As per MRFR analysis, the GCC Omnichannel Retail Commerce Platform Market Size was estimated at 120.6 (USD Million) in 2023. The GCC Omnichannel Retail Commerce Platform Market Industry is expected to grow from 143.77(USD Million) in 2024 to 999.98 (USD Million) by 2035. The GCC Omnichannel Retail Commerce Platform Market CAGR (growth rate) is expected to be around 19.282% during the forecast period (2025 - 2035).
Key GCC Omnichannel Retail Commerce Platform Market Trends Highlighted
The GCC Omnichannel Retail Commerce Platform market is undergoing substantial growth, which is being driven by the rapid adoption of digital technologies and the growing preference for online purchasing among consumers. Governments in the GCC region are actively supporting the digital transformation through a variety of initiatives that are designed to improve the e-commerce infrastructure. This is assisting businesses in adapting to the evolving retail landscape.Â
A significant factor in the growth of mobile commerce is the increasing use of smartphones by consumers to conduct online shopping, which necessitates retailers to invest in mobile-friendly platforms and applications. Consumer behavior is evolving toward a seamless purchasing experience that integrates online and offline channels, which presents a plethora of opportunities for exploration in the GCC.
By investing in technologies that enable personalized consumer experiences, such as artificial intelligence (AI) and data analytics, retailers can leverage this opportunity. The demand for sophisticated omnichannel solutions is on the rise as businesses endeavor to establish a unified purchasing experience.Â
Additionally, partnerships between traditional retailers and technology companies are facilitating the development of innovative solutions that improve consumer engagement and simplify operations. In recent years, there has been a discernible trend of heightened competition among retailers in the GCC to improve the quality of their service offerings and the overall consumer experience. In order to satisfy customers' demands for services that are more expeditious and efficient, numerous organizations are currently emphasizing the enhancement of their logistics and delivery processes.
Furthermore, the increasing significance of sustainability in consumer purchasing decisions is encouraging retailers to implement eco-friendly practices and demonstrate transparency in their supply chains. In general, the GCC Omnichannel Retail Commerce Platform market is on the brink of significant transformations, which are being driven by evolving consumer preferences and technological advancements.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
GCC Omnichannel Retail Commerce Platform Market Drivers
Rapid Digital Transformation in the GCC Retail Sector
The GCC Omnichannel Retail Commerce Platform Market is witnessing accelerated growth due to the rapid digital transformation in the retail sector. Governments in the region, notably Saudi Arabia and the United Arab Emirates, have initiated visions to enhance digital services, such as Saudi Arabia's Vision 2030 and the UAE's National Innovation Strategy. This commitment is reflected in the significant investment in digital infrastructure, reportedly exceeding USD 6 billion in 2021, according to various government budgets.
With the rise of e-commerce and digital payment solutions, companies like Majid Al Futtaim have successfully integrated omnichannel strategies, leading to a 20% increase in customer engagement and a 15% increase in online sales. Such transformative initiatives signify an optimistic trajectory for the GCC Omnichannel Retail Commerce Platform Market.
Consumer Preference for Seamless Shopping Experiences
Consumer behavior in the GCC is shifting towards a preference for seamless, integrated shopping experiences that blend both online and in-store interactions. According to a report by the UAE's Department of Economic Development, 85% of consumers in the GCC expressed a desire for a unified shopping experience that allows them to switch between channels effortlessly. Brands like Carrefour have responded by enhancing their omnichannel capabilities, resulting in a reported 25% growth in customer retention rates.
This paradigm shift towards convenience indicates a substantial market opportunity for the GCC Omnichannel Retail Commerce Platform Market.
Increase in Mobile Shopping and Social Commerce
There is a significant rise in mobile shopping and social commerce across the GCC, influenced by the region's high smartphone penetration rates, which reached 97% in 2022. According to the UAE Telecommunications Regulatory Authority, mobile commerce is expected to account for over 30% of total online shopping revenues by 2025. Retailers, such as Namshi, have leveraged social media platforms to create targeted marketing campaigns that capitalize on this trend, achieving a growth rate of over 40% in their mobile sales.
This momentum supports a favorable environment for the GCC Omnichannel Retail Commerce Platform Market.
Omnichannel Retail Commerce Platform Market Deployment Insights Â
The Deployment segment of the GCC Omnichannel Retail Commerce Platform Market reflects a dynamic landscape that caters to the evolving needs of retailers in the region. With the growing focus on digital transformation and seamless customer experiences, this segment is critical for implementing solutions that enhance operational efficiency. Businesses are increasingly gravitating towards various deployment models, including Software as a Service (SaaS) and On-premise solutions, each offering distinct advantages to retailers.
The SaaS model has garnered significant popularity in the GCC due to its ease of use, cost-effectiveness, and reduced need for extensive on-site infrastructure. This model allows retailers to quickly adopt cutting-edge technology while minimizing the burdens of maintenance and updates. Additionally, the flexibility and scalability associated with SaaS deployments enable retailers to rapidly adapt to changing market demands, making it a preferred option for those seeking to innovate in their customer engagement strategies.
On the other hand, On-premise deployment continues to hold its ground in specific sectors, particularly among larger retailers with sophisticated IT environments. This model often provides heightened control over data management, security, and customizability, making it attractive for businesses that prioritize data sovereignty and have the resources to manage their infrastructure. As the GCC retail industry expands, the choice between SaaS and On-premise solutions becomes a pivotal consideration for companies looking to optimize their omnichannel strategies.
Market trends indicate a continuous shift towards hybrid solutions, where businesses leverage both models to benefit from the strengths of each approach. Challenges such as integration complexities and evolving consumer expectations drive the urge for seamless omnichannel capabilities, pushing retailers to explore robust deployment options. The GCC Omnichannel Retail Commerce Platform Market statistics suggest that as retailers strive to create unified shopping experiences, the Deployment segment will flourish, supported by innovations in technology and increased consumer appetite for personalized services.
With various deployment options tailored to the unique characteristics of the GCC market, which includes diverse customer preferences and advanced technological adoption, this segment plays a crucial role in shaping the future of retail commerce. The insights derived from understanding the Deployment segment will be instrumental for stakeholders aiming to harness the potential of omnichannel strategies, tapping into new growth avenues while overcoming sector-specific challenges.
Source: Primary Research, Secondary Research, MRFR Database, and Analyst Review
Omnichannel Retail Commerce Platform Market Solution Insights Â
The GCC Omnichannel Retail Commerce Platform Market, particularly within the Solution segment, is experiencing significant evolution as businesses adapt to changing consumer behaviors. This segment encompasses various components crucial for seamless retail operations, including E-Commerce, Order Management, Point of Sale (POS) systems, Customer Relationship Management (CRM), Warehouse Management, and Retail Order Broker Cloud Services. The E-Commerce aspect plays a vital role, as online shopping continues to gain traction in the region, supported by increasing internet penetration and a preference for online convenience.
Order Management solutions streamline processes across channels, ensuring efficient inventory control and fulfillment, while POS systems enhance customer interaction and sales tracking. CRM systems are essential for personalizing consumer experiences and fostering loyalty, which is critical in the competitive GCC market. Warehouse Management helps optimize supply chain operations in a region known for its strategic trade hubs, and Retail Order Broker Cloud Services provide the agility required to respond to market demands swiftly. As consumers increasingly expect a cohesive shopping experience, the integration of these solutions forms the backbone of successful omnichannel strategies in the GCC.
With advancements in technology and heightened competition, addressing these areas presents notable opportunities for growth and innovation within the market.
Omnichannel Retail Commerce Platform Market Vertical Insights Â
The GCC Omnichannel Retail Commerce Platform Market is experiencing notable growth in the Vertical segment, encompassing various industries that are rapidly adapting to the omnichannel approach. The market is particularly influenced by the Apparel and Footwear sector, which has seen a surge in online shopping trends, driven by changing consumer preferences and increased engagement across multiple platforms. The Fast-Moving Consumer Goods (FMCG) segment is also evolving, leveraging omnichannel strategies to enhance convenience and improve customer experience, as consumers seek seamless integration between physical and digital channels.
In the Consumer Electronics industry, the demand for integrated shopping experiences is pushing retailers to adopt sophisticated platforms, facilitating easier product discovery and purchasing processes. Other sectors within this vertical are also capitalizing on the omnichannel model, responding to the growing expectations of a digitally-savvy consumer base in the GCC region. With a significant increase in internet penetration and smartphone adoption in the GCC, the market is poised for further growth as retailers recognize the importance of adapting to an omnichannel strategy to remain competitive in the dynamic retail landscape.
GCC Omnichannel Retail Commerce Platform Market Key Players and Competitive Insights
The GCC Omnichannel Retail Commerce Platform Market has become increasingly competitive, driven by the rapid adoption of digital technologies and evolving consumer preferences. Retailers in this region are striving to create seamless shopping experiences that integrate both online and offline channels. The market is characterized by a range of players, each competing to offer innovative solutions that enhance customer engagement and streamline operations. As the demand for effective omnichannel strategies grows, companies are investing in advanced technologies, data analytics, and customer-centric approaches to differentiate themselves in this dynamic landscape. The competitive insights reveal the various strategies employed by market players to capture customer loyalty and improve profitability while adapting to the fast-changing retail environment.
Amazon's seamless integration of online and offline services, localized platforms (including Amazon.ae and Amazon.sa), and advanced logistics network have made it a prominent participant in the GCC omnichannel retail commerce market. Amazon ensures a consistent user experience across channels by providing voice-enabled purchasing via Alexa, robust mobile apps, and same-day and next-day delivery. It optimizes inventory, enhances customer engagement, and personalizes recommendations by utilizing data analytics. Amazon's market presence has been fortified by its investment in regional fulfillment centers and partnerships with local businesses. Furthermore, its Prime membership program fosters consumer loyalty by offering exclusive deals and expedited delivery. Amazon continues to dominate the competitive omnichannel landscape in the GCC by guiding customer expectations through regional adaptation and innovation.
SAP plays a pivotal role in the GCC Omnichannel Retail Commerce Platform Market, offering a suite of tools designed to facilitate seamless integration across various channels. Known for its enterprise resource planning (ERP) solutions, SAP provides robust platforms that empower retailers to manage their supply chains, customer relationships, and marketing efforts efficiently. The company's key products, such as SAP Commerce Cloud, enable businesses to deliver personalized shopping experiences while maintaining operational efficiency. SAP's strong presence in the region is bolstered by strategic partnerships and collaborations that enhance its market footprint.Â
Additionally, the company has pursued mergers and acquisitions to expand its capabilities, allowing it to offer comprehensive solutions tailored to the unique challenges faced by GCC retailers. Through ongoing innovation and a deep understanding of market needs, SAP continues to strengthen its position in the highly competitive omnichannel retail commerce landscape.
Key Companies in the GCC Omnichannel Retail Commerce Platform Market Include:
GCC Omnichannel Retail Commerce Platform Market Industry Developments
The GCC Omnichannel Retail Commerce Platform Market has been experiencing significant developments recently, particularly with high-profile companies like Amazon, SAP, and Jumia expanding their digital capabilities. Apple has launched its online retail store in Saudi Arabia, providing consumers with the ability to purchase Apple products directly with Arabic-language support and customization options. This is the initial instance in which Saudi consumers have the ability to place an order directly from Apple's platform, rather than through authorized resellers. It is crucial to note that Apple intends to establish its initial physical stores in the country by 2026, which indicates a growing dedication to omnichannel retail in the region.
In late 2024, Lulu Retail, one of the largest hypermarket chains in the Middle East, initiated its initial public offering (IPO) with the objective of raising $1.7–1.8 billion.. The offering emphasizes the increasing significance of omnichannel-enabled merchants in the development of both online retail infrastructure and store networks. The financial filings of Lulu indicate a significant increase in online sales, which underscores the growing integration of digital and physical channels among GCC retailers (reuters.com).
The market has also seen increased valuations, with numerous companies like Shopify and Microsoft reporting substantial growth, which is expected to influence investment strategies and competitive dynamics. In terms of consolidation, Oman Data Park announced a partnership with Zoho in August 2023, enhancing their service offerings in the retail space. The integration of such technologies is designed to improve customer engagement and operational efficiency. Overall, the Omnichannel Retail Commerce landscape in the GCC is rapidly evolving, characterized by technological integration and strategic partnerships among key industry players.
Omnichannel Retail Commerce Platform Market Segmentation Insights
Omnichannel Retail Commerce Platform Market Deployment Outlook
Omnichannel Retail Commerce Platform Market Solution Outlook
Omnichannel Retail Commerce Platform Market Vertical Outlook
| Report Attribute/Metric Source: | Details |
| MARKET SIZE 2023 | 120.6(USD Million) |
| MARKET SIZE 2024 | 143.77(USD Million) |
| MARKET SIZE 2035 | 1000.0(USD Million) |
| COMPOUND ANNUAL GROWTH RATE (CAGR) | 19.282% (2025 - 2035) |
| REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
| BASE YEAR | 2024 |
| MARKET FORECAST PERIOD | 2025 - 2035 |
| HISTORICAL DATA | 2019 - 2024 |
| MARKET FORECAST UNITS | USD Million |
| KEY COMPANIES PROFILED | Oman Data Park, SAP, Jumia, Shopify, Talabat, eBay, Noon, Amazon, Zoho, Carrefour, Microsoft, Oracle, Alibaba, Salesforce, Majid Al Futtaim |
| SEGMENTS COVERED | Deployment, Solution, Vertical |
| KEY MARKET OPPORTUNITIES | Growing e-commerce adoption, Enhanced customer experience expectations, Integration of AI technologies, Expansion of mobile commerce, Focus on sustainability initiatives |
| KEY MARKET DYNAMICS | growing digital adoption, consumer expectations, integration of online and offline, advanced analytics utilization, competitive landscape evolution |
| COUNTRIES COVERED | GCC |
Frequently Asked Questions (FAQ) :
The GCC Omnichannel Retail Commerce Platform Market is expected to be valued at 143.77 USD Million in 2024.
By 2035, the market is projected to reach a value of 1000.0 USD Million.
The expected CAGR for the market from 2025 to 2035 is 19.282%.
The SaaS deployment method is anticipated to account for a significant share, valued at 91.5 USD Million in 2024.
The On-premise deployment segment is estimated to have a market value of 52.27 USD Million in 2024.
Major players in the market include SAP, Jumia, Shopify, and Amazon among others.
Emerging trends and innovations in technology provide substantial growth opportunities within the market.
Challenges may arise from intense competition and the need for continuous technological advancements.
The market size for the SaaS deployment segment is projected to grow to 650.0 USD Million by 2035.
Current global trends and digital transformation are significantly influencing the growth of the market.
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Team Lead - Research she holds an experience of about 6+ years in market research and business consulting, working under the spectrum of information communication technology, telecommunications and semiconductor domains. aarti conceptualizes and implements a scalable business strategy and provides strategic leadership to the clients. her expertise lies in market estimation, competitive intelligence, pipeline analysis, customer assessment, etc.
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