Hand Sanitizers Market Research Report - Forecast till 2032

Hand Sanitizers Market Research Report Information By Product Type (Gels, Liquids, and Sprays), By End-User (Households, Commercials/Institutions, and Hospitals & Healthcare centers), By Distribution Channel (Store-Based, Non-Store-Based) And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/CR/7960-HCR | 90 Pages | Author: Snehal Singh | December 2023         

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Global Hand Sanitizers Market Overview


Hand Sanitizers Market Size was valued at USD 1.6 Billion in 2022. The hand sanitizers market industry is projected to grow from USD 1.7 Billion in 2023 to USD 3.5 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 9.10% during the forecast period (2023 - 2032). The COVID virus outbreak caused a spike in consumption, one of the major causes fueling the hand sanitizer market's expansion. In addition, increased product production is the key market driver enhancing market growth.


Hand Sanitizers Market


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Hand Sanitizers Market Trends



  • Increased focus on hand sanitation is driving the market growth


Market CAGR for hand sanitizers is being driven by the widespread coronavirus outbreak, has had a substantial impact on consumer behavior and has encouraged individuals to practice greater hand hygiene in particular. By February 23, 2022, the coronavirus had infected over 43 million people worldwide, with 6.5 million active cases and 0.59 million fatalities, according to Worldometer. France, Russia, the United Kingdom, and the United States are the most impacted nations. As a result, the rising number of deaths brought on by the virus sparked panic among customers, who began paying closer attention to hand hygiene as a defense against catching the infection.


Additionally, the World Health Organisation, the Centres for Disease Control and Prevention, and physicians worldwide advise using hand sanitizers because they believe that using hand sanitizers with alcohol as the primary ingredient is one of the best measures to take against the virus. Currently, this element is fueling market expansion.


The product is well-known in the market since it absorbs quickly and remains there for a long time. Foam-based hand sanitizers are simple to use because they do not need to be scrubbed off, which saves time. Due to this product's greater effectiveness at eradicating microbiological germs, demand is predicted to increase. For instance, in March 2021, the non-toxic, zero-waste cleaning company Cleancult introduced a foam-based hand sanitizer with FDA-approved disinfection built of fragrance-free formula. It claimed to eliminate 99.9% of germs. Thus, increasing attention towards hand hygiene is driving the hand sanitizers market revenue.


Hand Sanitizers Market Segment Insights


Hand Sanitizers Product Type Insights


The hand sanitizers market segmentation, based on product type, includes gels, liquids, and sprays. The gels segment dominated the market, accounting for 39% of market revenue (0.62 Billion). The sanitizing gels are typical application methods that moisturize the epidermis without drying out the skin.


Hand Sanitizers End-User Insights


The hand sanitizers market segmentation, based on end-users, includes households, commercials/institutions, and hospitals & healthcare centers. The hospitals & healthcare centers category generated the most income (54.2%) with the highest CAGR. The pandemic's increase in medical facilities and hospitals will present several chances for industry participants.


Hand Sanitizers Distribution Channel Insights


The hand sanitizers market segmentation, based on distribution channels, includes store-based and non-store-based. The store-based category generated the most income (75.9%), with the highest CAGR. More of these stores are in more places, and the distribution of cleansers on the market has increased.


Figure 1: Hand Sanitizers Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Hand Sanitizers Market, by Distribution Channel, 2022 & 2032 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Hand Sanitizers Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Europe hand sanitizers market will dominate this market, as the regional market has grown due to the region having many market participants where wipes, gel-based, foam-based, and spray-based hand antiseptics are widely used. Since customers in those nations are more prepared to spend money on personal care and hygiene items, nations like the United Kingdom and Germany dominate the industry.


Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: HAND SANITIZERS MARKET SHARE BY REGION 2022 (USD Billion)


HAND SANITIZERS MARKET SHARE BY REGION 2022 (USD Billion)


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Asia-Pacific hand sanitizers market accounts for the second-largest market share. The increase is ascribed to a rise in hygiene awareness brought on by COVID-19, a virus that began spreading in the region in 2019 and has since become common. Further, the China hand sanitizers market held the largest market share, and the Indian hand sanitizers market was the second-largest growing market in the Asia-Pacific region.


The North-America hand sanitizers market is expected to grow at the fastest CAGR from 2023 to 2032. This is due to the consumers in the North American region using hand sanitizers more frequently and becoming more conscious of proper hand hygiene. They spend a lot of money on personal care and hygiene items. Moreover, the US hand sanitizers market held the largest market share, and the Canadian hand sanitizers market was the fastest-growing market in the North American region.


Hand Sanitizers Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development to expand their product lines, which will help the hand sanitizers market, grow even more. Participants in the market are also engaging in a variety of strategic initiatives to footprint, with important market developments such as the introduction of new products, business contracts, mergers and acquisitions, increased investments, and cooperation with other organisations. The hand sanitizer industry must offer cost-effective items to expand and survive in a more competitive and rising market climate.


Manufacturing locally to minimize operational costs is one of the key business tactics manufacturers use in the hand sanitizers industry to benefit clients and increase the market sector. In recent years, the hand sanitizer industry has offered some of the most significant medical advantages. Major players in the hand sanitizers market, including Reckitt Benckiser Group Plc (UK), Unilever Group (UK), Smith & Nephew plc (UK), L Brands (US), Procter & Gamble Co. (US), Kimberly-Clark Corporation (US), C. Johnson & Son, Inc. (US), Edgewell Personal Care (US), GOJO Industries, Inc. (US), PAUL HARTMANN AG (Germany), are attempting to increase market demand by investing in research and development operations.



  1. C. Johnson & Son, Inc. manufactures and markets consumer products. The business manufactures items for the home, for the air, for pest control, for home storage, and for the automobile. Customers in the United States are catered to by S. C. Johnson & Son. For instance, to produce up to 75,000 bottles of hand sanitizer per month for healthcare professionals, emergency personnel, and the company's production staff, manufacturer of commercial and home cleaning and disinfectant products SC Johnson converted a line intended for testing new products in April 2020.


Unilever PLC manufactures personal care products. The business sells consumer goods, including food, detergents, fragrances, cosmetics, household goods, and personal care items. Unilever serves worldwide customers. For instance, the Leeds Teaching Hospital NHS Trust began receiving supplies of hand sanitizer from Unilever plc in April 2020, and the first batch of more than 700 liters of sanitizer was sent to St James's University Hospital. Unilever plc modified one of its deodorant manufacturing lines in the U.K. to make the supply of hand sanitizer.


Key Companies in the Hand Sanitizers market include

  • Reckitt Benckiser Group Plc (UK)

  • Unilever Group (UK)

  • Smith & Nephew plc (UK)

  • L Brands (US)

  • Procter & Gamble Co. (US)

  • Kimberly-Clark Corporation (US)

  • Johnson & Son, Inc. (US)

  • Edgewell Personal Care (US)

  • GOJO Industries, Inc. (US)

  • PAUL HARTMANN AG (Germany)


Hand Sanitizers Industry Developments


May 2022: The makers of Purell products, GOJO Industries, introduced the Purell CS4 All-Weather Dispensing System. Commercial and municipal buyers can use the dispenser to supply soap and hand sanitizer in outdoor or busy areas.


April 2021: New liquid gel hand sanitizers and alcohol hand sanitizing wipes have been introduced by Wet Ones, a well-known firm known for its antibacterial hand wipes.


December 2022: According to a formal letter of intent from NHS Supply Chain that SpectrumX, a UK-based healthcare and pharmaceutical company, obtained Spectricept Care+ Hands, a hand sanitizer that will be listed on the Hand Hygiene and Associated Products and Services Tender within the non-alcohol-based hand disinfectant lot, will be accessible beginning in May 2023.


Hand Sanitizers Market Segmentation


Hand Sanitizers Product Type Outlook



  • Gels

  • Liquids

  • Sprays


Hand Sanitizers End-User Outlook



  • Households

  • Commercials/Institutions

  • Hospitals & Healthcare centers


Hand Sanitizers Distribution Channels Outlook



  • Store-Based

  • Non-Store-Based


Hand Sanitizers Regional Outlook



  • North America

  • US

  • Canada

  • Europe

  • Germany

  • France

  • UK

  • Italy

  • Spain

  • Rest of Europe

  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 1.6 Billion
Market Size 2023 USD 1.7 Billion
Market Size 2032 USD 3.5 Billion
Compound Annual Growth Rate (CAGR) 9.10% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Product Type, End-User, Distribution Channel, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Reckitt Benckiser Group Plc (UK), Unilever Group (UK), Smith & Nephew plc (UK), L Brands (US), Procter & Gamble Co. (US), Kimberly-Clark Corporation (US), C. Johnson & Son, Inc. (US), Edgewell Personal Care (US), GOJO Industries, Inc. (US), PAUL HARTMANN AG (Germany)
Key Market Opportunities The Growing Concern Over The Use Of Health And Hygiene Products
Key Market Dynamics The number of worldwide pandemics increased, including COVID-19, Ebola, and cholera, Introduction of cutting-edge product ranges.




Frequently Asked Questions (FAQ) :

The hand sanitizers market size was valued at USD 1.6 Billion in 2022.

The market is projected to grow at a CAGR of 9.10% during the forecast period, 2023-2032.

The key players in the market are Reckitt Benckiser Group Plc (UK), Unilever Group (UK), Smith & Nephew plc (UK), L Brands (US), Procter & Gamble Co. (US), Kimberly-Clark Corporation (US), C. Johnson & Son, Inc. (US), Edgewell Personal Care (US), GOJO Industries, Inc. (US), PAUL HARTMANN AG (Germany).

The gels category dominated the market in 2022.

Hospitals and healthcare centers had the largest share of the market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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