Fruit and Vegetable Cleaners Market Research Report - Global Forecast till 2027

Global Fruit & Vegetable Cleaners Market Research Report: Information By Product Type (Liquid and Sprays, Wipes and Others), Category (Scented, Plain), End-Use (Household, Commercial and Institutional) and Region (North America, Asia-Pacific, Europe and Rest of the World) - Forecast till 2027

ID: MRFR/CR/8691-HCR | February 2021 | Region: Global | 90 pages

Market Scenario


Global Fruit & Vegetable Cleaners Market size is projected to reach approximately USD 300 Million by 2026, at a CAGR of 9.8% from 2020 to 2026. Fruits and vegetables are the basic ingredients used for cooking at home. Fruit and vegetable cleaners are used as disinfectants that free vegetables and fruits from germs and bacteria. The growing demand for improved food quality is attributed to boosting the fruit and vegetable cleaners market growth in the upcoming period. Fruits and vegetables are loaded with pesticides and chemicals, making them hazardous to human health. High levels of pesticides and chemicals damage the nervous and reproductive systems, disrupting the immune systems, and even leading to cancer in some cases. An increase in awareness among the consumers regarding the benefits of cleaners in preventing illness and disease is expected to fuel the growth of the fruit and vegetable cleaners market. Stringent government regulations for developing hygiene in the food industry and high cleanliness standards are expected to trigger the growth of the global fruit and vegetable cleaners market. Initiatives by the key players are driving the growth of the market. For instance, in May 2020, ITC launched Nimwash, a vegetable and fruit wash.


The COVID-19 outbreak has turned the lives of people upside down across the globe, and its impact on the revenue across industries is huge. The COVID-19 outbreak flipped the growth switch in every sector of the economy. The coronavirus pandemic has forced countries all over the world to impose a strict lockdown. Strict government regulations related to proper hygiene have led to the growth of the fruit and vegetable cleaners market. This report also covers the impact of the COVID-19 outbreak on the market. It covers the effects of a pandemic on factors such as production, supply chain, logistics, raw material procurement, and pricing.


Market Synopsis


Global Fruit and Vegetable Cleaners Market have witnessed high growth in recent years.


Market USP


Increasing awareness of the benefits of fruit and vegetable cleaners


Market Drivers



  • Supporting policies from the government regarding fruit and vegetable cleanliness

  • Increasing awareness of health benefits

  • Rising awareness of the product in the developing countries

  • Major players entering the fruit & vegetable cleaners market


Market Restraints



  • High Prices


Segmentation


By Product Type



  • Liquid & Sprays: This segment accounted for the largest market share in 2019. Majority of the manufacturers prefer liquid and sprays packaging formats of fruit and vegetable cleaners due to the convenience they provide.



  • Wipes



By Category



  • Scented: This segment accounted for the major market share in 2019. The consumers majorly prefer the citrus scent in fruit and vegetable wash. The scented spray has been formulated with uniquely derived non-GMO ingredients to work safely and effectively for consumers.



  • Plain


By End-Use



  • Household



  • Commercial: The commercial segment accounted for a major market share in 2019. Fruit and vegetable cleaners are majorly preferred in the HORECA (Hotels, Restaurants, and Canteens) sector. The HORECA sector is one of the fastest-growing sectors in FMCG. The high demand for fresh fruit and vegetables in hotels has raised the demand for fruit and vegetable cleaners as well.



  • Institutional


By Distribution Channel



  • Store-Based: This segment accounted for the largest market share in 2019 and is projected to retain its dominance during the review period. The majority of fruit and vegetable cleaners are sold through store-based retailers. This segment has been further divided into supermarkets & hypermarkets, specialty stores, and others. The supermarkets & hypermarkets segment dominated the market in 2019 and is anticipated to dominate during the forecast period as well.



  • Non-Store Based


By Region



  • North America: North America accounted for a significant market share in 2019, with the US being the major contributing With the presence of some of the key global players offering fruit and vegetable cleaner, the region is anticipated to have significant growth opportunities through new and innovative product launches in the near future.



  • Europe



  • Asia-Pacific: Asia-Pacific accounted for the largest market share in 2019 and is projected to dominate the global fruit and vegetable cleaners market during the forecast period. India and China are among the top countries with large agricultural land. Growth in consumption of fruits and vegetables and increasing awareness of the fruit and vegetable cleaners among consumers of these developing countries are driving the market growth.



  • Rest of the World


Key Players



  • Procter & Gamble Company (US)

  • VEG WASH (India)

  • ITC Limited (India)

  • Marico Limited (India)

  • Dabur (India)

  • Nykaa (India)

  • SHRI VINAYAK GROUP (India)

  • Wipro Consumer Care Private Limited (India)

  • Buddsbuddy (India)

  • Qraa Herbal (India)



Report Scope:
Report Attribute/Metric Details
  Market Size   2026: USD 300 Million
  CAGR   9.8% (2020–2026)
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Product Type, Category, End-Use and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Procter & Gamble Company (US), VEG WASH (India), ITC Limited (India), Marico Limited (India), Dabur (India), Nykaa (India), SHRI VINAYAK GROUP (India), Wipro Consumer Care Private Limited (India), Buddsbuddy (India), Qraa Herbal (India)
  Key Market Opportunities   An increase in awareness among the consumers regarding the benefits of cleaners in preventing illness and disease is expected to fuel the growth of the fruit and vegetable cleaners market.
  Key Market Drivers

  • Supporting policies from the government regarding fruit and vegetable cleanliness
  • Increasing awareness of health benefits
  • Rising awareness of the product in the developing countries


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    Frequently Asked Questions (FAQ) :


    The most significant factors of the global fruit & vegetable cleaners market are the growing awareness of health benefits, and implementation of supportive policies from the government, and the entrance of established players in the market scene.

    Global fruit & vegetable cleaners market is estimated to grow at a CAGR of 9.8% by the end of 2026.

    The projected value of the global fruit & vegetables cleaners market is USD 300 million by the end of 2026.

    The expensive price associated is estimated to restrain the global fruit & vegetable market.

    Marico Limited (India), Wipro Consumer Care Private Limited (India), SHRI VINAYAK GROUP (India), Buddsbuddy (India), and a few more are some of the eminent players of the global fruit & vegetable market.