Meal Kit Delivery Services Market Research Report - Forecast till 2027

Meal Kit Delivery Services Market Research Report: Information by Food Type (Ready-To-Cook, Ready-To-Eat) Serving (One, Two, Four, Others) Distribution Channel (Store, Non-Store) Region (North America, Europe, Asia-Pacific, RoW) - Global Forecast till 2027

ID: MRFR/CR/5333-HCR | February 2021 | Region: Global | 90 pages

Meal Kit Delivery Services Market Overview


The Meal Kit Delivery Services Market Forecast report highlights that the global market is expected to account for a significant CAGR during the assessment period. The meals delivery services are the specific services that offer doorstep meals delivery for a specific period of time. Usually, the meals delivery service providers give ready-to-eat meals and read-to-cook meals to their customers.


Basically, the meal kit service is a monthly or weekly subscription service that helps its subscribers prepare their own fresh meals at home by sending food ingredients and customers' recipes. This meal-delivery service is also known for its pre-cooked meals delivery services. If looking into the beginning of the first meal kit service, it started in 2007 in Europe. It was very sudden that the meal kit services got popular and is predicted to grow annually in the research period. Nowadays, most meal kit companies are adopting new tactics to meet the consumers' demands and enhance the subscriptions to the services. Generally, a predefined number of meals are prepared every week on the basis of subscriptions for a specific number of consumers. In this process, the subscriber has to choose some options at the beginning of the subscription, whether they want to go for non-vegetarian or vegetarian meals.


In the Meal Kit Delivery Services Market, there are specific intended audiences contributing to strengthening the market values and generating more market revenue. These intended audiences are food retailers, logistics service providers, meal kit delivery service providers, raw material suppliers and distributors, foodservice businesses, and food & beverage manufacturers. Moreover, the demand for such kits is increasing among the customers who are now having a busy lifestyle, which is the major growth driving factor of the Meal Kit Delivery Services Market.


Covid-19 Impact Analysis


The COVID-19 pandemic has disrupted many industries ' values chain and supply chain due to the social distancing norms and lockdown in various regions. However, the positive impact has been evident in the global Meal Kit Delivery Services Market. At this period, almost all the eateries, restaurants, and hotels were globally shut down, which provided a significant opportunity to the global Market.


Consumers are highly focusing on maintaining a balanced diet and a healthy diet to boost their immunity in the present scenario. Here, the meal kit delivery services ideas are the one-stop solution for all the global F&B ecosystem players, including restaurants, e-tailers, retailers, and brand owners, to combat the pandemic situation and maximize the opportunities based on the present scenario.


Market Dynamics


Major Drivers of the Market


As per the Meal Kit Delivery Services Market Forecast report, the increasing application areas of the meal kit delivery services and increasing ready-to-eat meals to their subscribed consumers are the major factors that are driving the market growth in the assessment period.


Recently, FDA has issued guidance for the food delivery employees that includes wash hands often with water and soap for at least 20 seconds, especially before eating, after going to the bathroom, after touching high touch surfaces (doorbells and doorknobs), and after blowing their nose, sneezing, or coughing. This kind of heath safety is creating trust factors among the consumers, and the demand for the Meal Kit Delivery Services is increasing highly. 


Opportunities of the global market


In the present context, the growth of the retail industry and grocery market is estimated to acquire profitable opportunities for the manufacturers and the market players in the future.


Moreover, the ongoing pandemic has brought more opportunities for online food delivery services. When the global pandemic has negatively affected restaurants and eateries, the online delivery system was the helping hand to the market players. Hence, the market players are adopting various strategies to enhance the Meal Kit Delivery Services Market Trends in the upcoming years.


Market Restraints


The Meal Kit Delivery Services Market might experience hurdles in its potential growth because of the increasing meal subscriptions cancellation rate.


Along with that, it has been found that the meal kits are quite expensive, and the customers feel that the value for the money paid is matching up. Hence, the customers are stopping their subscription, which can hamper the Meal Kit Delivery Services Market Growth.


Market Growth Challenges


The Meal Kit Delivery Services Market Trends might face challenges due to the high cost of the meal kits. Another major challenge for the global market can be the changing government policies and regulations associated with the Meal Kit Delivery Services.


Hence, the market players are looking forward to the alternative solutions for these challenges to create a higher global Market Size in the research period.


Cumulative Growth Analysis


Recently, it has been found that homemade meals are highly preferred among millennials, which is projected to significantly grow the Global Market in the review timeframe.


The regions like North America, Asia Pacific, and Europe fuel the existing Meal Kit Delivery Services Market Size in the assessment timeframe and generate higher competition among the market giants.


Market segment Overview


According to the Meal Kit Delivery Services Market Analysis, the global market has been segmented on the basis of serving, food type, and distribution channel.


By serving:


The global Market has been segregated into four, two, one, and others in terms of serving segment.


The serving is always depending upon the number of subscribers where the Meal Kit Delivery Services plans to meet their requirements.


By food type:


On the basis of the food type segment, the global Market has been categorized into ready-to-eat and ready-to-cook.


Among these, the ready-to-eat food type meals are projected to hold the dominant position by generating the higher Meal Kit Delivery Services Market Revenue in the research timeframe.


By Distributions channels:


The global Market has been separated into non-store-based and store-based based on the distribution channel segment.


In the current scenario, the non-store-based distribution channel segment is registered to grow on a large scale to create larger Market Share during the assessment period.


Regional Analysis


As per the Meal Kit Delivery Services Market Analysis, there are four major key regions such as:



  • North America (the US, Mexico, and Canada)

  • Europe (Germany, the UK, Italy, Spain, France, and the rest of Europe)

  • Asia-Pacific (India, Australia, and New Zealand, Japan, China, and the rest of Asia-Pacific)

  • The rest of the world (South America, Africa, and the Middle East).


Among these, the North American Meal Kit Delivery Services Market is registered to dominate the global market by generating a higher market value in the research period. There are different factors that are contributing to this regional market growth, such as growing preferences of consumers towards ready-to-eat meals and ready-to-cook, the presence of several market players in the region, and the increasing number of the working population in the region. Moreover, the European regional market is accounted to generate the significant Global Market Share during the research period due to the increasing health awareness among the European consumers. In addition, the Asia-Pacific is also projected to increase the meal kit delivery services demand in the region, especially the parts of Western Australia.


Competitive Landscape Analysis


The global Meal Kit Delivery Services Market has more competition among the market giants across various parts of the world. These market giants are:



  • Gousto (UK),

  • Home Chef (the US),

  • PeachDish (the US),

  • Sun Basket (the US),

  • ButcherBox (the US),

  • Blue Apron, LLC (the US),

  • Purple Carrot (the US),

  • Marley Spoon Inc. (Germany),

  • HelloFresh (Germany),

  • Plated (the US).


These market giants are adopting advanced tactics to fuel the Meal Kit Delivery Services Market Growth in the forecast period. They include new product launches, innovations, promotions, and investment in research and developments to take a step towards market growth.


Recent Developments


In November 2020, Nestlé and Freshly Inc. announced their partnership with acquiring USD 950 million. This partnership was aimed to bring growth opportunities for Freshly Inc.


Report Overview


The present Meal Kit Delivery Services Market Outlook report explains that the performance of the global market has been analyzed by employing both qualitative and quantitative methods. In addition, many interviews and secondary sources of data have been collected to strengthen the report by analyzing the historical pattern of the Global Market.


Along with this, the Meal Kit Delivery Services Market Outlook report has included a market overview, dynamics, covid-19 analysis, segments, recent developments, regional analysis, and competitive landscape analysis.


Segment table:


By serving:



  • Four,

  • Two,

  • One,

  • Others


By Food Type:



  • Ready-to-eat

  • Ready-to-cook


By Distributions channels:



  • Non-store based

  • Store-based



Report Scope:
Report Attribute/Metric Details
  Market Size   Significant Value
  CAGR   2019-2027: Substantial CAGR
  Base Year   2018
  Forecast Period   2020-2027
  Historical Data   2018-2019
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   food type, serving, distribution channel, and region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Blue Apron, LLC (the US), Gousto (UK), HelloFresh (Germany), Home Chef (the US), Marley Spoon Inc. (Germany), PeachDish (the US), Plated (the US), Sun Basket (the US), Purple Carrot (the US), ButcherBox (the US)
  Key Market Opportunities   Rising demand of such kits among the customers with a busy lifestyle
  Key Market Drivers   Busy lifestyle is triggering a hike in the meal kit delivery services market.


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Frequently Asked Questions (FAQ) :


The top players in the meal kit delivery services market are Gousto (UK), Marley Spoon Inc. (Germany), HelloFresh (Germany), Purple Carrot (the US), Home Chef (the US), Blue Apron, LLC (the US), PeachDish (the US), Sun Basket (the US), Plated (the US), ButcherBox (the US), and others.

Meal kit delivery services market would be led by North America.

Meal kit delivery services market report includes food types like ready-to-cook and ready-to-eat.

The distribution channels included in the meal kit delivery services market report are store-based and non-store-based.

Busy lifestyle is triggering a hike in the meal kit delivery services market.