Immunity Boosting Food Products Market Research Report - Global Forecast till 2027

Global Immunity Boosting Food Products Market Research Report: Information by Product Type (Herbs & Spices, Nuts & Seeds, Fruits & Vegetables, Dairy-Based Products, Probiotics & Prebiotics and others), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores and others] and Non-Store-Based) and Region (North America, Europe, Asia-Pacific and Rest of the World) -  Forecast to 2027

ID: MRFR/F-B & N/8042-HCR | February 2021 | Region: Global | 90 pages

Please note that assessment period of report has been updated from 2019-2025 to 2020-2027. Cordially fill sample form for updated data.

Market Scenario

Global Immunity-Boosting Food Products Market size in 2018 was valued at USD 15.4 Billion in 2018 and is projected to grow at a CAGR of 7.6% from 2019 to 2025. The demand for immunity boosting food products is increasing owing to the increasing number of health issues. The rising consciousness regarding health and wellness among individuals has been one of the significant factors behind the growth of the immunity boosting food products market. Lack of proper and timely diet, stress, smoking, and other unhealthy lifestyle-related choices weaken the body’s immune system. Intake of adequate amounts of health and immune-boosting food products results in increasing the metabolism rate of the body.

Additionally, an increasing number of chronic diseases worldwide has been driving the immunity food products market. Global pandemics such as H1N1, COVID-19, and Cholera has been instrumental in creating awareness of a healthy food lifestyle. This is anticipated to drive the global immunity boosting food products market. Furthermore, the growing aging population across the globe is expected to boost the overall immunity boosting food products market. With increasing age, immunity in a human body tends to decrease, which results in the increasing number of chronic diseases. According to data published by the United Nations, the older population (aged 65 & above) in 2019 is 9% out of the total population. This is anticipated to reach up to 16% by 2050. The number of individuals aged above 80 years is projected to triple from 143 million in 2019 to 426 million by 2050.  Therefore, with a growing old aged population, the demand for immunity boosting food products is anticipated to increase in the next few years.

Market Synopsis

The Global Immunity Boosting Food Products Market has witnessed an exponential growth rate in the last few years. Rising awareness regarding health and wellness among individuals is the primary reason behind the growth of the immunity boosting products market. Lack of proper sleep and diet and unhealthy lifestyles have resulted in weakened immune systems. This has resulted in an increasing awareness of immune-boosting food products worldwide. Additionally, the advent of global endemics and pandemics such as H1N1 and COVID-19 has also helped in boosting the demand for immunity boosting food products worldwide. Amidst the outbreak of the global epidemic, COVID-19, in December 2019, many health food manufacturers have witnessed a surge in demand for products related to immunity boosting and respiratory health. For instance, Angel Yeast, a Chinese based food firm, witnessed a sharp increase in demand for lactoferrin, glucan, and selenium-enriched yeast.

Market USP

Rising awareness of health and wellness for boosting immunity

Market Drivers

  • Increasing number of various health and wellness issues

  • Rising number of chronic diseases such as COVID-19, Ebola, and Cholera: Lack of immunity has resulted in the rising number of chronic diseases such as Cholera, H1N1, Covid-19, and many others. This has been one of the significant factors behind increasing awareness for the consumption of immunity boosting food products.

  • Growing aging population

  • Advent of e-commerce platforms

  • Growth of the organized retail sector

Market Restraints

  • Lack of awareness about immune boosting food products

  • High prices of specialized immunity boosting food products


By Product Type

  • Herbs & Spices

  • Nuts & Seeds

  • Fruits & Vegetables: This segment accounted for the largest market share in 2018 and is further anticipated to dominate during the forecasted period. Fruits and vegetables are some of the most common immunity boosting food products. Its easy accessibility, affordability, and suitability for various age groups make it a dominant segment.

  • Dairy-Based Products

  • Probiotics and Prebiotics

  • Others

By Distribution Channel

  • Store-Based: Most immunity-boosting food products are sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, specialty stores/pharmacies, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market in 2018.

  • Non-Store-Based

By Region

  • North America: North America dominated the global immunity-boosting food products market in 2018, owing to increasing awareness regarding healthy lifestyles and wellness. Additionally, the high purchasing capacity of consumers and the presence of numerous manufacturers of immunity-boosting food products have resulted in the dominance of the North American market. The US is the major market with the presence of some of the key global manufacturers of immunity boosting food products.

  • Europe

  • Asia-Pacific: Asia-Pacific is expected to be a revenue pocket for immunity boosting food products. The increasing number of emerging economies, especially in South East Asia, is anticipated to create an opportunistic market for the existing players.

  • Rest of the World

Key Players

  • Danone SA (France)

  • Nestle S.A. (Switzerland)

  • Blue Diamond Growers (US)

  • Diamond Foods, LLC. (US)

  • Dole Food Company, Inc. (US)

  • Pinnacle Foods Corp. (US)

  • Olam International (Singapore)

  • Hines Nut Company (US)

  • Fonterra group Cooperative Limited (New Zealand)

  • Associated British Foods Plc (UK)