Facial Rollers Market Outlook and Opportunities in Grooming Regions with Forecast 2030

January 2022, MRFR Press Release/- Market Research Future has published a Report on the Global Facial Rollers Market.

Market Forecast

Facial rollers are crystal roller tools used to massage the face. Facial rollers are made of a handle with two rollers on both ends. The larger roller is meant for the entire face, whereas the smaller roller is made for areas around the eyes. Facial rollers are made of different types of crystals or semi-precious stones, which have special healing and soothing properties. The most popular being the jade crystal.

Global Facial Rollers Market size is projected to be valued at USD 820.6 Million by 2030 at a CAGR of 8.16% between 2022 and 2030.

Additionally, rolling a tool on the face helps create light pressure on the skin, thereby stimulating blood and energy flow among the facial tissues. This further increases blood circulation as well as promotes a more optimal lymph movement leading to effective regeneration, repair, and protection of cells. However, an increasing number of imitation products and high product cost is expected to hinder the market growth during the forecast period. Moreover, due to the outbreak of COVID-19, consumers have increasingly become health conscious and looking forward to a healthy lifestyle. The growing number of people maintaining a healthy routine and regular facial exercises have fueled the sales of facial rollers across the world.

Market USP

Facial rollers help in improving blood circulation, reduce puffiness, evenly distribute skincare products, and soothes the skin.

Growth Opportunities in the Market

Growing working women population: Education among women, coupled with economic development, underlines the progress in the participation of women in the corporate sectors. Government across the regions are supporting women workforce and taking initiatives to improve female economic empowerment and minimize the gap in labor force participation between males and females. The growing working women population has led to an increase in per capita disposable income of the consumers, which is changing consumer spending behavior. Moreover, consumers are increasingly opting for beauty tools owing to the rising awareness about appearance and standard of living. Due to the rising population of working women, the sales of facial rollers have been increasing at a high pace across the globe.

Celebrity Promotions: Celebrities have always been idolized for their attractive appearance and beauty regimes. Various celebrities not only follow a healthy lifestyle but also promote their beauty regime on social media. This has become an inspiration for people across the world, especially for youngsters. Moreover, popular celebrities such as Scarlett Johansson, Ava Gardner, and Kate Moss are taking the initiative through social media to educate the mass regarding their healthy skin and beauty secrets in the present scenario. These factors have directly surged the demand for facial rollers across the world.

Non-Store-Based Distribution Channels Gaining Popularity Across the Globe: The non-store-based segment is projected to register a higher growth rate during the forecast period. Manufacturers of facial rollers are inclined towards non-store-based distribution channels for the extensive sales of their products. Moreover, the impact of COVID-19 has led to the implementation of lockdown in most countries and has resulted in the forced closure of retail stores. Companies are opting for online distribution platforms to extend their consumer reach, considering the present situation. Also, consumers have the ease of choosing the right product from an extensive list of similar products along with a detailed description and product images captured from different angles for reference.

Key Players

• Shiffa Dubai Skincare Cosmetics LLC (UAE)


• Atahana (China)


• Herbivore Botanicals (US)


• Town & Anchor (US)


• Paris Presents, Inc. (US)


• Province Apothecary (Canada)


• Nurse Jamie, Inc. (US)


• Mount Lai (US)


• Esker Beauty (US)


• Ginger Skin Care (US)