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Europe Home Appliances Market Research Report Information By Product (Major Appliances {Refrigerators, Freezers, Dishwashing Machines, Washing Machines, Cookers and Ovens, and Other Major Appliances}, and Small Appliances {Vacuum Cleaners, Coffee Machines, Irons, Toasters, Grills and Roasters, and Other Small Appliances}), Distribution Channel (Multibrand Stores, Exclusive Stores, Online, and Other Distribution Channels)–and Europe Market Forecast Till 2032


ID: MRFR/CR/14656-HCR | 128 Pages | Author: Varsha More| July 2024

Europe Home Appliances Market Overview


Europe home appliances market size was valued at USD 116.8 billion in 2022. The Europe home appliances industry is anticipated to expand from USD 120.30 Billion in 2023 to USD 152.3 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 3.00% during the forecast period (2024 - 2032). Growing penetration of smart homes, increasing home improvement projects in Western countries, and rapid developments in IT and wireless communication are major market drivers driving the home appliances market in Europe.


Home Appliances Market Overview


Source: Secondary Research, MRFR Database, Primary Research, and Analyst Review


Europe Home Appliances Market Trends



  • Shifting consumer requirements toward technology and environment-friendly products drives market growth


The European home appliances market CAGR is expanding due to the increasing number of tech-savvy consumers who are expanding their lives. The rapidly growing number of internet utilizers has changed customer behavior and the retail landscape for this industry. Recent technology developments for intelligent and energy-efficient appliances are critical factors that will increase the market value. Major home appliance manufacturers are highly concentrating on introducing efficient appliances with intelligent assistance that maximize energy savings to deliver sustainable solutions for users. For instance, in January 2023, Samsung announced the global establishment of a recent column refrigerator called the Bespoke Infinite Line refrigerator. The company's built-in refrigerator will be available with a choice of fridge, freezer, or wine cellar models.


Furthermore, introducing novel shapes and sizes and new features for improved usability will boost the market. The rising number of hotels and restaurants and government and organization regulations governing cleanliness and hygiene push the household appliances market. Consumers' increasing preference for e-commerce fuels the development of household appliances. The growing desire to enhance the visual appearance of different food dishes is also anticipated to drive market demand over the projected period. Introducing modular and energy-efficient household equipment, such as induction cooktops, speed cooking ovens, and warming drawers, drives the home appliances market revenue.


Europe Home Appliances Market Segment Insights


Europe Home Appliances Product Insights


The Europe home appliances market segmentation, based on the product, includes major appliances {refrigerators, freezers, dishwashing machines, washing machines, cookers and ovens, and other major appliances}, and small appliances {vacuum cleaners, coffee machines, irons, toasters, grills and roasters, and other small appliances}. The major appliances segment dominated the market over the projected period. The demand for household appliances has expanded into a global industry. With growing disposable income, bigger spaces, and credentials to electricity, household appliances are now more reasonable for a large share of the world's people to help with day-to-day household chores. Connected devices have developed into the market, and most appliances are attached to the internet to automate activities with more nominal human intervention.


Figure 1: Europe Home Appliances Market, by Product, 2022 & 2032 (USD Billion)


Europe Home Appliances Market, by Product, 2022 & 2032


Source: MRFR Database, Secondary Research, Primary Research, and Analyst Review


Europe Home Appliances Distribution Channel Insights


The European home appliances market segmentation, based on the distribution channel, includes multibrand stores, exclusive stores, online, and other distribution channels. The online segment dominated the market over the projected period owing to the immediate development of e-commerce and budding digitalization, especially across developing countries such as India and China. Additionally, the increasing favor of online shopping and smart and connected devices among millennials and young people is also expanding the online sale of smart home appliances worldwide. Moreover, effortlessness associated with online trades, a busy lifestyle, and the flexibility of shopping anytime from anywhere drives the online sale of smart home appliances.


Europe Home Appliances Country Insights


The European home appliances market thrives due to the high usage of smart home appliances among consumer to meet their needs. The European home appliances market is witnessing high expansion. Factors such as the soaring requirement for energy-efficient appliances and the need for comfort, coupled with the increased expenditure capacity of end-users, are driving the market expansion. The European legislation made appliances, like more water-efficient washing machines and dishwashers, more energy-efficient than washing garments and dishes by hand. Some essential driving factors behind the fast adoption and development rate of smart home appliances in the European market include universal key to high-speed internet, the introduction of smart meters, energy efficiency and energy savings, and favorable EU policies to help the digital economy in Europe.


Figure 2: EUROPE HOME APPLIANCES MARKET SHARE BY REGION 2022 (USD Billion)


EUROPE HOME APPLIANCES MARKET SHARE BY REGION 2022


Source: Secondary Research, MRFR Database, Primary Research, and Analyst Review


Europe Home Appliances Key Market Players & Competitive Insights


Leading market participants invest heavily in research and development to extend their product lines, allowing the home appliances market to grow even more. Market participants are also undertaking numerous strategic activities to extend their footprint, with significant market outcomes including new product expansions, contractual agreements, mergers and acquisitions, more elevated investments, and collaboration with other organizations. The home appliances industry must offer cost-effective items to enhance and survive in a more competitive, expanding market climate.


Major Participants in the home appliances market are attempting to expand market needs by investing in research and development operations, including Arcelik AS6, Robert Bosch GmbH6, Electrolux AB6, Haier, De'Longhi S.p.A, Gorenje Group, LG Electronics, Samsung Electronics Co. Ltd, Whirlpool Corporation, Liebherr Group, Panasonic Corporation, and Koninklijke Philips.


Key participants in the Europe Home Appliances market include



  • Arcelik AS6

  • Robert Bosch GmbH6

  • Electrolux AB6

  • Haier

  • De'Longhi S.p.A

  • Gorenje Group

  • LG Electronics

  • Samsung Electronics Co. Ltd

  • Whirlpool Corporation

  • Liebherr Group

  • Panasonic Corporation

  • Koninklijke Philips


Europe Home Appliances Industry Developments


August 2020: Samsung Electronics Co. Ltd launched a new RB7300 refrigerator that provides core cooling performance while delivering a large, flexible capacity to meet all types of food storage requirements.


26 May 2024: From May 20 to June 9, the greatest tennis players will be paired with Haier, the industry leader in home appliances*. Haier is an Official Partner of the Roland-Garros competition. There are over a billion tennis fans worldwide, and they all seek elegance, precision, and amazing performances. Because of these qualities, Haier's position as an Official Partner is a perfect fit. The company has always created amazing experiences and ecosystems that are suited to every need.


April 25, 2024: Electrolux Group President & CEO Jonas Samuelson has informed the Board of Directors that he will be leaving his post and the Board on January 1, 2025, following more than eight years as CEO and sixteen years in the Group management team. The Board will now start the process of finding a replacement.


Europe Home Appliances Market Segmentation


Product Outlook



  • Major Appliances

    • Refrigerators

    • Freezers

    • Dishwashing Machines

    • Washing Machines

    • Cookers & Ovens

    • Other Major Appliances



  • Small Appliances

    • Vacuum Cleaners

    • Food Processors

    • Coffee machines

    • Irons

    • Toasters

    • Grills and Roasters

    • Other Small Appliances




Distribution Channel Outlook



  • Exclusive Stores

  • Multibrand Stores

  • Online

  • Other Distribution Channels


Europe Home Appliances Regional Outlook



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Luxembourg

    • Norway

    • Austria

    • Rest of Europe



Report Attribute/Metric Details
Market Size 2022 USD 116.8 Billion
Market Size 2023 USD 120.30 Billion
Market Size 2032 USD 1700 Billion
Compound Annual Growth Rate (CAGR) 3.00% (2024-2032)
Base Year 2023
Market Forecast Period 2024 -2032
Historical Data 2018- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Market Competitive Landscape, Revenue Forecast, Growth Factors, and Trends
Segments Covered Product, Distribution Channel, and Region
Region Covered Europe
Countries Covered Germany, France, UK, Italy, Spain, Sweden, Denmark, Luxembourg, Norway, Austria, and Rest of Europe
Key Companies Profiled Arcelik AS6, Robert Bosch GmbH6, Electrolux AB6, Haier, De'Longhi S.p.A, Gorenje Group, LG Electronics, Samsung Electronics Co. Ltd, Whirlpool Corporation, Liebherr Group, Panasonic Corporation, and Koninklijke Philips
Key Market Opportunities The rise in people's disposable income levels.
Key Market Dynamics Rapid developments in IT and wireless communication.


Frequently Asked Questions (FAQ) :

The European home appliances market size was valued at USD 116.8 Billion in 2022.

The market is expected to extend at a CAGR of 3.00% during the forecast period, 2024-2032.

The prominent players in the market are Merck & Co, Bristol Myers Squibb, Kyowa Kirin, Sanofi, Pfizer Inc, Eisai Co. Ltd, AstraZeneca, Novartis AG, Eli Lilly and Company, GlaxoSmithKline, and Baxter Healthcare Corporation.

The major appliances category dominated the home appliances market in 2022.

The online category dominated the home appliances market in 2022.

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