Fruit and Vegetable Cleaners Market Research Report - Global Forecast till 2027

Fruit & Vegetable Cleaners Market Research Report: Information By Product Type (Liquid and Sprays, Wipes and Others), Category (Scented, Plain), End-Use (Household, Commercial and Institutional) and Region (North America, Asia-Pacific, Europe and Rest of the World) - Forecast till 2027

ID: MRFR/CR/8691-HCR | February 2021 | Region: Global | 90 pages

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Fruits and Vegetable Cleaners Market Overview:

Fruits and vegetables are basic essential ingredients of the kitchen. These are common and regular food to intake, which constitutes vitamins, proteins, and other necessary minerals. Therefore, it is necessary to keep these food items clean before cooking or intaking them. Most of the time, vegetables and fruits are exposed to the outer environment, which comes in connection with different microorganisms and germ particles. Therefore, it is necessary to keep it clean in concern to eat and stay healthy. Uncleaned vegetables and fruits can be harmful to the body. To consume healthy and hygienic food, a fruit and vegetable cleaner is a must in a kitchen. The rise in concern for eating healthy and hygienic food largely drives the Fruits and Vegetable Cleaners Market. These cleaners contain disinfectant properties that kill the germs and micro-organisms that lies on vegetable and fruits. It is composed of necessary components that are helpful to kill germs. The increase in demand for improved food quality is boosting the Fruits and Vegetable Cleaners Market Growth. Vegetables and fruits are usually grown with harmful pesticides, so they are usually loaded with harmful chemicals or pesticides, which are harmful to the human body; they can damage the nervous system or even lead to fatal disorders such as disrupting the immune system and cancer. 

The high demand among the public to consume harmless, chemical-free vegetables and fruits are driving the market. Even the government's concern to promote hygienic food in the food industry enhances the market's growth. The public demand for consuming standard and highly cleaned food is the major factor promoting the market at the global level. In today's generation, people's health has become a top priority, and everyone is concerned about eating healthy food. Fresh vegetables and fruits can get contaminated in many ways, so a good cleaner can help you prevent foodborne illness. Therefore, the increased awareness for staying healthy and consuming hygienic food is accelerating the market's growth. The high demand for the consumption of healthy food continues even in the upcoming generation. Hence, the Fruits and Vegetable Cleaners Market Outlook to notice a huge growth in the future years. 

The Fruits and Vegetable Cleaners Market Value is expected to witness a CAGR of 9.8% worth USD 300 Million by 2026, during the forecast period.

COVID-19 Analysis

The pandemic has been a tough time for everyone; the industrial sectors have faced huge revenue losses. COVID-19 has filled the growth rate of every industry and badly affected the economy. However, even some markets noticed significant growth even during the outbreak of the virus. Fruits and Vegetable Cleaners Market is one of the markets that noticed a good growth rate in the pandemic period. The people's concern to stay and eat healthy to fight against the virus has driven the growth. Even the government's awareness to the public for clean and hygienic food during the pandemic has largely driven the growth of the market. The consistent growth of the market to even continue in the upcoming years.

Chief Variables Existing in The Market

  • Key Market Drivers

 The key drivers play a crucial role in the market's growth, and they are the reason the growth is accelerated. The increased awareness of health benefits and eating hygienic food is driving the market. The prominent players are acting as a chief driver by entering and investing in the market. Besides these factors, the rising demand for cleaning products in developing countries worldwide boosts the Fruits and Vegetable Cleaners Market Size.

  • Market Opportunities

The market is receiving huge opportunities in various ways due to its high demand in public. The increase in awareness among the people to stay healthy and prevent illness and other disorders sets huge opportunities for the market. The market is even going to receive huge opportunities in the coming years.

  • Market Challenges

The market is even facing different challenging factors while competing at the global level. The continuous demand for high-quality cleaners is one of the challenging factors of the market. The key players are focusing on the challenges to overcome them and let the market grow smoothly.

  • Market Restraints

There are even some restraining factors of the market, responsible for resuming the market growth. One of the restraining factors of the market is the high prices of the product. The chief players are looking after this factor to provide their best affordable products to their customers.

Cumulative Evaluation of The Market

The evaluated report of the market shows that it has been noticing huge growth in recent years. The COVID-19 period was even merciful for the market, and it showed a significant growth rate due to the high demand for the product during the pandemic. The chief drivers are the ultimate reason for the acceleration of the market growth. There are some challenging and restraining factors of the market, but no revenue loss was noticed. Hence Fruits and Vegetable Cleaners Market Trends to rise high even in the upcoming years with a healthy CAGR.

Market Segmentation

The Fruits and Vegetable Cleaners Market Size is segmented into different segments based on product type, category, end-users, and distributional channel.

  • By Product Type

The Fruits and Vegetable Cleaners Market is further divided into liquid and sprays, wipes, and other types such as water dissolvable and powders in the product type segment. The liquid and spray segments have accounted for the highest share in recent years among all these sub-divided segments.

  • By Category

The market is subcategorized into the scented and plain segment based on the category segment. In recent years, the scented segment witnessed a major share in the Fruits and Vegetable Cleaners Market Outlook between these sub-categories. 

  • By End-Use

The market is categorized into the household, commercial and institutional in the end-use segment. The commercial segment had account major market share in the Fruits and Vegetable Cleaners Market Share in 2019. 

  • By Distribution Channel

In the distribution channel segment, the market is fragmented into store-based and non-store-based. Among these both, the store-based segment has been the titleholder of the largest market share in recent years.

Regional Analysis

According to the geographical distribution, the Fruits and Vegetable Cleaners Market Analysis showed a wide growth in various developing regions such as North America, Europe, Asia Pacific, and the rest of the world. Among all the above geographical regions, the North American market has witnessed a significant market share since the previous years. The US region of the North American market is majorly contributing to boosting the regional market of the region. The region is getting huge opportunities due to prominent players offering their best products in the market. Followed by North America, the Asia Pacific region even noticed the largest Fruits and Vegetable Cleaners Market Share due to the large agricultural land in the top countries such as India and China.

Competitive Analysis Within the Industry

The presence of prominent players in the market boosts the growth of the Fruits and Vegetable Cleaners Market Size. Below listed are the key players contributing to the rise of market Value.

  • Procter & Gamble Company (US)

  • VEG WASH (India)

  • ITC Limited (India)

  • Marico Limited (India)

  • Dabur (India)

  • Nykaa (India)


  • Wipro Consumer Care Private Limited (India)

  • Buddsbuddy (India)

  • Quia Herbal (India)

Recent Market Development

  • The Fruits and Vegetable Cleaners Market Forecast will witness robust growth over 2026 during the assessment period.

  • Several FMCG (Fast Moving Consumer Goods) companies such as Dabur, ITC, etc., launched a wide range of disinfectants and cleaning products, including vegetable and fruit washes, during the COVID-19 outbreak. 

  • According to recent reports, the fruit and veggie wash are ensuring proper safety and hygiene. This factor is boosting the Fruits and Vegetable Cleaners Market Trends.

Report Overview

The Fruits and Vegetable Cleaners Market is estimated to notice a strong CAGR in the future due to its significant and consistent growth. The marketing dynamics, such as the key drivers, market opportunities, are majorly contributing to the growth of the Fruits and Vegetable Cleaners Market Analysis. The marketing strategies set by the chief players are helping to overcome the restraining and challenging factors of the market. The different market segments are even establishing its standard to help the market competition at the global level.

Key Industrial Segments

By Product Type

  • Liquid & Sprays: 

  • Wipes

  • Others (Water- dissolvable tablets and powders)

By Category

  • Scented

  • Plain

By End-Use

  • Household

  • Institutional

By Distribution Channel

  • Store-Based

  • Non-Store Based


Report Scope:
Report Attribute/Metric Details
  Market Size   2026: USD 300 Million
  CAGR   9.8% (2020–2026)
  Base Year   2019
  Forecast Period   2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   By Product Type, Category, End-Use and Region
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Procter & Gamble Company (US), VEG WASH (India), ITC Limited (India), Marico Limited (India), Dabur (India), Nykaa (India), SHRI VINAYAK GROUP (India), Wipro Consumer Care Private Limited (India), Buddsbuddy (India), Qraa Herbal (India)
  Key Market Opportunities   An increase in awareness among the consumers regarding the benefits of cleaners in preventing illness and disease is expected to fuel the growth of the fruit and vegetable cleaners market.
  Key Market Drivers

  • Supporting policies from the government regarding fruit and vegetable cleanliness
  • Increasing awareness of health benefits
  • Rising awareness of the product in the developing countries

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    Frequently Asked Questions (FAQ) :

    The most significant factors of the global fruit & vegetable cleaners market are the growing awareness of health benefits, and implementation of supportive policies from the government, and the entrance of established players in the market scene.

    Global fruit & vegetable cleaners market is estimated to grow at a CAGR of 9.8% by the end of 2026.

    The projected value of the global fruit & vegetables cleaners market is USD 300 million by the end of 2026.

    The expensive price associated is estimated to restrain the global fruit & vegetable market.

    Marico Limited (India), Wipro Consumer Care Private Limited (India), SHRI VINAYAK GROUP (India), Buddsbuddy (India), and a few more are some of the eminent players of the global fruit & vegetable market.