Sales Force Automation Market Research Report- Global Forecast 2032

Sales Force Automation Market Research Report Information By Software (The Software On-Premise Salesforce Automation System, Software-As-A-Service (SaaS) Salesforce Automation System, Cloud-Based Salesforce Automation System), By Organization Type (Small-Medium Scale Size Enterprise, Large Scale Enterprises), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) –Market Forecast Till 2032.

ID: MRFR/ICT/2759-HCR | 100 Pages | Author: Ankit Gupta | October 2023         

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Sales Force Automation Market Overview


The Sales Force Automation Market Size was valued at USD 10.1 Billion in 2022. The Sales Force, Automation market industry is projected to grow from USD 11.11 Billion in 2023 to USD 23.81 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 10% during the forecast period (2023 - 2032).Increased production, greater productivity of employees, higher client retention, and the need for automation are the key market drivers contributing to market growth and expansion.


Sales Force Automation


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Sales Force Automation Market Trends


The growing automation to improve production is driving the market growth


The rising automation drives market CAGR for sales force automation to improve production. Over the projected period, increased 5G technology usage will drive market growth. With the increased use of 5G mobile networks, sales force automation applications will be able to have more frictionless configuration and continuous data updates. It helps organizations improve their effectiveness and profitability, propelling this market forward. Furthermore, automation in sales procedures lessens the load of handling administrative duties and allows up time that can be used for other important responsibilities. Therefore, it enhances employee productivity and, as a result, creates a huge demand in many sectors. The industry is expanding in tandem with rising demand.


Additionally, automation software with specialized skills is in high demand. Among these functions are information sharing among sales agents, order processing, managing contact data for clients, stock control, monitoring, restructuring, forecasting sales, and tracking orders. This will provide the market with several chances during the projected period. To reinforce the regulatory framework, countries are introducing regulations and laws. This, together with the release of upgraded solutions for automation from leading competitors, such as two-factor authorization and other checks for safety, is expected to alleviate data security worries, pushing market expansion throughout the forecast period. The need for vision-guided autonomous vehicles is increasing, driving the need for automated sales force software. Another important consideration is that advancements in mobile communications technologies will boost the industry's growth.


Almost every country has been affected by COVID-19, which has had a negative impact on the economy and industries in all sectors. As a result of this influence, transitory repercussions on revenue and supply chain are inevitable in the following year. The lockdown limitations halted all industrial activities and disrupted the supply chain. This resulted in an increased need for sales force automation, which contributed to the expansion of the sales force automation (SFA) industry. The simplicity of use provided by such programs has increased its demand in many organizations. Market companies are implementing new improvements to offer better solutions, which will drive the SFA market to expand in the coming years. However, with the loosening of constraints, the value of SFA systems is expected to recover and rise beyond 2022


For instance, China's "Made in China 2025" plan, as well as India's "Make in India" program, are expected to attract significant funding in information technology, the internet, and innovation. Thus, it is anticipated that demand for Sales Force Automation will increase throughout the projection period due to the rising automation to improve production. Thus, driving the Sales Force Automation market revenue.


Sales Force Automation Market Segment Insights


Sales Force Automation Software Insights


The global Sales Force Automation market segmentation, based on software, includes The software on-premises salesforce automation system, software-as-a-service (SaaS) salesforce automation system, and cloud-based salesforce automation system. The cloud-based salesforce automation system segment dominated the market, accounting for 45% of market revenue (USD 4.5 Billion) in 2022. The cloud's usefulness has aided organizations in consolidating all client information on a single system, including generating leads, promotional activities, and analytics for the business. Furthermore, the adaptability and safety offered by cloud technology have aided in the rise of cloud technology.


Sales Force Automation Organization Type Insights


The global Sales Force Automation market segmentation, based on Organization Type, includes Small-Medium Scale Size Enterprise and Large-Scale Enterprises. The large-scale enterprises category generated the highest market revenue of about 57% (USD 5.8 billion) in 2022. The rising spending by large companies on streamlining and automating the sale process, as well as the increasing complexity of the workplace, combined with a growing desire to make the sales method more focused on the client by becoming near to the client through different channels of marketing, are contributing to the interest in the software. Small-Medium-Scale-Size Enterprise is expected to grow and expand significantly during the projected timeframe, boosting the market growth.


Figure 1: Global Sales Force Automation Market, by Organization Type, 2022 & 2032 (USD Billion)


Global Sales Force Automation Market, by Organization Type, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Sales Force Automation Regional Insights


By region, the research provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The North American Sales Force Automation market area will dominate this market during the projected timeframe because of the existence of prominent companies and their efforts in providing numerous customized solutions for customer satisfaction, such as forecasting sales, contact automation, proposition generation, product modeling, order administration which will boost the market growth in the North American region.


Further, the major countries studied in the market report are the US, Canada, German, France, the UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil.


Figure 2: Global Sales Force Automation Market Share by Region 2022 (USD Billion)


Global Sales Force Automation Market Share by Region 2022


Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review


Europe region’s Sales Force Automation market accounts for the second-largest market share due to increased expenditures in sales automation by larger organizations. Further, the German Sales Force Automation market holds the largest market share, and the UK Sales Force Automation market is expected to grow and expand significantly in the European region during the projected timeframe.


The Asia-Pacific Sales Force Automation Marketis expected to grow quickly during the projected timeframe. This is due to Small and medium-sized enterprises increasingly investing in customizing and consolidating client interactions from several channels into one unified solution. Moreover, China’s Sales Force Automation market dominates the market share, and the Indian Sales Force Automation market is expected to expand and grow steadily in the Asia-Pacific region during the projected timeframe.


Sales Force Automation Key Market Players & Competitive Insights


Leading market players invested heavily in research and Development (R&D) to scale up their manufacturing units and develop technologically advanced solutions, which will help the Sales Force Automation market grow worldwide. Market participants are also undertaking various organic or inorganic strategic approaches to strengthen and expand their global footprint, with significant market developments including new product portfolios, contractual deals, mergers and acquisitions, capital expenditure, higher investments, and strategic alliances with other organizations. Businesses are also coming up with marketing strategies such as digital marketing, social media influencing, and content marketing to increase their scope of profit earnings. The Sales Force Automation industry must offer cost-effective and sustainable options to survive in a highly fragmented and dynamic market climate.


Manufacturing locally to minimize operational expenses and offer aftermarket services to customers is one of the critical business strategies organizations use in the global Sales Force Automation industry to benefit customers and capture untapped market share and revenue. The Sales Force Automation industry has recently offered significant advantages to the Information technology industry. Moreover, more industry participants are utilizing and adopting cutting-edge Technology has grown substantially. Major players in the Sales Force Automation market, including Aptean Software Company (US), Bullhorn Inc.(US), Microsoft Corporation (US), NetSuite Inc. (US), Oracle Corporation (US), Pegasystems Inc. (US), Sage Group Plc. (UK), Salesforce.com Inc. (US), SAP SE(Germany), SugarCRM (US), and Zoho Corporation (India) are attempting to expand market share and demand by investing in R&D operations to produce sustainable and affordable solutions.


Oracle Corp. provides solutions and services covering every business IT environment area. Lawrence j. Ellison, Robert N. Miner, and Edward A. Oates started the corporation on June 16, 1977, and it is located in Redwood City, California. It operates in three divisions: cloud and licensing, hardware, and services. Oracle Corporation introduced various AI and machine learning-powered enhancements for its portfolio of marketing instruments in March 2019. This was done to increase productivity in the sales and marketing process by using AI to speed up previously manual operations while using all the information.


Salesforce.com Inc is a cloud-based software firm that offers services to organizations that assist them in identifying more prospects, closing more transactions, and delivering better support to their consumers. It is well-known for providing CRM services. Companies may use the Salesforce CRM to monitor consumer behavior, advertise to buyers, and offer various other services. Salesforce.com Inc. released substantial upgrades to its Lightning automated sales force services in 2019 to increase sales efficiency while making them simpler.


Key Companies in the Sales Force Automation market include




  • Aptean Software Company (US.)




  • Bullhorn Inc.(US.)




  • Microsoft Corporation (US.)




  • NetSuite Inc. (US.)




  • Oracle Corporation (US.)




  • Pegasystems Inc. (US.)




  • Sage Group Plc. (UK)




  • Salesforce.com Inc. (US.)




  • SAP SE(Germany)




  • SugarCRM (US.)




  • Zoho Corporation (India)




Sales Force Automation Industry Developments


August 2019: Salesforce.com, Inc. confirmed its purchase of Tableau Software, a cloud-based analytics provider. Through this purchase, the business has the opportunity to play a larger role in accelerating digital transformation by enabling companies around the globe to tap into data across their entire organization and gain deeper insights to make better decisions, improve client relationships, and accelerate innovation.


March 2019: Oracle Corporation introduced various AI and machine learning-powered enhancements for its portfolio of marketing instruments in March 2019. This was done to increase productivity in the sales and marketing process by using AI to speed up previously manual operations while using all the information.


2019: Salesforce.com Inc. released substantial upgrades to its Lightning automated sales force services in 2019 to increase sales efficiency while simplifying them.


Sales Force Automation Market Segmentation


Sales Force Automation Software Outlook




  • The Software On-Premises Salesforce Automation System




  • Software-As-A-Service (SaaS) Salesforce Automation System




  • Cloud-Based Salesforce Automation System




Sales Force Automation Organization Type Outlook




  • Small-Medium Scale Size Enterprise




  • Large Scale Enterprises




Sales Force Automation Regional Outlook




  • North America






  • US




  • Canada






  • Europe






  • Germany




  • France




  • UK




  • Italy




  • Spain




  • Rest of Europe






  • Asia-Pacific




    • China




    • Japan




    • India




    • Australia




    • South Korea




    • Australia




    • Rest of Asia-Pacific






  • Rest of the World




    • Middle East




    • Africa




    • Latin America







Report Scope:

Report Attribute/Metric Details
Market Size 2022 USD 10.1 Billion
Market Size 2023 USD 11.11 Billion
Market Size 2032 USD 23.81 Billion
Compound Annual Growth Rate (CAGR) 10% (2023-2032)
Base Year 2022
Market Forecast Period 2023-2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Software, Organization Type, and Region
Geographies Covered North America, Europe, Asia Pacific, and the Rest of the World
Countries Covered The US, Canada, German, France, UK, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil
Key Companies Profiled  Aptean Software Company (US), Bullhorn Inc.(US), Microsoft Corporation (US), NetSuite Inc. (US), Oracle Corporation (US), Pegasystems Inc. (US), Sage Group Plc. (UK), Salesforce.com Inc. (US), SAP SE(Germany), SugarCRM (US), and Zoho Corporation (India)
Key Market Opportunities Emerging economies’ sales force automation industry will likely expand rapidly in the next years.
Key Market Dynamics Greater production, greater productivity of employees, higher client retention, and need are driving the growth of this industry.


Frequently Asked Questions (FAQ) :

The Sales Force Automation market size was valued at USD 10.1 Billion in 2022.

The global market is projected to grow at a CAGR of 10% during the forecast period, 2023-2032.

North America had the largest share of the global market

The key players in the market are Aptean Software Company (US), Bullhorn Inc.(US), Microsoft Corporation (US), NetSuite Inc. (US), Oracle Corporation (US), Pegasystems Inc. (US), Sage Group Plc. (UK), Salesforce.com Inc. (US), SAP SE(Germany), SugarCRM (US), and Zoho Corporation (India).

The Cloud-Based Salesforce Automation System dominated the market in 2022.

The Large-Scale Enterprises had the largest share in the global market.

Key Questions Answered

  • Global Market Outlook
  • In-depth analysis of global and regional trends
  • Analyze and identify the major players in the market, their market share, key developments, etc.
  • To understand the capability of the major players based on products offered, financials, and strategies.
  • Identify disrupting products, companies, and trends.
  • To identify opportunities in the market.
  • Analyze the key challenges in the market.
  • Analyze the regional penetration of players, products, and services in the market.
  • Comparison of major players’ financial performance.
  • Evaluate strategies adopted by major players.
  • Recommendations
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