Hummus Market Size

Hummus Market Size Snapshot

Note – Market size depicts the revenue generated over the financial year

The Hummus Market is a high-growth market, which is expected to reach USD 2.4 billion by 2024, and is projected to reach USD 4.5 billion by 2035. This growth will be accompanied by a robust compound annual growth rate (CAGR) of 5.88% from 2025 to 2035. The rising popularity of plant-based diets and the rising awareness of the health benefits of hummus, such as its high fiber and high-quality protein content, are the key growth drivers of this market. The demand for convenient, ready-to-eat, and healthy snacks is also driving the growth of this market. Strategic initiatives by the leading companies are shaping the future of the hummus market. Brands such as Sabra and Tribe are investing in product diversification, launching new flavors that cater to the changing tastes of consumers. The hummus producers are also entering into agreements with retailers to increase the distribution of hummus, making it more accessible to consumers. These companies are also investing in the automation of production and the improvement of supply chains to make their processes more efficient. This will enable them to meet the anticipated growth in demand.

Regional Market Size

Regional Deep Dive

Across regions, the hummus market is growing strongly, primarily driven by the growing trend towards healthy eating and the rising popularity of Mediterranean cuisine. In North America, the market is characterized by a broad variety of flavors and product innovations, while in Europe the demand is for organic and clean-label products. In the Asia-Pacific region, hummus is being increasingly accepted, as a result of the globalization process and changing dietary preferences. In the Middle East and Africa (MEA), hummus has long been the traditional stronghold, with a rich cultural heritage surrounding the product. Latin America is emerging as a new market, with the growing interest in healthy snacks and international cuisines.

North America

• But it is the health-conscious brands like Sabra and Tribe that are leading the way in innovation, with hummus that comes in organic and flavoured varieties.
• These recent changes in food labeling have prompted many companies to highlight transparency and purity, which has increased trust in consumers and increased sales.
• Plant-based diets are gaining in popularity, and the Plant-based Foods Association is promoting hummus as a nutritious alternative.

Europe

• Organic hummus is also enjoying a boom in the European market, with the likes of Hummus Bros and Osem at the forefront of this trend.
• In the midst of this competition, the packaging of beverages is also being modernized. Single-serving bottles, made of eco-friendly materials, are also being used by the Alfez brand to meet the needs of consumers on the go.
• Hence the dietary preferences of the population, which, supported by the recommendations of health associations, are based on the Mediterranean diet.

Asia-Pacific

• In the meantime, hummus is finding its way into the Asian market, thanks to the efforts of the company Hummus & Pita, which is introducing the product to Asian consumers by introducing local flavors such as spicy hummus.
• This is because of the growing interest in hummus as a wholesome and healthy snack among the cosmopolitan population.
• Governmental propaganda aimed at encouraging healthy eating habits has encouraged people to include hummus in their traditional diets, thus increasing its market share.

MEA

• As the region that invented the hummus, the Middle East and Africa continues to see its ancient recipes modernized and refined by the likes of Al-Ameer and Munchbox, which appeal to both local and international consumers.
• The hummus is also an important cultural heritage, and in the food festivals and events, it is increasingly being included, promoting local consumption and tourism.
• The gastronomic character of the region is so unique that it has given rise to new products, new tastes and new combinations of flavors.

Latin America

• The new trend in snacking in Latin America has led to a resurgence of hummus in health food stores and super-markets, with Hummus & Co., for example, being introduced into the market.
• In the fusion of tastes, local tastes are being combined with hummus, and the fusion is being absorbed by the market.
• Governmental health campaigns urging people to eat more vegetables are contributing to the popularity of hummus.

Did You Know?

“The hummus is not only a popular dip, but also a source of protein. A single portion of hummus provides eight grams of protein, making it a nutritious food for vegetarians and vegans.” — USDA National Nutrient Database

Segmental Market Size

Despite the hiccups, the hummus market is booming, driven by increasing consumer demand for healthy and plant-based foods. It is a particularly attractive sector for health-conscious consumers and those looking for an alternative to the more traditional spreads. The hummus market is a good example of the ‘health halo’ that is being shone on plant-based foods in general, thanks to the high fibre and protein content. Moreover, the expansion of retail channels, including online grocery shopping, has increased convenience and availability.

- The hummus market is currently in its most developed phase, with a number of well-known companies such as Sabra and Tribe leading the way in terms of product innovation and distribution. It is used as a spread, filling and ingredient in various dishes, such as wraps and salads, which demonstrates its versatility. And it is expected that a growing focus on sustainability and clean label will continue to support growth, as consumers prefer natural ingredients and eco-friendly packaging. The latest food-processing and packaging technology is also expected to have a positive impact on the market, enabling longer shelf life and higher quality.

Future Outlook

The hummus market is expected to see a steady growth from 2024 to 2035, with a CAGR of 5.88%. This growth is driven by the growing health and well-being of consumers, which is leading to an increase in the demand for plant-based foods. As more consumers adopt vegetarian and even vegan diets, the penetration of hummus as a staple food is expected to increase, and in the key markets penetration may reach 30 % in 2035 from 20 % in 2024. The trend towards clean label is also expected to contribute to this growth, as consumers demand more transparency in terms of ingredient sourcing and nutritional benefits.

TECHNOLOGICAL ADVANCEMENTS AND INNOVATIONS IN PRODUCT FORMULA-TION Are Anticipated to Drive Market Growth. New flavors, organic variants, and fortified varieties will be launched to cater to the diverse dietary needs of consumers. E-commerce and the growing popularity of e-grocery shopping will widen the distribution network and make hummus more accessible to a larger audience. Government initiatives promoting a more plant-based diet as a means of achieving sustainable development will also play an important role in shaping the market. Brands that emphasize sustainable production methods and innovations will be best positioned to capitalize on the growing demand for hummus.