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Craft Beer Market Research Report By Product Type (Ale, Lager, Stout, Porter, Wheat Beer), By Alcohol Content (Low Alcohol, Standard Alcohol, High Alcohol), By Packaging (Bottles, Cans, Kegs), By Distribution Channel (On-trade, Off-trade, E-commerce), and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035


ID: MRFR/F-B & N/0467-HCR | 200 Pages | Author: Snehal Singh| July 2025

Craft Beer Market Summary

As per MRFR Analysis, the Global Craft Beer Market was valued at 28.2 USD Billion in 2023 and is projected to grow to 39.5 USD Billion by 2035. The market is driven by changing consumer preferences towards unique flavors, health-conscious options, and the rise of microbreweries. The increasing disposable income and premiumization trend in alcoholic beverages further support this growth. Craft breweries are leveraging innovative marketing strategies and expanding distribution channels, including e-commerce, to reach a broader audience. The market is characterized by a diverse range of product types, including Ale, Lager, Stout, Porter, and Wheat Beer, catering to varied consumer tastes.

Key Market Trends & Highlights

Key trends shaping the Global Craft Beer Market include:

  • Craft Beer Market Size in 2024: 29.0 USD Billion; expected to grow at a CAGR of 2.85% from 2025 to 2035.
  • Ale dominated the market in 2024 with a valuation of 10.5 USD Billion.
  • Health-conscious consumers are driving demand for low-alcohol and gluten-free options, with 60% of millennials seeking healthier alternatives.
  • E-commerce sales of craft beer increased by approximately 45% in certain regions post-pandemic.

Market Size & Forecast

2023 Market Size: USD 28.2 Billion
2024 Market Size: USD 29.0 Billion
2035 Market Size: USD 39.5 Billion
CAGR (2025-2035): 2.85%
Largest Regional Market Share in 2024: North America.

Major Players

Key Companies include Boston Beer Company, Anheuser-Busch InBev, Molson Coors Beverage Company, Bell's Brewery, Dogfish Head Craft Brewery, Founders Brewing Co, Kona Brewing Company, SweetWater Brewing Company, New Belgium Brewing, Sierra Nevada Brewing Company, Constellation Brands, Stone Brewing, Oskar Blues Brewery, Heineken, Lagunitas Brewing Company.

Key Craft Beer Market Trends Highlighted


A increasing consumer appetite for distinctive tastes and locally produced goods is driving a number of significant industry developments in the Craft Beer Market. Breweries are being forced to experiment with new ingredients and brewing methods as a result of consumers' growing need for artisan beers with unique flavors.


The emergence of microbreweries and brewpubs worldwide is a result of consumers' growing interest in artisanal and small-batch manufacturing, which further supports this change in consumer behavior. The craft beer scene frequently places a strong emphasis on sustainability, quality, and authenticity, which appeals to customers who value local goods and the environment.


In developing nations where craft beer culture is only starting to gain traction, there are several prospects for growth in the global craft beer industry. Demand is expected to soar in nations where craft brewing is gaining popularity as more people look for locally made beers instead of mass-produced ones.


Collaborations between regional craft brewers and eateries or food festivals have a great chance of introducing craft beer combinations that improve the food and drink experience and capitalize on the growing trend of culinary tourism.


Craft beer is now more widely available to customers than ever before because to the growing trend of e-commerce. Breweries may reach a wider audience through online sales platforms, which can help subscription servicesโ€”which send carefully chosen craft beer selections to clients' doorstepsโ€”grow.Breweries now have the chance to provide individualized drinking experiences and foster brand loyalty because to the digital revolution. All things considered, the Craft Beer Market is growing quickly due to innovation, community involvement, and sustainability.


Global Craft Beer Market Overview


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Craft Beer Market Drivers


Rising Consumer Preference for Unique Flavors


The increasing consumer preference for unique and innovative flavors in beverages is a significant driver of the Craft Beer Market. A survey conducted by various industry associations indicates that around 60% of consumers are inclined to try new flavors and styles of beer, which correlates with the growing popularity of craft beers.


Established organizations like the Brewers Association have reported that the craft beer segment comprises around 25% of the total beer market, highlighting the shift in consumer preferences towards craft options. The trend towards experiential dining and drinking, combined with the desire for individuality and authenticity, further fuels this demand.


Notably, countries such as the United States and Germany, recognized for their beer culture, are witnessing a surge in craft breweries, which are innovating with ingredients such as fruits, spices, and herbs, making craft beer appealing to a diverse demographic. This change in consumer behavior is paving the way for sustained growth in the Craft Beer Market.


Health Consciousness and Low-Alcohol Options


The growing health consciousness among consumers is influencing the Craft Beer Market toward low-alcohol and healthier beer options. Many consumers are increasingly seeking beverages that align with a healthier lifestyle.


Reports indicate that the low-alcohol beer segment has seen a rise of over 10% in production in the past few years as breweries respond to this demand. Institutions like the Alcohol and Beverage Trade Association highlight that nearly 30% of adults now opt for low-alcohol or non-alcoholic alternatives, driving innovation within the craft beer sector to produce lighter versions without compromising taste.


This growth reflects changing drinking habits globally, especially in regions with increasing health awareness, such as Europe and North America, resulting in a positive impact on the market landscape.


Growing Trend of Microbreweries


The surge of microbreweries is a prominent driver for the Craft Beer Market. Microbreweries have gained significant traction, with reports showcasing a staggering increase of over 190% in the number of breweries established in the last decade.


The significance of these microbreweries lies in their ability to create localized and distinct products that cater to regional tastes, thereby enhancing community engagement. Regulatory bodies, such as the Alcohol and Tobacco Tax and Trade Bureau in the United States, have streamlined processes for new breweries, making it easier for entrepreneurs to enter the market.


This influx of microbreweries enhances competition, encourages innovation, and attracts consumers seeking fresh and localized craft beer options, contributing significantly to the market's growth trajectory.


Craft Beer Market Segment Insights


Craft Beer Market Product Type Insights


The Craft Beer Market was characterized by a diverse range of product types, with significant contributions from various categories including Ale, Lager, Stout, Porter, and Wheat Beer. The Ale segment, being a dominant force in this market, held a valuation of 10.5 USD Billion in 2024 and rises to 14.0 USD Billion by 2035, capitalizing on its broad appeal and versatility in flavor profiles.This segment significantly influenced Craft Beer Market revenue due to consumer preference for innovative and varied selections, as Ales are typically more adaptable to different brewing techniques and ingredients.


The Lager segment followed closely with an initial value of 9.0 USD Billion in 2024 and an increase to 12.0 USD Billion in 2035. This segment enjoyed popularity for its refreshing taste and was often favored by mass-market consumers, thus reflecting a critical area in the Craft Beer Market segmentation.


Stout, with a valuation of 4.0 USD Billion in 2024, is anticipated to appreciate to 5.5 USD Billion by 2035, indicative of a niche audience that was enthusiastic about rich, dark ales with coffee and chocolate notes, thus offering distinct flavors that garnered dedicated followers.


Meanwhile, the Porter category, valued at 2.5 USD Billion in 2024 and expected to reach 3.5 USD Billion in 2035, represented another layer of depth within the craft beer genre, often capturing the interest of craft beer aficionados looking for robust flavors and a satisfying mouthfeel.Lastly, the Wheat Beer segment, while smaller, commanded a valuation of 2.0 USD Billion in 2024, growing modestly to 2.5 USD Billion by 2035 due to its unique refreshing qualities that appeal in warm climates and casual drinking occasions.


Overall, each product type played a significant role in shaping the landscape of the Craft Beer Market, with varied consumer tastes and preferences driving market growth and segmentation dynamics. The expansive offerings across these product types suggested abundant opportunities that craft brewers can explore to innovate and cater specifically to evolving consumer demands within the global landscape.


With the growing inclination towards artisanal and locally crafted beverages, the craft beer market continues to benefit from a robust consumer base that values quality and variety, signaling a forward momentum that is likely to influence market growth patterns in the coming years.


Craft Beer Market Product Type Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Craft Beer Market Alcohol Content Insights


The Craft Beer Market revenue reflects a diverse segmentation centered on Alcohol Content, showcasing the evolving preferences of consumers. Among the segments, Low Alcohol craft beers have gained popularity for their sessionable nature, catering to health-conscious consumers seeking moderate options without compromising on flavor.


Conversely, Standard Alcohol beers continue to dominate due to their traditional appeal and balance of taste and potency, making them a staple in many craft breweries. High Alcohol varieties attract enthusiasts looking for bold flavors and unique brewing techniques, stoking the trend of experimentation among brewers.


This segmentation within the Craft Beer Market data highlights the industry's adaptability to consumer demands and emerging trends, including craft beer's increasing acceptance in social settings, providing substantial growth opportunities while addressing challenges such as quality control and ingredient sourcing.


As the market evolves, these segments play a crucial role in driving overall market growth and enhancing the Craft Beer Market statistics.


Craft Beer Market Packaging Insights


The Craft Beer Market generates significant revenue from its Packaging segment, which plays a critical role in attracting consumers and ensuring product quality. The Packaging segment is predominantly influenced by trends emphasizing sustainability and eco-friendly materials, driving innovations in Bottles, Cans, and Kegs.


Bottles are traditionally favored for their aesthetic appeal and perceived premium value; however, Cans have surged in popularity due to their convenience, portability, and recyclability. Kegs hold an essential position in the market, particularly for bars and restaurants, enabling efficient distribution and freshness.


As craft breweries expand, they require diverse packaging options that cater to both local and international markets. The Craft Beer Market segmentation highlights how Packaging significantly shapes consumer preferences and brand loyalty, contributing to the overall market growth and statistics.


Encompassing various options, the Packaging segment not only enhances product visibility but also serves as a platform for breweries to communicate their unique brand stories and values.


Craft Beer Market Distribution Channel Insights


The Craft Beer Market showcases a diverse Distribution Channel segment, which plays a crucial role in the overall structure of the industry. The Distribution Channel is primarily divided into On-trade, Off-trade, and E-commerce, where each channel plays an important role in reaching consumers.


On-trade distribution, encompassing bars and restaurants, is significant for craft beer, as it enhances the drinking experience and engages customers directly. Off-trade channels, including retail stores and supermarkets, offer convenience and accessibility for consumers to purchase craft beer.E-commerce has seen significant growth, driven by the increasing popularity of online shopping and home delivery services, allowing consumers to explore various craft beer options from the comfort of their homes.


The progression within these channels reflects changing consumer preferences and lifestyles, contributing to the overall growth in Craft Beer Market revenue. The adaptability of these channels to market trends and consumer behavior is a testament to their importance in the Craft Beer Market, paving the way for future opportunities and innovations.


Craft Beer Market Regional Insights


The Craft Beer Market showed significant regional diversity, with each area contributing uniquely to the overall landscape. North America stood out with a valuation of 12.5 USD Billion in 2024, dominating the market due to strong consumer preferences for local and artisanal products.


Europe followed closely, valued at 9.0 USD Billion in the same year, with a rich tradition of brewing and increasing demand for varied flavor profiles enhancing its significance. South America exhibited a growing craft beer scene valued at 3.0 USD Billion in 2024, driven by emerging breweries and changing consumer tastes.


The Asia Pacific region, valued at 2.5 USD Billion, rapidly expanded, driven by urbanization and a youthful population eager for diverse beverages. The Middle East and Africa, despite a smaller market size of 1.0 USD Billion, represented an emerging opportunity as the craft beer culture gains traction.


These regional dynamics illustrated the varying stages of market development across the globe, with North America and Europe holding the majority, while Asia Pacific and South America presented significant growth potential, reflecting changing consumer preferences and increasing inclination towards craft beer experiences.The overall marketโ€™s growth trajectory highlighted the importance of regional consumption trends and cultural influences in shaping the Craft Beer Market revenue.


Craft Beer Market Regional Insights


Source: Primary Research, Secondary Research, MRFR Database and Analyst Review


Craft Beer Market Key Players and Competitive Insights


The Craft Beer Market has witnessed significant transformation and growth in recent years, driven by changing consumer preferences and an increasing inclination towards unique flavors and artisanal production methods. The competitive landscape is characterized by a diverse mix of local breweries and larger beverage corporations focusing on craft beer as a strategic vertical.


Innovations in brewing techniques, coupled with targeted marketing strategies, have further enhanced the overall market appeal. The rise of craft beer has not only diversified the product offerings available to consumers but has also fostered community engagement through localized brewing efforts.


As more consumers seek authenticity and distinctiveness in their drinking choices, established beverage companies are increasingly stepping into the craft domain to capture market share, leading to a dynamic interplay between heritage brewers and modern market entrants.


Constellation Brands has positioned itself strategically within the Craft Beer Market by leveraging its extensive distribution network and experience in the beverage industry. The company has made substantial investments in crafting unique beer offerings, catering to a spectrum of consumer tastes while prioritizing quality and authenticity.


Constellation Brands has also focused on creating a strong brand identity that resonates with craft beer enthusiasts, showcasing a blend of traditional brewing methods and innovative flavors. Its ability to tap into the craft movement while maintaining operational efficiencies has significantly enhanced its market presence.


By fostering partnerships with established craft breweries, the company has strengthened its portfolio and demonstrated a commitment to sustainable growth within the craft beer sector.Molson Coors Beverage Company has been actively involved in the Craft Beer Market by expanding its footprint through strategic acquisitions and the development of a diverse product lineup. The company offers an extensive range of craft-style beers that appeal to varying consumer preferences, emphasizing quality and innovation in brewing.


Molson Coors has recognized the importance of craft beer culture and has integrated craft brands into its portfolio, helping to enhance its competitive edge. Key strengths of the company include its robust distribution capabilities, significant market presence, and commitment to sustainability.


The company's initiatives in mergers and acquisitions have allowed it to diversify its offerings and capture emerging trends, positioning it as a key player in the competitive craft beer landscape on a global level. By continually evolving its brand strategy and product development, Molson Coors seeks to engage craft beer consumers and maintain its relevance in this rapidly changing market.


Key Companies in the Craft Beer Market Include



  • Constellation Brands

  • Molson Coors Beverage Company

  • Dogfish Head Craft Brewery

  • Allagash Brewing Company

  • Boston Beer Company

  • Diageo

  • AnheuserBusch InBev

  • Sierra Nevada Brewing Co

  • Heineken

  • Oโ€™Brienโ€™s Wine and Beer Merchants

  • Lagunitas Brewing Company

  • Stone Brewing

  • Brooklyn Brewery

  • Deschutes Brewery

  • New Belgium Brewing


Craft Beer Market Developments


In June 2025, a number of craft breweries in Texas, including Copperhead Brewery, North Shepherd Brewing, and Elder Son Brewing in the Houston area, announced closures within three weeks. This was part of a nationwide trend that saw more craft brewery closures than openings in 2024.


Post-COVID hospitality challenges have been made worse by rising input costs brought on by tariffs and inflation, as well as shifting consumer preferences toward cannabis and more family-friendly venues.


In an effort to improve local distribution and long-term sustainability, San Francisco's Fort Point Beer Co. and Santa Rosa's HenHouse Brewing Co. merged 50/50 in April 2025 to create Fort Point HenHouse, which consolidated production in Santa Rosa while preserving both brand identities and keeping 61 of 62 jobs.


Also in June 2025, Athletic Brewing Companyโ€”specializing in nonโ€‘alcoholic craft beerโ€”expanded its U.S. footprint by acquiring two former Ballast Point facilities in San Diego, making it the worldโ€™s largest nonโ€‘alcoholic brewery; the expansion supports doubleโ€‘digit growth and aligns with rising demand for nonโ€‘alcoholic options amid a broader decline in traditional craft beer consumption.


Despite a pre-tax loss of ยฃ59 million in 2024, adjusted earnings reached ยฃ7.5 million, which led to investments in employee well-being, including leadership restructuring and mental health training for staff. In the meantime, BrewDog halted its planned IPO in May 2025 in order to refocus on profitable growth and a revamped corporate culture.


Craft Beer Market Segmentation Insights


Craft Beer Market Product Type Outlook



  • Ale

  • Lager

  • Stout

  • Porter

  • Wheat Beer


Craft Beer Market Alcohol Content Outlook



  • Low Alcohol

  • Standard Alcohol

  • High Alcohol


Craft Beer Market Packaging Outlook



  • Bottles

  • Cans

  • Kegs


Craft Beer Market Distribution Channel Outlook



  • On-trade

  • Off-trade

  • E-commerce


Craft Beer Market Regional Outlook



  • North America

  • Europe

  • South America

  • Asia Pacific

  • Middle East and Africa

Report Attribute/Metric Details
Market Size 2023 28.2(USD Billion)
Market Size 2024 29.0(USD Billion)
Market Size 2035 39.5(USD Billion)
Compound Annual Growth Rate (CAGR) 2.85% (2025 - 2035)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Base Year 2024
Market Forecast Period 2025 - 2035
Historical Data 2019 - 2024
Market Forecast Units USD Billion
Key Companies Profiled Constellation Brands, Molson Coors Beverage Company, Dogfish Head Craft Brewery, Allagash Brewing Company, Boston Beer Company, Diageo, AnheuserBusch InBev, Sierra Nevada Brewing Co, Heineken, Oโ€™Brienโ€™s Wine and Beer Merchants, Lagunitas Brewing Company, Stone Brewing, Brooklyn Brewery, Deschutes Brewery, New Belgium Brewing
Segments Covered Product Type, Alcohol Content, Packaging, Distribution Channel, Regional
Key Market Opportunities Health-conscious alcoholic beverages, Flavor innovation and experimentation, Eco-friendly brewing practices, Emerging craft beer regions, Collaboration with local producers
Key Market Dynamics increasing consumer interest, demand for unique flavors, craft brewery expansions, local sourcing trends, health-conscious consumption
Countries Covered North America, Europe, APAC, South America, MEA


Craft Beer Market Highlights:

Frequently Asked Questions (FAQ) :

The Craft Beer Market was valued at 29.0 USD Billion in 2024.

By 2035, the Craft Beer Market is projected to reach a valuation of 39.5 USD Billion.

The expected CAGR for the Craft Beer Market from 2025 to 2035 is 2.85%.

North America dominated the Craft Beer Market with a valuation of 12.5 USD Billion in 2024.

In 2035, Europe is expected to hold a market value of 12.0 USD Billion in the Craft Beer Market.

Ale reached the highest value in the Craft Beer Market at 10.5 USD Billion in 2024.

The market value for Lager in the Craft Beer Market is projected to reach 12.0 USD Billion by 2035.

Major players in the Craft Beer Market include Constellation Brands, Molson Coors Beverage Company, and Anheuser-Busch InBev.

The market size for Stout in the Craft Beer Market was valued at 4.0 USD Billion in 2024.

There are significant growth opportunities in untapped regions and emerging craft beer trends, driven by increasing consumer demand.

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