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Golf Putter Market

ID: MRFR/CG/31512-HCR
128 Pages
Pradeep Nandi
October 2025

Golf Putter Market Research Report By Type (Blade Putters, Mallet Putters, Center Shafted Putters, Counterbalanced Putters), By Material (Stainless Steel, Aluminum, Carbon Steel, Plastic), By Skill Level (Beginner, Intermediate, Advanced, Professional), By Design (Standard, Custom Fit, Adjustable Weight, Alignment Aided) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035

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Golf Putter Market Infographic
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Golf Putter Market Summary

As per MRFR analysis, the Golf Putter Market Size was estimated at 1.756 USD Billion in 2024. The Golf Putter industry is projected to grow from 1.847 in 2025 to 3.055 by 2035, exhibiting a compound annual growth rate (CAGR) of 5.16 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The Golf Putter Market is experiencing a dynamic shift towards customization and technological innovation.

  • Customization and personalization are becoming increasingly prevalent in the Golf Putter Market, catering to individual player preferences.
  • Sustainability initiatives are gaining traction, with manufacturers focusing on eco-friendly materials and production processes.
  • Technological advancements are driving the development of high-performance putters, enhancing player experience and precision.
  • The rising popularity of golf and the emergence of customization trends are key drivers propelling market growth, particularly in North America and Asia-Pacific.

Market Size & Forecast

2024 Market Size 1.756 (USD Billion)
2035 Market Size 3.055 (USD Billion)
CAGR (2025 - 2035) 5.16%

Major Players

Callaway Golf Company (US), TaylorMade Golf Company (US), Titleist (US), Ping (US), Cleveland Golf (US), Odyssey (US), Mizuno Corporation (JP), Srixon (JP), Wilson Sporting Goods (US), PXG (US)

Golf Putter Market Trends

The Golf Putter Market is currently experiencing a dynamic evolution, driven by various factors that influence consumer preferences and technological advancements. The increasing emphasis on performance and precision in golf equipment has led manufacturers to innovate and enhance their product offerings. This trend is evident in the growing popularity of custom-fit putters, which cater to individual player needs, thereby improving overall gameplay. Additionally, the rise of online retail platforms has transformed how consumers access and purchase golf putters, making it easier for them to explore a wider range of options and brands. Moreover, sustainability is becoming a focal point within the Golf Putter Market, as brands strive to incorporate eco-friendly materials and practices into their production processes. This shift not only appeals to environmentally conscious consumers but also aligns with broader industry trends towards responsible manufacturing. As the market continues to evolve, it appears that the interplay between technology, consumer preferences, and sustainability will shape the future landscape of golf putters, potentially leading to new innovations and market opportunities.

Customization and Personalization

The trend towards customization in the Golf Putter Market is gaining traction, as players seek equipment tailored to their unique playing styles and preferences. This shift is prompting manufacturers to offer bespoke options, allowing golfers to select specifications that enhance their performance.

Sustainability Initiatives

Sustainability is increasingly influencing the Golf Putter Market, with brands adopting eco-friendly materials and production methods. This trend reflects a growing consumer demand for environmentally responsible products, encouraging companies to innovate while minimizing their ecological footprint.

Technological Advancements

Technological innovation is reshaping the Golf Putter Market, as manufacturers integrate advanced materials and design techniques to improve performance. Enhanced features, such as adjustable weights and improved grip technologies, are becoming more prevalent, appealing to both amateur and professional golfers.

Golf Putter Market Drivers

Rising Popularity of Golf

The increasing popularity of golf as a leisure activity is a notable driver in the Golf Putter Market. More individuals are taking up the sport, leading to a surge in demand for golf equipment, including putters. Recent statistics indicate that participation rates in golf have risen, with millions of new players joining clubs and courses. This trend is particularly evident among younger demographics, who are drawn to the sport's social and competitive aspects. As more players seek to improve their game, the demand for high-quality putters is likely to increase, thereby propelling growth in the Golf Putter Market. The influx of new players also encourages manufacturers to innovate and diversify their product offerings, catering to a broader audience.

Growth of Online Retail Channels

The expansion of online retail channels is reshaping the Golf Putter Market. E-commerce platforms provide consumers with convenient access to a wide range of putters, often at competitive prices. This shift towards online shopping has been accelerated by the increasing use of digital devices and the internet for purchasing decisions. Data suggests that a significant percentage of golfers now prefer to research and buy their equipment online, leading to a rise in direct-to-consumer sales. Retailers are also leveraging social media and digital marketing strategies to reach potential customers, further driving sales. As online shopping becomes more prevalent, the Golf Putter Market is likely to experience sustained growth, with e-commerce playing a pivotal role in shaping consumer behavior.

Emergence of Customization Trends

The trend towards customization in sports equipment is becoming a significant driver in the Golf Putter Market. Golfers are increasingly seeking personalized putters that reflect their individual preferences and playing styles. This demand for customization is prompting manufacturers to offer a variety of options, including adjustable weights, grip sizes, and aesthetic designs. Recent market data indicates that a substantial portion of consumers is willing to pay a premium for customized products, which can enhance their overall experience and performance on the course. As the trend continues to gain momentum, it is likely that the Golf Putter Market will see an increase in tailored offerings, catering to the unique needs of diverse golfers.

Increased Focus on Health and Wellness

The growing emphasis on health and wellness is contributing to the expansion of the Golf Putter Market. Golf is often perceived as a low-impact sport that promotes physical activity and mental well-being. As more individuals prioritize fitness and outdoor activities, golf is becoming an attractive option for those seeking a balanced lifestyle. This trend is particularly appealing to older adults who are looking for enjoyable ways to stay active. Consequently, the demand for golf equipment, including putters, is expected to rise as more people take up the sport. Additionally, golf courses and clubs are increasingly promoting the health benefits of the game, which may further enhance interest and participation in golf, thereby positively impacting the Golf Putter Market.

Technological Innovations in Equipment

Technological advancements in golf equipment are significantly influencing the Golf Putter Market. Innovations such as improved materials, advanced manufacturing techniques, and data-driven design are enhancing the performance of putters. For instance, the integration of artificial intelligence and machine learning in product development allows manufacturers to create putters that cater to specific player needs. Additionally, the introduction of smart putters equipped with sensors and analytics tools is gaining traction among tech-savvy golfers. These innovations not only improve the accuracy and feel of putters but also attract a new segment of players interested in high-tech solutions. As technology continues to evolve, it is expected that the Golf Putter Market will witness a steady influx of cutting-edge products.

Market Segment Insights

By Type: Blade Putters (Largest) vs. Mallet Putters (Fastest-Growing)

The Golf Putter Market showcases a diverse range of putter types, with Blade Putters holding the largest market share due to their traditional design and precision. Blade Putters are preferred by many skilled golfers for their accuracy and alignment capabilities. Conversely, Mallet Putters, characterized by their larger head size and unique designs, have emerged as the fastest-growing segment. Their enhanced stability and forgiveness are attracting a new generation of golfers, contributing to their rapid market growth. The growth trends within the Gulf Putter Market indicate a shift in consumer preferences towards more innovative designs, with Mallet Putters gaining traction through strategic marketing and endorsements. The trend towards customizability and personalization in putters is also bolstering the appeal of Mallet styles, as players seek gear that caters to their unique playing styles and preferences. Additionally, the increasing participation of younger and less experienced golfers is favoring Mallet Putters, which provide added forgiveness and ease of use, thus propelling their demand further.

Putters: Blade (Dominant) vs. Mallet (Emerging)

Blade Putters have long been the dominant choice among serious golfers, characterized by their traditional, sleek design which offers excellent control and precision. These putters allow players to maintain a smooth stroke and are often favored in competitive play for their accuracy. On the other hand, Mallet Putters are emerging as a popular alternative due to their larger heads which provide increased stability. This increased head size allows for a more forgiving striking surface, making them an attractive option for amateur golfers seeking to improve their game. With advances in design and technology, Mallet Putters are seeing rising interest for their innovative features, including enhanced alignment aids and customizable weight options.

By Material: Stainless Steel (Largest) vs. Carbon Steel (Fastest-Growing)

The Golf Putter Market exhibits a diverse array of materials, with stainless steel leading the pack in popularity and market share. Its durability, weight, and high-quality finish make it the go-to choice for many players, appealing to both amateurs and professionals. Carbon steel follows closely, being recognized for its superb feel and control, thus gaining traction among golf enthusiasts looking for precision in their putts. Aluminum and plastic materials hold smaller shares, catering primarily to the beginner segments or as part of lower-priced product lines.

Stainless Steel (Dominant) vs. Carbon Steel (Emerging)

Stainless steel putters are widely regarded as the dominant choice in the market due to their robust nature, providing excellent consistency and performance on the greens. They are favored for their classic design and reliable feel, lending confidence to players of all skill levels. On the other hand, carbon steel is gaining recognition as an emerging contender in the putter segment. It is appreciated for its soft feel and ability to provide better feedback, making it ideal for golfers who prioritize touch and finesse in their game. As more players experience the advantages of carbon steel, its growth trajectory suggests an exciting future in the golf putter market.

By Skill Level: Beginner (Largest) vs. Professional (Fastest-Growing)

In the Golf Putter Market, the skill level segment is effectively categorized into four distinct groups: Beginner, Intermediate, Advanced, and Professional. The Beginner category accounts for the largest market share, driven by increasing participation in golf among novices looking to improve their game. This segment's popularity reflects a broader trend where more individuals are taking up golf as a recreational activity, contributing significantly to the sales of golf putters designed for this demographic. The Professional segment, although smaller in overall market share, is recognized as the fastest-growing category. This surge is attributed to the rising interest in competitive golf and the influx of professional training programs that cater to skilled players. As more players seek to refine their techniques and invest in high-performance equipment, the professional segment is poised for remarkable growth.

Beginner (Dominant) vs. Professional (Emerging)

The Beginner segment in the Golf Putter Market is characterized by affordability and ease of use. These putters typically feature larger heads and more forgiving designs to help new players develop their skills and gain confidence on the green. Marketing efforts are often targeted towards youth and new golfers, promoting the sport's accessibility. On the other hand, the Professional category encompasses high-end putters designed with advanced technology to meet the specific demands of seasoned players. This segment has seen innovations such as customizable weights and precision engineering, allowing professionals to fine-tune their equipment for optimal performance. As the interest in competitive golf grows, manufacturers are focusing on crafting premium putters that appeal to this discerning audience.

By Design: Standard (Largest) vs. Custom Fit (Fastest-Growing)

In the Golf Putter Market, the design segment is prominently led by 'Standard' putters, which capture the largest market share as consumers prefer proven performance and familiarity in their golfing equipment. Following closely is the 'Custom Fit' category, appealing to players looking for personalized solutions that enhance their comfort and performance. Other segments, such as ‘Adjustable Weight’ and ‘Alignment Aided’, cater to niche markets, thus capturing smaller portions of the overall market share.

Design: Standard (Dominant) vs. Custom Fit (Emerging)

Standard putters remain the dominant choice among golf enthusiasts, known for their traditional design and reliable performance. They appeal primarily to casual and seasoned golfers who prioritize consistency over innovation. In contrast, Custom Fit putters are rapidly gaining traction among more competitive players, driven by a significant shift toward personalization and tailored golfing experiences. These putters offer adjustable specifications that can cater to individual swing characteristics and preferences, enhancing user satisfaction and performance on the course. As such, Custom Fit designs are projected to see the most significant growth, reshaping the market dynamics over the coming years.

Get more detailed insights about Golf Putter Market

Regional Insights

North America : Golfing Innovation Hub

North America dominates the golf putter market, accounting for approximately 45% of global sales. The region benefits from a strong golfing culture, high disposable incomes, and a growing interest in golf among younger demographics. Regulatory support for sports and recreational activities further fuels market growth, with initiatives promoting golf as a healthy lifestyle choice. The U.S. remains the largest market, followed by Canada, which holds about 15% of the market share. The competitive landscape in North America is robust, featuring key players such as Callaway Golf Company, TaylorMade, and Titleist. These companies invest heavily in R&D to innovate and enhance product offerings. The presence of numerous golf courses and retail outlets facilitates easy access to premium golf putters, driving consumer demand. Additionally, online sales channels are expanding, making it easier for consumers to purchase high-quality putters from leading brands.

Europe : Emerging Golf Market

Europe is witnessing a surge in golf participation, contributing to a market share of approximately 30% in The Golf Putter Market. Countries like the UK and Germany are leading this growth, driven by increased investment in golf facilities and youth programs. Regulatory bodies are promoting golf as a sport for all ages, which is enhancing its appeal. The European market is characterized by a growing trend towards sustainability, with eco-friendly products gaining traction among consumers. The competitive landscape in Europe includes prominent brands such as Mizuno and Srixon, which are known for their innovative designs and technology. The presence of various golf tournaments and events also stimulates interest in the sport. Retailers are increasingly focusing on personalized customer experiences, offering custom fitting services for putters. This trend is expected to continue, further enhancing market dynamics and consumer engagement.

Asia-Pacific : Emerging Powerhouse in Golf

The Asia-Pacific region is emerging as a significant player in the golf putter market, holding approximately 20% of the global share. Countries like Japan and South Korea are leading this growth, driven by increasing disposable incomes and a rising interest in golf among the younger population. The region is also witnessing a surge in golf tourism, which is further boosting demand for high-quality golf equipment. Regulatory support for sports development is enhancing the overall golfing infrastructure in these countries. The competitive landscape in Asia-Pacific features key players such as PXG and Wilson Sporting Goods, which are expanding their presence through strategic partnerships and local manufacturing. The region's unique cultural approach to golf, emphasizing both tradition and modernity, is influencing product designs and marketing strategies. As golf becomes more mainstream, the demand for innovative putters is expected to rise, attracting both local and international brands.

Middle East and Africa : Untapped Golf Potential

The Middle East and Africa region is gradually emerging in the golf putter market, currently holding about 5% of the global share. Countries like South Africa and the UAE are witnessing increased interest in golf, driven by investments in sports infrastructure and tourism. The region's favorable climate for year-round golfing and government initiatives promoting sports are key growth drivers. As golf becomes more popular, the demand for quality putters is expected to rise significantly in the coming years. The competitive landscape is still developing, with a few key players like Callaway and TaylorMade establishing a presence. Local golf clubs and resorts are increasingly offering premium golfing experiences, which is attracting both local and international golfers. The region's unique cultural dynamics and growing middle class are expected to further enhance the market, making it an attractive area for investment and growth in the golf sector.

Golf Putter Market Regional Image

Key Players and Competitive Insights

The Golf Putter Market is currently characterized by a dynamic competitive landscape, driven by innovation, technological advancements, and evolving consumer preferences. Major players such as Callaway Golf Company (US), TaylorMade Golf Company (US), and Titleist (US) are at the forefront, each adopting distinct strategies to enhance their market positioning. Callaway Golf Company (US) emphasizes product innovation, particularly in the realm of smart technology integration, which appears to resonate well with tech-savvy golfers. Meanwhile, TaylorMade Golf Company (US) focuses on expanding its product lines through collaborations with professional golfers, thereby enhancing brand visibility and credibility. Titleist (US), on the other hand, maintains a strong commitment to quality and performance, often leveraging its reputation in the premium segment to attract serious golfers. Collectively, these strategies contribute to a competitive environment that is increasingly centered around differentiation rather than mere price competition.

In terms of business tactics, companies are increasingly localizing manufacturing to reduce lead times and enhance supply chain efficiency. This approach not only mitigates risks associated with global supply chain disruptions but also allows for more responsive product development cycles. The Golf Putter Market appears moderately fragmented, with a mix of established brands and emerging players vying for market share. The collective influence of key players shapes the market structure, as they engage in strategic partnerships and collaborations to bolster their competitive edge.

In August 2025, Callaway Golf Company (US) announced a partnership with a leading tech firm to develop a new line of smart putters that utilize AI to analyze putting strokes. This strategic move is likely to position Callaway at the forefront of technological innovation in the golf equipment sector, appealing to a younger demographic that values data-driven performance insights. The integration of AI into putter design could redefine user experience and performance metrics, potentially setting a new standard in the industry.

In September 2025, TaylorMade Golf Company (US) launched a limited-edition putter series in collaboration with a renowned professional golfer, which is expected to enhance brand loyalty and attract collectors. This initiative not only reinforces TaylorMade's commitment to performance but also capitalizes on the golfer's fan base, thereby expanding its market reach. Such collaborations may serve to elevate the brand's prestige and drive sales through exclusivity.

In July 2025, Titleist (US) unveiled a new putter model that incorporates advanced materials aimed at improving feel and feedback during play. This development underscores Titleist's focus on performance and quality, appealing to serious golfers who prioritize precision. The introduction of this model is indicative of Titleist's strategy to maintain its competitive edge by continuously innovating and responding to consumer demands for high-performance equipment.

As of October 2025, the Golf Putter Market is witnessing trends that emphasize digitalization, sustainability, and the integration of advanced technologies. Companies are increasingly forming strategic alliances to enhance their product offerings and market presence. The shift from price-based competition to a focus on innovation and technology is evident, as brands seek to differentiate themselves through unique features and reliable supply chains. Looking ahead, competitive differentiation is likely to evolve further, with an emphasis on sustainability and technological advancements shaping the future landscape of the Golf Putter Market.

Key Companies in the Golf Putter Market market include

Industry Developments

  • Q1 2025: Putter Sales Surge in 2025 | Circana Several brands launched new 'zero torque' putter models in early 2025, driving a 23% increase in putter sales at golf specialty and green grass shops from January through June 2025 compared to the same period in 2024.
  • Q3 2024: Good Growth for Woods and Putters - Golf Datatech US retail sales data for September 2024 showed putters achieving year-on-year growth of 7.5%, attributed to new product launch cycles in the category.

Future Outlook

Golf Putter Market Future Outlook

The Golf Putter Market is projected to grow at a 5.16% CAGR from 2024 to 2035, driven by technological advancements, increasing participation, and rising disposable incomes.

New opportunities lie in:

  • Development of smart putters with integrated performance analytics.
  • Expansion into emerging markets through localized product offerings.
  • Partnerships with golf courses for exclusive branded putter lines.

By 2035, the market is expected to achieve robust growth, solidifying its position globally.

Market Segmentation

Golf Putter Market Type Outlook

  • Blade Putters
  • Mallet Putters
  • Center Shafted Putters
  • Counterbalanced Putters

Golf Putter Market Design Outlook

  • Standard
  • Custom Fit
  • Adjustable Weight
  • Alignment Aided

Golf Putter Market Material Outlook

  • Stainless Steel
  • Aluminum
  • Carbon Steel
  • Plastic

Golf Putter Market Skill Level Outlook

  • Beginner
  • Intermediate
  • Advanced
  • Professional

Report Scope

MARKET SIZE 20241.756(USD Billion)
MARKET SIZE 20251.847(USD Billion)
MARKET SIZE 20353.055(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)5.16% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of smart technology in Golf Putters enhances user experience and performance tracking.
Key Market DynamicsRising consumer preference for personalized golf putters drives innovation and competition among manufacturers.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the Golf Putter Market as of 2024?

The Golf Putter Market was valued at 1.756 USD Billion in 2024.

What is the projected market size for the Golf Putter Market in 2035?

The market is projected to reach 3.055 USD Billion by 2035.

What is the expected CAGR for the Golf Putter Market during the forecast period 2025 - 2035?

The expected CAGR for the Golf Putter Market during 2025 - 2035 is 5.16%.

Which companies are considered key players in the Golf Putter Market?

Key players include Callaway Golf Company, TaylorMade Golf Company, Titleist, Ping, and others.

How do blade putters perform in terms of market valuation?

Blade putters had a market valuation of 0.526 USD Billion in 2024, projected to grow to 0.885 USD Billion.

What is the market valuation for mallet putters as of 2024?

Mallet putters were valued at 0.704 USD Billion in 2024, with a forecasted increase to 1.175 USD Billion.

What materials are commonly used in the production of golf putters?

Common materials include stainless steel, aluminum, carbon steel, and plastic.

What is the market valuation for stainless steel putters in 2024?

Stainless steel putters were valued at 0.8 USD Billion in 2024, expected to rise to 1.3 USD Billion.

How does the skill level segmentation affect the Golf Putter Market?

The market for beginner putters was valued at 0.526 USD Billion in 2024, projected to grow to 0.885 USD Billion.

What design features are popular in the Golf Putter Market?

Popular design features include standard, custom fit, adjustable weight, and alignment aided putters.

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