Europe Hummus Market Research Report: By Hummus Type (Classic, Lentil, Garlic, Edamame, white, Wlack, Others), By Hummus Packaging Material (Packaging materials, Tubs/Cups, Jar/bottle, Others) andBy Hummus Distribution channels (Convenience stores, Supermarkets, Hypermarkets, E-commerce)- Forecast to 2035

Europe Hummus Market Overview

Europe Hummus Market Size was estimated at 705.25 (USD Million) in 2023.The Europe Hummus Market Industry is expected to grow from 795.8(USD Million) in 2024 to 2,545.37 (USD Million) by 2035. The Europe Hummus Market CAGR (growth rate) is expected to be around 11.149% during the forecast period (2025 - 2035).

Key Europe Hummus Market Trends Highlighted

The Europe hummus market is expanding rapidly for different reasons. As one of the main reasons for this growth, people are adopting plant-based diets which are healthier and offer better nutrition compared to traditional spreads. This is in tandem with several government policies across Europe aimed at promoting healthy food and sustainable agriculture. The growing concern regarding the consumption of hummus due to its protein and fiber attributes, along with its value out, is also very important. In addition, the market is being driven by a shift towards clean label products which use natural, non-processed ingredients, and companies are changing their formulations to meet this demand.

Manufacturers have been producing new varieties like roasted red pepper or garlic, even sweet, flavored hummus, to appeal to a larger clientele. This trend is beneficial to customers as they get to enjoy different flavors, while still having the nutritional benefits of traditional hummus. Furthermore, the increasing population of vegan and vegetarian consumers in Europe has created fertile ground for the consumption of hummus, as it has now become a staple in many diets. There is plenty of demand in the European market for hummus, especially considering the development of ready-to-eat products, and the increased access to purchasing them through e-commerce, which has surged in popularity.

This new shift to online purchasing provides consumers with ease to access different varieties of hummus, capitalizing on the trend of convenience. In addition, there's potential for growth in organic and locally sourced hummus portfolios due to the nature-friendly outlook of consumers. All in all, the European market for hummus is wide open, supported by changing consumer behavior and innovations.

Europe Hummus Market Drivers

Growing Demand for Plant-Based Diets

The increasing trend towards health and wellness has led to a significant rise in the popularity of plant-based diets across Europe. According to a survey conducted by the European Commission, around 23% of Europeans are now choosing vegetarian or vegan diets, marking a notable increase from past years. Organizations such as the European Vegetarian Union support initiatives aimed at promoting plant-based eating, which directly benefits the Europe Hummus Market Industry.Hummus, being a nutritious and flavorful plant-based option rich in protein and fiber, stands to gain from this trend as consumers look for healthier alternatives to traditional dips and spreads.

Rising Awareness of Health Benefits

Consumers are increasingly aware of the health benefits associated with hummus, which is low in saturated fat and high in essential nutrients. The European Food Safety Authority emphasizes chickpeas as a source of essential nutrients and fiber, leading to better digestive health and improved heart health. Research indicates that as consumers become more health-conscious, the demand for nutritious, plant-based snacks like hummus has surged. This growing awareness propels the Europe Hummus Market Industry, urging manufacturers to innovate and diversify their product offerings to meet consumer health requirements.

Diversification of Flavors and Varieties

The Europe Hummus Market Industry is set for robust growth fueled by the diversification of product flavors and varieties. Many companies are expanding their product lines to include innovative and regional flavor profiles, catering to the evolving tastes of European consumers. According to a report from FoodDrinkEurope, 82% of new product launches in recent years have focused on unique flavor combinations, indicating a significant trend toward experimentation in food products.This influx of diverse hummus options not only attracts a wider consumer base but also capitalizes on the gourmet food movement, positively impacting overall market growth.

Europe Hummus Market Segment Insights

Hummus Market Hummus Type Insights

The Hummus Type segment within the Europe Hummus Market exhibits a diverse array of varieties that cater to varying consumer preferences and health trends. The Classic hummus continues to hold a significant market presence, favored for its traditional taste and versatility across cuisines, appealing to a broad demographic across the region. Following this, Lentil hummus is gaining traction among health-conscious consumers due to its high protein and fiber content, which aligns with the increasing demand for nutritious snack options. Garlic hummus, known for its robust flavor, appeals to culinary enthusiasts and consumers looking for a more flavorful alternative, thereby contributing to its growing acceptance in the market.Edamame hummus, positioned as a trendy and innovative variant, particularly resonates with younger consumers and those seeking plant-based products, promoting the segment's expansion. White hummus, often made from varied legume sources, and Black hummus, which incorporates ingredients like black beans or tahini, reflect the increasing experimentation and quest for novelty in hummus preparations, attracting consumers who are curious about new textures and flavors. Overall, other variants in the market capture niche demands and evolve with consumer eating habits, which contributes to the richness of the Hummus Type segment.Each variant not only drives sales but also exemplifies the changing dietary preferences in Europe, where there is a notable shift towards healthier eating, plant-based diets, and sustainable food sources, enhancing the market growth dynamics. As interest in diverse flavor profiles and nutritional benefits continues to rise, these types of hummuses are well-positioned to thrive in the competitive landscape. The ongoing innovation in product formulations and a growing awareness of health benefits associated with chickpeas and other legumes further bolster the vibrancy of the Europe Hummus Market, ensuring that every hummus type plays an integral role in catering to the diverse tastes and nutritional needs of consumers across Europe.

Hummus Market Hummus Packaging Material Insights

The Hummus Packaging Material segment within the Europe Hummus Market is experiencing significant growth as consumer demand for convenient, ready-to-eat products continues to rise. This sector includes a variety of innovative packaging solutions designed to maintain the freshness and quality of hummus while ensuring ease of use for consumers. The Tubs/Cups segment plays a pivotal role, as these containers offer practicality for both single-serving and family-sized options, making them highly appealing in the retail environment. Similarly, the Jar/Bottle segment stands out due to its ability to enhance shelf life and offer premium aesthetics, attracting health-conscious consumers and gourmet food enthusiasts.Other packaging materials also contribute to the diversity of offerings in the market, addressing various preferences and sustainability concerns among consumers. As eco-friendly practices gain traction, there is increasing demand for recyclable and biodegradable packaging options, which poses both a challenge and an opportunity for manufacturers to innovate. Overall, the Europe Hummus Market segmentation reflects a growing awareness of consumer preferences and the need to adapt packaging solutions to meet both convenience and sustainability goals.

Hummus Market Hummus Distribution channels Insights

The Europe Hummus Market has been evolving significantly, with an increasing focus on the Hummus Distribution channels. This segment encompasses a variety of avenues, including Convenience stores, Supermarkets, Hypermarkets, and E-commerce, which cater to different consumer preferences and shopping habits. Convenience stores emerge as crucial touchpoints for consumers seeking quick and accessible healthy snack options. Supermarkets and Hypermarkets dominate the market landscape due to their extensive reach and ability to offer a wide range of hummus flavors and packaging sizes, appealing to diverse demographics from families to health-conscious individuals.Meanwhile, E-commerce has seen notable growth, driven by the rising trend of online grocery shopping and home delivery services, making it easier for consumers to access premium hummus products from various brands. The increasing health consciousness among European consumers is driving demand within these channels, influencing purchasing behavior and boosting sales. The segmentation within Hummus Distribution channels highlights the dynamic nature of the Europe Hummus Market, showcasing opportunities for brands to adapt their strategies effectively and meet the varying needs of their target audiences, thereby contributing to the overall market growth.

Europe Hummus Market Key Players and Competitive Insights:

The competitive landscape of the Europe Hummus Market is characterized by a growing demand for plant-based and healthy snack options, as well as increasing consumer awareness regarding the nutritional benefits of hummus. This market has seen a rise in innovation and product variety, driven by changing dietary preferences and lifestyle choices among consumers. The prevalence of Mediterranean cuisine and the increasing popularity of dipping snacks have also contributed to the expansion of hummus within the European market. As different players strive to establish their presence, competition is intensifying, leading to differentiation through flavors, organic certifications, and packaging innovations aimed at attracting health-conscious consumers.Morrisons stands out in the Europe Hummus Market as a significant retailer known for its commitment to providing high-quality and fresh food products. The company leverages its extensive retail network across the UK to offer a variety of hummus flavors, catering to diverse consumer preferences. One of the strengths of Morrisons lies in its sourcing strategy, which emphasizes local ingredients for its hummus products, appealing to consumers who prioritize sustainability and organic options. Moreover, Morrisons has positioned itself as a reliable provider of affordable yet premium hummus, creating a loyal customer base that values both quality and accessibility in their product offerings. The company also actively engages in promotional campaigns that enhance brand visibility and drive sales, which helps to maintain its competitive edge in the marketplace.Hummus Bros focuses on bringing authentic and flavorful hummus options to European consumers, emphasizing its dedication to quality and taste. The company's key products include a variety of hummus flavors made from high-quality ingredients, targeting health-conscious individuals who are looking for nutritious meal options or snacks. Hummus Bros has established a strong market presence through its cafes and retail partnerships across key urban centers. The company's strengths include its ability to innovate and introduce limited-time offerings that resonate with seasonal trends and consumer tastes. While Hummus Bros has made significant strides in expanding its reach, it has also pursued strategic partnerships and collaborations to enhance its product line, showcasing a commitment to merging both traditional practices and modern culinary trends. This innovative approach positions Hummus Bros competitively in the growing European hummus market, appealing to younger demographics and those seeking convenient, healthy eating options.

Key Companies in the Europe Hummus Market Include:

• Morrisons


• Hummus Bros


• Whole Foods Market


• Daiya Foods


• Trader Joe's


• Sabra Dipping Company


• Frieda's


• Kraft Heinz


• Eat Real


• Obela


• Olivier's


• Pip and Nut


• Cedar's Mediterranean Foods


• Athenos


• Chickpea

Europe Hummus Market Industry Developments

The Europe Hummus Market has recently seen notable developments, with growing consumer demand for plant-based protein options. Companies like Morrisons and Whole Foods Market are expanding their hummus product lines, catering to the increasing trend of health-conscious eating. In terms of acquisitions, a significant merger was announced in July 2023 when Daiya Foods, known for its plant-based products, acquired Frieda's Specialty Produce, enhancing its market presence and product offerings in the hummus segment. Additionally, Trader Joe's has reported a rise in sales figures, indicating a robust demand for their diverse hummus flavors. The market has also been impacted by the increasing preference for ethically sourced and organic products, leading firms like Sabra Dipping Company and Cedar's Mediterranean Foods to adapt their offerings to meet these consumer expectations. Current affairs highlight a competitive landscape, with growing focus on sustainable packaging solutions and transparency in ingredient sourcing, which has become crucial among European consumers over the last few years. The Europe Hummus Market's valuation has experienced significant growth, reflecting broader trends towards healthy, convenient snack options. Major happenings over the past two years include vegan product innovations and heightened marketing efforts to raise awareness about the nutritional benefits of hummus.

• Europe Hummus Market Segmentation Insights


• Hummus Market Hummus Type Outlook
  
  
  
  • Classic
  
  
  • Lentil
  
  
  • Garlic
  
  
  • Edamame
  
  
  • white
  
  
  • Wlack
  
  
  • Others
  
  
  
  


• Hummus Market Hummus Packaging Material Outlook
  
  
  
  • Packaging materials
  
  
  • Tubs/Cups
  
  
  • Jar/bottle
  
  
  • Others
  
  
  
  


• Hummus Market Hummus Distribution channels Outlook
  
  
  
  • Convenience stores
  
  
  • Supermarkets
  
  
  • Hypermarkets
  
  
  • E-commerce
  
  
  
  

 

Report Attribute/Metric	Details
Market Size 2024	USD 0.52 Billion
Market Size 2025	USD 0.57 Billion
Market Size 2034	USD 1.26 Billion
Compound Annual Growth Rate (CAGR)	9.2% (2025-2034)
Base Year	2024
Market Forecast Period	2025-2034
Historical Data	2019- 2023
Market Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered	Product Type, Packaging Type, Distribution Channel and Region
Geographies Covered	Europe
Countries Covered	German, France, UK, Italy, Spain
Key Companies Profiled	Obela (Australia), Sabra Dipping Co. LLC (US), Moorish (UK), Deldiche N.V. (Belgium), MeToo! Foods (UK), Lazy Foods (Netherlands), Labeyrie Fine Foods (France), Beliès (Belgium), Orexis Fresh Foods Ltd (UK), Zorba Delicacies Limited (UK)
Key Market Opportunities	Production of organic hummus
Key Market Dynamics	Rising Demand For Plant-Based Protein, Increasing Health Consciousness