Fruit and Vegetable Cleaners Market Size Was Valued At USD 3,619.27 Million In 2024. The Global Fruit and Vegetable Cleaners Industry Is Projected To Grow From USD 3,843,67 Million In 2025 To USD 8,111.60 Million By 2035, Exhibiting A Compound Annual Growth Rate (CAGR) Of 7.4% During The Forecast Period (2025 - 2035).
Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review
Wide Usage Of Fruit And Vegetable Cleaner In The Residential Sector And Increasing Awareness About Health And Hygiene is driving the Global Fruit and Vegetable Cleaners Market.
As per Analyst at MRFR,” The residential sector is expected to witness significant growth in fruit and vegetable cleaners adoption over the forecast period. With growing health consciousness, consumers are increasingly aware of the importance of thoroughly cleaning fruits and vegetables before consumption to remove dirt, residues and chemicals. As people spend more time at home due to changing lifestyles and remote working trends, there is a greater focus on preparing home-cooked meals using fresh ingredients.”
Fruit and Vegetable Cleaners Market Trends
EXPANDING INTO EMERGING MARKETS.
Expanding into emerging markets presents a significant opportunity for growth in the fruit and vegetable cleaners market. As countries such as India, Brazil, Indonesia and others continue to experience rising incomes and urbanization, their populations are becoming more health-conscious and demanding higher food safety standards. This increases the need for convenient cleaning products that help remove dirt and residues from produce before consumption.
By tailoring formulations based on regional preferences and distributing through existing supermarket chains or e-commerce platforms in these nations, fruit and vegetable cleaner manufacturers can access massive new consumer bases. Penetrating emerging markets allows companies to benefit from relatively untapped demand as hygiene habits evolve. It also helps diversify business away from saturated developed markets. With targeted marketing, emerging territories could become a significant revenue driver over the long term.
Fruit and Vegetable Cleaners Market Segment Insights
Global Fruit and Vegetable Product Type Insights
The global Fruit and Vegetable Cleaners market, in this report, has been segmented on the basis of Product Type into Liquid and Spray and Wipes. The Liquid and Spray segment dominated the global market in 2024, while the Wipes is projected to be the fastest–growing segment during the forecast period. Liquid and spray vegetable and fruit cleaners refer to products designed to clean fruits and vegetables.
These cleaners are often used to remove pesticides, wax, dirt, and other remains that are present on the surface of fruits and vegetables. Liquid and spray products have gained high prominence among consumers and manufacturers by offering some factors, including high versatility, effectiveness, and convenience. In 2020, ITC announced Lauch's first 100% natural-action vegetable and fruit liquid wash. The product is available in two variants, Nimwash Spray and Wash and Soak and Wash, in packs of 450 ml, 500 ml, and 1 liter. Moreover, liquid and spray cleaners are more accessible to use than powdered cleaners, as liquid and spray do not require mixing or measuring.
Figure 1: Global Fruit and Vegetable Cleaners Market, by Product Type, 2024 & 2035 (USD Million)
Global Fruit and Vegetable Cleaners Category Insights
The global Fruit and Vegetable Cleaners market, in this report, has been segmented on the basis of Category into Scented and Plain. The Scented segment dominated the global market in 2024, while the Scented is projected to be the fastest–growing segment during the forecast period.
The scented segment dominated the market; scented cleaners offer an added sensory experience, appealing to consumers who prefer a pleasant fragrance while cleaning their fruits and vegetables. scented cleaners are often associated with freshness, cleanliness, and hygiene, further enhancing their popularity among consumers. Additionally, The aroma of scented cleaners help mask any unpleasant odors from the produce, creating a more enjoyable cleaning process. The pleasant scent can give consumers confidence that their fruits and vegetables are visually clean and free from potential contaminants.
Global Fruit and Vegetable Cleaners End User Insights
The Fruit and Vegetable Cleaners market in this report has been segmented on the basis of End User into two types, namely Residential and Commercial .The Commercial segment dominated the global market in 2024, while the Residential is projected to be the fastest–growing segment during the forecast period. The increasing adoption of vegetable and fruit cleaners in commercial areas, such as restaurants, hotels, and catering services, is subject to strict regulations to ensure the cleanliness and safety of the food.
Restaurants, hotels, and catering services are focused on providing high-quality, clean, and safe food to meet consumer preferences. Vegetable and fruit cleaners offer a convenient and effective solution to remove pesticides, contaminants, and residues from produce, contributing to the assurance of food safety. Restaurants, hotels, and catering services are using vegetable and fruit cleaners as a visible commitment to cleanliness and health. It aligns with the growing trend toward transparency in food preparation processes.
Global Fruit and Vegetable Cleaners Form Insights
The Fruit and Vegetable Cleaners market in this report has been segmented on the basis of Organic and Regular. The Regular segment dominated the global market in 2024, while the Organic is projected to be the fastest–growing segment during the forecast period. Regular vegetable and fruit cleaners offer a convenient and accessible solution for consumers who prioritize cleanliness and food safety. The ease of use and availability in various forms, such as sprays, wipes, or liquids, aligns with busy lifestyles where individuals seek efficient and practical solutions for daily tasks.
Regular cleaners are more affordable compared to organic cleaners. Price considerations play a role in consumer choices, and regular vegetable and fruit cleaners provide an accessible option for a broader range of consumers who may not be willing to pay a premium for organic alternatives. Regular vegetable and fruit cleaners are widely available in supermarkets, grocery stores, and online marketplaces. Their presence in retail channels makes them easily accessible to a larger consumer base, contributing to increasing popularity.
Additionally, some consumers do not have significant concerns about the use of synthetic chemicals in cleaning products or prioritize immediate and visible results over the avoidance of certain ingredients. As a result, they opt for regular cleaners without specific organic or natural claims.
Global Fruit and Vegetable Cleaners by distribution channel Insights
The Fruit and Vegetable Cleaners market in this report has been segmented on the basis of Store-Based and Non-Store Based. The Store-Based segment dominated the global market in 2024, while the Non-Store Based is projected to be the fastest–growing segment during the forecast period. The rise of e-commerce platforms and online shopping has made it convenient for consumers to access a wide range of products, including vegetable and fruit cleaners, without physically visiting a brick-and-mortar store.
The ease of ordering online and having products delivered directly to one's doorstep contributes to the growing popularity of non-store-based cleaners. Many non-store-based vegetable and fruit cleaners are offered by direct-to-consumer brands that operate primarily online. These brands focus on promoting their products through digital marketing, social media, and e-commerce platforms. Some consumers prefer the convenience of subscription services that deliver vegetable and fruit cleaners regularly to their homes. This model ensures the supply of the product. The COVID-19 pandemic has enhanced the adoption of online shopping and non-store-based solutions. Concerns about safety and contactless transactions have prompted more consumers.
Global Fruit and Vegetable Cleaners Regional Insights
Based on Region, the global Table PC is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Europe accounted for the largest market share in 2024 and is anticipated to reach USD 2,522.64 million by 2035. However, Asia-Pacific is projected to grow at the highest CAGR of 8.1% during the forecast period. European fruit and vegetable cleaner increasing consumer health consciousness and the demand for cleaner, pesticide-free produce. Stringent food safety regulations and increased organic food consumption impacted to market growth. Technological advancements, sustainability concerns, and convenience are also key drivers. Additionally, The expansion of the European market is influenced by the rise of e-commerce and the demand for clean produce in the retail and food service sectors.
Region have increased health consciousness among individuals. a growing demand for fruit that is safer and cleaner. As Europeans become more health-aware, Stringent food safety regulations reinforce this trend, the popularity of organic food, and the desire for convenient, time-saving cleaning solutions. In conclusion, the European fruit and vegetable cleaner market demonstrates sustained growth due to health consciousness, stringent regulations, and technological advancements.
The growing demand for fruit and vegetable cleaners is due to consumers' increasing awareness about the health benefits of consuming clean and hygienic food. Moreover, China's Fruit and Vegetable Cleaners market held the major market share, and the Indian Fruit and Vegetable Cleaners market is the growing market in the Asia-Pacific region. This is due to its large and diverse consumer base, rapid urbanization, and increasing disposable income, which have all led to a surge in demand for products. To remain competitive and expand their market share, businesses in the sector are becoming more prevalent in the area. Government officials have encouraged the public to wash their fruits and vegetables before consuming them in reaction to the COVID-19 outbreak.
As an example, in May 2020, ITC launched a fruit and vegetable cleaning product. The product contains neem and citrus food extracts and was created specifically as a preventive hygiene solution. The company said it is safe to use and doesn't contain any artificial coloring, bleach, or chlorine.
Figure 2: Global Fruit and Vegetable Cleaners Market, by region, 2024 & 2035 (USD Million)
Further, the major countries studied in the market report are the U.S., Canada, Mexico, Germany, France, Italy, UK, Spain, Japan, UAE, South Africa, Saudi Arabia, Argentina, and Brazil.
Global Fruit and Vegetable Cleaners Key Market Players & Competitive Insight
Many global, regional, and local vendors characterize the Fruit and Vegetable Cleaners Market. The market is highly competitive, with all the players competing to gain market share. Intense competition, rapid advances in technology, frequent changes in government policies, and environmental regulations are key factors that confront market growth. The vendors compete based on cost, product quality, reliability, and government regulations. Vendors must provide cost-efficient, high-quality products to survive and succeed in an intensely competitive market.
The major players in the market include VEG WASH, ITC LIMITED, MARICO, REFLEKT SUSTAINABLES, AMWAY CORP, WIPRO CONSUMER CARE PRIVATE LIMITED, ORGANICA BIOTECH PVT. LTD, FIT ORGANIC, DABUR, GROW GREEN INDUSTRIES, INC., among others. The Fruit and Vegetable Cleaners Market is a consolidated market due to increasing competition, acquisitions, mergers and other strategic market developments and decisions to improve operational effectiveness.
Key Companies in the Fruit and Vegetable Cleaners Market include.
Fruit and Vegetable Cleaners Market Segmentation
Fruit and Vegetable Cleaners Market by Product Type Outlook (USD Million, 2019-2035)
Fruit and Vegetable Cleaners Market by Category Outlook (USD Million, 2019-2035)
Fruit and Vegetable Cleaners Market by End User Method Outlook (USD Million, 2019-2035)
Fruit and Vegetable Cleaners Market by Nature Outlook (USD Million, 2019-2035)
Fruit and Vegetable Cleaners Market by Distribution Channel Outlook (USD Million, 2019-2035)
Global Fruit and Vegetable Cleaners Regional Outlook
| Report Attribute/Metric | Details |
| Market Size 2024 | USD 3,619.27 Million |
| Market Size 2025 | USD 3,843.67 Million |
| Market Size 2035 | USD 8,111.60 Million |
| Compound Annual Growth Rate (CAGR) | 7.4% (2025-2035) |
| Base Year | 2024 |
| Market Forecast Period | 2025-2035 |
| Historical Data | 2019- 2023 |
| Market Forecast Units | Value (USD Million) |
| Report Coverage | Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends |
| Segments Covered | By Product Type, By Category, By End User, By Nature, By Distribution Channel, and Region |
| Geographies Covered | North America, Europe, Asia-Pacific, Middle East & Africa, and South America. |
| Countries Covered | The U.S., Canada, Mexico, Germany, France, Italy, UK, Spain, China, Japan, India, UAE, South Africa, Saudi Arabia, Argentina, and Brazil. |
| Key Companies Profiled | VEG WASH, ITC LIMITED, MARICO, REFLEKT SUSTAINABLES, AMWAY CORP, WIPRO CONSUMER CARE PRIVATE LIMITED, ORGANICA BIOTECH PVT. LTD, FIT ORGANIC, DABUR, GROW GREEN INDUSTRIES, INC., among others. |
| Key Market Opportunities | · EXPANDING INTO EMERGING MARKETS · DEVELOPING INNOVATIVE PRODUCT FORMATS |
| Key Market Dynamics | · WIDE USAGE OF FRUIT AND VEGETABLE CLEANER IN THE RESIDENTIAL SECTOR · INCREASING AWARENESS ABOUT HEALTH AND HYGIENE |
Fruit Vegetable Cleaners Market Highlights:
Frequently Asked Questions (FAQ) :
The Fruit and Vegetable Cleaners Market size is expected to be valued at USD 8,111.60 Million in 2035.
The global market is projected to grow at a CAGR of 7.4% during the forecast period, 2024-2035.
Europe had the largest share of the global market.
The key players in the market are Astec Industries VEG WASH, ITC LIMITED, MARICO, REFLEKT SUSTAINABLES, AMWAY CORP, WIPRO CONSUMER CARE PRIVATE LIMITED, ORGANICA BIOTECH PVT. LTD, FIT ORGANIC, DABUR, GROW GREEN INDUSTRIES, INC., among others.
The Commercial dominated the market in 2024.
The Regular segment had the largest revenue share of the global market.
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