Hand Sanitizers Market Research Report - Global Forecast till 2027

Global Hand Sanitizers Market Research Report: Information By Product Type (Gels, Liquids, Sprays, Others), By End User (Households, Commercials/Institutions, Hospitals & Health Centers), By Distribution Channel (Store-Based, Non-Store-Based) and By Region (North America, Europe, Asia-Pacific, Rest of the World) - Forecast till 2027

ID: MRFR/CR/7960-HCR | February 2021 | Region: Global | 90 pages

Please note that the assessment period of the report has been updated from 2019-2025 to 2020-2027. Cordially fill Sample form for the updated data.

Market Scenario


Hand Sanitizer Market size in 2018 was valued at USD 1.15 Billion and is expected to grow with a CAGR of 9.1% from 2019 to 2025. The demand for hand sanitizers is increasing owing to the increasing awareness among consumers regarding health and safety measures. The rising number of chronic diseases such as Ebola, H1N1, and COVID-19 have resulted in creating awareness regarding hygiene. This has been one of the key driving factors for the growth of hand sanitizers worldwide. Hand sanitizers are relatively smaller in size. Its easy application and accessibility compared to soaps and water make it more convenient to use. All these factors have resulted in propelling the growth of the global hand sanitizer market.


Additionally, the increasing number of global pandemics such as H1N1 and COVID-19 has been instrumental in creating growth opportunities market for the players in the hand sanitizer market. Initiatives undertaken by the key players in manufacturing hand sanitizers that are chemical-free and with unique product designs and different color combinations are driving the growth of the global hand sanitizer market. Additionally, owing to the onset of the global pandemic, COVID-19, several private label companies are investing in providing necessary medical aids. For instance, in March 2020, LVMH, a French luxury conglomerate, announced that it would use its perfume and cosmetic factories to manufacture hand sanitizers for use in France. The company is prepping its perfume and cosmetic factories for manufacturing hand sanitizers. It intends to provide free hand sanitizers to French authorities along with Assistance Publique-Hôpitaux de Paris, which is one of the largest hospital systems in Europe.


Market Synopsis


The global hand sanitizer market has witnessed exponential growth in the last couple of months. Owing to the outbreak of global pandemic such as COVID-19 in December 2019, consumers worldwide are becoming more aware of the use and benefits of hand sanitizers. The global epidemic has prompted many FMCG companies in India to ramp up the production and marketing of hygiene products. Popular FMCG companies such as Dabur and Hindustan Unilever (HUL) are making efforts to run awareness campaigns online regarding the proper use of health and hygiene products. For example, Dabur is running a series of online awareness campaigns through advertisements, social media sites, and mainstream media to increase awareness among its consumers regarding health safety measures during the COVID-19 crisis. HUL, on the other hand, is advertising its Lifebuoy brands of soaps, hand washes, and hand sanitizers in national newspapers along with precautionary measures on the onset of the COVID-19 crisis.


Market USPU


The increasing awareness regarding the use of health and hygiene products owing to growth in global pandemics such as COVID-19 and H1N1.


Market Drivers



  • Increasing awareness regarding the use of health and hygiene products



  • The rising number of global pandemics such as COVID-19, Ebola, and Cholera, among others: The rising number of global epidemics such as COVID-19 has been one of the key growth drivers for the hand sanitizers market worldwide. The advent of such global pandemics has not only increased the purchase of hand sanitizers by frequent users but also has helped in creating awareness regarding the use of hand sanitizers for new customers sets.



  • Increasing per capita disposable income worldwide



  • Launch of innovative product portfolios (product designs and forms)



  • Effective marketing strategies



  • Growth of the organized retail sector in developing countries



  • Advent of e-commerce platforms


Market Restraints



  • High prices



  • The rising number of counterfeit products during a global crisis


Segmentation


By Product Type



  • Gels: This segment accounted for the largest market share in 2018 and is projected to be the fastest-growing during the forecast period. Gels are the most common forms of hand sanitizers as it does not dry out the skin, resulting in the presence of more moisture in the epidermis compared to other types of hand sanitizers.



  • Liquids



  • Sprays



  • Others


By End-User



  • Households



  • Commercials/Institutions



  • Hospitals & Health Centers: The hospitals & health centers segment is projected to be the fastest-growing segment during the forecasted period. The increasing number of hospitals and health centers worldwide owing to the advent of pandemics such as COVID-19 is anticipated to create lucrative opportunities for the players in the market during the forecasted period.


By Distribution Channel



  • Store-Based: Most hand sanitizers are sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, specialty stores, and others. The supermarkets & hypermarkets segment dominated the market in 2018.



  • Non-Store-Based


By Region



  • North America: North America dominated the hand sanitizer market in 2018, owing to the maintenance of high hygiene standards by the US. High consumer awareness, easy accessibility, and the presence of some of the few prominent global manufacturers of hand sanitizers are the major factors driving the hand sanitizer market in North America.



  • Europe



  • Asia-Pacific: Asia-Pacific is anticipated to create new lucrative opportunities for the hand sanitizer market during the forecasted period. The uncontrolled onset of global pandemics such as COVID-19, H1N1, and Ebola is anticipated to surge the demand for hand sanitizers during the review period. The increasing purchasing capacity, coupled with the rising number of emerging economies, is expected to create lucrative opportunities for hand sanitizer manufacturers in the region.



  • Rest of the World


Key Players



  • Reckitt Benckiser Group Plc (UK)

  • Unilever Group (UK)

  • Smith & Nephew plc (UK)

  • L Brands (US)

  • Procter & Gamble Co. (US)

  • Kimberly-Clark Corporation (US)

  • C. Johnson & Son, Inc. (US)

  • Edgewell Personal Care (US)

  • GOJO Industries, Inc. (US)

  • PAUL HARTMANN AG (Germany)



Frequently Asked Questions (FAQ) :


The intensifying number of chronic diseases such as COVID-19, Ebola, and H1N1 are propelling the global market expansion.

Smith & Nephew plc (UK), Reckitt Benckiser Group Plc (UK), Unilever Group (UK), L Brands (US), Procter & Gamble Co. (US) and Kimberly-Clark Corporation (US) are incentivizing the global market expansion.

The Regional market in North America is estimated to power the worldwide market in the impending period.

The market is estimated to leverage a 9.1% CAGR in the approaching period.

The market is likely to achieve a USD 1.15 Billion revenue in the course of the forecast period.