Glamping Market Research Report: By Accommodation Type (Tents, Yurts, Cabins, A-frames, Dome Houses), By Target Audience (Millennials, Gen Z, Families, Couples, Adventure Seekers), By Location (Forests, Mountains, Deserts, Beaches, National Parks), By Amenities (Private Bathrooms, Air Conditioning, Wi-Fi, Outdoor Kitchens, Fire Pits) and By Region (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2032.

Glamping Market Overview:

As per MRFR analysis, the glamping market size was estimated at 4.03 (USD Billion) in 2022. The glamping market industry is expected to grow from 4.73 (USD Billion) in 2023 to 19.9 (USD Billion) by 2032. The glamping market CAGR (growth rate) is expected to be around 17.3% during the forecast period (2024 - 2032).

Key Glamping Market Trends Highlighted

Key market drivers for glamping include rising disposable income, increasing urbanization, growing awareness of eco-tourism, and the desire for unique and immersive travel experiences. Opportunities exist in developing innovative glamping concepts, expanding into new regions, and targeting specific customer segments such as families and millennials.

Recent trends indicate a shift towards sustainability, with glamping providers incorporating eco-friendly practices and materials into their operations. Additionally, there is a growing demand for luxury glamping experiences that offer amenities such as private bathrooms, Wi-Fi, and gourmet dining options. 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Glamping Market Drivers

Rising Popularity of Experiential Travel

The main factor contributing to the growth of the glamping market is the rise in the popularity of experiential travel. Today, more and more consumers are looking for unique and exciting experiences in their travel destinations aimed to allow them to escape the daily routine and get closer to the environment.

However, they are also looking to preserve their comfort, which makes glamping an ideal alternative to traditional camping. This trend is expected to continue in the future as more people become interested in authentic and meaningful experiences.

Growing Demand for Sustainable Tourism

The increasing demand for sustainable travel solutions is another essential driver of the glamping market. The modern consumer is steadily becoming more concerned about the environment. As a result, people are looking for ways to go on vacation without leaving a substantial ecological footprint.

Glamping is typically less wasteful than traditional camping and contributes to the preservation of the environment in natural areas. This form of trip also benefits the environment since the local population is more interested in conserving their surroundings if they receive monetary benefits as a result.

Technological Advancements

Technological development is one more factor that is encouraging the development of the market. New materials and technologies have facilitated the creation of much more comfortable, durable, and weather-resistant glamping tents and other structures.

In addition, the popularity of online booking platforms allows people to find and book the best options for a glamping experience. For these reasons, the glamping market’s growth is likely to continue in the future.

Glamping Market Segment Insights:

Glamping Market Accommodation Type Insights

The global glamping market is segmented by accommodation type, which includes tents, yurts, cabins, A-frames, and dome houses. The tents segment accounted for the largest share of the market in 2023 and is projected to continue to dominate the market throughout the forecast period.

The popularity of tents can be attributed to their affordability, versatility, and portability. They are also relatively easy to set up and take down, making them ideal for short-term stays. The yurts segment is expected to witness significant growth over the forecast period.

Yurts are traditional Mongolian tents that are made from felt and are known for their durability and insulation. They are becoming increasingly popular for glamping due to their unique and authentic appearance. The cabins segment is also expected to grow steadily over the forecast period.

Cabins are typically made from wood and offer a more comfortable and spacious accommodation option than tents or yurts. They are often equipped with amenities such as kitchens and bathrooms, making them ideal for longer-term stays. The A-frames segment is expected to grow at a moderate pace over the forecast period.

A-frames are triangular-shaped cabins that are typically made from wood or metal. They are known for their affordability and ease of construction, making them a popular choice for budget-conscious glampers. The dome houses segment is expected to witness the highest growth rate over the forecast period. Dome houses are spherical structures that are made from a variety of materials, such as canvas, PVC, or metal.

The growth of the market can be attributed to the increasing popularity of glamping as a unique and memorable travel experience. The market is also being driven by the growing demand for sustainable and eco-friendly accommodation options. 

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Glamping Market Target Audience Insights

The target audience for the glamping market is diverse, encompassing various demographics with unique preferences and motivations. Millennials, known for their experiential mindset and affinity for outdoor activities, represent a significant market segment. Gen Z, with their growing disposable income and desire for adventure, is also emerging as a key target group.

Families seeking quality time amidst nature and couples seeking romantic getaways contribute to the market's growth. Adventure seekers, driven by a thirst for adrenaline and exploration, form a niche segment with specific needs. This growth is attributed to the increasing popularity of glamping as a unique and immersive travel experience, catering to the evolving preferences of these target audiences.

Glamping Market Location Insights

Forests, mountains, deserts, beaches, and national parks offer diverse settings for glamping experiences, shaping the market's segmentation and catering to varying customer preferences. Forests, with their serene ambiance and proximity to nature, accounted for a significant share of the Global Glamping Market revenue in 2023.

Mountains, known for their breathtaking views and adventure opportunities, are also popular destinations for glamping, contributing to the market's growth. Deserts, with their unique landscapes and starry skies, offer a distinctive glamping experience, attracting a niche market.

Beaches, with their coastal charm and recreational activities, are another popular location segment, driving the market's expansion. National parks, with their protected ecosystems and scenic beauty, provide a unique setting for glamping, attracting nature enthusiasts and contributing to the industry's growth.

Glamping Market Amenities Insights

The amenities segment plays a crucial role in enhancing the overall glamping experience and attracting customers. In 2023, the global glamping market revenue stood at USD 4.73 billion, and it is projected to reach USD 19.9 billion by 2032, exhibiting a CAGR of 17.3%.

The demand for amenities such as private bathrooms, air conditioning, Wi-Fi, outdoor kitchens, and fire pits is on the rise as glampers seek a comfortable and luxurious stay amidst nature. Private bathrooms offer privacy and convenience, while air conditioning provides a comfortable indoor environment, especially during hot or humid weather.

Wi-Fi connectivity allows guests to stay connected and share their experiences on social media. Outdoor kitchens enable guests to prepare meals and enjoy dining in the open air, while fire pits create a cozy and inviting ambiance for social gatherings or relaxation under the stars. These amenities enhance the overall glamping experience, making it more enjoyable and memorable for guests.

Glamping Market Regional Insights

The global glamping market segmentation by region offers insights into market dynamics across key geographies. North America holds a significant market share, driven by the growing popularity of outdoor recreation and the presence of established players.

Europe is another major market, with a strong presence of luxury glamping accommodations and a growing demand for experiential tourism. APAC is expected to witness rapid growth in the coming years, fueled by rising disposable incomes and an increasing interest in unique travel experiences. South America and MEA also present growth opportunities due to the presence of untapped natural resources and a growing tourism industry.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Glamping Market Key Players and Competitive Insights:

Major players in the glamping market are constantly innovating and developing new products to meet the changing needs of customers. Leading glamping market players are focusing on providing a unique and luxurious experience to their guests. Glamping market development is driven by the increasing demand for outdoor recreation and the growing popularity of sustainable tourism. The glamping market competitive landscape is highly competitive, with several key players vying for market share.

One of the leading players in the glamping market is Under Canvas. The company offers a variety of glamping experiences in stunning locations around the world. Under Canvas is known for its commitment to sustainability and its focus on providing a unique and immersive experience for its guests. The company has won numerous awards for its glamping experiences, including the National Geographic Traveler Award for Best Glamping Experience.

A notable competitor in the Glamping Market is glampinghub. The company offers a wide range of glamping accommodations, from yurts and tipis to treehouses and cabins. glampinghub has a global presence, with properties in over 120 countries. The company is focused on providing a unique and affordable glamping experience for its guests. glampinghub has won numerous awards for its glamping experiences, including the World Travel Award for Best Glamping Provider.

Key Companies in the Glamping Market Include:

• Yurts Alps


• Unyoked


• Glamping Hub


• The Resort at Paws Up


• Tentrr


• Collective Retreats


• Hipcamp


• Experience Camps


• Under Canvas


• AutoCamp


• Glamping Safari Company


• Habitas


• Terra Glamping


• Getaway


• Kampgrounds of America (KOA)

Glamping Market Industry Developments

The global glamping market is projected to reach USD 19.9 billion by 2032, exhibiting a CAGR of 17.3% during the forecast period (2024-2032). Rising disposable income, increasing urbanization, and growing awareness of sustainable tourism are key factors driving market growth.

Technological advancements, such as virtual reality and augmented reality, are enhancing the glamping experience. The integration of eco-friendly practices is also gaining traction, with an increasing number of glamping sites adopting solar power and water conservation measures.

Notable developments in the glamping market include the launch of luxury glamping resorts, offering amenities such as private hot tubs and gourmet dining. Partnerships between glamping operators and travel agencies are expanding the reach and visibility of glamping experiences.

Key players in the global glamping market include Under Canvas, glamping.com, and Habitas. These companies are investing in expanding their portfolio and enhancing their offerings to cater to the growing demand for unique and immersive travel experiences.

Glamping Market Segmentation Insights

• Glamping Market Accommodation Type Outlook
  
  
  
  • Tents
  
  
  • Yurts
  
  
  • Cabins
  
  
  • A-frames
  
  
  • Dome Houses
  
  
  
  


• Glamping Market Target Audience Outlook
  
  
  
  • Millennials
  
  
  • Gen Z
  
  
  • Families
  
  
  • Couples
  
  
  • Adventure Seekers
  
  
  
  


• Glamping Market Location Outlook
  
  
  
  • Forests
  
  
  • Mountains
  
  
  • Deserts
  
  
  • Beaches
  
  
  • National Parks
  
  
  
  


• Glamping Market Amenities Outlook
  
  
  
  • Private Bathrooms
  
  
  • Air Conditioning
  
  
  • Wi-Fi
  
  
  • Outdoor Kitchens
  
  
  • Fire Pits
  
  
  
  


• Glamping Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa