Europe Hummus Market: Information By Product Type (Classic Hummus, Lentil Hummus, Edamame Hummus, White Bean Hummus, Black Bean Hummus, Others), Packaging Type (Tubs, Jars & Bottles, Others), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Convenience Stores and Others] and Non-Store-Based) and Country (UK, Germany, France, Spain, Italy, Poland, Rest of Europe) - Forecast till 2030

Europe Hummus Market Overview

Europe hummus market is expected to register a CAGR of 9.2% to reach USD 653.36 Million by 2030. Hummus is a Middle Eastern and Mediterranean food dip or spread made from cooked, mashed chickpeas or other beans, blended with tahini, olive oil, lemon juice, salt, and garlic. The hummus market includes the traditional chickpea hummus along with variants such as lentil hummus, black bean hummus, and white bean hummus.

The surging demand for packaged hummus products, especially in Western Europe, is a crucial determinant catalyzing the growth of the Europe hummus market. The growth can be attributed to the rising demand for plant-based protein and the increasing health consciousness.

The outbreak of COVID-19 has impacted the Europe hummus market in many ways. The stockpiling practice has led to a sudden hike in the value of the Europe hummus market in 2020, which is expected to normalize after the stabilization of the outbreak. However, the limited availability of shelf-stable food product stocks in retail stores due to a high impact on logistics is currently one of the biggest concerns across Europe. There is a rising shift in shopper behavior from retail to e-commerce and new consumption patterns across the region. It has also been observed as a result of stockpiling, retailers are running out of stock, and the grocery shelves for popular items sit empty, which is eroding the consumer’s brand preferences. This is promoting the consumption of the products manufactured by small regional players in the market.

Market Dynamics

The Europe hummus market is expected to register a notable growth rate during the forecast period. The rising demand for plant-based protein and increasing health consciousness are the major factors driving the market growth. With the increasing adoption of veganism in Europe, especially in the UK, the demand for plant-based protein has been growing. Manufacturers are also expanding their product lines by launching organic hummus, which is expected to create new opportunities for the vendors active in the regional market. However, fluctuations in raw material prices are projected to restrict the growth of the Europe hummus market.

Europe Hummus Market Revenue, By Product Type, 2030 (USD Million)

Sources: MRFR Analysis

Segmentation

The classic hummus segment accounted for the major share in 2021 and is expected to expand at a substantial CAGR and reach USD 435.42 million by the end of 2030. The segment is expected to maintain its dominance during the forecast period due to the increasing popularity of Middle Eastern cuisine in Europe. Major players such as Strauss, Sabra Dipping Co., LLC, and Moorish offer classic hummus as part of their product portfolios. Owing to its flavor and health benefits, classic hummus is extremely popular among consumers. However, the lentil hummus segment is projected to exhibit the highest CAGR during the forecast period.

Europe Hummus Market Share, By Country, 2021 (%)

Sources: MRFR Analysis

Regional Analysis

The UK accounted for the largest market share of 42.09% of the Europe hummus market in 2021. The UK, Germany, and France are the major country-level markets in the region. The UK is the largest country-level market with the highest number of hummus consumers. Germany is another significant market for hummus. Spain is considered a potential market in the region. Spanish food is considered Mediterranean. Apart from this, Spain is a major producer and consumer of olive oil and paprika. Thus, hummus is gaining popularity in Spain.

Key Players

The Prominent Players operating in the Europe hummus market include Obela (Australia), Sabra Dipping Co. LLC (US), Moorish (UK), Deldiche N.V. (Belgium), MeToo! Foods (UK), Lazy Foods (Netherlands), Labeyrie Fine Foods (France), Beliès (Belgium), Orexis Fresh Foods Ltd (UK), and Zorba Delicacies Limited (UK).

The players operating in the Europe hummus market focus on product launches, expansions, and partnerships to strengthen their position and capture higher market shares.

Market Segmentation

Europe Hummus Market, By Product Type

• Classic Hummus


• Lentil Hummus


• Edamame Hummus


• White Bean Hummus


• Black Bean Hummus


• Others

Europe Hummus Market, By Packaging Type

• Tubs


• Jars & Bottles


• Others

Europe Hummus Market, By Distribution Channel

• Store-Based
  
  
  
  • Supermarkets & Hypermarkets
  
  
  • Convenience Stores
  
  
  • Others
  
  
  
  


• Non-Store-Based

Europe Hummus Market, By Country

• UK


• Germany


• France


• Spain


• Italy


• Poland


• Rest of Europe

Available Additional Customizations

• Company Profiles of Regional Key Players


• Country-Level Analysis

Intended Audience

• Hummus manufacturers


• Processed food manufacturers


• Raw material suppliers


• Traders, wholesalers, and distributors


• Governments, associations, and industrial bodies


• Investors and trade experts