electronics (KR) announced the launch of its latest range of AI-powered smart TVs, which integrate advanced voice recognition and personalized content recommendations. This strategic move underscores LG's commitment to enhancing user interaction and tailoring experiences to individual preferences. By leveraging AI, LG aims to differentiate itself in a crowded market, potentially increasing its market share among tech-savvy consumers. In September 2025, Sony Corporation (JP) unveiled a partnership with a leading streaming service to offer exclusive content on its smart TVs. This collaboration is strategically significant as it not only enhances the value proposition of Sony's products but also positions the company as a key player in the content delivery space. By integrating exclusive content, Sony seeks to attract a broader audience, thereby reinforcing its competitive stance in the market. In November 2025, Samsung Electronics (KR) revealed plans to expand its manufacturing capabilities in India, aiming to increase production capacity by 30%. This expansion is indicative of Samsung's long-term commitment to the Indian market and its strategy to capitalize on the growing demand for smart TVs. By enhancing local production, Samsung is likely to improve its supply chain reliability and reduce costs, which could translate into competitive pricing and increased market penetration. As of November 2025, current trends in the smart tv market are heavily influenced by digitalization, sustainability, and the integration of AI technologies. Strategic alliances are becoming increasingly vital, as companies collaborate to enhance product offerings and improve customer experiences. Looking ahead, competitive differentiation is expected to evolve from traditional price-based competition to a focus on innovation, technological advancements, and supply chain reliability. This shift suggests that companies that prioritize R&D and consumer-centric strategies will likely emerge as leaders in the market. ## Recent News & Developments - **Q2 2025: On May 7, 2025, Samsung, India’s largest consumer electronics brand, announced the launch of its ultra-premium 2025 models of Neo QLED 8K, Neo QLED 4K, OLED, QLED TVs, and The Frame lineup, bringing the revolutionary Samsung Vision AI technology to Indian consumers.** Samsung launched its 2025 lineup of premium smart TVs in India, including Neo QLED 8K, Neo QLED 4K, OLED, QLED, and The Frame models, all featuring the new Samsung Vision AI technology aimed at enhancing user experience with advanced AI capabilities. ## **India** ## Report Scope | MARKET SIZE 2024 | 52.76(USD Billion) | | --- | --- | | MARKET SIZE 2025 | 61.99(USD Billion) | | MARKET SIZE 2035 | 311.02(USD Billion) | | COMPOUND ANNUAL GROWTH RATE (CAGR) | 17.5% (2025 - 2035) | | REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends | | BASE YEAR | 2024 | | Market Forecast Period | 2025 - 2035 | | Historical Data | 2019 - 2024 | | Market Forecast Units | USD Billion | | Key Companies Profiled | Samsung Electronics (KR), LG Electronics (KR), Sony Corporation (JP), Xiaomi Technology (CN), OnePlus Technology (CN), TCL Technology (CN), Vizio Inc (US), Philips Electronics (NL), Micromax Informatics (IN) | | Segments Covered | Operating System, Resolution, Screen Size, Screen Shape, Distribution Channel, Technology | | Key Market Opportunities | Rising demand for integrated smart home solutions drives growth in the India Smart TV Market. | | Key Market Dynamics | Rising consumer demand for smart features drives intense competition among manufacturers in the India Smart TV Market. | | Countries Covered | North America, Europe, APAC, South America, MEA | ## Frequently Asked Questions **Q: What is the current valuation of the smart tv market in India as of 2024?** A: The overall market valuation was 24521.02 $ Million in 2024. **Q: What is the projected market valuation for the smart tv market in India by 2035?** A: The projected valuation for 2035 is 106879.16 $ Million. **Q: What is the expected CAGR for the smart tv market in India during the forecast period 2025 - 2035?** A: The expected CAGR for the market during the forecast period 2025 - 2035 is 14.32%. **Q: Which companies are the key players in the smart tv market in India?** A: Key players include Samsung Electronics, LG Electronics, Sony Corporation, TCL Technology, Hisense Group, Panasonic Corporation, Philips, Sharp Corporation, and Vizio Inc. **Q: What are the revenue figures for 4K UHD TVs in the smart tv market in India?** A: The revenue for 4K UHD TVs ranged from 8000.0 $ Million to 35000.0 $ Million. **Q: How do Android TVs perform in terms of revenue in the smart tv market in India?** A: Android TVs generated revenue between 9800.0 $ Million and 43000.0 $ Million. **Q: What is the revenue range for screen sizes between 32 to 45 inches in the smart tv market in India?** A: The revenue for screen sizes between 32 to 45 inches ranged from 7356.3 $ Million to 31812.0 $ Million. **Q: What is the market performance of flat screen TVs in India?** A: Flat screen TVs accounted for revenue between 19668.92 $ Million and 85000.0 $ Million. **Q: What revenue figures are associated with Full HD TVs in the smart tv market in India?** A: Full HD TVs had revenue figures ranging from 7000.0 $ Million to 30000.0 $ Million. **Q: What is the revenue range for curved screen TVs in the smart tv market in India?** A: Curved screen TVs generated revenue between 4852.1 $ Million and 21879.16 $ Million. --- *This Markdown endpoint is provided for AI systems and LLM crawlers. 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