Europe Home Appliances Market Overview
Europe home appliances market size was valued at USD 127.64 billion in 2024. The Europe home appliances industry is anticipated to expand from USD 131.47 Billion in 2025 to USD 171.57 Billion by 2034, exhibiting a compound annual growth rate (CAGR) of 3% during the forecast period (2025-2034). Growing penetration of smart homes, increasing home improvement projects in Western countries, and rapid developments in IT and wireless communication are major market drivers driving the home appliances market in Europe.
Source: Secondary Research, Market Research Future Database, Primary Research, and Analyst Review
Europe Home Appliances Market Trends
- Shifting consumer requirements toward technology and environment-friendly products drives market growth
The European home appliances market CAGR is expanding due to the increasing number of tech-savvy consumers who are expanding their lives. The rapidly growing number of internet utilizers has changed customer behavior and the retail landscape for this industry. Recent technology developments for intelligent and energy-efficient appliances are critical factors that will increase the market value. Major home appliance manufacturers are highly concentrating on introducing efficient appliances with intelligent assistance that maximize energy savings to deliver sustainable solutions for users.
For instance, in January 2023, Samsung announced the global establishment of a recent column refrigerator called the Bespoke Infinite Line refrigerator. The company's built-in refrigerator will be available with a choice of fridge, freezer, or wine cellar models.
Furthermore, introducing novel shapes and sizes and new features for improved usability will boost the market. The rising number of hotels and restaurants and government and organization regulations governing cleanliness and hygiene push the household appliances market. Consumers' increasing preference for e-commerce fuels the development of household appliances. The growing desire to enhance the visual appearance of different food dishes is also anticipated to drive market demand over the projected period. Introducing modular and energy-efficient household equipment, such as induction cooktops, speed cooking ovens, and warming drawers, drives the home appliances market revenue.
Europe Home Appliances Market Segment Insights
Europe Home Appliances Product Insights
The Europe home appliances market segmentation, based on the product, includes major appliances {refrigerators, freezers, dishwashing machines, washing machines, cookers and ovens, and other major appliances}, and small appliances {vacuum cleaners, coffee machines, irons, toasters, grills and roasters, and other small appliances}. The major appliances segment dominated the market over the projected period. The demand for household appliances has expanded into a global industry. With growing disposable income, bigger spaces, and credentials to electricity, household appliances are now more reasonable for a large share of the world's people to help with day-to-day household chores.
Connected devices have developed into the market, and most appliances are attached to the internet to automate activities with more nominal human intervention.
Figure 1: Europe Home Appliances Market, by Product, 2022 & 2032 (USD Billion)
Source: Market Research Future Database, Secondary Research, Primary Research, and Analyst Review
Europe Home Appliances Distribution Channel Insights
The European home appliances market segmentation, based on the distribution channel, includes multibrand stores, exclusive stores, online, and other distribution channels. The online segment dominated the market over the projected period owing to the immediate development of e-commerce and budding digitalization, especially across developing countries such as India and China. Additionally, the increasing favor of online shopping and smart and connected devices among millennials and young people is also expanding the online sale of smart home appliances worldwide.
Moreover, effortlessness associated with online trades, a busy lifestyle, and the flexibility of shopping anytime from anywhere drives the online sale of smart home appliances.
Europe Home Appliances Country Insights
The European home appliances market thrives due to the high usage of smart home appliances among consumer to meet their needs. The European home appliances market is witnessing high expansion. Factors such as the soaring requirement for energy-efficient appliances and the need for comfort, coupled with the increased expenditure capacity of end-users, are driving the market expansion. The European legislation made appliances, like more water-efficient washing machines and dishwashers, more energy-efficient than washing garments and dishes by hand.
Some essential driving factors behind the fast adoption and development rate of smart home appliances in the European market include universal key to high-speed internet, the introduction of smart meters, energy efficiency and energy savings, and favorable EU policies to help the digital economy in Europe.
Figure 2: EUROPE HOME APPLIANCES MARKET SHARE BY REGION 2022 (USD Billion)
Source: Secondary Research, Market Research Future Database, Primary Research, and Analyst Review
Europe Home Appliances Key Market Players & Competitive Insights
Leading market participants invest heavily in research and development to extend their product lines, allowing the home appliances market to grow even more. Market participants are also undertaking numerous strategic activities to extend their footprint, with significant market outcomes including new product expansions, contractual agreements, mergers and acquisitions, more elevated investments, and collaboration with other organizations. The home appliances industry must offer cost-effective items to enhance and survive in a more competitive, expanding market climate.
Major Participants in the home appliances market are attempting to expand market needs by investing in research and development operations, including Arcelik AS6, Robert Bosch GmbH6, Electrolux AB6, Haier, De'Longhi S.p.A, Gorenje Group, LG Electronics, Samsung Electronics Co. Ltd, Whirlpool Corporation, Liebherr Group, Panasonic Corporation, and Koninklijke Philips.
Key participants in the Europe Home Appliances market include
- Samsung Electronics Co. Ltd
Europe Home Appliances Market Industry Developments
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Q2 2024: Electrolux Group appoints new Chief Technology and Sustainability Officer Electrolux Group announced the appointment of Jonas Samuelson as Chief Technology and Sustainability Officer, effective May 2024, to drive innovation and sustainability initiatives in its European home appliances business.
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Q2 2024: Whirlpool Corporation opens new manufacturing facility in Poland Whirlpool Corporation inaugurated a new state-of-the-art manufacturing facility in ลรณdลบ, Poland, in April 2024, aimed at increasing production capacity for energy-efficient washing machines for the European market.
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Q2 2024: Bosch launches new Series 8 smart ovens in Europe Bosch introduced its latest Series 8 smart ovens across major European markets in May 2024, featuring AI-powered cooking assistance and enhanced energy efficiency.
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Q2 2024: Haier Europe announces partnership with Enel X for smart home integration Haier Europe and Enel X entered a partnership in June 2024 to integrate Haier's connected appliances with Enel X's smart home energy management platform in select European countries.
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Q3 2024: Miele acquires Italian dishwasher component supplier SIR S.p.A. Miele completed the acquisition of SIR S.p.A., an Italian manufacturer of dishwasher components, in July 2024 to strengthen its European supply chain and innovation capabilities.
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Q3 2024: Gorenje secures โฌ100 million green loan to expand energy-efficient appliance production Gorenje, a leading European appliance maker, secured a โฌ100 million green loan in August 2024 to expand its production of energy-efficient refrigerators and washing machines at its Slovenian facilities.
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Q3 2024: Philips launches new EcoConscious kitchen appliance line in Europe Philips introduced its EcoConscious line of kitchen appliances in September 2024, featuring products made from recycled materials and designed for reduced energy consumption.
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Q4 2024: Samsung opens European R&D center for smart home appliances in Germany Samsung inaugurated a new research and development center in Munich in October 2024, focused on developing AI and IoT technologies for its European home appliance portfolio.
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Q4 2024: Electrolux Group launches Pure A9 air purifier in European markets Electrolux Group launched the Pure A9 air purifier in November 2024, targeting health-conscious consumers in major European countries with advanced filtration and smart connectivity features.
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Q1 2025: Beko announces โฌ50 million investment in Romanian refrigerator plant Beko revealed plans in January 2025 to invest โฌ50 million in expanding its refrigerator manufacturing facility in Romania to meet growing demand in Eastern Europe.
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Q1 2025: Siemens Home Appliances partners with IKEA for integrated smart kitchen solutions Siemens Home Appliances and IKEA announced a partnership in February 2025 to co-develop integrated smart kitchen solutions for the European market, combining Siemens' appliances with IKEA's modular kitchen systems.
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Q2 2025: Arรงelik completes acquisition of Grundigโs European home appliance business Arรงelik finalized the acquisition of Grundigโs European home appliance operations in April 2025, expanding its footprint and product portfolio across Western and Central Europe.
Europe Home Appliances Market Segmentation
Product Outlook
Distribution Channel Outlook
- Other Distribution Channels
Europe Home Appliances Regional Outlook
| Report Attribute/Metric |
Details |
| Market Size 2024 |
USD 127.64 Billion |
| Market Size 2025 |
USD 131.47 Billion |
| Market Size 2034 |
USD 171.57 Billion |
| Compound Annual Growth Rate (CAGR) |
3% (2025-2034) |
| Base Year |
2024 |
| Market Forecast Period |
2025 -2034 |
| Historical Data |
2019- 2023 |
| Market Forecast Units |
Value (USD Billion) |
| Report Coverage |
Market Competitive Landscape, Revenue Forecast, Growth Factors, and Trends |
| Segments Covered |
Product, Distribution Channel, and Region |
| Region Covered |
Europe |
| Countries Covered |
Germany, France, UK, Italy, Spain, Sweden, Denmark, Luxembourg, Norway, Austria, and Rest of Europe |
| Key Companies Profiled |
Arcelik AS6, Robert Bosch GmbH6, Electrolux AB6, Haier, De'Longhi S.p.A, Gorenje Group, LG Electronics, Samsung Electronics Co. Ltd, Whirlpool Corporation, Liebherr Group, Panasonic Corporation, and Koninklijke Philips |
| Key Market Opportunities |
The rise in people's disposable income levels. |
| Key Market Dynamics |
Rapid developments in IT and wireless communication. |
Frequently Asked Questions (FAQ):
The European home appliances market size was valued at USD 123.92 Billion in 2023.
The market is expected to extend at a CAGR of 3% during the forecast period, 2025-2034.
The prominent players in the market are Merck & Co, Bristol Myers Squibb, Kyowa Kirin, Sanofi, Pfizer Inc, Eisai Co. Ltd, AstraZeneca, Novartis AG, Eli Lilly and Company, GlaxoSmithKline, and Baxter Healthcare Corporation.
The major appliances category dominated the home appliances market in 2023.
The online category dominated the home appliances market in 2023.
