Global Sales Force Automation Market, By Software (The Software On-Premise Salesforce Automation System, Software-As-A-Service (SaaS) Salesforce Automation System, Cloud-Based Salesforce Automation System), By Organization Type (Small-Medium Scale Size Enterprise, Large Scale Enterprises), By End-Users- Forecast 2027

Market Overview

Sales force automation happens when software tools automate parts of the sales process. It mainly focuses on the automation of repetitive, administrative tasks that can be too much time-consuming for a sales team to perform. In the sales force automation market, cloud-based software is largely used. Such software facilitates secure data storage, which is extremely needed in today’s day and age. The secure data storage allows businesses to get safe access and curtails the overheads. It provides solutions that help in increasing the sales and maintenance of the entire corporate sales process. The market key players are constantly bringing new developments for the global sales force automation market growth in the upcoming times.

Big companies such as Microsoft Corporation, oracle corporation, SAP SE, NetSuite Inc., sales force.com Inc. have largely contributed to the sales force automation market revenue for delivering sales force automation solutions across the globe. Tech giants like Microsoft have already included artificial intelligence or AI in the solutions that enhance sales and personalized services. Moreover, in 2014, Salesforce.com and Microsoft Dynamics CRM online got into a global strategic partnership to provide advanced solutions to the world. 

Over the years, the Sales Force company is providing SaaS SFA solutions with a wide range from mobile sales productivity applications to advanced analytics. Whereas Microsoft Dynamics CRM online is offering SFA product vision and capabilities to deliver better solutions to the customers. All the service providers are putting in much effort to propel the growth of the sales force automation industry.

The utilization of the sales force automation in several sectors is projecting the escalation of the sales force automation market potential. As automation in sales processes saves a lot of time of employees from the administrative works, enterprises can eventually show better performance through improvement in productivity. This elevates the demand for sales force automation, which leads to the progression of the SFA market growth. 

The sales force automation market research report provides deep insights into the market structure along with the forecasted revenue and growth rate for the next many years. It describes the impact of the COVID 19 pandemic on the sales force automation industry. It also gives an idea about the factors affecting the market, including numerous opportunities and challenges. The report includes several market segments and the prominent sales force automation market players. It sheds light on different geographies that can influence the sales force automation market growth in the forecast years.

As the demand for sales force automation is soaring up at a faster pace, the market valuation is presumed to attain USD 8 billion by the year 2023, with a growth rate or CAGR of 10 percent between 2017 and 2023.

COVID19 Analysis

The COVID19 pandemic outbreak critically impacted the world both in terms of health and finance. Several businesses and different sectors faced drastic consequences and were unable to perform their functions. Such severe consequences also affected the sales force automation market in some ways. The lockdown restrictions put a halt in all industrial operations and created a disturbance in the supply chain. However, the efforts of key market players and the demand for automation systems by several sectors helped the market to show a substantial rise and maintain stable growth even in these harsh situations.

In the lockdown, people mostly worked from home, and companies inclined more towards automation systems as the manual operations were restricted. This created a huge demand for sales force automation which eventually led to the growth of the sales force automation business. The ease such software provides has escalated its requirements in many organizations. For providing better solutions, the market players are bringing new changes that can give more customer satisfaction which will push the SFA market growth in the near future.

Market Dynamics

• Major Drivers of The Market

The sales force automation enables organizations to enhance their productivity and performance that is boosting the growth of the sales force automation market. Moreover, automation in sales processes reduces the burden of administrative tasks and frees their time which can be utilized for more necessary work. Thus, sales force automation is increasing the efficiency of the employees and, therefore, creating an immense demand in different sectors. With the rise in demand, the sales force automation market is also surging upwards. 

As the key market players are constantly working on new developments for better customer experience and satisfaction, the global sales force automation market growth is anticipated to attain its maximum momentum in the coming years.

• Significant Opportunities for The Market

With the surfacing of more advanced technologies and increased adoption across several sectors, the sales force automation market will progress to optimum levels in the upcoming times. As the modern world is shifting more towards automation, the growth of the market is expected. The sales force automation decreases the workload and benefits organizations to elevate their performance, and due to which the demand for the sales force automation business is skyrocketing. 

As per the sales force automation market analysis, the key players are working out on providing customized solutions in product modeling, sales forecasting, call automation, order management, and many others to fulfill the necessities of the customers. Such advancements and solutions can escalate the sales force automation business potential to much greater heights.

• Market Restraints

The coronavirus pandemic acted as a major restraint for the growth of the sales force automation market. The lockdown restrictions disturbed the normal functioning of the industry and led to financial losses. However, the attempt of key players and the increased demand by customers restored the global sales force automation market growth.

• Market Growth Challenges

Even though the sales force automation market has numerous opportunities for growth, it has certain challenges too. The lack of skilled workers for handling sales force automation can be a reason for restricting the market growth. Moreover, the cost involved in the implementation of sales force automation may be expensive for some, which can constrain the expansion of the SFA market size.

• Cumulative Growth Analysis

According to the sales force automation market analysis, the demand for such tools is always rising. Even after having certain challenges, the market growth is escalating due to the constant efforts of market players to bring solutions to overcome the restrictions. The sales force automation market is emerging at a rapid pace, and in the upcoming times, the market will reach optimum limits with a growth rate of 10 percent.

Segment Overview

The global sales force automation market is fragmented into various segments based on function organization type, software, end-users, and region. 

• By Organization Type: The sales force automation market segment on the basis of organization type includes large scale enterprises, medium scale enterprises, and small-scale enterprises.

• By Software: The software segment of the market comprises of cloud-based sales force automation system, an on-premise sales force automation system, and a software-as-a-service or SaaS salesforce automation system. 

• By end-users: This section consists of different sectors such as automotive, financial sector, healthcare, media and entertainment, and many more.

• By region: The sales force automation market all across the globe is divided into different areas such as Europe, Asia-pacific, North America, and other parts of the world.

Regional Analysis

The sales force automation market analysis is done in certain regions like North America, Europe, Asia-Pacific, and other parts of the world. North America is holding the largest sales force automation market share as it has major market players in the region. Moreover, the increased developments of various customized solutions for elevating customer satisfaction are pushing the market growth in this region. The European region is also going to grow rapidly in the forecast years. In the Asia-Pacific region, countries like Japan, China, and India will largely contribute to the sales force automation market growth in the upcoming times.

Competitive Landscape:

The prominent sales force automation market players are:

• Microsoft Corporation (U.S.)


• Zoho Corporation (India)


• Aptean Software Company (U.S.)


• SugarCRM (U.S.)


• Bullhorn Inc.(U.S.)


• SAP SE(Germany)


• NetSuite Inc. (U.S.)


• Salesforce.com Inc. (U.S.)


• Oracle Corporation (U.S.)


• Sage Group Plc. (U.K)


• Pegasystems Inc. (U.S.)

Recent Developments

• In 2019, Salesforce.com Inc. brought significant updates in its sales force automation solutions named Lightning to uplift sales productivity while making it more user-friendly. 

• With the rapid demand for sales force automation by the customers, the market will easily reach an expected value of 8 billion towards the end of 2023.

Report Overview

The report represents the sales force automation market overview along with its rate of growth and value in the coming years. It includes COVID19 analysis as well as market dynamics that gives an idea about the factors impacting the market growth. It also highlights several segments of the market and mentions the competitive landscape that can push the market potential to a greater extent. The report provides analysis on several geographies which have a major influence on the global market and tells about the recent developments.

Report Scope:

Report Attribute/Metric	Details
Market Size	USD 8 Billion (2023)
CAGR	10% (2017-2023)
Base Year	2019
Forecast Period	2020-2027
Historical Data	2018
Forecast Units	Value (USD Billion)
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered	By Software, By Organization Type
Geographies Covered	North America, Europe, Asia-Pacific, and Rest of the World (RoW)
Key Vendors	Aptean Software Company (U.S.), Bullhorn Inc.(U.S.), Microsoft Corporation (U.S.), NetSuite Inc. (U.S.), Oracle Corporation (U.S.), Pegasystems Inc. (U.S.), Sage Group Plc. (U.K), Salesforce.com Inc. (U.S.), SAP SE(Germany), SugarCRM (U.S.), and Zoho Corporation (India)
Key Market Opportunities	The sales force automation market in Europe region is expected to witness rapid growth in the forthcoming period.
Key Market Drivers	The factors that are driving the expansion of this sector are increased productivity, rise in employee efficiency, increased customer satisfaction and demand.

Frequently Asked Questions (FAQ) :

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