Global Facial Cleanser Market size is projected to reach approximately USD 34.29 Billion by 2027, at a CAGR of 5.73% from 2020 to 2027. The demand for a facial cleanser is increasing owing to consumer inclination toward personal care products. Facial cleansers are products that are used to remove excess oil, makeup, dead cells, and dirt from the skin. The use of facial cleansers refreshes the skin and gives a better complexion. It comes in different forms as well as for different skin types. Various initiatives taken by manufacturers to expand their businesses in the facial cleanser market is expected to drive the demand. For instance, in July 2019, Unilever acquired Tatcha, a Japanese inspired skincare brand. Tatcha also had facial cleansers under its product portfolio. Moreover, the rising awareness of skin-related concerns such as skin burn and blackening is also expected to uplift the market growth. The increasing demand for organic products among consumers worldwide is also creating an opportunistic market for the players in the facial cleanser industry.
The outbreak of COVID-19 globally has created immense pressure across supermarkets & hypermarkets, convenience stores, and online suppliers. This has led to an increased sale of essential personal hygiene products such as facial cleansers, the demand for the same was not affected largely. There was a spike in customers stocking up on essential goods such as sanitizers, masks, household essentials such as toilet paper and bread. Most of the customer's budget was shifted to essential goods, and a major downfall in non-essential businesses was observed. As more cities went into lockdown, non-essential businesses were ordered to remain closed during the first half of the pandemic.
The global facial cleanser market has witnessed moderate growth in recent years. Some consumers have shifted from facewash to facial cleanser in order to cleanse away excess oil, makeup, and other pollution impurities from the face. The rising number of convenience stores, increasing brand visibility along with changing hygiene habits among consumers, has escalated the demand for facial cleansers. To cater to the trending consumer needs, market players are focusing on the launch of innovative products. Moreover, manufactures have adopted innovative and unique packaging solutions, which help to expand the consumer base.
Availability of products based on specific skin types
By Skin Type
By Product Type
By Distribution Channel
|Market Size||USD 34.29 Billion|
|Forecast Units||Value (USD Billion)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, and Trends|
|Segments Covered||By Skin Type, Product Type, Gender, End-Use, Distribution Channel, and Region|
|Geographies Covered||North America, Europe, Asia-Pacific, and Rest of the World (RoW)|
|Key Vendors||L’Oréal (France), Unilever (UK), Procter & Gamble (US), Johnson & Johnson (US), Beiersdorf AG (Germany), Estée Lauder Inc. (US), Shiseido Co., Ltd (Japan), Kao Corporation (Japan), LVMH (France), and AVON COSMETICS (UK)|
|Key Market Opportunities||
|Key Market Drivers||
The global facial cleanser market is growing at a CAGR of 5.73% during the forecast period of 2020-2027.
L’Oréal (France), Unilever (UK), Procter & Gamble (US), Johnson & Johnson (US), Beiersdorf AG (Germany), Estée Lauder Inc. (US), Shiseido Co., Ltd (Japan), Kao Corporation (Japan), LVMH (France), and AVON COSMETICS (UK) are the top companies to hold the market share in global market for facial cleanser.
Facial cleanser industry is predicted to touch USD 34.29 billion by 2027.
Side-effects of harmful chemicals may limit the facial cleanser market growth.
The Asia Pacific region is expected to dominate the facial cleanser market.