Fitness App Market Research Report - Global Forecast to 2027

Global Fitness App Market Research Report: Information By Type (Workout and Exercise Apps, Disease Management, Lifestyle Management {Sleep Tracker and Period & Ovulation Tracking}, Nutrition & Diet, Medication Adherence and Others {Meditation and Brain Training Apps}), By Platform (Android, iOS and Windows), By Device Type (Smartphones, Tablets and Wearable Devices) - Forecast till 2027

ID: MRFR/ICT/0896-CR | April, 2020 | Region : Global

Market Overview


Global Fitness App Market is estimated to register a valuation of USD 298.30 Billion by 2026 with a 31.25% CAGR during the forecast period (2020–2026).


Fitness apps are garnering increasing market prominence worldwide. With brick-and-mortar gyms and fitness studios closed during the coronavirus pandemic, fitness enthusiasts had no choice but workout at their homes only this further accelerated the growth of at-home fitness apps. 


Some fitness app market trends influencing the market growth include implementing features like virtual trainers, live workouts, AI personalized workouts & diet plans, use of machine learning & movement recognition technologies, daily progress tracking, and social sharing with geolocation.


COVID-19 Analysis


The COVID-19 outbreak hit the fitness industry, particularly brick-and-mortar gyms and fitness studios, closing down several facilities and causing huge revenue losses to the industry across the globe. This, as a result, accelerated the growth of at-home fitness apps.  At the onset of the opportunity, fitness app developers fostered their strategic initiatives with technology companies to develop more premium workout content. 


They ramped up investments to develop innovative apps. Industry experts assert that post-COVID, even if some brick-and-mortar gyms and fitness studios open their doors, virtual workouts remain a sizeable part of routines. When the pandemic recedes, the adoption of a hybrid model of online/ brick-and-mortar gyms is likely to retain. Also, the product demand is expected to pick up following the uplift of the lockdown in countries worldwide.


Market Dynamics 


Drivers


Rising Health Awareness to Bolster Growth


Fitness apps are mobile-based software designed specifically to assist users with a fitness regime, such as various types of physical training & exercise, nutrition & diet, health tracking, and other fitness-related topics. Factors such as the increasing awareness for health and rising adoption of sports & fitness applications drive the fitness app market growth. Besides, the increased use of mobile applications and the growing demand for wearable fitness devices influence the fitness app market share. 


The influence of media & advertising, alongside the penetration of the internet and advanced technologies, positively impact the fitness app market growth. Moreover, changing lifestyles, increasing disposable income of consumers, and the availability of various health & fitness applications are other key factors boosting the fitness app market size. Furthermore, evolving health and fitness measures due to busy schedules, alongside the ease of purchase, download, and use, increase the fitness app market demand. 


Opportunities


Emerging Nations Present Robust Opportunities


Rapidly developing nations across the globe present untapped opportunities for the fitness app market. Due to the rapid economic growth, emerging countries such as India, Japan, China, Australia, and South Korea are witnessing a spurting rise in disposable income, changing lifestyles, and smartphone users. Moreover, the digitalization of the healthcare industry in developing countries is projected to offer a host of lucrative opportunities to industry players in the years to come. 


Besides, various health benefits that these mobile apps offer at the user's comfort and convenience have led to increasing the adoption of various fitness apps for maintaining a healthy lifestyle. This trend is likely to continue in the future, offering significant growth opportunities. 


Restraints


High Costs to Restrain Market Growth


High cost involved in the fitness app and tracker development is a key factor estimated to restrict the market growth. Also, high initial investments required for technology upgrades and changing consumer preferences & techniques are major factors predicted to affect the growth of the fitness app market.


Segment Overview 


Inorganic Fitness App to Witness Significant Demand


The fitness app market is segmented into type, platform, device type, and region. The type segment is sub-segmented into workout & exercise apps, disease management, lifestyle management, nutrition & diet, medication adherence, and others. The lifestyle management segment is bifurcated into sleep tracker, period & ovulation tracking, meditation & brain training apps, and others.  


The platform segment is sub-segmented into android, iOS, and windows. The device type segment is sub-segmented into smartphones, tablets, and wearable devices. By region, the market is bifurcated into the Americas (US, Canada, Mexico, Rest-of-North America) and South America, Europe (the UK, Germany, France, Italy, and Rest-of-Europe), Asia Pacific (China, Japan, India, South Korea, and Rest-of-the-APAC), and Rest-of-the-World.


Regional Analysis


North America to Maintain its Leading Position


North America is the leader in the global fitness app market and would maintain its leading position throughout the assessment period. In 2019, the fitness app market in North America reached a valuation of USD 16.82 billion, which is projected to grow further at 28.35% CAGR during the forecast period. Factors such as the increasing awareness regarding health and a vast base of fitness enthusiasts increase the fitness app market share of the region. 


Besides, the proliferation of wearable devices, such as fitness bands, smartwatches, smart rings, etc., and smartphones positively impact the fitness app market growth in the region. The US is the largest market for fitness apps in North America. The US is one of the key smartphone markets in the world, having the highest percentage of smartphone penetration rate. 


Besides, the presence of key fitness apps providers, such as Fitbit, and the increasing adoption of smartphone devices for activity tracking foster the market growth. The US fitness app market is expected to grow at a 27.56% CAGR during the review period.


Canada accounts for the second-largest market share due to the growing adoption of fitness apps among people with fitness and health concerns. The Canadian fitness app market is increasing steadily and is expected to grow at a 30.6% CAGR during the assessment period. 


 Europe Holds Second-Highest Share in Global Market 


Europe accounts for the second-highest share in the global fitness app market. The market growth is led by the various government initiatives promoting health & wellness, growing digitalization, and the high cost of fitness centers. Moreover, increasing Internet connectivity and rising investments by the major players drive the market growth in this region. The UK is the major revenue contributor to the fitness app market in the region.


APAC is Rapidly Emerging as a Promising Market for Fitness Apps


Asia Pacific is rapidly emerging as a promising market for fitness apps and is expected to exhibit a sharp rise with a 33.46% CAGR during the forecast period. Factors such as the growing consumer demand for efficient tools that can support a healthier lifestyle and the continuously growing interest in a balanced diet boost the fitness app market size.


Furthermore, increased per capita disposable income in the region is driving the fitness app market growth. China, Japan, India, Singapore, Australia, and South Korea are the major markets for fitness apps. China dominates the regional market due to the high penetration of mobile phones and the increasing use of connected health devices. 


The Indian fitness app market is expected to grow with the highest CAGR due to growing awareness towards fitness and the rising government initiatives to improve population health. The country also records high numbers of smartphone users across all age groups and the adoption of wearable fitness devices, which, in turn, create a vast fitness app market demand. 


Competitive Landscape


Players Focus on Product Development & Expansion


The fitness app market appears extremely fragmented, considering the presence of established manufacturers. Key fitness app market players seek opportunities to integrate across the extensive value chain while focusing on expanding production capacities, R&D investments, and M&A activities to gain additional impetus. They deliver reliable, leading-edge solutions and services, substantially investing in developing adept technologies and products. 


List of Key Companies 


Samsung Electronics Co., Ltd (South Korea), Google LLC (US), TomTom International BV (The Netherlands), Nike, Inc. (US), Lenovo Group Limited (China), Adidas AG (Germany), Wahoo Fitness (US), Under Armour, Inc. (US), Azumio Inc. (US), Grand Apps (US), and Asics Corporation (Japan) are some of the affluent contenders holding sizeable fitness app market share. 


Cure.fit Healthcare Pvt. Ltd. is an Indian holistic, integrated healthcare, aiming to address preventive healthcare. Cure.fit caters to physical fitness & wellness enthusiasts through a combination of engagement, coaching, and delivery using online and offline channels. 


Cult.fit, the fitness category, focuses on physical strength through several offline group workout centers & gyms, offering app-based services available on android and iOS. Cure.fit had first entered the US market, earlier in July 2020, with its popular digital platforms, Cult.fit, the fitness app, and Mind.fit, the mindfulness and meditation app.


Recent Developments


Jan. 21, 2021 – Andi Dorfman launched a new running app – Andorfins. The app is designed to challenge fitness enthusiasts to push themselves to the limit, featuring various challenges for every level of fitness and training plans. The mobile app is geared toward beginners and intermediate runners.


Jan. 20, 2021 – Oliver announced signing an agreement with telecommunications operator Hong Kong Broadband Network (HKBN) to advance its flagship Kara Smart Fitness app into the lucrative Asian market. Under the terms of the agreement, HKBN would initially purchase a minimum of 1,000 Kara units for its customers, offering them bundled rates for on-demand access to OliveX's immersive fitness content.


Jan. 18, 2021 – Indian fitness platform Cure.fit announced the acquisition of Onyx, a California-based digital trainer and workout app. In addition to building the world's smartest digital training experience, the acquisition would enable Cure.fit to accelerate towards building a hardware-agnostic AI-led platform that offers guided content on physical & mental wellness and nutrition all at the same place.


Jan. 13, 2021 – Vivendi SA, a French media conglomerate, announced signing an agreement with Equinox Media LLC, the world's most influential lifestyle brand, to add its largest music catalog to Equinox's various digital fitness app. The music industry is increasingly looking for new partners across the fitness industry, social media, and videogames, for revenue beyond streaming.


Jan. 11, 2021 – Kayala Itsinses, an Australian fitness influencer, launched a Sweat Lens on Snapchat utilizing the social media platform's interactive 3D technology and augmented reality (AR) features. The interactive 3D technology creates an AR experience that moves with the entire body and tracks body movements, supporting users to maintain correct technique and form.


Report Overview 


The fitness app market analysis feature unique and relevant factors anticipated to significantly impact the market growth during the assessment period. The detailed fitness app market forecast report would help industry players to understand the market better. The report defines the historical and current fitness app market trends boosting the growth of the market. 


Additionally, the COVID-19 impact on the fitness app industry is also included in the report. Regional assessment in this report and unlocks several untapped opportunities in regional and international markets. Detailed company profiling enables users to evaluate company shares, emerging product lines, pricing strategies, innovation possibilities, the scope in new markets, and much more. Alongside fitness app market statistics, the report also covers the analysis of fitness app market developments.


Segmentation Table


Type



  • Workout & Exercise Apps

  • Disease Management

  • Lifestyle Management

  • Sleep Tracker

  • Period & Ovulation Tracking

  • Nutrition & Diet

  • Medication Adherence

  • Others

  • Meditation

  • Brain Training Apps


Platform



  • Android

  • iOS

  • Windows


Device Type



  • Smartphones

  • Tablets

  • Wearable Devices


Region 



  • North America

  • Europe

  • Asia Pacific

  • Rest of the World (RoW)

1 EXECUTIVE SUMMARY

1.1 GLOBAL FITNESS APP MARKET, BY TYPE 18

1.2 GLOBAL FITNESS APP MARKET, BY APPLICATION 19

1.3 GLOBAL FITNESS APP MARKET, BY DEVICE TYPE 20

1.4 GLOBAL FITNESS APP MARKET, BY REGION 21

2 MARKET INTRODUCTION

2.1 DEFINITION 22

2.2 SCOPE OF THE STUDY 22

2.3 RESEARCH OBJECTIVE 22

2.4 MARKET STRUCTURE 23

3 RESEARCH METHODOLOGY

3.1 RESEARCH PROCESS 24

3.2 PRIMARY RESEARCH 25

3.3 SECONDARY RESEARCH 26

3.4 MARKET SIZE ESTIMATION 27

3.5 FORECAST MODEL 28

3.6 LIST OF ASSUMPTIONS 29

4 MARKET DYNAMICS

4.1 INTRODUCTION 30

4.2 DRIVERS 31

4.2.1 INCREASE IN THE USE OF MOBILE APPLICATIONS 31

4.2.2 ADOPTION OF SPORTS AND FITNESS APPLICATIONS FOR MONITORING PHYSICAL ACTIVITIES AND HEART RATES 31

4.2.3 GROWING DEMAND FOR WEARABLE FITNESS TRACKER DEVICES 31

4.1 RESTRAINT 32

4.1.1 HIGH COSTS OF FITNESS APP AND TRACKER DEVELOPMENT 32

4.2 OPPORTUNITY 32

4.2.1 DIGITALIZATION OF HEALTHCARE INDUSTRY IN DEVELOPING COUNTRIES 32

5 MARKET FACTOR ANALYSIS

5.1 PORTER’S FIVE FORCES MODEL 33

5.1.1 THREAT OF NEW ENTRANTS 34

5.1.2 BARGAINING POWER OF SUPPLIERS 34

5.1.3 THREAT OF SUBSTITUTES 34

5.1.4 BARGAINING POWER OF BUYERS 34

5.1.5 INTENSITY OF RIVALRY 34

6 GLOBAL FITNESS APP MARKET, BY TYPE

6.1 OVERVIEW 35

6.1.1 GLOBAL FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 36

6.2 WORKOUT AND EXERCISE APPS 36

6.3 DISEASE MANAGEMENT 36

6.4 LIFESTYLE MANAGEMENT: (SLEEP TRACKER, AND PERIOD & OVULATION TRACKING) 37

6.5 NUTRITION & DIET 37

6.6 MEDICATION ADHERENCE 37

6.7 OTHERS (MEDITATION AND BRAIN TRAINING APPS) 37

7 GLOBAL FITNESS APP MARKET, BY PLATFORM

7.1 OVERVIEW 38

7.1.1 GLOBAL FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 38

7.2 ANDROID 39

7.3 IOS 39

7.4 WINDOWS 39

8 GLOBAL FITNESS APP MARKET, BY DEVICE TYPE

8.1 OVERVIEW 40

8.1.1 GLOBAL FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 40

8.2 SMARTPHONES 41

8.3 TABLETS 41

8.4 WEARABLE DEVICES 41

9 GLOBAL FITNESS APP MARKET, BY REGION

9.1 OVERVIEW 42

9.1.1 GLOBAL FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 43

9.2 NORTH AMERICA 44

9.2.1 NORTH AMERICA: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 44

9.2.2 NORTH AMERICA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 45

9.2.3 NORTH AMERICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 46

9.2.4 NORTH AMERICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 47

9.2.5 US 48

9.2.5.1 US: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 48

9.2.5.2 US FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 48

9.2.5.3 US FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 49


9.2.6 CANADA 49

9.2.6.1 CANADA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 49

9.2.6.2 CANADA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 50

9.2.6.3 CANADA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 50

9.2.7 MEXICO 51

9.2.7.1 MEXICO: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 51

9.2.7.2 MEXICO FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 51

9.2.7.3 MEXICO FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 52

9.3 EUROPE 53

9.3.1 EUROPE: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 53

9.3.2 EUROPE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 54

9.3.3 EUROPE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 55

9.3.4 EUROPE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 56

9.3.5 UK 57

9.3.5.1 UK: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 57

9.3.5.2 UK FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 57

9.3.5.3 UK FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 58

9.3.6 GERMANY 58

9.3.6.1 GERMANY: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 58

9.3.6.2 GERMANY FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 59

9.3.6.3 GERMANY FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 59

9.3.7 FRANCE 60

9.3.7.1 FRANCE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 60

9.3.7.2 FRANCE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 60

9.3.7.3 FRANCE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 61

9.3.8 SPAIN 61

9.3.8.1 SPAIN: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 61

9.3.8.2 SPAIN FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 62

9.3.8.3 SPAIN FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 62

9.3.9 ITALY 63

9.3.9.1 ITALY: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 63

9.3.9.2 ITALY FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 63

9.3.9.3 ITALY FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 64


9.3.10 REST OF EUROPE 64

9.3.10.1 REST OF EUROPE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 64

9.3.10.2 REST OF EUROPE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 65

9.3.10.3 REST OF EUROPE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 65

9.4 ASIA-PACIFIC 66

9.4.1 ASIA-PACIFIC: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 66

9.4.2 ASIA-PACIFIC: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 67

9.4.3 ASIA-PACIFIC FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 68

9.4.4 ASIA-PACIFIC FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 69

9.4.5 CHINA 70

9.4.5.1 CHINA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 70

9.4.5.2 CHINA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 70

9.4.5.3 CHINA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 71

9.4.6 JAPAN 71

9.4.6.1 JAPAN: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 71

9.4.6.2 JAPAN FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 72

9.4.6.3 JAPAN FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 72

9.4.7 INDIA 73

9.4.7.1 INDIA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 73

9.4.7.2 INDIA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 73

9.4.7.3 INDIA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 74

9.4.8 SINGAPORE 74

9.4.8.1 SINGAPORE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 74

9.4.8.2 SINGAPORE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 75

9.4.8.3 SINGAPORE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 75

9.4.9 AUSTRALIA 76

9.4.9.1 AUSTRALIA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 76

9.4.9.2 AUSTRALIA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 76

9.4.9.3 AUSTRALIA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 77

9.4.10 SOUTH KOREA 77

9.4.10.1 SOUTH KOREA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 77

9.4.10.2 SOUTH KOREA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 78

9.4.10.3 SOUTH KOREA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 78


9.4.11 REST OF ASIA-PACIFIC 79

9.4.11.1 REST OF ASIA-PACIFIC: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 79

9.4.11.2 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 79

9.4.11.3 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 80

9.5 REST OF THE WORLD 81

9.5.1 REST OF THE WORLD: FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 81

9.5.2 REST OF THE WORLD: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 82

9.5.3 REST OF THE WORLD FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 83

9.5.4 REST OF THE WORLD FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 84

9.5.5 THE MIDDLE EAST & AFRICA 85

9.5.5.1 THE MIDDLE EAST & AFRICA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 85

9.5.5.2 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 85

9.5.5.3 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 86

9.5.6 SOUTH AMERICA 86

9.5.6.1 SOUTH AMERICA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 86

9.5.6.2 SOUTH AMERICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 87

9.5.6.3 SOUTH AMERICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 87

10 COMPETITIVE LANDSCAPE

10.1 OVERVIEW 88

10.2 COMPETITIVE BENCHMARKING 90

10.3 RECENT DEVELOPMENTS 91

10.3.1 PRODUCT DEVELOPMENT 91

10.3.2 MERGERS AND ACQUISITIONS 92

10.3.3 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS 92

11 COMPANY PROFILE

11.1 GOOGLE LLC 93

11.1.1 COMPANY OVERVIEW 93

11.1.2 FINANCIAL OVERVIEW 94

11.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 95

11.1.4 KEY DEVELOPMENTS 95

11.1.5 SWOT ANALYSIS 96

11.1.6 KEY STRATEGIES 96


11.2 SAMSUNG ELECTRONICS CO., LTD 97

11.2.1 COMPANY OVERVIEW 97

11.2.2 FINANCIAL OVERVIEW 98

11.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 99

11.2.4 KEY DEVELOPMENTS 99

11.2.5 SWOT ANALYSIS 100

11.2.6 KEY STRATEGIES 100

11.3 TOMTOM INTERNATIONAL BV 101

11.3.1 COMPANY OVERVIEW 101

11.3.2 FINANCIAL OVERVIEW 101

11.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 102

11.3.4 KEY DEVELOPMENTS 102

11.3.5 SWOT ANALYSIS 103

11.3.6 KEY STRATEGIES 103

11.4 LENOVO GROUP LIMITED 104

11.4.1 COMPANY OVERVIEW 104

11.4.2 FINANCIAL OVERVIEW 104

11.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 105

11.4.4 KEY DEVELOPMENTS 105

11.4.5 SWOT ANALYSIS 106

11.4.6 KEY STRATEGIES 106

11.5 NIKE, INC. 107

11.5.1 COMPANY OVERVIEW 107

11.5.2 FINANCIAL OVERVIEW 107

11.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 108

11.5.4 KEY DEVELOPMENTS 108

11.5.5 KEY STRATEGIES 108

11.5.6 KEY STRATEGIES 108

11.6 ADIDAS AG 109

11.6.1 COMPANY OVERVIEW 109

11.6.2 FINANCIAL OVERVIEW 109

11.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 110

11.6.4 KEY DEVELOPMENTS 110

11.6.5 SWOT ANALYSIS 110

11.6.6 KEY STRATEGIES 110


11.7 UNDER ARMOUR, INC. 111

11.7.1 COMPANY OVERVIEW 111

11.7.2 FINANCIAL OVERVIEW 111

11.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 112

11.7.4 KEY DEVELOPMENTS 112

11.7.5 SWOT ANALYSIS 112

11.7.6 KEY STRATEGIES 113

11.8 WAHOO FITNESS 114

11.8.1 COMPANY OVERVIEW 114

11.8.2 FINANCIAL OVERVIEW 114

11.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 114

11.8.4 KEY DEVELOPMENTS 115

11.8.5 KEY STRATEGIES 115

11.9 AZUMIO INC. 116

11.9.1 COMPANY OVERVIEW 116

11.9.2 FINANCIAL OVERVIEW 116

11.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 116

11.9.4 KEY DEVELOPMENTS 116

11.10 ASICS CORPORATION 117

11.10.1 COMPANY OVERVIEW 117

11.10.2 FINANCIAL OVERVIEW 117

11.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 118

11.10.4 KEY DEVELOPMENTS 118

11.10.5 SWOT ANALYSIS 118

11.10.6 KEY STRATEGIES 118

11.11 GRAND APPS 119

11.11.1 COMPANY OVERVIEW 119

11.11.2 FINANCIAL OVERVIEW 119

11.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED 119

11.11.4 KEY DEVELOPMENTS 119

12 LIST OF TABLES

APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 72

TABLE 53 INDIA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 73

TABLE 54 INDIA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 73

TABLE 55 INDIA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 74

TABLE 56 SINGAPORE FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 74

TABLE 57 SINGAPORE FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 75

TABLE 58 SINGAPORE FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 75

TABLE 59 AUSTRALIA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 76

TABLE 60 AUSTRALIA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 76

TABLE 61 AUSTRALIA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 77

TABLE 62 SOUTH KOREA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 77

TABLE 63 SOUTH KOREA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 78

TABLE 64 SOUTH KOREA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 78

TABLE 65 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 79

TABLE 66 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 79

TABLE 67 REST OF ASIA-PACIFIC FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 80

TABLE 68 REST OF THE WORLD: FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 81

TABLE 69 REST OF THE WORLD FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 82

TABLE 70 REST OF THE WORLD FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 83

TABLE 71 REST OF THE WORLD FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 84

TABLE 72 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 85

TABLE 73 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 85

TABLE 74 THE MIDDLE EAST & AFRICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 86

TABLE 75 SOUTH AMERICA FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 86

TABLE 76 SOUTH AMERICA FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 87

TABLE 77 SOUTH AMERICA FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 87

TABLE 78 NEW PRODUCT DEVELOPMENT 91

TABLE 79 MERGERS AND ACQUISITIONS 92

TABLE 80 PARTNERSHIPS/AGREEMENTS/COLLABORATIONS 92

TABLE 81 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 95

TABLE 82 GOOGLE: KEY DEVELOPMENTS 95

TABLE 83 SAMSUNG ELECTRONICS CO., LTD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 99

TABLE 84 SAMSUNG ELECTRONICS CO., LTD: KEY DEVELOPMENTS 99

TABLE 85 TOMTOM INTERNATIONAL BV: PRODUCTS/SOLUTIONS/SERVICES OFFERED 102

TABLE 86 TOMTOM INTERNATIONAL BV: KEY DEVELOPMENTS 102

TABLE 87 LENOVO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 105

TABLE 88 LENOVO: KEY DEVELOPMENTS 105

TABLE 89 NIKE, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 108

TABLE 90 ADIDAS AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED 110

TABLE 91 UNDER ARMOUR, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 112

TABLE 92 UNDER ARMOUR, INC.: KEY DEVELOPMENTS 112

TABLE 93 WAHOO FITNESS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 114

TABLE 94 WAHOO FITNESS: KEY DEVELOPMENTS 115

TABLE 95 AZUMIO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 116

TABLE 96 ASICS CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 118

TABLE 97 ASICS CORPORATION: KEY DEVELOPMENTS 118

TABLE 98 GRAND APPS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 119

13 LIST OF FIGURES

FIGURE 1 MARKET SYNOPSIS 17

FIGURE 2 GLOBAL FITNESS APP MARKET ANALYSIS, BY TYPE, MARKET SHARE, 2019 (%) 18

FIGURE 3 GLOBAL FITNESS APP MARKET ANALYSIS, BY APPLICATION, MARKET SHARE, 2019 (%) 19

FIGURE 4 GLOBAL FITNESS APP MARKET ANALYSIS, BY DEVICE TYPE, MARKET SHARE, 2019 (%) 20

FIGURE 5 GLOBAL FITNESS APP MARKET ANALYSIS, BY REGION, MARKET SHARE, 2019 (%) 21

FIGURE 6 GLOBAL FITNESS APP MARKET: STRUCTURE 23

FIGURE 7 RESEARCH PROCESS 24

FIGURE 8 TOP-DOWN & BOTTOM-UP APPROACHES 27

FIGURE 9 MARKET DYNAMICS OVERVIEW 30

FIGURE 10 PORTER’S FIVE FORCES MODEL: GLOBAL FITNESS APP MARKET 33

FIGURE 11 GLOBAL FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 35

FIGURE 12 GLOBAL FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 38

FIGURE 13 GLOBAL FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 40

FIGURE 14 GLOBAL FITNESS APP MARKET, BY REGION, 2019 (% SHARE) 42

FIGURE 15 GLOBAL FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 42

FIGURE 16 NORTH AMERICA: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 44

FIGURE 17 NORTH AMERICA: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 45

FIGURE 18 NORTH AMERICA: FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 46

FIGURE 19 NORTH AMERICA: FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 47

FIGURE 20 EUROPE: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 53

FIGURE 21 EUROPE: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 54

FIGURE 22 EUROPE: FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 55

FIGURE 23 EUROPE: FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 56

FIGURE 24 ASIA-PACIFIC: FITNESS APP MARKET, BY COUNTRY, 2020–2027 (USD BILLION) 66

FIGURE 25 ASIA-PACIFIC: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 67

FIGURE 26 ASIA-PACIFIC: FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 68

FIGURE 27 ASIA-PACIFIC: FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 69

FIGURE 28 REST OF THE WORLD: FITNESS APP MARKET, BY REGION, 2020–2027 (USD BILLION) 81

FIGURE 29 REST OF THE WORLD: FITNESS APP MARKET, BY TYPE, 2020–2027 (USD BILLION) 82

FIGURE 30 REST OF THE WORLD: FITNESS APP MARKET, BY PLATFORM, 2020–2027 (USD BILLION) 83

FIGURE 31 REST OF THE WORLD: FITNESS APP MARKET, BY DEVICE TYPE, 2020–2027 (USD BILLION) 84

FIGURE 32 KEY PLAYER MARKET SHARE ANALYSIS, 2018 (%) 88

FIGURE 33 COMPETITIVE BENCHMARKING 90

FIGURE 34 GOOGLE: FINANCIAL OVERVIEW SNAPSHOT 94

FIGURE 35 GOOGLE: SWOT ANALYSIS 96

FIGURE 36 SAMSUNG ELECTRONICS CO., LTD: FINANCIAL OVERVIEW SNAPSHOT (MARSH & MCLENNAN COMPANIES) 98

FIGURE 37 SAMSUNG ELECTRONICS CO., LTD: SWOT ANALYSIS 100

FIGURE 38 TOMTOM INTERNATIONAL BV: FINANCIAL OVERVIEW SNAPSHOT (MARSH & MCLENNAN COMPANIES) 101

FIGURE 39 TOMTOM INTERNATIONAL BV: SWOT ANALYSIS 103

FIGURE 40 LENOVO: FINANCIAL OVERVIEW SNAPSHOT 104

FIGURE 41 LENOVO: SWOT ANALYSIS 106

FIGURE 42 NIKE, INC.: FINANCIAL OVERVIEW SNAPSHOT 107

FIGURE 43 NIKE, INC.: SWOT ANALYSIS 108

FIGURE 44 ADIDAS AG: FINANCIAL OVERVIEW SNAPSHOT 109

FIGURE 45 ADIDAS AG: SWOT ANALYSIS 110

FIGURE 46 UNDER ARMOUR, INC.: FINANCIAL OVERVIEW SNAPSHOT 111

FIGURE 47 UNDER ARMOUR, INC.: SWOT ANALYSIS 112

FIGURE 48 ASICS CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 117

FIGURE 49 ASICS CORPORATION: SWOT ANALYSIS 118

Fitness App Market