Research methodology on Geospatial Market
Introduction
Geospatial is a cutting-edge field that combines geographic information science, remote sensing, photogrammetry, mapping and other related disciplines to create detailed visual representations of and spatial relationships between geographical features. Geospatial has revolutionized the way data is collected, analyzed and communicated. For example, GIS (geographic information systems) and GPS (global positioning systems) can help identify where certain disease outbreaks have occurred and provide data for alternatives areas of healthcare, help natural resource managers track the status of wildlife and climate change and be used in mapping the damage caused by natural disasters. Thus, the growth of a Geospatial Market is necessary to meet the needs of industries and organizations across the world.
In order to properly understand the growth and demand for geospatial, research needs to be undertaken. Research is an organized way of collecting information, analyzing data, and reporting results to answer specific research questions. The purpose of this research is to gain an in-depth knowledge of the current market trends and developments in the GIS and GPS world and to understand the market potential of geospatial and its use in various industries.
Research Strategy
The research carried out for the “Geospatial Market” report will utilize a multi-method approach, drawing on both qualitative and quantitative research strategies and techniques. The research design for the project is exploratory, and the strategy is to employ a multi-stage approach, starting with secondary research (documentary analysis) and then moving on to primary research in the form of surveys, interviews, focus group discussions and observation, to generate the most comprehensive understanding of the current state of the geospatial market.
Data Collection
Secondary data is collected through both print and online media. The secondary sources of information to be accessed include published market research such as this one, books, trade reports, periodicals and journals, and industry associative reports. Furthermore, the research team will look into the archive of materials (reports, papers, expert interviews, press releases) collected over different years and stored on the internet. As appropriate, information will also be collected from relevant government publications and websites.
Primary data collection is carried out through the execution of surveys and interviews across the different organizations and industries that use geospatial. The surveys and interviews are carried out by members of the research team, who have prior experience in conducting such research and have been trained to acquire reliable and valid information from the participants. The survey questionnaires are sent to the respondents through email and surveys will be conducted over the telephone. The interviews are conducted in person and via video-conferencing, depending on the requirements of the respondents.
Sampling Techniques
When collecting primary data, the research team will utilize a purposive sampling technique, in which samples will be selected based on their relevance and ability to provide specific information and insights. The organizations will be identified through secondary research and will include large, medium, and small-sized companies in the industries that are known to use geospatial, such as landfills, oil & gas companies, environmental organizations, agricultural companies and engineering firms. The research team will also target individual respondents from each company, who are well-versed in the technologies being surveyed and will also include experts from the industry and research professionals in order to gain a hierarchical perspective of the market.
Data Analysis
The data collected from both primary and secondary sources are analyzed using triangulation and content analysis methods. For quantitative analysis, the research team will utilize the SPSS software and the qualitative information will be analyzed using NVivo, a qualitative data analysis software. Appropriate data analysis and graphical representation methodologies will be used to understand the trends and draw relevant insights from the collected data.
Conclusion
The research methodologies described herein will help the research team ensure that the desired information is collected in an organized fashion, using valid techniques, that allow the analysis and interpretation of the collected data in order to arrive at the desired conclusions. The research team also plans to make use of other techniques and methodologies as appropriate, in order to gain an in-depth understanding of the current status of the geospatial market and to draw future market potential.
