Gummy Candies Market Research Report — Global Forecast till 2032

Gummy Candies Market Research Report Information By Application (Children, Adult), By Type (Chocolatey, Creamy Indulgence, Fresh & Fruity, Sourpuss, Others), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032

ID: MRFR/F-B & N/12490-HCR | 128 Pages | Author: Harshita Gorade | March 2024         

Global Gummy Candies Market Overview


Global Gummy Candies Market Size was valued at USD 1.7 Billion in 2022. The Gummy Candies Market industry is projected to grow from USD 2.04 Billion in 2023 to USD 8.77 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 20.00% during the forecast period (2023 - 2032). Growth of flavor innovation, health-conscious offerings, effective marketing, and adaptability to changing consumer preferences, are the key market drivers enhancing the market growth.


Gummy Candies Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gummy Candies Market Trends




  • Consumer Preferences and Taste Innovation is driving market growth




Consumer preferences and taste innovation stand as pivotal drivers fueling the burgeoning demand for the Gummy Candies Market. As consumers increasingly prioritize unique and enjoyable snacking experiences, the industry responds with continuous innovation in flavors and textures. The Gummy Candies Market thrives on its ability to adapt to changing tastes, offering an extensive array of flavors ranging from traditional to exotic. The allure of diverse taste profiles caters to a broad demographic, capturing the attention of both children and adults.


Moreover, health-conscious consumer trends play a significant role in shaping the market landscape. With an emphasis on healthier snacking options, manufacturers are incorporating vitamins, minerals, and other health-oriented ingredients into gummy formulations. This not only aligns with the rising demand for functional snacks but also positions gummy candies as a guilt-free indulgence. The industry leverages the intrinsic appeal of gummy candies' convenient and portable nature, making them an ideal on-the-go treat. Through effective marketing strategies that highlight the fun and enjoyable aspects of gummy candies, brands cultivate a sense of delight and satisfaction among consumers, fostering brand loyalty and sustained market growth. Overall, the Gummy Candies Market thrives on its ability to balance consumer preferences, taste innovation, and health-conscious trends, creating a confectionery segment that resonates with a diverse and discerning audience.


Gummy Candies Market Segment Insights


By Application (Children, and Adult)


The global Gummy Candies market segmentation, based on application includes children, and adult. The children segment dominated the market, accounting for more than half of market revenue. This is due to gummy candies designed for children are characterized by vibrant colors, playful shapes, and appealing flavors. These products often incorporate popular characters, themes, or licensed properties that resonate with younger consumers.


The adult segment is expected to grow at a highest CAGR. This due to Health-conscious formulations are prevalent in the adult segment, featuring options with reduced sugar content, organic ingredients, or functional additives such as vitamins and antioxidants. Thus, this may drive demand for the Gummy Candies market across the segment.


Figure 1: Global Gummy Candies Market, by Application, 2022 & 2032 (USD Billion)


Gummy Candies Market, by Application, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Gummy Candies Market Type Insights


The global Gummy Candies Market segmentation, based on type includes Chocolatey, Creamy Indulgence, Fresh & Fruity, Sourpuss, and Others. The Chocolatey segment dominated the market, accounting for more than a quarter of market revenue. This segment includes gummy candies with a chocolate flavor profile, providing a blend of the classic gummy texture with the rich and indulgent taste of chocolate. It caters to consumers who enjoy the combination of chewiness and chocolate sweetness.             


The Fresh & Fruity segment anticipated to grow at a fastest CAGR during the forecast period. Fresh & Fruity gummy candies emphasize the vibrant and natural flavors of fruits. This segment is characterized by a variety of fruity flavors, appealing to consumers who prefer the refreshing and tangy taste of fruits in their gummy treats.


Gummy Candies Market Regional Insights


By region, the study provides market insights into North America, Europe, Asia-Pacific, and Rest of the World. The North American Gummy Candies Market area will dominate this market. This is driven by the North America Gummy candies, known for their diverse flavors, shapes, and textures, have enjoyed popularity across age groups. The North American market has witnessed shifts in consumer preferences towards healthier and natural ingredients, influencing the formulation of gummy candies. Manufacturers often introduce new flavors and formulations to cater to evolving tastes and preferences. This includes variations like low-sugar, organic, and functional gummy candies.


Further, the major countries studied in the market report are The US, Canada, Germany, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: GLOBAL GUMMY CANDIES MARKET SHARE BY REGION 2022 (USD Billion)


GUMMY CANDIES MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Gummy Candies Market accounts for the second-largest market share. This is due to the Europe is home to a diverse set of cultures and tastes. Gummy candies are adapted to cater to a wide range of flavor preferences, including traditional and unique fruit profiles. The European market often sees a demand for premium and artisanal gummy candies, appealing to consumers willing to pay a premium for high-quality and unique confectionery products.


The Asia-Pacific Gummy Candies Market is expected to grow at the fastest CAGR from 2023 to 2032. The Asia-Pacific Gummy Candies market has been a dynamic and growing segment within the confectionery industry. The region's diverse consumer preferences and the popularity of gummy candies as a sweet treat have contributed to the market's expansion. The Asia-Pacific region is known for its diverse culinary preferences. Gummy candies are often adapted to cater to specific tastes, including unique fruit flavors and textures. Economic growth in several Asia-Pacific countries has led to increased disposable income, allowing consumers to indulge in discretionary spending, including on confectionery products.


Gummy Candies Market Key Market Players & Competitive Insights


Leading market players invest heavily in research and development to advance and innovate Gummy Candies Market technologies and techniques. Market participants are also undertaking various strategic activities to expand their global footprint, with important market developments including new product launches, clinical integration, customer support and service contracts, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, the Gummy Candies Market industry must offer customized solutions.


Companies are forming partnerships with academic and research institutions to gain access to their expertise and share resources for joint research projects in the global Gummy Candies Market industry to develop novel applications and technologies. In recent years, the Gummy Candies Market industry has offered some of the most significant advantages to consumers. Major players in the Gummy Candies Market, including Haribo, Albanese, Twizzlers, Swedish Fish, Hi-Chew, Sunkist, Ferrara Candy Company, and Land of The Gummies, and others, are attempting to increase market demand by investing in product development to increase their product line and cater to diverse consumer needs.


Twizzlers, a product line owned by The Hershey Company, is a well-established and popular brand in the confectionery industry. Launched in 1845, Twizzlers has become synonymous with twisted licorice candies, known for their unique shape and delightful flavors. Offering a wide array of products, including classic strawberry twists and various innovative flavors, Twizzlers has maintained its status as a beloved treat for consumers globally. The brand's commitment to quality ingredients, consistent product innovation, and a diverse product portfolio contribute to its enduring success. In October 2021, Twizzlers launched its new Twizzlers Gummies, Tongue Twisters. According to the company, it will provide more flavor than taste buds.


the Ferrara Candy Company is a prominent American confectionery manufacturer headquartered in Chicago, Illinois. Known for producing a diverse range of popular candies, Ferrara has built an extensive portfolio that includes iconic brands such as Lemonheads, Red Hots, and Trolli gummies. Acquiring several well-known brands over the years, including Brach's and Black Forest, Ferrara has expanded its product offerings to cater to various consumer preferences. The company's commitment to quality and innovation, coupled with its rich confectionery heritage, has positioned it as a leading player in the industry. In 2017, Ferrara became part of the Ferrero Group, a global confectionery giant, further enhancing its presence in the sweet treats market. In July 2023, Ferrara Candy Co. announced acquisition of Dori Alimentos, a distributor and manufacturer of snacks and sweets. Its portfolio include Jubes, Disqueti, Gomets, Deliket, Yogurte 100, Dori, Pettiz, , and Bolete. It also include gummies, snack nuts, chocolate candy, chewing gum, and others.


Key Companies in the Gummy Candies Market include



  • Haribo

  • Albanese

  • Twizzlers

  • Swedish Fish

  • Hi-Chew

  • Sunkist

  • Ferrara Candy Company

  • Land of The Gummies


Gummy Candies Market Industry Developments


November 2023: emoji partnered with Trolli China to launch a new range of center-filled gummy candies.  The first batch of emoji & Trolli brand products, consisting 24 designs, will be launched on Trolli.tmall.com.


March 2023: Katjes launched its plant-based gummy candy range, Sheroes, for the US market.


May 2022: Bazooka Candy Brands launched its latest gummy innovation Push Pop Gummy Pop-its at Sweet & Snacks Expo in Chicago. The new Push Pop Gummy Pop-its comes various consumer-favorite flavors, including Berry Blast, Blue Raspberry, Strawberry, and Watermelon.


Gummy Candies Market Segmentation


Gummy Candies Market Type Outlook



  • Chocolatey

  • Creamy Indulgence

  • Fresh & Fruity

  • Sourpuss

  • Others


Gummy Candies Market Application Outlook



  • Children

  • Adult


Gummy Candies Market Regional Outlook



  • North America

    • US

    • Canada



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Rest of Europe



  • Asia-Pacific

    • China

    • Japan

    • India

    • Australia

    • South Korea

    • Australia

    • Rest of Asia-Pacific

    • Rest of the World



  • Middle East

    • Africa

    • Latin America



Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 1.7 Billion
Market Size 2023 USD 2.04 Billion
Market Size 2032 USD 8.77 Billion
Compound Annual Growth Rate (CAGR) 20.00% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Types, Application, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, Germany, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled Haribo, Albanese, Twizzlers, Swedish Fish, Hi-Chew, Sunkist, Ferrara Candy Company, and Land of The Gummies
Key Market Opportunities Changing consumer preferences towards healthier and natural ingredients. ·       Increased demand for organic, non-GMO, and low-sugar optionsInnovation in flavors and textures to cater to diverse tastes
Key Market Dynamics Growing interest in functional ingredients, such as vitamins, minerals, and supplements in gummy candies.Emphasis on clean labels and transparency in product ingredients. Increased online sales and e-commerce presence. ·       Introduction of new and unique flavors.




Frequently Asked Questions (FAQ) :

The global Gummy Candies Market size was valued at USD 1.7 Billion in 2022.

The global market is projected to grow at a CAGR of 20.00% during the forecast period, 2023-2032.

North America had the largest share of the global market

The key players in the market are Haribo, Albanese, Twizzlers, Swedish Fish, Hi-Chew, Sunkist, Ferrara Candy Company, and Land of The Gummies.

The Chocolatey type dominated the market in 2022.

Children had the largest share in the global market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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