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Europe Electric Bike Market Research Report Information By Propulsion Type (Pedal Assisted, Speed Pedaled and Throttle Assisted), By Application (Cargo/Utility, City/Urban, and Trekking), By Battery Type (Lead Acid Battery, Lithium-ion Battery, and Others) – and Europe Market Forecast Till 2032


ID: MRFR/AM/20076-HCR | 128 Pages | Author: Sejal Akre| July 2024

Europe Electric Bike Market Overview


Europe Electric Bike Market Size was valued at USD 19.8 Billion in 2022. The Europe Electric Bike Market industry is projected to grow from USD 21.5 billion in 2023 to USD 42.6 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.9% during the forecast period (2024 - 2032). The Europe Electric Bike Market drivers are in the rising demand for environmentally friendly transportation options, which is in response to escalating environmental issues and urban congestion.


Europe Electric Bike Market Overview


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Electric Bike Market Trends




  • Technological Advancements are driving the market growth




Europe has witnessed a significant increase in the prevalence of electric bicycles (e-bikes) in recent times. This surge can be attributed to a number of factors, including technological advancements, urbanization, and heightened environmental consciousness. A notable development in this industry is the expanding utilization of e-bikes as a practical and environmentally friendly means of conveyance for the final leg. E-bikes offer commuters a versatile and easily navigable mode of transportation that circumnavigates congested city streets and traffic jams. In contrast to conventional bicycles, e-bikes provide electric propulsion, enabling riders to traverse mountainous landscapes or traverse greater distances without experiencing perspiration. The ease of access to these services has enhanced their appeal to a wide array of demographic groups, such as students, delivery personnel, and commuters.


The expansion of e-bike infrastructure and regulatory support, motivated by initiatives to promote sustainable transportation and enhance the overall cycling experience for passengers, is an additional noteworthy development in the Europe Electric Bike Market. Policymakers who aim to encourage greater adoption of sustainable modes of transportation and promote the utilization of e-bikes should prioritize the improvement of cycling infrastructure in terms of safety and accessibility. Cities and municipalities can enhance the cycling experience and reduce the risk of accidents for e-bike commuters through the utilization of traffic-calming measures, the improvement of signage, the expansion of bike lanes, and the installation of improved signage.


Europe Electric Bike Market Segment Insights




  • Electric Bike Propulsion Type Insights




The Europe Electric Bike Market segmentation, based on propulsion type, includes Pedal Assisted, Speed Pedaled, and Throttle Assisted. The pedal assisted segment probably holds the most substantial market share among the three segments. Pedal-assisted bicycles are extensively utilized for commuting, recreational cycling, and physical fitness, catering to a diverse array of consumers who desire an environmentally sustainable and efficient mode of transportation. The pervasive adoption and adaptability of Pedal Assisted bicycles are factors that contribute to their market dominance in the electric bike industry.


Figure 1: Europe Electric Bike Market, by Propulsion Type, 2023 & 2032 (USD Billion)


 Europe Electric Bike Market, by Propulsion Type, 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Electric Bike Application Insights


The Europe Electric Bike Market segmentation, based on application, includes cargo/utility, city/urban, and trekking. City/Urban electric bikes are specialized transportation options that cater to the requirements of commuters and urban residents traversing congested urban environments and short distances. Typically, these bicycles incorporate cargo racks, fenders, and a comfortable upright cycling position for functionality and convenience. Due to their adaptability, functionality, and appropriateness for routine usage, they enjoy immense popularity among urban commuters, families, and individuals in search of a practical and environmentally sustainable substitute for conventional modes of transportation. As a result, they maintain their prevailing market share.


Electric Bike Battery Type Insights


The Europe Electric Bike Market segmentation, based on battery type, includes lead acid batteries, lithium-ion batteries, and others. As opposed to lead-acid batteries, lithium-ion batteries have gained popularity in the electric bicycle industry due to their superior energy density, extended longevity, and reduced weight. Lithium-ion batteries provide enhanced performance, expedited charging durations, and expanded range, rendering them optimal for a multitude of e-bike uses, spanning from recreational riding to urban commuting. Furthermore, consistent progress in lithium-ion battery technology has resulted in ongoing enhancements to battery durability and efficiency, thereby reinforcing their status as the prevailing power source within the electric bicycle industry.


Electric Bike Country Insights


European electric bike sales are expanding rapidly due to a number of factors, including rising environmental awareness, urbanization, technological advancements, and government policies that are favorable to the industry. With the increasing demand for environmentally friendly and energy-efficient means of transportation, electric cycles have gained significant traction and contributed to the expansion of the market throughout the region. Moreover, an influential factor fueling the expansion of the electric bicycle market in Germany is the increasing demand for e-bikes as an environmentally friendly mode of urban transportation. In light of urban environments beset by air pollution, traffic congestion, and parking shortages, electric bicycles present a compelling substitute for short-distance travel and commuting. E-bikes offer riders in Germany the optimal blend of cycling convenience and urban mobility assistance via electric propulsion, thereby simultaneously mitigating their carbon emissions and facilitating effortless navigation. An additional noteworthy development in Germany is the growing prevalence of electric bicycles being utilized for leisurely excursions and outdoor pursuits. The increasing prevalence of outdoor adventure and the pursuit of an active lifestyle have contributed to the growing popularity of e-bikes among cyclists of all ages.


Figure 2: Europe Electric Bike Market Share By Region 2023 & 2032 (USD Billion)


 Europe Electric Bike Market Share By Region 2023 & 2032


Source: Secondary Research, Primary Research, MRFR Database and Analyst Review


Europe Electric Bike Key Market Players & Competitive Insights


The European Europe Electric Bike Market is distinguished by leading market players, including well-established bicycle manufacturers, cutting-edge entrepreneurs, and technology firms. Prominent established bicycle manufacturers, including Raleigh, Gazelle, and Trek, have successfully broadened their product lines to encompass electric cycles, capitalizing on their substantial market presence through their proficiency in bicycle design and production. These well-established competitors frequently indulge in market developments such as premium e-bikes that accommodate a diverse clientele, including urban commuters and recreational cyclists, all the while upholding their standing for dependability and efficacy.


Alongside conventional bicycle manufacturers, the Europe Electric Bike industry is witnessing an expanding presence of specialized e-bike brands and firms, which are propelling market innovation and competition. Major players in the Europe Electric Bike Market, such as Accela Group N.V, Brompton Bicycle, Fritzie Systems GmbH & Co. KG (M1 Sporttechnik), Giant Manufacturing Co. Ltd, Kalkhoff Werke GmbH, KTM Bike Industries, Merida Industry Co. Ltd, Pedego Electric Bikes, Riese & Müller, Royal Dutch Gazelle, Swiss E-Mobility Group (SEMG), Trek Bicycle Corporation, VanMoof BV, VanMoof BV, Volt Electric Bikes, and Yamaha Bicycles.


Key Companies in the Europe Electric Bike Market include



  • Accell Group N.V

  • Brompton Bicycle

  • Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)

  • Giant Manufacturing Co. Ltd

  • Kalkhoff Werke GmbH

  • KTM Bike Industries

  • Merida Industry Co. Ltd

  • Pedego Electric Bikes

  • Riese & Müller

  • Royal Dutch Gazelle

  • Swiss E-Mobility Group (SEMG)

  • Trek Bicycle Corporation

  • VanMoof BV

  • Volt Electric Bikes

  • Yamaha Bicycles


Europe Electric Bike Industry Developments


December 2022: City AM and Volt Bikes join forces to inaugurate an ESG-focused initiative. Impact AM is a recently established subsidiary of City AM with a specific focus on matters pertaining to the environment, society, and governance.


November 2022: Giant introduces the Stormguard E+, a full-suspension e-bike. Bicycles will be commercially accessible in Europe in 2023, with the E+1 model priced at 7,999 Euros and the E+2 model priced at 6,499 Euros.


Europe Electric Bike Market Segmentation


Europe Electric Bike Propulsion Type Outlook



  • Pedal Assisted

  • Speed Pedaled

  • Throttle Assisted


Europe Electric Bike Application Outlook



  • Lead Acid Battery

  • Lithium-ion Battery

  • Others

  • Cargo/Utility

  • City/Urban

  • Trekking


Europe Electric Bike Battery Type Outlook



  • Lead Acid Battery

  • Lithium-ion Battery

  • Others


Electric Bike Regional Outlook



  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

    • Sweden

    • Denmark

    • Luxembourg

    • Norway

    • Austria

    • Rest of Europe



Report Attribute/Metric Details
Market Size 2022 USD 19.8 Billion
Market Size 2023 USD 21.5 Billion
Market Size 2032 USD 42.6 Billion
Compound Annual Growth Rate (CAGR) 8.9% (2024-2032)
Base Year 2023
Market Forecast Period 2024-2032
Historical Data 2019- 2022
Market Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Market Competitive Landscape, Growth Factors, and Trends
Segments Covered Propulsion Type, Application, Battery Type, and Region
Region Covered Europe
Countries Covered Germany, the United Kingdom, Spain, and the Rest of Europe
Key Companies Profiled Accell Group N.V, Brompton Bicycle, Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik), Giant Manufacturing Co. Ltd, Kalkhoff Werke GmbH, KTM Bike Industries, Merida Industry Co. Ltd, Pedego Electric Bikes, Riese & Müller, Royal Dutch Gazelle, Swiss E-Mobility Group (SEMG), Trek Bicycle Corporation, VanMoof BV, VanMoof BV, Volt Electric Bikes, and Yamaha Bicycles
Key Market Opportunities ·         Capitalize on the growing interest in eco-friendly tourism by offering electric bike rental and guided tour services in popular tourist destinations. ·         Partner with businesses to implement electric bike commuting programs, providing employees with incentives and infrastructure support for sustainable transportation options.
Key Market Dynamics ·         Increasing awareness of climate change and air pollution drives demand for eco-friendly transportation solutions like electric bikes. ·         Escalating traffic congestion in cities prompts consumers to seek alternative modes of transportation, fueling the adoption of electric bikes.


Frequently Asked Questions (FAQ) :

The Europe Electric Bike Market size was valued at USD 21.5 Billion in 2023.

The market is projected to grow at a CAGR of 8.9% during the forecast period 2024-2032.

The key players in the market are Accell Group N.V, Brompton Bicycle, Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik), Giant Manufacturing Co. Ltd, Kalkhoff Werke GmbH, KTM Bike Industries, Merida Industry Co. Ltd, Pedego Electric Bikes, Riese & Müller, Royal Dutch Gazelle, Swiss E-Mobility Group (SEMG), Trek Bicycle Corporation, VanMoof BV, VanMoof BV, Volt Electric Bikes, and Yamaha Bicycles, among others.

The pedal-assisted category dominated the market in 2023.

The city/urban category had the largest share of the market.

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