Fitness App Market Outlook and Opportunities in Grooming Regions with Forecast 2026 :

Pune, India, May 2021, MRFR Press Release/- Market Research Future has published a Cooked Research Report on the Global Fitness App Market.


The fitness app market is anticipated to witness healthy growth from 2027, a research report suggests. Growing at a CAGR of 31.25%, the market is projected to reach US$298.30 billion by 2020 to 2027. Rising health awareness is expected to support the market growth along with the rising adoption of sports & fitness applications. As predicted by analysts, high cost involved in the fitness app development will negatively affect the market’s performance from 2027. During the forecast period, the market will be supported by the increasing awareness for health and the increased use of mobile applications.

High initial investments on the other hand will challenge health and wellness applications sector based organizations functioning in the global fitness app market. Analysts have split the market into device type, platform, region, and type segments based on products and services. Health and wellness applications based companies have been profiled. Technology upgrades is set to affect the global market during the forecast period 2027. The report also provides the market’s performance forecasts till 2020 to 2027. Strategies of health and wellness applications based companies are studied. The health and wellness applications sector itself is supported by growing demand for wearable fitness devices as well as advanced technologies. During the forecast period 2027, the fitness app market is set to witness a health growth across device type, platform, region, and type segments as well as regional markets.

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Market Segmentation

The health and wellness applications sector has seen growth across device type, platform, region, and type segments owing to the penetration of the internet and increasing disposable income of consumers. To study the market, analysts have further segmented device type, platform, region, and type into smartphones, tablets, and wearable devices on the basis of device type. The market is further segmented into platform sub segment which is split into Android, iOS, and Windows. Additionally, the fitness app market on the basis of type is segmented into disease management, lifestyle management, medication adherence, nutrition & diet, workout & exercise apps, and others.

The segmental analysis presented in the report provides health and wellness applications field based organizations insights into key growth factors such as changing lifestyles as well as challenges such as changing consumer preferences the market will face from 2027. The influence of media & advertising and the availability of various health & fitness applications are some of the key factors having an influence on health and wellness applications industry based companies, suggest analysts as per the fitness app market report. But the report also identifies the lack of R&D investments and the shifting preference for cheaper alternatives as major threats companies in health and wellness applications will face till 2020 to 2027. 

Regional Overview

Health and wellness applications market based companies in the fitness app market are functioning across North America, Europe, Asia Pacific, the Middle East, and Africa including the rest of the world. Rapidly developing nations will be a key growth driver for regional markets. However, the lack of effective communication will turn out to be a threat. For the forecast period 2027. Each of these regional markets are studied in the report. Starting from North America, the regional market and health and wellness applications vertical based companies are spread across the United States, Mexico, and Canada.

The low demand from developing countries will turn out to be a major challenge from 2027. Parts of the European market covered in the report are regional markets spread across the United Kingdom, France, Italy, and Germany. The market in the region will be benefitted by rapid economic growth as well as spurting rise in disposable income, suggests the report. Similarly, the health and wellness applications sector’s segmental analysis for the Asia Pacific region covers India, Japan, China, and others. For the rest of the world, the research report for the fitness app market covers the Middle East and Africa. The global fitness app market forecasts based on the findings are presented for the forecast period till 2020 to 2027.

Competitive Landscape

The global fitness app market research report brings a comprehensive study of device type, platform, region, and type market segments, regional analysis, and health and wellness applications vertical based company details of key players. As the forecast period 2027 will bring new opportunities for the market owing to the digitalization of the healthcare industry and adoption of various fitness apps, the market is set to grow at a compound annual growth rate of 31.25% and is predicted to reach a value of US$298.30 billion by 2020 to 2027. With SWOT analysis of health and wellness applications sector based companies and Porter’s Five Force model analysis based findings, and understanding challenges such as low research and development budgets and the lack of skilled human resource, companies in the health and wellness applications sector can change the way business is done.

Industry News

Advanced Human Imaging Limited will launch BodyScan, a smartphone-based application, to the 150+ million users of The Original Fit Factory's flagship wellness app, TRUCONNECT. TRUCONNECT users will be given a free 36-hour trial of BodyScan at that time. The launch comes after AHI's recent merger deal with The Original Fitness Factory was concluded. TRUCONNECT is an Apple, Huawei, and Android mobile app for wellness, fitness, and well-being. TRUCONNECT gives you exclusive access to content from top lifestyle professionals, athletes, and celebrities around the world.