Hummus Market Summary
As per MRFR Analysis, the Global Hummus Market was valued at 2.26 USD Billion in 2023 and is projected to grow to 4.5 USD Billion by 2035, with a CAGR of 5.88% from 2025 to 2035. The market is driven by increasing health consciousness, the rise of veganism, and the growing popularity of Middle Eastern cuisine. Innovative flavors and organic options are also contributing to market expansion, appealing to diverse consumer preferences.
Key Market Trends & Highlights
The Global Hummus Market is witnessing significant trends driven by health and dietary preferences.
- Classic Hummus is expected to grow from 1.0 USD Billion in 2024 to 1.9 USD Billion by 2035.
- Flavored Hummus is projected to rise from 0.8 USD Billion in 2024 to 1.5 USD Billion by 2035.
- The vegan population has increased by 300% globally, boosting hummus demand.
- North America is projected to reach 1.6 USD Billion by 2035, holding the largest market share.
Market Size & Forecast
2023 Market Size: USD 2.26 Billion
2024 Market Size: USD 2.4 Billion
2035 Market Size: USD 4.5 Billion
CAGR (2025-2035): 5.88%
Largest Regional Market Share in 2024: North America.
Major Players
Key players include Hope Foods, Hummus Goodness, Cedar's Foods, Sabra Dipping Company, and Tribe Hummus.
Key Hummus Market Trends Highlighted
The Hummus Market is experiencing notable trends that reflect changing consumer preferences and dietary habits. One key market driver is the increasing demand for plant-based and healthy food options as more individuals shift towards vegetarian, vegan, and flexitarian diets.
This trend is fueled by rising health awareness, as consumers seek alternatives to traditional spreads and dips that offer nutritional benefits.
Additionally, there is a growing inclination towards convenience and ready-to-eat products, prompting manufacturers to innovate with single-serve packaging and diverse flavor assortments. Opportunities to be explored in the Hummus Market include expanding distribution channels and entering emerging markets.
Brands can get people's attention by making unique hummus flavors that fit with regional tastes, as people become more adventurous in what they like. This could mean using local ingredients or cooking styles, which might appeal to a wide range of customers around the world.
The trend of clean-label products has been growing lately. More and more people want to know where the ingredients come from.
This movement pushes businesses to use more natural and organic ingredients, which can make their products more appealing. Also, eco-friendly packaging and promoting sustainable sourcing methods are becoming more important, so brands are starting to use them.
Overall, the Hummus Market is set for growth, driven by evolving consumer demands and innovative strategies that leverage both health and sustainability in product offerings.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Hummus Market Drivers
Growing Health Awareness Among Consumers
The Hummus Market is witnessing significant growth due to an increase in consumer health consciousness. As people become more aware of healthy eating habits, there is a marked shift towards plant-based proteins, which hummus provides.
According to the Food and Agriculture Organization (FAO), there has been a reported increase in plant-based product consumption by over 30% in the last five years. Several established organizations, such as the World Health Organization (WHO), advocate for healthier diets, thereby supporting this trend.
As more consumers seek nutritious alternatives to traditional spreads and dips, the demand for products like hummus continues to rise, thereby driving market growth.
Furthermore, the trend towards vegetarian and vegan diets, supported by initiatives from entities such as The Vegan Society, augments this shift, resulting in increased market penetration for hummus on a global scale.
The establishment of nutritional guidelines by government health agencies is likely to propel this further, indicating a shift to healthy food options that include hummus.
Innovation in Product Offerings
Innovation in flavors and formulations within the Hummus Market plays a crucial role in market expansion. Major brands are continuously introducing new varieties of hummus, such as red pepper, spinach, and even dessert hummus, appealing to broader consumer tastes.
The Specialty Food Association has reported a 40% increase in innovative food products from leading manufacturers, indicating market readiness for diverse offerings. This not only attracts new consumers but also retains existing customers seeking variety in their diets.
Global leaders in the food industry, such as Sabra and Tribe, are actively participating in this trend by launching unique flavor profiles, expanding their market share, and catering to evolving consumer preferences.
As these companies invest in Research and Development efforts to create unique products, it becomes evident that innovation serves as a significant driver of growth in the Hummus Market.
Increase in Demand for Convenient Food Options
The Hummus Market is also experiencing growth due to an increased demand for convenient, ready-to-eat food products. In urban settings, particularly in North America and Europe, busier lifestyles are propelling consumers towards on-the-go food options.
The United States Department of Agriculture (USDA) has reported that 75% of consumers prefer quick meal solutions during weekdays, contributing to the rise of products like hummus in portable packaging.
Global brands are adapting to this trend by offering hummus in single-serve containers, which is appealing for lunch boxes and quick snacks. This convenience factor resonates particularly well with younger demographics, such as millennials and Generation Z, who prioritize efficiency and ease in meal choices.
The emphasis on convenience underscores the potential for significant market growth in the Hummus Market, highlighting a shift in consumer purchasing behavior.
Hummus Market Segment Insights
Hummus Market Product Type Insights
The Hummus Market exhibits a diverse Product Type segmentation that plays a significant role in its overall structure and growth potential. The overall market is projected to be valued at 2.4 USD Billion in 2024, reflecting the increasing demand for hummus as a nutrient-rich food option.
Among the various product types, Classic Hummus holds a prominent position, with a market value of 0.8 USD Billion in 2024 and is expected to grow to 1.5 USD billion by 2035. This indicates the enduring popularity of traditional hummus, which has become a staple in many diets due to its versatility in culinary applications and rich taste profile.
Flavored Hummus is also gaining traction, valued at 0.7 USD Billion in 2024, and projected to reach 1.2 USD Billion by 2035, reflecting consumer preference for innovative taste experiences and experimentation with various ingredients and spices that enhance the traditional base.
Organic Hummus, valued at 0.5 USD Billion in 2024 and expected to rise to 1.0 USD billion in 2035, signifies the increasing trend towards health-conscious eating habits, where consumers prioritize organic products for their perceived health benefits, making it a noteworthy segment within the market.
Low-Fat Hummus, though comparatively smaller, with a valuation of 0.4 USD Billion in 2024 and projected growth to 0.8 USD Billion in 2035, aligns with the rising health trend where consumers seek lighter options without compromising on taste or nutrition.
This varietal segmentation in the Hummus Market illustrates the diverse consumer preferences and the significant opportunities for manufacturers and retailers to tailor their products to meet market demand.
As consumers continue to explore different flavors and health-oriented options, the segments of Classic Hummus, Flavored Hummus, Organic Hummus, and Low-Fat Hummus will play a critical role in driving market growth and innovation in the coming years.
The data reinforces that the Hummus Market is poised for expansion, driven by the evolving food landscape with a clear focus on health, flavor diversity, and sustainability.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Hummus Market Distribution Channel Insights
The Hummus Market is expected to experience notable growth through various distribution channels, with a projected market value reaching 2.4 billion USD by 2024. Supermarkets serve as a crucial channel for hummus distribution, catering to a wide consumer base seeking convenience and variety in their purchases.
Online Stores have gained prominence, driven by the increasing trend of e-commerce and consumer preference for home deliveries, thereby broadening market accessibility. Convenience Stores also play a vital role in providing quick and easy access to hummus products, appealing especially to on-the-go consumers.
Health Food Stores are significant within the market as they cater to health-conscious consumers searching for organic and nutritious options, further boosting market growth.
All these channels represent not only diverse ways to reach consumers but also emphasize the Hummus Market segmentation, contributing significantly to overall market statistics and revenue growth.
With each distribution method addressing specific consumer needs, their combined efforts help drive market dynamics and capture opportunities within the thriving hummus industry in the global landscape.
Hummus Market Packaging Type Insights
The Hummus Market, with a projected valuation of 2.4 USD Billion in 2024, shows a significant emphasis on the Packaging Type segment, which plays a vital role in market growth. This segment is characterized by various formats that cater to consumer preferences and convenience.
Plastic Containers have emerged as a preferred choice due to their lightweight and durable nature, making them easy to transport, while Glass Jars offer a premium appeal, attracting consumers interested in sustainability and aesthetics. Pouches are gaining popularity for their flexibility and space-saving attributes, which align with modern consumer lifestyles.
Bulk Packaging is significant for catering to larger families and food service businesses, often providing a cost-effective solution. As the Hummus Market revenue continues to rise, advancements in packaging technology and a growing trend towards eco-friendly materials are expected to influence these segments positively.
The ongoing demand for healthier snacks and plant-based foods acts as a growth driver, with most consumers showing a preference for environmentally responsible packaging options.
This evolution in packaging types not only enhances the consumer experience but also addresses concerns related to food safety and sustainability in the Hummus Market.
Hummus Market End User Insights
The Hummus Market is experiencing significant growth, with particular focus on the End User segment, which includes Households, the Food Service Industry, and Retail Outlets. In 2024, the market is expected to be valued at 2.4 USD Billion, showcasing the increasing popularity of hummus among consumers globally.
Households are a dominant segment due to the rising shift towards plant-based diets and healthier snacking options, making hummus a staple in many homes. The Food Service Industry plays a critical role as well, with hummus being a versatile ingredient widely adopted by restaurants and cafes, enhancing menu offerings with healthy and flavorful options.
Retail Outlets, including supermarkets and specialty stores, are vital in distributing hummus, making it easily accessible to customers, and contributing to the overall market growth.
The Hummus Market data shows that each of these segments is capitalizing on consumer trends towards nutritious foods, sustainability, and quick meal solutions, leading to expansive market opportunities and driving steady market growth in the coming years.
As preferences evolve, the segment's performance underscores the hummus industry's potential to capture a larger share of consumer spending on food, emphasizing the importance of innovation and variety in product offerings.
Hummus Market Regional Insights
The Hummus Market is segmented regionally, presenting a diverse landscape in values across different areas. In 2024, North America is projected to dominate with a valuation of 0.8 USD Billion, expected to reach 1.5 USD billion by 2035, showcasing its majority holding in the market, driven by high consumer demand for plant-based foods and snacking options.
Europe follows closely, valued at 0.7 USD Billion in 2024 and anticipated to grow to 1.3 USD billion by 2035, supported by the rising inclination towards Mediterranean diets. South America, with a smaller share of 0.2 USD Billion in 2024, is poised to experience gradual growth to 0.4 USD billion, aided by increasing health-conscious consumer behavior.
Asia Pacific is also notable, expecting growth from 0.5 USD Billion in 2024 to 1.0 USD billion in 2035, reflecting a growing trend towards veganism and healthy eating among urban populations.
Meanwhile, the Middle East and Africa, valued at 0.2 USD Billion in 2024 and anticipated to reach 0.3 USD billion by 2035, have untapped potential due to cultural ties with hummus consumption.
Each region presents unique growth drivers, challenges, and opportunities influencing their positions in the Hummus Market landscape.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Hummus Market Key Players and Competitive Insights
The Hummus Market has seen significant growth and diversification within the food industry, resulting in a competitive landscape characterized by innovation and enhanced consumer preferences for healthy and plant-based options.
The rising demand for hummus, driven by its nutritional benefits, culinary versatility, and increased acceptance as a staple in various cuisines around the world, has prompted various players to enter and expand in this market.
Competitors in this space focus on product differentiation through flavors, textures, packaging designs, and marketing strategies that align with changing consumer behaviors.
The overall market is characterized by both established brands and emerging players, all trying to carve out their niche and capture a share of the rapidly growing consumer interest in hummus as a healthful snack or meal enhancer.
Daphne's California Greek has established itself as a notable player in the Hummus Market, benefiting from a unique positioning that combines traditional Greek flavors with a California twist.
The brand's strength lies in its commitment to creating high-quality, wholesome products made from carefully sourced ingredients, catering to health-conscious consumers.
With a strong presence in retail and foodservice channels, Daphne's California Greek has been successful in creating a loyal customer base by emphasizing freshness and flavor in its hummus range.
The brand often engages in innovative marketing campaigns that resonate with health and wellness trends, helping to maintain its competitive edge in the crowded hummus market.
Ziyad Brothers Importing has emerged as a key contributor to the Hummus Market, drawing on its deep roots in Mediterranean cuisine and a portfolio that includes not only hummus but also a wide array of related products such as pita bread and Mediterranean dips.
The company's long-standing reputation for quality and authenticity has significantly bolstered its market presence, especially among consumers seeking genuine traditional flavors.
Ziyad Brothers Importing's strengths include robust distribution networks and strategic partnerships that enhance its availability in various markets.
Additionally, by continuously innovating its product offerings and adapting to consumer preferences, including organic and gluten-free options, the company remains competitive.
Engagement in strategic mergers and acquisitions has also enabled Ziyad Brothers Importing to expand its reach and diversify its product line, supporting its ongoing success in the Hummus Market.
Key Companies in the Hummus Market Include
- Daphne's California Greek
- Ziyad Brothers Importing
- Hope Foods
- Tribe Hummus
- Lantana Foods
- Pita Pal
- Athenos
- Baba Foods
- Sabra Dipping Company
- Hain Celestial Group
- Simply 7 Snacks
- Stellar Foods
- Hummus & Pita Co.
- Whole Foods Market
Hummus Market Developments
The Hummus Market has seen significant developments recently, characterized by increasing consumer demand for healthy, plant-based snacks. Companies like Tribe Hummus and Sabra Dipping Company continue to expand their product lines to include organic and innovative flavors, addressing the growing trend for unique culinary experiences among consumers.
Notably, in May 2023, Hain Celestial Group acquired a minority stake in a specialty food company that focuses on plant-based products, indicating confidence in the market's growth potential.
In the past couple of years, the global market valuation is reportedly growing, now estimated in the billions, largely driven by rising health consciousness and the shift towards vegetarian diets. Major retailers, such as Whole Foods Market, are expanding their hummus selections, including private labels, to cater to diverse consumer preferences.
The acquisition of Lantana Foods by a larger food conglomerate in June 2022 also highlights strategic consolidation within the market, enhancing distribution channels and broadening consumer reach. Thus, the Hummus Market is poised for sustained growth as consumer interest in healthy, flavor-rich options intensifies.
Hummus Market Segmentation Insights
-
Hummus Market Product Type Outlook
- Classic Hummus
- Flavored Hummus
- Organic Hummus
- Low-Fat Hummu
-
Hummus Market Distribution Channel Outlook
- Supermarkets
- Online Stores
- Convenience Stores
- Health Food Stores
-
Hummus Market Packaging Type Outlook
- Plastic Containers
- Glass Jars
- Pouches
- Bulk Packaging
-
Hummus Market End User Outlook
- Households
- Food Service Industry
- Retail Outlets
-
Hummus Market Regional Outlook
- North America
- Europe
- South America
- Asia Pacific
- Middle East and Africa
| Report Attribute/Metric |
Details |
| Market Size 2023 |
2.26 (USD Billion) |
| Market Size 2024 |
2.4 (USD Billion) |
| Market Size 2035 |
4.5 (USD Billion) |
| Compound Annual Growth Rate (CAGR) |
5.88% (2025 - 2035) |
| Report Coverage |
Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| Base Year |
2024 |
| Market Forecast Period |
2025 - 2035 |
| Historical Data |
2019 - 2024 |
| Market Forecast Units |
USD Billion |
| Key Companies Profiled |
Daphne's California Greek, Ziyad Brothers Importing, Hope Foods, Tribe Hummus, Lantana Foods, Pita Pal, Athenos, Baba Foods, Sabra Dipping Company, Hain Celestial Group, Simply 7 Snacks, Stellar Foods, Hummus & Pita Co., Whole Foods Market |
| Segments Covered |
Product Type, Distribution Channel, Packaging Type, End User, Regional |
| Key Market Opportunities |
Growing demand for plant-based diets, Innovative flavor variations and recipes, Expansion into emerging markets, Increased availability in retail outlets, rising snacking trend, and convenience foods |
| Key Market Dynamics |
Growing health consciousness, increasing demand for plant-based foods, expanding distribution channels, rising popularity in snacks, and diverse flavor innovations |
| Countries Covered |
North America, Europe, APAC, South America, MEA |
Hummus Market Highlights:
Frequently Asked Questions (FAQ) :
The Hummus Market is expected to be valued at 2.4 billion USD by the year 2024.
North America holds the largest market share in the Hummus Market with an expected value of 0.8 billion USD in 2024.
The Hummus Market is anticipated to reach 4.5 billion USD by the year 2035.
The expected CAGR for the Hummus Market from 2025 to 2035 is 5.88%.
The market value of Classic Hummus is projected to be 1.5 billion USD by 2035.
The Flavored Hummus market is expected to be valued at 1.2 billion USD by 2035.
The Organic Hummus market is expected to be valued at 0.5 billion USD in 2024.
Key players in the Hummus Market include Sabra Dipping Company, Tribe Hummus, and Hope Foods.
The expected market value of Low-Fat Hummus is 0.8 billion USD by 2035.
The Asia Pacific region is expected to contribute 1.0 billion USD to the Hummus Market by 2035.
