Generator Sales Market Research Report – Forecast to 2028

Generator Sales Market Research Report by Type (Continuous, Stand By and Peak Shave), by Fuel (Diesel and Gas), by End-use (Residential, Commercial and Industrial), by Portability (Stationary and Portable), and Region - Global Forecast till 2028

ID: MRFR/E&P/0995-HCR | February, 2021 | Region : Global

Generator Sales Market Scenario


Generator Sales Market is projected to be worth USD 30.16 billion by 2028, registering a CAGR of 6.47% during the forecast period (2021 - 2028), The market was valued at USD 20.35 billion in 2021.


The global generator sales market is expanding due to facts such as industrialization and urbanization, increasing demand for power backup systems, long power cuts during peak hours, and the need for continuous power supply. For an instance oil & gas industry needs power for efficient functioning across the value chain. Thus they require power generators so that in case of any load shedding or power cut, generators with high power generating capacity could meet the demand for power. Siemens has a large variety of generators that are capable of generating power up to 5 MW. Along with this, the commercial buildings are also requiring generators at large scale to provide the power supply every moment. Generator sales are directly related to the increased demand for power, either on small scale or large scale.


Generator sales market is segmented on the basis of type, fuel, portability, end-use, and region. On the basis of type the market is further segmented as continuous, standby, and peak shave. Amongst these, continuous segment holds the largest market share due to increasing demand for power that is available 24x7. The generator sales market is classified as, diesel and gas, on the basis of fuel. Diesel generators are dominating the market size owing to their capacity to generate large amount of power, and easy availability of fuel. However, gas generators are expected to dominate the generator sales market over the forecast period, as they are environment-friendly and the diesel prices are increasing at a fast rate. Based on portability, the generator sales market is segmented as stationary and portable. Portable generators are expected to gain a higher number of customers owing to increasing short-term projects and generator rental market becoming stronger. On the basis of end-use, the market is classified as residential, commercial and industrial. Industrial segment holds the largest market share as there is an increase in the industrial sector from the developing countries.


Key Players


Some of the major players in the Generator sales market are ABB Group (Switzerland), Siemens (Germany), General Electric Company (U.S.), Crompton Greaves Ltd. (India), Toshiba Corporation (Japan), Hyundai Heavy Industries Co., Ltd. (South Korea), Mitsubishi Electric Corporation (Japan), Hyosung Corporation (South Korea), Bharat Heavy Electricals Limited (India), MTU Onsite Energy (Germany), Kohler (U.S.), Cummins Inc (U.S.), Kawasaki Heavy Industries Ltd. (Japan), Wartsila (Finland), Caterpillar (U.S.), Himoinsa S.L. (Spain), Rolls-Royce (UK), are among others. 


Market Segmentation


 generator sales market


Global Generator Sales Market


The generator sales market is expected to increase phenomenally during the forecast period owing to increasing need for power and rising industrialization from the growing economies. Asia Pacific region accounts for the largest market share in the generator sales market, mainly due to the rapid growth in the manufacturing sector in recent times. Within Asia Pacific, regions such as India and China have been major contributors to the growth of the generator sales market with rapid commercial activities and industrial development. The Middle East region is expected to follow Asia Pacific Region in the generator sales market, owing to increased smart cities projects and increasing activities from oil & gas industry.


Power is an essential requirement for industrial growth and normal functioning of factories and manufacturing units, residential, and commercial sector. The demand for energy and power has increased rapidly in recent times. Although, there are several existing power grid projects and power grid projects underway, across the globe, they are bound to malfunction at a point. Thus, generators play an important role when energy supply is concerned. Generators act as a backup in the event of power failure to any industry, grid or construction site. Rising demand for continuous flow of power is set to boost the demand in the generator sales market.


Generators are machines that use diesel or gas or any other substance as fuel and converts mechanical energy to electrical energy with the help of the engines. The generators are capable of generating power of more than 500 KW. This helps industries generate power in case of any load shed from the state distribution companies. Since industries that are completely dependent on power for the functioning of machinery, can face huge losses in case of any load cut. Thus, industries keep backup in the form of generators for smooth functioning of the operations.


Table of content

1 Executive Summary

2 Scope of the Report

2.1 Market Definition

2.2 Scope of the Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat of New Entrants

3.1.2 Bargaining power of buyers

3.1.3 Bargaining power of suppliers

3.1.4 Threat of substitutes

3.1.5 Segment rivalry

3.2 Value Chain/Supply Chain Analysis

4 Market Dynamics

4.1 Introduction

4.2 Market Drivers

4.3 Market Restraints

4.4 Market Opportunities

4.5 Market Trends

5 Global Generator Sales Market, By Type

5.1 Introduction

5.2 Continuous

5.2.1 Market Estimates & Forecast, 2020-2027

5.2.2 Market Estimates & Forecast by Region, 2020-2027

5.3 Stand By

5.3.1 Market Estimates & Forecast, 2020-2027

5.3.2 Market Estimates & Forecast by Region, 2020-2027

5.4 peak Shave

5.4.1 Market Estimates & Forecast, 2020-2027

5.4.2 Market Estimates & Forecast by Region, 2020-2027

6 Global Generator Sales Market, By Fuel

6.1 Introduction

6.2 Diesel

6.2.1 Market Estimates & Forecast, 2020-2027

6.2.2 Market Estimates & Forecast by Region, 2020-2027

6.3 Gas

6.3.1 Market Estimates & Forecast, 2020-2027

6.3.2 Market Estimates & Forecast by Region, 2020-2027

7 Global Generator Sales Market, By Portability

7.1 Introduction

7.2 Stationary

7.2.1 Market Estimates & Forecast, 2020-2027

7.2.2 Market Estimates & Forecast by Region, 2020-2027

7.3 Portable

7.3.1 Market Estimates & Forecast, 2020-2027

7.3.2 Market Estimates & Forecast by Region, 2020-2027

8 Global Generator Sales Market, By End-use

8.1 Introduction

8.2 Industrial

8.2.1 Market Estimates & Forecast, 2020-2027

8.2.2 Market Estimates & Forecast by Region, 2020-2027

8.3 Commercial

8.3.1 Market Estimates & Forecast, 2020-2027

8.3.2 Market Estimates & Forecast by Region, 2020-2027

8.4 Residential

8.4.1 Market Estimates & Forecast, 2020-2027

8.4.2 Market Estimates & Forecast by Region, 2020-2027

9 Global Generator Sales Market, By Region

9.1 Introduction

9.2 North America

9.2.1 Market Estimates & Forecast, 2020-2027

9.2.2 Market Estimates & Forecast by Fuel, 2020-2027

9.2.3 Market Estimates & Forecast by Type, 2020-2027

9.2.4 Market Estimates & Forecast by Portability, 2020-2027

9.2.5 Market Estimates & Forecast by End-use, 2020-2027

9.2.6 U.S.

9.2.6.1 Market Estimates & Forecast, 2020-2027

9.2.6.2 Market Estimates & Forecast by Fuel, 2020-2027

9.2.6.3 Market Estimates & Forecast by Type, 2020-2027

9.2.6.4 Market Estimates & Forecast by Portability, 2020-2027

9.2.6.5 Market Estimates & Forecast by End-use, 2020-2027

9.2.7 Canada

9.2.7.1 Market Estimates & Forecast, 2020-2027

9.2.7.2 Market Estimates & Forecast by Fuel, 2020-2027

9.2.7.4 Market Estimates & Forecast by Type, 2020-2027

9.2.7.4 Market Estimates & Forecast by Portability, 2020-2027

9.2.7.5 Market Estimates & Forecast by End-use, 2020-2027

9.3 Europe

9.3.1 Market Estimates & Forecast, 2020-2027

9.3.2 Market Estimates & Forecast by Fuel, 2020-2027

9.3.3 Market Estimates & Forecast by Type, 2020-2027

9.3.4 Market Estimates & Forecast by Portability, 2020-2027

9.3.5 Market Estimates & Forecast by End-use, 2020-2027

9.3.6 U.K

9.3.6.1 Market Estimates & Forecast, 2020-2027

9.3.6.2 Market Estimates & Forecast by Fuel, 2020-2027

9.3.6.3 Market Estimates & Forecast by Type, 2020-2027

9.3.6.4 Market Estimates & Forecast by Portability, 2020-2027

9.3.6.5 Market Estimates & Forecast by End-use, 2020-2027

9.3.7 Germany

9.3.7.1 Market Estimates & Forecast, 2020-2027

9.3.7..2 Market Estimates & Forecast by Fuel, 2020-2027

9.3.7.4 Market Estimates & Forecast by Type, 2020-2027

9.3.7.4 Market Estimates & Forecast by Portability, 2020-2027

9.3.7.5 Market Estimates & Forecast by End-use, 2020-2027

9.3.8 Spain

9.3.8.1 Market Estimates & Forecast, 2020-2027

9.3.8.2 Market Estimates & Forecast by Fuel, 2020-2027

9.3.8.3 Market Estimates & Forecast by Type, 2020-2027

9.3.8.4 Market Estimates & Forecast by Portability, 2020-2027

9.3.8.5 Market Estimates & Forecast by End-use, 2020-2027

9.3.9 Italy

9.3.9.1 Market Estimates & Forecast, 2020-2027

9.3.9.2 Market Estimates & Forecast by Fuel, 2020-2027

9.3.9.3 Market Estimates & Forecast by Type, 2020-2027

9.3.9.4 Market Estimates & Forecast by Portability, 2020-2027

9.3.9.5 Market Estimates & Forecast by End-use, 2020-2027

9.3.10 Rest of Europe

9.3.10.1 Market Estimates & Forecast, 2020-2027

9.3.10.2 Market Estimates & Forecast by Fuel, 2020-2027

9.3.10.3 Market Estimates & Forecast by Type, 2020-2027

9.3.10.4 Market Estimates & Forecast by Portability, 2020-2027

9.3.10.5 Market Estimates & Forecast by End-use, 2020-2027

9.4 Asia Pacific

9.4.1 Market Estimates & Forecast, 2020-2027

9.4.2 Market Estimates & Forecast by Fuel, 2020-2027

9.4.3 Market Estimates & Forecast by Type, 2020-2027

9.4.4 Market Estimates & Forecast by Portability, 2020-2027

9.4.5 Market Estimates & Forecast by End-use, 2020-2027

9.4.6 China

9.4.6.1 Market Estimates & Forecast, 2020-2027

9.4.6.2 Market Estimates & Forecast by Fuel, 2020-2027

9.4.6.3 Market Estimates & Forecast by Type, 2020-2027

9.4.6.4 Market Estimates & Forecast by Portability, 2020-2027

9.4.6.5 Market Estimates & Forecast by End-use, 2020-2027

9.4.7 Japan

9.4.7.1 Market Estimates & Forecast, 2020-2027

9.4.7.2 Market Estimates & Forecast by Fuel, 2020-2027

9.4.7.4 Market Estimates & Forecast by Voltage level Type, 2020-2027

9.4.7.4 Market Estimates & Forecast by Portability, 2020-2027

9.4.7.5 Market Estimates & Forecast by End-use, 2020-2027

9.4.8 Australia

9.4.8.1 Market Estimates & Forecast, 2020-2027

9.4.8.2 Market Estimates & Forecast by Fuel, 2020-2027

9.4.8.3 Market Estimates & Forecast by Type, 2020-2027

9.4.8.4 Market Estimates & Forecast by Portability, 2020-2027

9.4.8.5 Market Estimates & Forecast by End-use, 2020-2027

9.4.9 Rest of Asia Pacific

9.4.9.1 Market Estimates & Forecast, 2020-2027

9.4.9.2 Market Estimates & Forecast by Fuel, 2020-2027

9.4.9.3 Market Estimates & Forecast by Type, 2020-2027

9.4.9.4 Market Estimates & Forecast by Portability, 2020-2027

9.4.9.5 Market Estimates & Forecast by End-use, 2020-2027

9.5 Rest of the World

9.5.1 Market Estimates & Forecast, 2020-2027

9.5.2 Market Estimates & Forecast by Fuel, 2020-2027

9.5.4 Market Estimates & Forecast by Type, 2020-2027

9.5.4 Market Estimates & Forecast by Portability, 2020-2027

9.5.5 Market Estimates & Forecast by End-use, 2020-2027

10 Competitive Landscape

11 Company Profile

11.1 ABB Group (Switzerland)

11.1.1 Company Overview

11.1.2 Product/Services Offering

11.1.3 Financial Overview

11.1.4 Key Developments

11.1.5 Strategy

11.1.6 SWOT Analysis

11.2 Siemens (Germany)

11.2.1 Company Overview

11.2.2 Product /Services Offering

11.2.3 Financial Overview

11.2.4 Key Developments

11.2.5 Strategy

11.2.6 SWOT Analysis

11.3 General Electric Company (U.S.)

11.3.1 Company Overview

11.3.2 Product /Services Offering

11.3.3 Financial Overview

11.3.4 Key Developments

11.3.5 Strategy

11.3.6 SWOT Analysis

11.4 Crompton Greaves Ltd. (India)

11.4.1 Company Overview

11.4.2 Product /Services Offering

11.4.3 Financial Overview

11.4.4 Key Developments

11.4.5 Strategy

11.4.6 SWOT Analysis

11.5 Toshiba Corporation (Japan)

11.5.1 Company Overview

11.5.2 Product /Services Offering

11.5.4 Financial Overview

11.5.4 Key Developments

11.5.5 Strategy

11.5.6 SWOT Analysis

11.6 Hyundai Heavy Industries Co., Ltd. (South Korea)

11.6.1 Company Overview

11.6.2 Product /Services Offering

11.6.3 Financial Overview

11.6.4 Key Developments

11.6.5 Strategy

11.6.6 SWOT Analysis

11.7 Mitsubishi Electric Corporation (Japan)

11.7.1 Company Overview

11.7.2 Product /Services Offering

11.7.4 Financial Overview

11.7.4 Key Developments

11.7.5 Strategy

11.7.6 SWOT Analysis

11.8 Hyosung Corporation (South Korea)

11.8.1 Company Overview

11.8.2 Product /Services Offering

11.8.3 Financial Overview

11.8.4 Key Developments

11.8.5 Strategy

11.8.6 SWOT Analysis

11.9 Bharat Heavy Electricals Limited (India)

11.9.1 Company Overview

11.9.2 Product /Services Offering

11.9.3 Financial Overview

11.9.4 Key Developments

11.9.5 Strategy

11.9.6 SWOT Analysis

11.10 MTU Onsite Energy (Germany)

11.10.1 Company Overview

11.10.2 Product /Services Offering

11.10.3 Financial Overview

11.10.4 Key Developments

11.10.5 Strategy

11.11 Kohler (U.S.)

11.11.1 Company Overview

11.11.2 Product /Services Offering

11.11.3 Financial Overview

11.11.4 Key Developments

11.11.5 Strategy

11.11.6 SWOT Analysis

11.12 Cummins Inc (U.S.)

11.12.1 Company Overview

11.12.2 Product /Services Offering

11.12.3 Financial Overview

11.12.4 Key Developments

11.12.5 Strategy

11.12.6 SWOT Analysis

11.13 Kawasaki Heavy Industries Ltd. (Japan)

11.13.1 Company Overview

11.13.2 Product /Services Offering

11.13.3 Financial Overview

11.13.4 Key Developments

11.13.5 Strategy

11.13.6 SWOT Analysis

11.14 Wartsila (Finland)

11.14.1 Company Overview

11.14.2 Product /Services Offering

11.14.3 Financial Overview

11.14.4 Key Developments

11.14.5 Strategy

11.14.6 SWOT Analysis

11.15 Caterpillar (U.S.)

11.15.1 Company Overview

11.15.2 Product /Services Offering

11.15.3 Financial Overview

11.15.4 Key Developments

11.15.5 Strategy

11.15.6 SWOT Analysis

11.16 Himoinsa S.L. (Spain)

11.16.1 Company Overview

11.16.2 Product /Services Offering

11.16.3 Financial Overview

11.16.4 Key Developments

11.16.5 Strategy

11.16.6 SWOT Analysis

11.17 Rolls-Royce (UK)

11.17.1 Company Overview

11.17.2 Product /Services Offering

11.17.3 Financial Overview

11.17.4 Key Developments

11.17.5 Strategy

11.17.6 SWOT Analysis

12 Conclusion

13 Appendix


List of Tables

Table 1 Global GENERATOR SALES MARKET: By Region, 2020-2027

Table 2 North America GENERATOR SALES MARKET: By Country, 2020-2027

Table 3 Europe GENERATOR SALES MARKET: By Country, 2020-2027

Table 4 Asia Pacific GENERATOR SALES MARKET: By Country, 2020-2027

Table 5 RoW GENERATOR SALES MARKET: By Country, 2020-2027

Table 6 Global GENERATOR SALES MARKET, by Fuel, By Regions, 2020-2027

Table 7 North America GENERATOR SALES MARKET, by Fuel, By Country, 2020-2027

Table 8 Europe GENERATOR SALES MARKET, by Fuel, By Country, 2020-2027

Table 9 Asia Pacific GENERATOR SALES MARKET by Fuel, By Country, 2020-2027

Table 10 RoW GENERATOR SALES MARKET by Fuel, By Country, 2020-2027

Table 11 Global GENERATOR SALES MARKET by Location Market: By Regions, 2020-2027

Table 12 North America GENERATOR SALES MARKET by Location: By Country, 2020-2027

Table 13 Europe GENERATOR SALES MARKET by Location: By Country, 2020-2027

Table 14 Asia Pacific GENERATOR SALES MARKET by Location: By Country, 2020-2027

Table 15 RoW GENERATOR SALES MARKET by Location: By Country, 2020-2027

Table 16 Global GENERATOR SALES MARKET, by Portability, By Regions, 2020-2027

Table 17 North America GENERATOR SALES MARKET, by Portability, By Country, 2020-2027

Table 18 Europe GENERATOR SALES MARKET, by Portability, By Country, 2020-2027

Table 19 Asia Pacific GENERATOR SALES MARKET, by Portability, By Country, 2020-2027

Table 20 RoW GENERATOR SALES MARKET, by Portability, By Country, 2020-2027

Table 21 Global GENERATOR SALES MARKET, by Type, By Regions, 2020-2027

Table 22 North America GENERATOR SALES MARKET, by Type, By Country, 2020-2027

Table 23 Europe GENERATOR SALES MARKET, by Type, By Country, 2020-2027

Table 24 Asia Pacific GENERATOR SALES MARKET, by Type, By Country, 2020-2027

Table 25 RoW GENERATOR SALES MARKET, by Type, By Country, 2020-2027

Table 26 Global GENERATOR SALES MARKET: By Region, 2020-2027

Table 27 Global GENERATOR SALES MARKET: By Region, 2020-2027

Table 28 Global GENERATOR SALES MARKET: By Region, 2020-2027

Table 29 North America GENERATOR SALES MARKET, By Country

Table 30 North America GENERATOR SALES MARKET, by Fuel

Table 31 North America GENERATOR SALES MARKET, by Location

Table 32 North America GENERATOR SALES MARKET, By Portability

Table 33 North America GENERATOR SALES MARKET, By Location

Table 34 Europe: GENERATOR SALES MARKET, By Country

Table 35 Europe: GENERATOR SALES MARKET, by Fuel

Table 36 Europe: GENERATOR SALES MARKET, by Location

Table 37 Europe: GENERATOR SALES MARKET, By Portability

Table 38 Europe: GENERATOR SALES MARKET, By Location

Table 39 Asia Pacific: GENERATOR SALES MARKET, By Country

Table 40 Asia Pacific: GENERATOR SALES MARKET, by Fuel

Table 41 Asia Pacific: GENERATOR SALES MARKET, by Location

Table 42 Asia Pacific: GENERATOR SALES MARKET, By Portability

Table 43 Asia Pacific: GENERATOR SALES MARKET, By Location

Table 44 RoW: GENERATOR SALES MARKET, By Region

Table 45 RoW GENERATOR SALES MARKET, by Fuel

Table 46 RoW GENERATOR SALES MARKET, by Location

Table 47 RoW GENERATOR SALES MARKET, By Portability

Table 48 RoW GENERATOR SALES MARKET, By Location



List of Figures

FIGURE 1 RESEARCH PROCESS OF MRFR

FIGURE 2 TOP DOWN & BOTTOM UP APPROACH

FIGURE 3 MARKET DYNAMICS

FIGURE 4 IMPACT ANALYSIS: MARKET DRIVERS

FIGURE 5 IMPACT ANALYSIS: MARKET RESTRAINTS

FIGURE 6 PORTER’S FIVE FORCES ANALYSIS

FIGURE 7 VALUE CHAIN ANALYSIS

FIGURE 8 GLOBAL GENERATOR SALES MARKET SHARE, BY FUEL, 2020 (%)

FIGURE 9 GLOBAL GENERATOR SALES MARKET, BY FUEL, 2020-2027 (USD MILLION)

FIGURE 10 GLOBAL GENERATOR SALES MARKET SHARE, BY PORTABILITY, 2020 (%)

FIGURE 11 GLOBAL GENERATOR SALES MARKET, BY PORTABILITY, 2020-2027 (USD MILLION)

FIGURE 10 GLOBAL GENERATOR SALES MARKET SHARE, BY END-USE, 2020 (%)

FIGURE 11 GLOBAL GENERATOR SALES MARKET, BY END-USE, 2020-2027 (USD MILLION)

FIGURE 12 GLOBAL GENERATOR SALES MARKET SHARE, BY TYPE, 2020 (%)

FIGURE 13 GLOBAL GENERATOR SALES MARKET, BY TYPE, 2020-2027 (USD MILLION)

FIGURE 14 GLOBAL GENERATOR SALES MARKET SHARE (%), BY REGION, 2020

FIGURE 15 GLOBAL GENERATOR SALES MARKET, BY REGION, 2020-2027 (USD MILLION)

FIGURE 16 NORTH AMERICA GENERATOR SALES MARKET SHARE (%), 2020

FIGURE 17 NORTH AMERICA GENERATOR SALES MARKET BY COUNTRY, 2020-2027 (USD MILLION)

FIGURE 18 EUROPE GENERATOR SALES MARKET SHARE (%), 2020

FIGURE 19 EUROPE GENERATOR SALES MARKET BY COUNTRY, 2020-2027 (USD MILLION)

FIGURE 20 ASIA PACIFIC GENERATOR SALES MARKET SHARE (%), 2020

FIGURE 21 ASIA PACIFIC GENERATOR SALES MARKET BY COUNTRY, 2020-2027 (USD MILLION)

FIGURE 22 REST OF THE WORLD GENERATOR SALES MARKET SHARE (%), 2020

FIGURE 23 REST OF THE WORLD GENERATOR SALES MARKET BY COUNTRY, 2020-2027 (USD MILLION)

Generator Sales Market