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Gummy Vitamins Market Share

ID: MRFR//5190-CR | 161 Pages | Author: Pradeep Nandi| February 2021

Covered Aspects:

Report Attribute/Metric Details
Base Year For Estimation 2022
Historical Data 2019 - 2021
Forecast Period 2023-2030
Growth Rate 7.30% (2023-2030)

Gummy Vitamins Market Highlights:

Global Gummy Vitamins Market Overview


Gummy Vitamins Market Size was valued at USD 4.8 billion in 2022. The Gummy Vitamins market industry is projected to grow from USD 5.15 Billion in 2024 to USD 7.86 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.30% during the forecast period (2024 - 2030). Changing consumer preferences, increasing health awareness, and advancements in manufacturing technology are the key market drivers enhancing the market growth.


Gummy Vitamins Market1Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gummy Vitamins Market Trends




  • Convenience and taste of gummy vitamins products to boost market growth




One of the main drivers of the gummy vitamins market is the convenience and taste of these products. Compared to traditional pills and capsules, gummy vitamins are easier to swallow and are often more enjoyable to consume. This convenience and taste factor has been particularly important in driving the popularity of gummy vitamins among children and older adults, who may struggle with swallowing pills.


As consumers become more health-conscious, there has been an increasing demand for supplements that can help to support overall health and wellness. Gummy vitamins are an attractive option for many consumers, as they can provide essential nutrients in an easy-to-consume format.


Moreover, the gummy vitamins market has seen significant growth in recent years, in part due to the expanding range of product offerings. In addition to traditional multivitamins, gummy vitamins are now available in a range of formulations, including those targeted at specific health concerns such as immune support, digestion, and bone health. This expansion of product offerings has helped to drive consumer interest in gummy vitamins, as there are now options available to suit a wide range of health needs


Gummy Vitamins Market Segment Insights


Gummy Vitamins Type Insights


The Gummy Vitamins market segmentation, based on type, includes single vitamins, and multi-vitamins. The multi-vitamins gummy vitamins segment held the majority share in 2022 contribution to the gummy vitamins market revenue. This is primarily owing to a wide range of consumers and providing a comprehensive mix of essential vitamins and minerals. Immunity boosters have also gained significant popularity in recent years due to the ongoing pandemic and the heightened awareness of the importance of a strong immune system.


August 2020: SmartyPants Vitamins announced a partnership with Beyond Meat to launch a new plant-based multivitamin gummy. The new gummy contains essential vitamins and minerals derived from plant-based sources.


Gummy Vitamins End-User Insights


The gummy vitamins market segmentation, based on end-user, includes child, and adult. The child segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the increasing awareness of parents towards the benefits of vitamins and minerals for their children's growth and development. Adult gummies are also gaining popularity due to their convenience and palatability compared to traditional pill forms. Hence, rising End-Users of child for gummy vitamins positively impacts the market growth.


January 2021: The Honest Company, a wellness and lifestyle brand, announced the launch of a new line of vegan gummy vitamins for adults. The new line includes multivitamins, prenatal vitamins, and immune support gummies.


Gummy Vitamins Distribution Channel Insights


The Gummy Vitamins market data has been bifurcated by distribution channel into store-based, and non-store-based. The non-store-based distribution channel segment dominated the market in 2022 and is projected to be the faster-growing segment during the forecast period, 2022-2030. This is due to the increasing penetration of e-commerce platforms and the convenience of doorstep delivery. Health and wellness stores and pharmacies remain popular channels, especially for the elderly population who may prefer a more personalized approach to purchasing vitamins.


Figure 1: Gummy Vitamins Market, by Distribution Channel, 2022 & 2030 (USD Billion)Gummy Vitamins Market, by Distribution Channel, 2022 & 2030Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gummy Vitamins Regional Insights


By Region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. Europe Gummy Vitamins market accounted for USD 2.19 billion in 2022 and is expected to exhibit a significant CAGR growth during the study period. This is attributed to the increasing demand for nutritional supplements and the growing popularity of convenient and tasty dosage forms. The market is dominated by Germany, which is the largest market for gummy vitamins in Europe. Multivitamins are the most popular product type in this region, followed by calcium supplements and vitamin B12 supplements. Further, the Germany Gummy Vitamins market held the largest market share, and the UK Gummy Vitamins market was the fastest growing market in the European region


Further, the major countries studied in the market report are: The U.S, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GUMMY VITAMINS MARKET SHARE BY REGION 2022 (%)GUMMY VITAMINS MARKET SHARE BY REGION 2022Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


North America Gummy Vitamins market accounts for the second-largest market share due to the demand for premium and indulgent products. This is due to the increasing health awareness, rising disposable income, and the convenience and palatability of gummy vitamins. The market is dominated by the US, which is home to several leading players in the industry. Multivitamins and immunity boosters are among the most popular product types in this region.


The Asia-Pacific Gummy Vitamins Market is expected to grow at the fastest CAGR from 2022 to 2030. This is due to the rising health-consciousness, increasing disposable income, and the growing demand for nutritional supplements. China and India are the largest markets in this region, with a large population base and increasing awareness of the benefits of vitamins and minerals. Multivitamins and immunity boosters are expected to be the most popular product types in this region.. Moreover, China Gummy Vitamins market held the largest market share, and the India Gummy Vitamins market was the fastest growing market in the Asia-Pacific region


Gummy Vitamins Key Market Players & Competitive Insights


Major market players are spending a lot of money on R&D to increase their product lines, which will help the Gummy Vitamins market grow even more. Market participants are also taking a range of strategic initiatives to grow their worldwide footprint, with key market developments such as new product launches, contractual agreements, mergers and acquisitions, increased investments, and collaboration with other organizations. Competitors in the Gummy Vitamins industry must offer cost-effective items to expand and survive in an increasingly competitive and rising market environment.


One of the primary business strategies adopted by manufacturers in the Gummy Vitamins industry to benefit clients and expand the market sector is to manufacture locally to reduce operating costs. In recent years, Gummy Vitamins industry has provided innovative products with some of the most significant benefits. The Gummy Vitamins market major player such as Church & Dwight Co. Inc. (US), Nutra Solutions (US), Herbaland Naturals Inc. (Canada), The Nature's Bounty Co. (US), ZanonVitamec Inc. (US), Life Science Nutritionals (Canada), Bettera Brands LLC (US), Softigel (US), Nature's Way Products LLC (US), Olly Public Benefit Corporation (US), Hero Nutritionals LLC (US) and others are working to expand the market demand by investing in research and development activities.


Church & Dwight Co. Inc. is a publicly traded American consumer goods company that manufactures and markets a wide range of household, personal care, and healthcare products. The company was founded in 1846 and is headquartered in Ewing, New Jersey. Some of the company's most popular brands include Arm & Hammer, OxiClean, Trojan, Nair, and First Response. Church & Dwight Co. Inc. has expanded its presence in the dietary supplement market, including gummy vitamins. The company's line of gummy vitamins, marketed under the brand name "L'il Critters," includes a variety of multivitamins and single-nutrient supplements for children and adults. These gummy vitamins are formulated with high-quality ingredients and are free from artificial colors and flavors. In February 2020, Church & Dwight Co. Inc. announced the launch of its new line of gummy vitamins under the brand name "L'il Critters Organics." The new line includes multivitamins, omega-3 gummies, and vitamin C gummies for children.


Nutra Solutions USA is a contract manufacturer and private labeler of dietary supplements, including gummy vitamins. The company specializes in providing turnkey solutions for customers, including product development, manufacturing, packaging, and labeling. Nutra Solutions USA offers a wide range of dietary supplements, including gummy vitamins, probiotics, sports nutrition products, and herbal supplements. In recent years, Nutra Solutions USA has expanded its presence in the gummy vitamin market, offering a variety of formulations and flavors to meet the needs of its customers. The company's gummy vitamin products are made with high-quality ingredients and are formulated to be both delicious and nutritious. In August 2020, Nutra Solutions USA announced the launch of its new line of vegan gummy vitamins. The new line includes a variety of multivitamin and single-nutrient gummies, such as vitamin C, vitamin D, and elderberry. These gummy vitamins are made with natural, plant-based ingredients and are free from gelatin, dairy, and other animal products.


Key Companies in the Gummy Vitamins market includes



  • Church & Dwight Co. Inc. (US)

  • Nutra Solutions (US)

  • Herbaland Naturals Inc. (Canada)

  • The Nature's Bounty Co. (US)

  • ZanonVitamec Inc. (US)

  • Life Science Nutritionals (Canada)

  • Bettera Brands LLC (US)

  • Softigel (US)

  • Nature's Way Products LLC (US)

  • Olly Public Benefit Corporation (US)

  • Hero Nutritionals LLC (US)


Gummy Vitamins Industry Developments


November 2019: Nestlé Health Science announced the acquisition of Persona Nutrition, a personalized vitamin company that offers customized vitamin packs and supplement plans based on individual health needs.


June 2020: Olly Nutrition, a leading gummy vitamin brand, was acquired by Unilever. Olly Nutrition offers a range of gummy vitamins and supplements, including multivitamins, probiotics, and sleep aids.


February 2021: RB (formerly known as Reckitt Benckiser) announced the acquisition of Mead Johnson Nutrition, a leading provider of pediatric nutrition products, including gummy vitamins for children.


Gummy Vitamins Market Segmentation


Gummy Vitamins Type Outlook



  • Single Vitamins

  • Multi-vitamins


Gummy Vitamins End-User Outlook



  • Child

  • Adult


Gummy Vitamins Distribution Channel Outlook



  • Store-based

  • Non-store-based


Gummy Vitamins Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific



  • Rest of the World

    • Middle East

    • Africa

    • Latin America



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