Hand Sanitizers Market Research Report - Forecast till 2027

Hand Sanitizers Market Research Report: Information By Product Type (Gels, Liquids, Sprays, Others), By End User (Households, Commercials/Institutions, Hospitals & Health Centers), By Distribution Channel (Store-Based, Non-Store-Based) and By Region (North America, Europe, Asia-Pacific, Rest of the World) - Forecast till 2027

ID: MRFR/CR/7960-HCR | December 2022 | Region: Global | 90 Pages         

Hand Sanitizers Market

Hand Sanitizers Market is projected to register a CAGR of 9.10% and reach a value of USD 2.74 Billion by 2027.


By Product Type Gels Liquids Sprays
By End User Households Commercials/Institutions Hospitals & Health Centers
By Distribution Channel Store-Based Non-Store-Based
By Region North America Europe Asia-Pacific Rest of the World

Key Players

  • PAUL HARTMANN AG (Germany)
  • Reckitt Benckiser Group Plc (UK)
  • GOJO Industries Inc. (US)
  • Unilever Group (UK)
  • Edgewell Personal Care (US)
  • Smith & Nephew plc (UK)
  • C. Johnson & Son Inc. (US)
  • L Brands (US)
  • Kimberly-Clark Corporation (US)
  • Procter & Gamble Co. (US)


  • All these factors have resulted in propelling the growth of the global hand sanitizer market
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Hand Sanitizers Market Overview

the hand sanitizers market is estimated to increase at a CAGR of 9.10%. Hand sanitizers are a great alternative to soap and water when defeating germs. As customers become more conscious of health and safety issues, market demand increases. The rising incidence of chronic diseases spread by infection is a major factor in the increased demand for these items. People's increasing awareness of hygiene and cleaning practices is driving up the want for skin sanitization solutions worldwide. Manufacturers are concentrating their efforts on introducing newer beneficial substances into disinfection solutions, such as Tea oil, Aloe Vera, and others, to give more protective hygiene solutions.

Consumer preference for health and wellness and innovative products such as the use of scents in sanitizer formulations are expected to drive the worldwide hand sanitizer market forward. Furthermore, rising living standards, increased health expenditures, increased awareness of hand hygiene, and support from organizations such as the Food and Drug Administration and the World Health Organization for sanitation contribute to increased demand for hand sanitizers. However, health risks linked with chemical compounds are expected to stifle market expansion in the coming years.

COVID-19 Analysis

The surge of the global COVID-19 pandemic caused an increase in the number of infected cases across the world. The outbreak of the coronavirus created a chaotic environment leading to the emergence of global rescission. With the growing cases, the market was impacted in several ways. Hand sanitizers witnessed an increase in demand during the pandemic, and multiple companies produced the sanitizers to meet huge market demand. The usage of sanitizers in awareness campaigns also boosted the hand sanitizers market size. 

The lack of availability of hand sanitizers and the scarcity of manual laborers affected the demand for the product. The panic situation among the people across the globe during lockdown and closure of retail outlets was also a big concern. The lesser raw materials and logistics issues slowed down the growth of the market. However, this elevated the digital demand for hand sanitizers. Home delivery channels and online e-commerce stores provided essential products like sanitizers to the doorstep. Moreover, some big companies that were not manufacturing hand sanitizers also entered into production to fulfill the large demand for the product. Due to hand sanitizers market trends, consumers are most likely to demand more in the next couple of months. 

Market Dynamics 

  • Major Drivers of the Market

The rising awareness for using health and hygiene products due to the elevation in diseases like H1N1, Ebola, Covid-19 is driving the market. As per WHO data, there are 5,027,183 deaths due to coronavirus, and many confirmed cases are still there worldwide, which shows the necessity of hand sanitizers to prevent such infections. The rising infection cases are boosting the market's demand and leading to larger hand sanitizers market size. An escalation in disposable income is also a factor for propelling the market potential.

With easy accessibility and application of sanitizers, the market is witnessing excellent growth. The continuous innovations, effective marketing strategies, and market trends are helping in raising the growth of the market. Big organizations like WHO and FDA took steps to create awareness among the masses for using sanitizers and contribute to the market growth.

  • Significant Growth Opportunities For the Market

As a great alternative for soap and water, hand sanitizers are now becoming an essential item with the rise in global pandemics. The efforts of major players in the production of organic and chemical-free sanitizers are attracting consumers' attention and elevating the hand sanitizers market share. Moreover, the initiatives for unique product designs, multiple color combinations, and different fragrances also uplift the demand for hand sanitizers. With the emergence of e-commerce platforms and the organized retail sector, the market will witness huge growth in the coming years.

  • Market Restraints

There are innumerable factors that propel the market growth, but certain limitations can hinder the market potential. The lack of manual workers during the pandemic and scarcity of resources impacted the expansion of hand sanitizers market size. Along with that, the logistics issues are also hampering the market's potential in the global crisis.  

  • Market Growth Challenges

In the growth path of the market, there can be multiple hindrances. One such challenge is the higher price of sanitizers which can restrict the elevation of hand sanitizers market share. Moreover, the presence of numerous counterfeit products can lead to lower demand in the market. 

Cumulative Growth Analysis 

As per the hand sanitizers market report, the value of the market will have a substantial rise during the forecast period due to heavy demand. The market share will encounter a huge rise, and the revenue will reach optimum levels. It is expected that the growth rate of the market will exceed all its previous historical growth. 

Segment Overview

The hand sanitizers market is fragmented into various segments based on product type, distribution channel, end-users, and Region.

  • By Product Type:

In this market segment, there are gels, sprays, liquids, and many others. Among all these product types, the gels section will have the most growth during the assessment period. The gels are common sanitizer forms that do not dry the skin and provide moisture in the epidermis.

  • By Distribution Channel: 

This market segment contains non-store-based and store-based channels. The store-based segment is bifurcated into hypermarkets and supermarkets, specialty stores, and many more. Out of all these, hypermarkets and supermarkets dominated the market in 2018.  

  • By End Users:

Many sectors in the market segment, such as commercials or institutions, hospitals and health centers, and households. The hospital and health centers will have maximum growth in the assessment period. The rising number of healthcare centers and hospitals due to the pandemic will create various opportunities for the market players. 

  • By Region:

It includes different geographies such as North America, Asia-Pacific, Europe, and the remaining parts of the world. All these regions will contribute to increasing the market size. 

Regional Analysis

The market is studied in various regions like North America, Asia-Pacific, Europe, and other parts of the world. North America will have the most control over the hand sanitizers market share due to its high hygiene standards. The rising consumer awareness, presence of prominent manufacturers, and easy accessibility will drive the market in the Region. 

Europe will witness a significant rise in the upcoming years. In the Asia-Pacific region, the uncontrolled global pandemics onset like H1N1, Ebola, and Covid-19 will boost the hand sanitizers market size. The rising disposable income and presence of emerging economies will create various opportunities in that area. 

Competitive Landscape

The prominent market players of market are:

  • PAUL HARTMANN AG (Germany)

  • Reckitt Benckiser Group Plc (UK)

  • GOJO Industries, Inc. (US)

  • Unilever Group (UK)

  • Edgewell Personal Care (US)

  • Smith & Nephew plc (UK)

  • C. Johnson & Son, Inc. (US)

  • L Brands (US)

  • Kimberly-Clark Corporation (US)

  • Procter & Gamble Co. (US) 

Recent Developments

  • Jan 2022 Glow Mist from Touchland is a "refreshingly formulated" mist spray with "special cosmetic benefits," according to the company. According to the fast-growing startup, the hand sanitizer recipe delivers moisture and is believed to keep hands germ-free all day. Touchland's recipe is combined with Detoskin and Vitasource in Glow Mist. Detoskin cleanses the skin by eliminating damaged mitochondria through mitophagy, which regulates cell turnover and helps to even out skin tone anisotropy. It also includes blue light protection. Vitasource increases collagen formation, cell turnover, and skin firmness and suppleness for a more youthful appearance.

  • Sep 2021 An India-based startup is getting ready to release an alcohol-free, aqueous, non-flammable, and non-toxic hand sanitizer that is softer on the skin. This environmentally friendly sanitizer, made from Silver Nanoparticles, is a fantastic answer to the problem of hands drying out from regular use of hand sanitizers. Weinnovate Biosolutions' hand sanitizer extends antibacterial activity, eliminating the need for repeated applications. Silver nanoparticles produce silver ions slowly and consistently to destroy microorganisms that come into touch with them. It can also be stored at room temperature.

Report Overview

The market report depicts the growth of the market in the forecast years. It describes the COVID-19 impact on the hand sanitizers industry. The report also includes market dynamics that will impact the market in the upcoming times. It mentions several segments and the regional analysis. In the market report, the recent developments and competitive landscape are well-discussed. 

Report Scope:

Report Attribute/Metric Details
  Market Size   USD 2.74 Billion
  CAGR   9.10% (2020-2027)
  Base Year   2019
  Forecast Period   2020-2027
  Historical Data   2018
  Forecast Units   Value (USD Billion)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type, End User, Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Reckitt Benckiser Group Plc (UK), Unilever Group (UK), Smith & Nephew plc (UK), L Brands (US), Procter & Gamble Co. (US), Kimberly-Clark Corporation (US), C. Johnson & Son, Inc. (US), Edgewell Personal Care (US), GOJO Industries, Inc. (US), PAUL HARTMANN AG (Germany)
  Key Market Opportunities   The Increasing Awareness Regarding The Use of Health and Hygiene Products
  Key Market Drivers

  • The rising number of global pandemics such as COVID-19, Ebola, and Cholera, among others.
  • Increasing per capita disposable income worldwide.
  • Launch of innovative product portfolios.
  • Effective marketing strategies.
  • Growth of the organized retail sector in developing countries.
  • Advent of e-commerce platforms

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    Frequently Asked Questions (FAQ) :

    The intensifying number of chronic diseases such as COVID-19, Ebola, and H1N1 are propelling the global market expansion.

    Smith & Nephew plc (UK), Reckitt Benckiser Group Plc (UK), Unilever Group (UK), L Brands (US), Procter & Gamble Co. (US) and Kimberly-Clark Corporation (US) are incentivizing the global market expansion.

    The Regional market in North America is estimated to power the worldwide market in the impending period.

    The market is estimated to leverage a 9.1% CAGR in the approaching period.

    The market is likely to achieve a USD 2.74 Billion revenue in the course of the forecast period.