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Europe Sustainable Packaging Market Share

ID: MRFR//11157-HCR | 128 Pages | Author: Snehal Singh| May 2024

Europe’s Sustainable Packaging Market is experiencing ongoing transitions of its market shares positions as firms are increasingly embracing sustainability due to rising environmental problems. A popular strategy in this regard would be differentiating products using innovative materials and designs. To have a solution for packaging that not only minimizes any effect on the environment, but also stands out from the rest, companies are now investing in research and development programs aimed at creating such innovative solutions. This has led to use of biodegradable materials, recycling packaging and eco-designs all aiming at attracting environmentally conscious customers thus getting a competitive advantage.

In addition, strategic alliances and partnership also play significant roles in market share positioning with respect to sustainable packaging industry. Businesses partner with stakeholders such as suppliers and recyclers in order to develop closed-loop systems. In doing so, stable supply chain for sustainable materials can be achieved while leading to increased sustainability throughout the package’s life cycle. Collaborative efforts allow corporations to pool resources together especially on their knowledge about best practices that lead to more sustainable industry.

Moreover, Europe’s Sustainable Packaging Market requires the cost competitiveness aspect when it comes to market share positioning issues. It has been realized many companies today understand that sustainable packaging can be both eco-friendly and financially viable. Consequently, by investing in efficient manufacturing processes, optimizing logistics, exploring cost-effective sustainable materials; businesses are able to sell green products without necessarily having to lower their profits margins or forego profitability altogether thereby opening up into new markets by making it possible for small firms to afford them.

Another crucial aspect of market share strategy formulation for organizations operating within the sustainable packaging sector is brand positioning and communication has become very important among players in this industry. One way through which companies differentiate themselves from each other while building strong brand identities which entail responsibility towards environment is leveraging their commitment towards sustainability.Successful marketing whereby customers acknowledge the environmental benefits arising out of using company’s packages builds trust between it and its clients (Gunning et al., 2013). This way they get more buyers who take care of nature when buying goods from them.

Regulatory compliance and adherence to industry standards are a must in positioning companies’ market share in Europe’s sustainable packaging market. In response to increasing importance of environmental regulations, companies are aligning their operations with the required legalities and norms within the industry. Certification of sustainable practices coupled with strict adherence to set standards further enhances the trustworthiness of firms operating within the market. Consequently, as businesses become leading players in sustainable packaging, customers will be confident about them.

Moreover, educating customers has a significant impact on the growth rate of Europe’s Sustainable Packaging Market. Businesses are now running campaigns informing purchasers about classical packaging materials that pollute environment and advantages realized from employing new solutions. Therefore, by providing more knowledge on responsible consumption, people can choose product that is packed sustainably thereby increasing amongst its clients over time.

Europe Sustainable Packaging Market Overview


Europe Sustainable Packaging Market Size was valued at USD 62.9 Billion in 2022. The sustainable packaging industry is projected to grow from USD 68.1 Billion in 2023 to USD 127.8 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.20% during the forecast period (2023 - 2032). Growing globalization, urbanization, and modernity are what are causing the market value to increase. The market will continue to increase in value due to a number of market drivers, including the increasing degree of environmental pollution, the growing demand for convenient parking options, and a surge in manufacturing activity.


Europe Sustainable Packaging Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sustainable Packaging Market Trends




  • Growing initiatives by government is driving market growth




Europe's need for eco-friendly packaging has surged due to strict government policies prohibiting the use of single-use plastics and growing consciousness of sustainability. A key element propelling the expansion of the sustainable packaging market CAGR in Europe is government measures to promote the adoption of sustainable packaging solutions. Green procurement laws are being enforced by the government on a larger scale. These policies mandate that public agencies give priority to sustainable products and services when making purchase decisions. In the public sector, this is fueling demand for environmentally friendly packaging options. Eco-labeling programs are being implemented by several governments to inform customers about how products and packaging affect the environment. This is fueling the market for packaging that bears the eco-friendly label. Moreover, companies are encouraged to lessen their carbon footprint by governments imposing levies on carbon emissions. It is anticipated that each of these variables would present the major companies involved in the sustainable packaging market with substantial growth prospects.


In addition, the quantity of waste that ends up in landfills and the ocean is decreased by the natural breakdown of biodegradable packaging materials. Biodegradable packaging is more sustainable as a result of reduced carbon emissions and environmental pollutants. Furthermore, there is a greater need for sustainable packaging options due to companies' and consumers' growing environmental consciousness. Because they are composed of renewable resources and can be recycled or composted, biodegradable packaging materials are in higher demand due to their perceived environmental friendliness. Moreover, Vegware, a UK-based company, specializes in creating biodegradable and reusable food packaging solutions. Vegware offers low-carbon, recyclable, plant-based, and renewable materials for their packaging alternatives. A heated cup with two layers of plant-based materials and an eco-embossed design was recently introduced by the company. Thus, driving the sustainable packaging market revenue.


Sustainable Packaging Market Segment Insights


Sustainable Packaging Material Type Insights


The Europe Sustainable Packaging market segmentation, based on material type includes paper & paperboard, plastic, metal, glass, fabric, and wood. The paper & paperboard segment dominated the market mostly due to consumers' growing inclination for pouches, paper bags, and other types of packaging. A growing number of apparel companies, packaged food product manufacturers, and other end users are emphasizing the need for sustainable packaging in light of growing environmental concerns.


Sustainable Packaging Packaging Type Insights


The Europe Sustainable Packaging market segmentation, based on packaging type, includes bags & sacks, trays & clamshells, cartons & boxes, cans, bottles & jars, films & wraps, pouches & sachets, drums, IBC, vials & ampoules, tapes & labels, and others (jerry cans, bowls, cutlery etc.). The pouches & sachets category generated the most income. Comparing pouches and sachets to more conventional packaging formats like bottles or cans, less material is often used, which lowers resource use and waste. Sustainable packaging, such as sachets and pouches, is also in greater demand as businesses and customers grow more ecologically concerned. This area is essential to the cause of encouraging environmentally friendly packaging options and cutting down on plastic waste.


Sustainable Packaging Distribution Channel Insights


The Europe Sustainable Packaging market segmentation, based on distribution channel, includes Manufacturer (Direct Sales), Distributors, and Retailers. The manufacturer (direct sales) category generated the most income. Manufacturers who sell their goods directly to consumers are classified as "Manufacturer (Direct Sales)" in the sustainable packaging industry. These producers create and supply eco-friendly packaging materials or goods straight to companies and customers, cutting out middlemen like wholesalers or retailers. They are essential in meeting the growing need for packaging options that are environmentally responsible by offering eco-friendly options.


Figure 1: Europe Sustainable Packaging Market, by Applications, 2022 & 2032 (USD Billion)


Europe Sustainable Packaging Market, by Applications, 2022 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sustainable Packaging End Use Insights


The Europe Sustainable Packaging market segmentation, based on end use, includes Food, Beverages, Cosmetics & Personal Care, Chemical, Healthcare, Agriculture, and Other Industrial. The food category generated the most income. Whether by adding recycled material to their current packaging or by developing brand-new packaging solutions made completely of recycled materials, several businesses are employing recycled plastics in their packaging. The food industry is also seeing an increase in the use of reusable packaging.


Sustainable Packaging Regional Insights


During the projected period, Europe is anticipated to become the market with the largest revenue contribution in the sustainable packaging sector. The market for sustainable packaging in Europe is expanding quickly due to rising consumer demand for green packaging options as well as legislative initiatives to cut waste and promote sustainability. Paper and cardboard are two of the most environmentally friendly packaging materials used in Europe; many businesses also use recycled materials in their packaging to lessen their environmental effect. The market for compostable and biodegradable plastics, which are composed primarily of plant-based elements and decompose more quickly in the environment, is also expanding. Moreover, with a significant presence throughout Europe, Smurfit Kappa is a top manufacturer of paper-based packaging solutions. The business provides a selection of environmentally friendly packaging choices, such as biodegradable and recycled paperboard.


Figure 2: EUROPE SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2022 (USD Billion)


EUROPE SUSTAINABLE PACKAGING MARKET SHARE BY REGION 2022


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Sustainable Packaging Key Market Players & Competitive Insights


Leading market players are investing heavily in research and development in order to expand their product lines, which will help the sustainable packaging market, grow even more. Market participants are also undertaking a variety of strategic activities to expand their  footprint, with important market developments including new product launches, contractual agreements, mergers and acquisitions, higher investments, and collaboration with other organizations. To expand and survive in a more competitive and rising market climate, sustainable packaging industry must offer cost-effective items.


Key Companies in the sustainable packaging market include



Sustainable Packaging Market Segmentation


Sustainable Packaging Material Type Outlook



  • Paper & Paperborard

  • Plastic

  • Metal

  • Glass

  • Fabric

  • Wood


Sustainable Packaging Packaging Type Outlook



  • Bags & Sacks

  • Trays & Clamshells

  • Cartons & Boxes

  • Cans

  • Bottles & Jars

  • Films & Wraps

  • Pouches & Sachets

  • Drums

  • IBC

  • Vials & Ampoules

  • Tapes & Labels

  • Others (Jerry Cans, Bowls, Cutlery etc.)


Sustainable Packaging Distribution Channel Outlook



  • Manufacturer (Direct Sales)

  • Distributors

  • Retailers


Sustainable Packaging End Use Outlook



  • Food

  • Beverages

  • Cosmetics & Personal Care

  • Chemical

  • Healthcare

  • Agriculture

  • Other Industrial


Sustainable Packaging Regional Outlook



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Luxembourg

    • Norway

    • Austria

    • Rest of Europe



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