Facial Rollers Market Research Report - Global Forecast till 2027

Global Facial Rollers Market Research Report: Information By Product Type (Smooth Stone Facial Rollers {Jade Rollers, Rose Quartz Rollers, Amethyst Rollers and Others}, Hexagonal Stone Face Rollers and Microneedle Facial Rollers), Distribution Channel (Store-Based [Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores and Others] and Non-Store-Based) and Region (North America, Asia-Pacific, Europe and the Rest of the World) - Forecast till 2027

ID: MRFR/CR/8914-HCR | February 2021 | Region: Global | 90 pages

Market Scenario

Global Facial Rollers Market size is projected to reach approximately USD 760.2 Million by 2027, at a CAGR of 8.16% from 2020 to 2027. A facial roller is a handheld face massaging tool that is fitted with jade stone or any other crystal heads on both ends. These heads are rolled on different parts of the face, depending on their size. With the increasing popularity of facial rollers, market players have launched rollers of different sizes and stones. For instance, a mini roller is smaller in size and consists of only one roller head. The product is gaining popularity owing to its portability and lower cost than mid-sized rollers. The mini roller is designed to fit and focus on the eye and mouth areas. The stones used in facial rollers are made of different types, such as Jade, Amethyst, and Obsidian. A major factor driving the demand for facial rollers is media promotion and celebrity endorsements. Market players rope in celebrities to create brand awareness on platforms such as television, mobile applications, and streaming internet channels. Facial rollers being portable provide the ease of carrying them on-the-go driving their sales worldwide. However, the growing number of local brands offering counterfeit products with imitation stones may hinder the market growth during the forecast period.

The impact of COVID-19 has directly affected the distribution and sales of different products across industries. Many countries are under lockdown and have sealed their borders to curb the spread of the virus. The impact of COVID-19 on logistics has disrupted the supply of raw materials, which has further resulted in reduced production capacity and, thus, product shortages. These factors are expected to cause a price rise in facial rollers in the short run. Moreover, corporate offices have switched to working from the home culture, and due to this, women need to appear presentable in video conferences. Therefore, demand for facial rollers continues to increase considerably despite the pandemic. 

Market Synopsis

Global Facial Rollers Market has witnessed high growth in recent years. The increasing importance of facial appearance among consumers has majorly boosted the global facial rollers market in 2019. Facial rollers offer a pool of benefits to consumers. A few of the benefits associated with facial rollers are that it helps in preventing the skin from showing aging signs, replenishes skin cells, and increases blood circulation and collagen in the face. However, factors such as the presence of the unorganized retail sector in emerging economies are projected to curb market growth. Also, various advantages of private labels, such as reduced competition and increased margins, are expected to hamper market growth during the assessment period.

Market USP

Facial rollers are highly portable and can be carried on-the-go.

Market Drivers

  • High Influence of Social Media and Brand Endorsements: The growth of social media advertising has been rapid over the last five years. The majorly used social media platforms such as Facebook and Instagram have influenced the beauty industry to a great extent. Social media platforms are now regularly being used to promote various products and services. Celebrity endorsements are one big factor that influences people to buy products endorsed by their favorite celebrity. Celebrities associated with certain beauty brands float their endorsement posts on their social media handle. As the target audience of such celebrity accounts is quite high, the reach of such brand endorsements is worldwide and direct to the consumer. Increasing use of social media to promote beauty products is pushing the growth of facial rollers market to a great extent.

  • Convenient usage

  • Growth of the organized retail sector in developing countries

Market Restraints

  • High Product Cost


By Product Type

  • Smooth Stone Facial Rollers: This segment accounted for the largest market share in 2019 and is projected to grow at a moderate pace during the forecast period. Among other types of face rollers, smooth stone facial rollers are the most popular owing to several associated benefits. Jade stones have a cooling effect that soothes irritation and reduces inflammation. Additionally, jade stones are ideal for getting rid of wrinkles and blemishes as they cause lymphatic drainage. They further grow, tighten, and raise the immunity of the skin. Similarly, rose quartz represents enhance beauty and youth. It also helps in reducing stress and negative energy. It aims to repair, heal, and increase cell turnover, which softens fine lines on the skin. Due to the healing properties of stones and the wide availability of smooth stone facial rollers, the segment is expected to grow at a significant rate during the forecast period.

  • Hexagonal Stone Face Rollers

  • Microneedle Facial Rollers

By Distribution Channel

  • Store-Based: The majority of the facial rollers are sold through store-based retailers since stores offer the facility of touch and feel followed by a product demonstration. This segment has been further divided into supermarkets & hypermarkets, specialty stores, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market in 2019.

  • Non-Store-Based

By Region

  • North America: North America dominated the global facial rollers market in 2019. High product awareness and strong importance of beauty and facial appearance for women in corporate culture have impacted the lifestyle of Americans. Influential celebrity endorsements have further aided to the growing demand for facial rollers in the region.

  • Europe

  • Asia-Pacific: Asia-Pacific is a new revenue pocket for the facial rollers market. The growing population in China and India has created an opportunistic market for the existing players. Government initiatives to support women's employment and the rising number of corporate offices have given rise to the need to maintain an appealing appearance among consumers, which is driving the growth of the market in the region. Moreover, product awareness created by celebrities on social media platforms has further aided the regional market growth in 2019.

  • Rest of the World

Key Players

  • Shiffa Dubai Skincare Cosmetics LLC (UAE)

  • Atahana (China)

  • Herbivore Botanicals (US)

  • Town & Anchor (US)

  • Paris Presents, Inc. (US)

  • Province Apothecary (Canada)

  • Nurse Jamie, Inc. (US)

  • Mount Lai (US)

  • Esker Beauty (US)

  • Ginger Skin Care (US)

Report Scope:
Report Attribute/Metric Details
  Market Size   USD 760.2 Million
  CAGR   8.16% (2020 to 2027)
  Base Year   2019
  Forecast Period   2020 to 2027
  Historical Data   2018
  Forecast Units   Value (USD Million)
  Report Coverage   Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
  Segments Covered   Product Type and Distribution Channel
  Geographies Covered   North America, Europe, Asia-Pacific, and Rest of the World (RoW)
  Key Vendors   Shiffa Dubai Skincare Cosmetics LLC (UAE), Atahana (China), Herbivore Botanicals (US), Town & Anchor (US), Paris Presents, Inc. (US), Province Apothecary (Canada), Nurse Jamie, Inc. (US), Mount Lai (US), Esker Beauty (US), Ginger Skin Care (US)
  Key Market Opportunities   The increasing importance of facial appearance among consumers has majorly boosted the global facial rollers market
  Key Market Drivers

  • High Influence of Social Media and Brand Endorsements
  • Convenient usage
  • Growth of the organized retail sector in developing countries