Green Sustainable Tourism Market Size was valued at USD 1.1 Billion in 2022. The Green Sustainable Tourism market industry is projected to grow from USD 1.4 Billion in 2023 to USD 7.4 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 23.60% during the forecast period (2023 - 2032). The primary market drivers boosting market expansion include increasing tourist awareness and major tourism groups embracing sustainable tourism practises.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
As a result of tourists' rising obsession with environmental and ecological awareness, the idea of sustainability has given rise to an emerging trend. The rising demand for energy and other resources in emerging economies often leads to environmental damage. Over time, a change in consciousness could lead to a change in behavior, enhancing tourism's sustainability. People's ecological footprint is expanding, and human activity is mostly to blame for pollution, animal loss, and climate change. Tourism is one of the largest economic sectors in the world and one of the most common human endeavors, with a phenomenal long-term growth rate in its breadth and value.
The adoption of sustainable tourism practices by significant tourism organizations is the primary factor driving the growth of the Green Sustainable Tourism Market. To develop more sustainable supply chains, major travel agencies and numerous worldwide hotels are collaborating more closely. Sustainable tourism projects are expected to have a favorable impact on the market because international hotels, travel agencies, and their suppliers are connected to other industries that are related to tourism. The practice of sustainable reporting has been embraced by many large travel and tourism organizations, which has motivated them to concentrate on reducing the environmental impact of their operations. Therefore, it is expected that key travel and tourism organizations will speed up market expansion over the forecast period by implementing sustainable tourism practices.
In response to disturbing scientific certainty and assertions about the fragility of the environment, an increasing number of industrial stakeholders have recently focused on sustainability. Despite the high initial expenses and minimal returns on investments, industry leaders are investing a lot of effort and money into creating environmentally friendly lodgings. Leading tourism businesses are successful in identifying innovative business models, corporate strategy planning, and cooperative alliances focused on social and environmental issues. Changes in consumer behavior go hand in hand with these landscape changes. Nearly 80% of visitors claim they would prefer a sustainable stay and would at least occasionally book a green or eco-friendly hotel. In the approaching years, the creation and implementation of a better and more seamless client experience will primarily rely on the productive collaboration between travel agencies and associated parties.
The expansion of tourism and travel to distinctive locations has shown incredible resilience on a global scale. Iceland, Kenya, Palau, and Nepal are some of the most well-liked eco-friendly, sustainable tourist locations on the planet. At the end of the year, Nepal had 1,173,072 visitors, a staggering 24 percent rise in visitors. In a similar vein, more than 2 million tourists—an increase of more than 37%—visited Kenya in 2018. Additionally, places like Panama, the Galapagos Islands, and Costa Rica swiftly gain popularity as ecotourism vacation spots. Ethiopia has recently prospered by focusing on specialized markets, in contrast to its historical, ecological, and cultural tourist attractions. Third-world countries have attracted travelers from all over the world thanks to wildlife tourism, birding, coral reefs, and stunning, pristine natural areas like the Amazon rainforest. Thus, driving the Green Sustainable Tourism market revenue.
The Green Sustainable Tourism Market segmentation, based on type, includes domestic and international. Domestic segment accounted for the largest revenue share in 2022. The main drivers of this segment's growth are the majority of tourists' preference for low-cost flights and inexpensive trips. Additionally, numerous regional government initiatives to promote local tourism have made a substantial contribution to the expansion of domestic tours and are anticipated to continue to hold a sizable proportion during the projected period.
The Green Sustainable Tourism Market segmentation, based on booking channel, includes phone booking, online booking, and in-person booking. In-person booking segment dominated the Green Sustainable Tourism Market in 2022. In-person booking has grown significantly in recent years, largely due to the substantial older consumer base that still favours making travel, flight, and hotel reservations in-person. In order to enjoy specialised experiences, an increasing number of eco-tourists are purchasing their travel tours and packages through in-person channels. In order to reach more customers, important businesses and tour operators are providing a variety of customised services and discounts when reservations are made in person. This has helped the market to expand even more.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
By region, the study provides the market insights into North America, Europe, Asia-Pacific and Rest of the World. The North America Green Sustainable Tourism Market dominated this market in 2022 (45.80%). Increased air connectivity, rising disposable income, and consumers' quick adoption of digital technology—which helps them discover new vacation destinations—all support the growth of the North American outbound travel market. Further, the U.S. Green Sustainable Tourism market held the largest market share, and the Canada Green Sustainable Tourism market was the fastest growing market in the North America region.
Further, the major countries studied in the market report are The US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.
Source: Secondary Research, Primary Research, MRFR Database and Analyst Review
Europe Green Sustainable Tourism market accounted for the healthy market share in 2022. The expansion of logistics and infrastructure, as well as government support and promotion, sped up the market for environmentally friendly, sustainable travel in Europe. Market revenue is higher in Germany and the UK than it is in Italy and France. Further, the German Green Sustainable Tourism market held the largest market share, and the U.K Green Sustainable Tourism market was the fastest growing market in the European region
The Asia Pacific Green Sustainable Tourism market is expected to register significant growth from 2023 to 2032. Due to the presence of many millennials, who are aided by an increase in disposable income and who are supplemented by improving infrastructure, a sizable market share of outbound passengers from the Asia-Pacific region has been attained. Moreover, China’s Green Sustainable Tourism market held the largest market share, and the Indian Green Sustainable Tourism market was the fastest growing market in the Asia-Pacific region.
Leading market players are investing heavily in research and development in order to expand their product lines, which will help the Green Sustainable Tourism market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their global footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, Green Sustainable Tourism industry must offer cost-effective items.
Manufacturing locally to minimize Typeal costs is one of the key business tactics used by manufacturers in the global Green Sustainable Tourism industry to benefit clients and increase the market sector. In recent years, the Green Sustainable Tourism industry has offered some of the most significant advantages to medicine. Major players in the Green Sustainable Tourism market, including And Beyond Holdings Proprietary Ltd., Aracari Travel, Beyonder Experiences LLP, BOUTECO Ltd., Earth Changers, G Adventures, Global Himalayan Expedition, Intrepid Group, Kind Traveler PBC, Kynder, Mojosurf, NATIVE TOURS INC., Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered, Mountains Ltd., Wild Frontiers Adventure Travel Ltd., and Wilderness Safaris, are attempting to increase market demand by investing in research and development Types.
Wetravel, Inc. creates a platform for multi-day travel providers to accept payments and make reservations online. The company's platform enables trip organisers to more easily plan, share, and manage group travel by making it easier for them to collect payments when they plan their own travel itineraries for friends or other groups and to promote those trips on social media, email, and other channels. To assist travel companies in becoming more sustainable, Wetravel, Inc. teamed up with Tourism Cares to create the Introduction to Sustainable Tourism academy course in June 2022.
Rabbie's is the owner of a travel company with the goal of improving the world via travel. With departures from Edinburgh, Glasgow, Inverness, London, and Dublin, the company specialises in small-group coach excursions throughout the United Kingdom, Ireland, and Europe, allowing passengers to experience both well-known landmarks and lesser-known locales. One of the well-known tour companies in the U.K., Rabbie's, introduced two ethical and ecological tours in Scotland in July 2022.
May 2022: MSC Cruises, an international cruise line with its headquarters in Italy, debuted over 1,400 summer itineraries with a sustainability theme to demonstrate its dedication to sustainability. With the new tour, we hope to lessen the harm that tourism causes to the ecosystem and encourage "nature-positive" activities.
| Report Attribute/Metric | Details |
| Market Size 2022 | USD 1.1 Billion |
| Market Size 2023 | USD 1.4 Billion |
| Market Size 2032 | USD 7.4 Billion |
| Compound Annual Growth Rate (CAGR) | 23.60% (2023-2032) |
| Base Year | 2022 |
| Market Forecast Period | 2023-2032 |
| Historical Data | 2018- 2022 |
| Market Forecast Units | Value (USD Billion) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | Type, Booking Channel, and Region |
| Geographies Covered | North America, Europe, Asia Pacific, and the Rest of the World |
| Countries Covered | The U.S., Canada, German, France, U.K, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil |
| Key Companies Profiled | And Beyond Holdings Proprietary Ltd., Aracari Travel, Beyonder Experiences LLP, BOUTECO Ltd., Earth Changers, G Adventures, Global Himalayan Expedition, Intrepid Group, Kind Traveler PBC, Kynder, Mojosurf, NATIVE TOURS INC., Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered, Mountains Ltd., Wild Frontiers Adventure Travel Ltd., and Wilderness Safaris |
| Key Market Opportunities | Destinations benefitting from public-private partnerships |
| Key Market Dynamics | Increasing awareness among tourists and the implementation of sustainable tourism practices by large tourism companies |
Frequently Asked Questions (FAQ) :
The Green Sustainable Tourism Market size was valued at USD 1.1 Billion in 2022.
The global market is projected to grow at a CAGR of 23.60% during the forecast period, 2023-2032.
North America had the largest share in the global market
The key players in the market are And Beyond Holdings Proprietary Ltd., Aracari Travel, Beyonder Experiences LLP, BOUTECO Ltd., Earth Changers, G Adventures, Global Himalayan Expedition, Intrepid Group, Kind Traveler PBC, Kynder, Mojosurf, NATIVE TOURS INC., Responsible Travel, Rickshaw Travel Ltd., Steppes Travel Ltd., The Blue Yonder, Undiscovered, Mountains Ltd., Wild Frontiers Adventure Travel Ltd., and Wilderness Safaris
The Domestic Type dominated the market in 2022.
The In-person Booking, Booking Channel had the largest share in the global market.
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