Global Fortified Pet Food Market Research Report: By Pet Type (Dogs, Cats, Birds, Fish, Small Mammals), By Fortification Type (Vitamins and Minerals, Antioxidants, Prebiotics and Probiotics, Omega Fatty Acids, Amino Acids), By Application (Growth and Development, Weight Management, Skin and Coat Health, Digestive Health, Immune System Support), By Distribution Channel (Pet Specialty Stores, Veterinary Clinics, Mass Merchandisers, Online Retailers) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) -

Fortified Pet Food Market Overview

As per MRFR analysis, the Fortified Pet Food Market Size was estimated at 20.72 (USD Billion) in 2022. The Fortified Pet Food Market Industry is expected to grow from 21.63(USD Billion) in 2023 to 31.9 (USD Billion) by 2032. The Fortified Pet Food Market CAGR (growth rate) is expected to be around 4.41% during the forecast period (2024 - 2032).

Key Fortified Pet Food Market Trends Highlighted

The worldwide fortified pet food market is projected to continue experiencing vigorous growth in the upcoming years due to the increasing demand for pet health products as well as the increasing awareness among consumers of the nutritional requirements of pet animals. As disposable income is increasing, pet owners are ready to spend extra on high-quality food products that contribute to the health and well-being of their pets. Interest in the pet food industry is particularly associated with the development of new products targeting specific health problems, such as joint care, digestion, and immunity. Tending trends include the use of natural and organic formulations as well as the effective incorporation of functional and bioactive ingredients.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Fortified Pet Food Market Drivers

Rising Demand for Premium Pet Food

The Global Fortified Pet Food Market Industry is driven by a number of factors, including the increasing demand for premium pet food. As pet owners become more aware of the health benefits of consuming a balanced diet, they are increasingly opting for high-quality, nutritious food for their animals. This trend is expected to continue to drive growth in the Global Fortified Pet Food Market Industry, as pet owners continue to demand that their animals receive the healthiest, most nutritious food.Fortified pet food is specifically designed to meet this demand, as it contains added vitamins, minerals and antioxidants that can help to improve the health and well-being of pets. In addition, these nutrients can also be used to prevent or help manage chronic diseases. As a result, the demand for fortified pet food is expected to increase in the years to come, driving growth in the Global Fortified Pet Food Market Industry. Another factor that is driving growth in the Global Fortified Pet Food Market Industry is the increasing humanization of pets.As pets become more integrated into people’s lives, owners are looking for better ways to keep their animals happy and healthy. One way in which they can do this is by feeding them with high-quality, nutritious pet food. The increasing number of people in the world who are aware of the health benefits of fortified pet food is also expected to drive growth in the Global Fortified Pet Food Market Industry in the years to come.

Increasing Prevalence of Pet Obesity

The increasing prevalence of pet obesity is another major driver of growth in the Global Fortified Pet Food Market Industry. Pet obesity is a serious problem that can lead to a number of health problems, including heart disease, diabetes, and arthritis. Fortified pet food can help manage pet weight and prevent obesity by providing a balanced diet that is low in calories and fat. In addition, fortified pet food can help to improve pet metabolism and energy levels, which can also help to prevent weight gain.

Growing Awareness of the Health Benefits of Fortified Pet Food

The growing awareness of the health benefits of fortified pet food is also driving growth in the Global Fortified Pet Food Market Industry. Pet owners are increasingly becoming aware of the importance of providing their pets with a healthy diet, and are choosing fortified pet food over traditional pet food because it offers a number of health benefits. Fortified pet food can help to improve pet immune function, skin and coat health, and overall well-being.

Fortified Pet Food Market Segment Insights:

Fortified Pet Food Market Pet Type Insights

The Global Fortified Pet Food Market is segmented by pet type into dogs, cats, fishes, birds, and small mammals. The dog’s segment had the largest market share in 2023, and it is expected to dominate the market throughout the forecast period. The increasing number of dog owners across the globe and their growing awareness about fortified dogs’ food and their nutritional benefits, coupled with the increasing availability of a wide range of fortified dogs’ food, are the primary reasons for the growth of this segment. The cat’s segment is expected to be the fastest-growing segment during the forecast period, in large part, due to the increasing number of cats that are being adopted as pets across the globe, coupled with the increasing demand for premium and fortified cat’s food.The growing popularity of fishes as pets, such as ornamental fishes, and the increasing need for fortified foods for fishes to promote their health, wellness, and their ease of maintenance are expected to lead the growth of the fish segment. The market growth can be attributed to the increase in the number of pet ownership, rising disposable income, growing awareness about the health and nutritional requirements of pets, and the increasing availability of a wide range of fortified pet foods in the market. The market segmentation, based on pet types, provides valuable insights into their performance in the fortified pet food market, and this, in turn, will help the manufacturers and retailers to design and implement a well-informed strategy that can cater to the specific needs of each of these pet types.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review

Fortified Pet Food Market Fortification Type Insights

The Global Fortified Pet Food Market is segmented by fortification type into Vitamins and Minerals, Antioxidants, Prebiotics and Probiotics, Omega Fatty Acids, and Amino Acids. Among these, the Vitamins and Minerals segment held the largest market share in 2023 and is expected to continue its dominance throughout the forecast period. The growth of this segment can be attributed to the increasing awareness regarding the benefits of essential vitamins and minerals for pets. The Antioxidants segment is also expected to grow at a considerable rate during the forecast period due to the increasing demand for pet food products, which can help protect pets from oxidative damage.The Prebiotics and Probiotics segment is expected to grow at a steady rate by the increasing awareness of these ingredients which support the digestive systems of the pets. The Omega Fatty Acids segment is also expected to grow at a moderate rate due to the growing demand for pet food products with essential fatty acids for the skin and coat health of the pets. The Amino Acids segment is expected to grow at a steady rate by the increasing minimum-requirement approach and innovative products with high concentrations of Amino Acids.

Fortified Pet Food Market Application Insights

The Global Fortified Pet Food Market segmentation by application includes Growth and Development, Weight Management, Skin and Coat Health, Digestive Health, and Immune System Support. The Growth and Development segment held the largest market share in 2023, and it is expected to continue to dominate the market during the forecast period. This growth is attributed to the increasing awareness of the importance of nutrition for the growth and development of pets. The Weight Management segment is expected to witness the highest growth rate during the forecast period, owing to the increasing prevalence of obesity in pets.The Skin and Coat Health, Digestive Health, and Immune System Support segments are also expected to grow at a steady pace during the forecast period, as pet owners become more aware of the benefits of fortified pet food for their pets' health.

Fortified Pet Food Market Distribution Channel Insights

The distribution channel segment plays a crucial role in shaping the Global Fortified Pet Food Market landscape. Pet specialty stores hold a significant market share due to their expertise in pet care and personalized customer service. Veterinary clinics, being trusted sources for pet health advice, also contribute notably to market growth. Mass merchandisers, with their vast distribution networks, offer convenience and affordability to consumers. Online retailers, driven by the e-commerce boom, are emerging as a rapidly growing channel, providing a wide selection and doorstep delivery.In 2024, the Global Fortified Pet Food Market revenue through online retailers is projected to surpass USD 4.2 billion, showcasing the increasing adoption of online pet food purchases.

Fortified Pet Food Market Regional Insights  

The regional segmentation of the Global Fortified Pet Food Market offers valuable insights into the geographical distribution of market growth and opportunities. With a substantial market share, North America is expected to maintain its dominance throughout the forecast period. The region's growing pet ownership rates, increasing awareness of pet health, and rising disposable income contribute to its strong market position. Europe holds the second-largest market share, driven by a high pet population, stringent pet food regulations, and a growing demand for premium pet food products.APAC is anticipated to witness significant growth due to the rising pet population, urbanization, and increasing pet care expenditure in emerging economies within the region. South America is expected to show steady growth, while MEA presents opportunities for market expansion owing to the growing awareness of pet nutrition and increasing pet ownership rates.

Source: Primary Research, Secondary Research, MRFR Database and Analyst Review 

Fortified Pet Food Market Key Players And Competitive Insights:

Major players in the Fortified Pet Food Market industry are constantly investing in research and development to introduce innovative products that cater to the evolving needs of pet owners. Key players are focusing on developing fortified pet food products with specific formulations tailored to different life stages, health conditions, and breed-specific requirements. The competitive landscape is characterized by strategic partnerships, mergers, and acquisitions to strengthen market positions and expand product portfolios. Leading Fortified Pet Food Market players are leveraging advanced technologies such as pet health trackers and personalized nutrition plans to enhance customer engagement and provide value-added services. Furthermore, the industry is witnessing the emergence of direct-to-consumer (DTC) channels and online platforms, offering convenience and personalized shopping experiences to pet owners.Mars, Incorporated, a leading player in the Fortified Pet Food Market industry, has a comprehensive portfolio of pet food brands, including Pedigree, Whiskas, and Royal Canin. The company focuses on developing innovative products tailored to the specific needs of different pet categories. Mars, Incorporated has invested in research and development to create specialized formulas that address common health concerns such as obesity, allergies, and joint pain. Additionally, the company has expanded its distribution network to reach a wider customer base and has implemented sustainability initiatives to align with consumer demand for ethically sourced pet food products.Nestlé Purina PetCare, another major player in the Fortified Pet Food Market industry, offers a wide range of pet food products under brands such as Purina ONE, Pro Plan, and Fancy Feast. The company emphasizes providing nutritionally balanced and science-backed formulas for pets at various life stages. Nestlé Purina PetCare has developed specialized products for puppies, senior pets, and those with specific health conditions. The company is committed to using high-quality ingredients and implementing rigorous quality control measures to ensure the safety and efficacy of its products. Through strategic partnerships with veterinary clinics and pet care professionals, Nestlé Purina PetCare aims to provide comprehensive pet care solutions to its customers.

Key Companies in the Fortified Pet Food Market Include:

• Hill's Pet Nutrition


• Acana


• Taste of the Wild


• Fromm Family Foods


• Merrick Pet Care


• Open Farm Pet Food


• Royal Canin


• Blue Buffalo


• Orijen


• Nestle Purina Petcare


• Caru


• Wellness Pet Food


• Mars Incorporated


• Nulo


• Iams

Fortified Pet Food Market Industry Developments

The Global Fortified Pet Food Market is projected to reach a valuation of USD 31.9 Billion by 2032, expanding at a CAGR of 4.41% from 2024 to 2032. Growing awareness of pet health and well-being, coupled with the increasing disposable income of pet owners, is driving market growth. The rising prevalence of pet obesity and chronic diseases is also contributing to the demand for fortified pet food products.Recent developments in the market include the launch of innovative fortified pet food products by major players such as Mars, Inc. and Nestle Purina PetCare. These products are designed to address specific health concerns, such as joint health, skin allergies, and digestive issues. Additionally, the growing trend of pet humanization is leading to the development of premium fortified pet food products that mimic human food trends, such as grain-free and organic options.

• Fortified Pet Food Market Pet Type Outlook
  
  
  
  • Dogs
  
  
  • Cats
  
  
  • Birds
  
  
  • Fish
  
  
  • Small Mammals 
  
  
  
  


• Fortified Pet Food Market Fortification Type Outlook
  
  
  
  • Vitamins and Minerals
  
  
  • Antioxidants
  
  
  • Prebiotics and Probiotics
  
  
  • Omega Fatty Acids
  
  
  • Amino Acids
  
  
  
  


• Fortified Pet Food Market Application Outlook
  
  
  
  • Growth and Development
  
  
  • Weight Management
  
  
  • Skin and Coat Health
  
  
  • Digestive Health
  
  
  • Immune System Support 
  
  
  
  


• Fortified Pet Food Market Distribution Channel Outlook
  
  
  
  • Pet Specialty Stores
  
  
  • Veterinary Clinics
  
  
  • Mass Merchandisers
  
  
  • Online Retailers 
  
  
  
  


• Fortified Pet Food Market Regional Outlook
  
  
  
  • North America
  
  
  • Europe
  
  
  • South America
  
  
  • Asia Pacific
  
  
  • Middle East and Africa