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EU Alcoholic Beverages Market

ID: MRFR/FnB/20193-HCR
128 Pages
Harshita Gorde
Last Updated: April 06, 2026

Europe Alcoholic Beverages Market Size, Share, Industry Trend & Analysis Research Report Information by Product Type (Beer, Wine, and Spirits), By Distribution Channel (On-trade and Off-trade (Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, Other Off-trade Channels)) – and Europe Forecast Till 2035

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EU Alcoholic Beverages Market Infographic
Summary Table of Contents Segmentation Download PDF
  1. 1 SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS
    1. 1.1 EXECUTIVE SUMMARY
      1. 1.1.1 Market Overview
      2. 1.1.2 Key Findings
      3. 1.1.3 Market Segmentation
      4. 1.1.4 Competitive Landscape
      5. 1.1.5 Challenges and Opportunities
      6. 1.1.6 Future Outlook
  2. 2 SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE
    1. 2.1 MARKET INTRODUCTION
      1. 2.1.1 Definition
      2. 2.1.2 Scope of the study
        1. 2.1.2.1 Research Objective
        2. 2.1.2.2 Assumption
        3. 2.1.2.3 Limitations
    2. 2.2 RESEARCH METHODOLOGY
      1. 2.2.1 Overview
      2. 2.2.2 Data Mining
      3. 2.2.3 Secondary Research
      4. 2.2.4 Primary Research
        1. 2.2.4.1 Primary Interviews and Information Gathering Process
        2. 2.2.4.2 Breakdown of Primary Respondents
      5. 2.2.5 Forecasting Model
      6. 2.2.6 Market Size Estimation
        1. 2.2.6.1 Bottom-Up Approach
        2. 2.2.6.2 Top-Down Approach
      7. 2.2.7 Data Triangulation
      8. 2.2.8 Validation
  3. 3 SECTION III: QUALITATIVE ANALYSIS
    1. 3.1 MARKET DYNAMICS
      1. 3.1.1 Overview
      2. 3.1.2 Drivers
      3. 3.1.3 Restraints
      4. 3.1.4 Opportunities
    2. 3.2 MARKET FACTOR ANALYSIS
      1. 3.2.1 Value chain Analysis
      2. 3.2.2 Porter's Five Forces Analysis
        1. 3.2.2.1 Bargaining Power of Suppliers
        2. 3.2.2.2 Bargaining Power of Buyers
        3. 3.2.2.3 Threat of New Entrants
        4. 3.2.2.4 Threat of Substitutes
        5. 3.2.2.5 Intensity of Rivalry
      3. 3.2.3 COVID-19 Impact Analysis
        1. 3.2.3.1 Market Impact Analysis
        2. 3.2.3.2 Regional Impact
        3. 3.2.3.3 Opportunity and Threat Analysis
  4. 4 SECTION IV: QUANTITATIVE ANALYSIS
    1. 4.1 Food, Beverages & Nutrition, BY Product Type (USD Billion)
      1. 4.1.1 Beer
      2. 4.1.2 Wine
      3. 4.1.3 Spirits
      4. 4.1.4 Cider
      5. 4.1.5 Ready-to-Drink
    2. 4.2 Food, Beverages & Nutrition, BY Distribution Channel (USD Billion)
      1. 4.2.1 Supermarkets
      2. 4.2.2 Convenience Stores
      3. 4.2.3 Online Retail
      4. 4.2.4 Bars and Restaurants
      5. 4.2.5 Specialty Stores
    3. 4.3 Food, Beverages & Nutrition, BY Consumer Demographics (USD Billion)
      1. 4.3.1 Age Group
      2. 4.3.2 Gender
      3. 4.3.3 Income Level
      4. 4.3.4 Lifestyle
      5. 4.3.5 Social Status
    4. 4.4 Food, Beverages & Nutrition, BY Alcohol Content (USD Billion)
      1. 4.4.1 Low Alcohol
      2. 4.4.2 Medium Alcohol
      3. 4.4.3 High Alcohol
      4. 4.4.4 Non-Alcoholic
      5. 4.4.5 Fortified
    5. 4.5 Food, Beverages & Nutrition, BY Packaging Type (USD Billion)
      1. 4.5.1 Bottles
      2. 4.5.2 Cans
      3. 4.5.3 Kegs
      4. 4.5.4 Pouches
      5. 4.5.5 Tetra Packs
  5. 5 SECTION V: COMPETITIVE ANALYSIS
    1. 5.1 Competitive Landscape
      1. 5.1.1 Overview
      2. 5.1.2 Competitive Analysis
      3. 5.1.3 Market share Analysis
      4. 5.1.4 Major Growth Strategy in the Food, Beverages & Nutrition
      5. 5.1.5 Competitive Benchmarking
      6. 5.1.6 Leading Players in Terms of Number of Developments in the Food, Beverages & Nutrition
      7. 5.1.7 Key developments and growth strategies
        1. 5.1.7.1 New Product Launch/Service Deployment
        2. 5.1.7.2 Merger & Acquisitions
        3. 5.1.7.3 Joint Ventures
      8. 5.1.8 Major Players Financial Matrix
        1. 5.1.8.1 Sales and Operating Income
        2. 5.1.8.2 Major Players R&D Expenditure. 2023
    2. 5.2 Company Profiles
      1. 5.2.1 Anheuser-Busch InBev (BE)
        1. 5.2.1.1 Financial Overview
        2. 5.2.1.2 Products Offered
        3. 5.2.1.3 Key Developments
        4. 5.2.1.4 SWOT Analysis
        5. 5.2.1.5 Key Strategies
      2. 5.2.2 Diageo (GB)
        1. 5.2.2.1 Financial Overview
        2. 5.2.2.2 Products Offered
        3. 5.2.2.3 Key Developments
        4. 5.2.2.4 SWOT Analysis
        5. 5.2.2.5 Key Strategies
      3. 5.2.3 Heineken (NL)
        1. 5.2.3.1 Financial Overview
        2. 5.2.3.2 Products Offered
        3. 5.2.3.3 Key Developments
        4. 5.2.3.4 SWOT Analysis
        5. 5.2.3.5 Key Strategies
      4. 5.2.4 Pernod Ricard (FR)
        1. 5.2.4.1 Financial Overview
        2. 5.2.4.2 Products Offered
        3. 5.2.4.3 Key Developments
        4. 5.2.4.4 SWOT Analysis
        5. 5.2.4.5 Key Strategies
      5. 5.2.5 Carlsberg Group (DK)
        1. 5.2.5.1 Financial Overview
        2. 5.2.5.2 Products Offered
        3. 5.2.5.3 Key Developments
        4. 5.2.5.4 SWOT Analysis
        5. 5.2.5.5 Key Strategies
      6. 5.2.6 Molson Coors Beverage Company (US)
        1. 5.2.6.1 Financial Overview
        2. 5.2.6.2 Products Offered
        3. 5.2.6.3 Key Developments
        4. 5.2.6.4 SWOT Analysis
        5. 5.2.6.5 Key Strategies
      7. 5.2.7 Constellation Brands (US)
        1. 5.2.7.1 Financial Overview
        2. 5.2.7.2 Products Offered
        3. 5.2.7.3 Key Developments
        4. 5.2.7.4 SWOT Analysis
        5. 5.2.7.5 Key Strategies
      8. 5.2.8 Asahi Group Holdings (JP)
        1. 5.2.8.1 Financial Overview
        2. 5.2.8.2 Products Offered
        3. 5.2.8.3 Key Developments
        4. 5.2.8.4 SWOT Analysis
        5. 5.2.8.5 Key Strategies
      9. 5.2.9 Treasury Wine Estates (AU)
        1. 5.2.9.1 Financial Overview
        2. 5.2.9.2 Products Offered
        3. 5.2.9.3 Key Developments
        4. 5.2.9.4 SWOT Analysis
        5. 5.2.9.5 Key Strategies
    3. 5.3 Appendix
      1. 5.3.1 References
      2. 5.3.2 Related Reports
  6. 6 LIST OF FIGURES
    1. 6.1 MARKET SYNOPSIS
    2. 6.2 EUROPE MARKET ANALYSIS BY PRODUCT TYPE
    3. 6.3 EUROPE MARKET ANALYSIS BY DISTRIBUTION CHANNEL
    4. 6.4 EUROPE MARKET ANALYSIS BY CONSUMER DEMOGRAPHICS
    5. 6.5 EUROPE MARKET ANALYSIS BY ALCOHOL CONTENT
    6. 6.6 EUROPE MARKET ANALYSIS BY PACKAGING TYPE
    7. 6.7 KEY BUYING CRITERIA OF FOOD, BEVERAGES & NUTRITION
    8. 6.8 RESEARCH PROCESS OF MRFR
    9. 6.9 DRO ANALYSIS OF FOOD, BEVERAGES & NUTRITION
    10. 6.10 DRIVERS IMPACT ANALYSIS: FOOD, BEVERAGES & NUTRITION
    11. 6.11 RESTRAINTS IMPACT ANALYSIS: FOOD, BEVERAGES & NUTRITION
    12. 6.12 SUPPLY / VALUE CHAIN: FOOD, BEVERAGES & NUTRITION
    13. 6.13 FOOD, BEVERAGES & NUTRITION, BY PRODUCT TYPE, 2024 (% SHARE)
    14. 6.14 FOOD, BEVERAGES & NUTRITION, BY PRODUCT TYPE, 2024 TO 2035 (USD Billion)
    15. 6.15 FOOD, BEVERAGES & NUTRITION, BY DISTRIBUTION CHANNEL, 2024 (% SHARE)
    16. 6.16 FOOD, BEVERAGES & NUTRITION, BY DISTRIBUTION CHANNEL, 2024 TO 2035 (USD Billion)
    17. 6.17 FOOD, BEVERAGES & NUTRITION, BY CONSUMER DEMOGRAPHICS, 2024 (% SHARE)
    18. 6.18 FOOD, BEVERAGES & NUTRITION, BY CONSUMER DEMOGRAPHICS, 2024 TO 2035 (USD Billion)
    19. 6.19 FOOD, BEVERAGES & NUTRITION, BY ALCOHOL CONTENT, 2024 (% SHARE)
    20. 6.20 FOOD, BEVERAGES & NUTRITION, BY ALCOHOL CONTENT, 2024 TO 2035 (USD Billion)
    21. 6.21 FOOD, BEVERAGES & NUTRITION, BY PACKAGING TYPE, 2024 (% SHARE)
    22. 6.22 FOOD, BEVERAGES & NUTRITION, BY PACKAGING TYPE, 2024 TO 2035 (USD Billion)
    23. 6.23 BENCHMARKING OF MAJOR COMPETITORS
  7. 7 LIST OF TABLES
    1. 7.1 LIST OF ASSUMPTIONS
  8. 7.1.1
    1. 7.2 Europe MARKET SIZE ESTIMATES; FORECAST
      1. 7.2.1 BY PRODUCT TYPE, 2026-2035 (USD Billion)
      2. 7.2.2 BY DISTRIBUTION CHANNEL, 2026-2035 (USD Billion)
      3. 7.2.3 BY CONSUMER DEMOGRAPHICS, 2026-2035 (USD Billion)
      4. 7.2.4 BY ALCOHOL CONTENT, 2026-2035 (USD Billion)
      5. 7.2.5 BY PACKAGING TYPE, 2026-2035 (USD Billion)
    2. 7.3 PRODUCT LAUNCH/PRODUCT DEVELOPMENT/APPROVAL
  9. 7.3.1
    1. 7.4 ACQUISITION/PARTNERSHIP
  10. 7.4.1

Europe Food, Beverages & Nutrition Market Segmentation

Food, Beverages & Nutrition By Product Type (USD Billion, 2026-2035)

  • Beer
  • Wine
  • Spirits
  • Cider
  • Ready-to-Drink

Food, Beverages & Nutrition By Distribution Channel (USD Billion, 2026-2035)

  • Supermarkets
  • Convenience Stores
  • Online Retail
  • Bars and Restaurants
  • Specialty Stores

Food, Beverages & Nutrition By Consumer Demographics (USD Billion, 2026-2035)

  • Age Group
  • Gender
  • Income Level
  • Lifestyle
  • Social Status

Food, Beverages & Nutrition By Alcohol Content (USD Billion, 2026-2035)

  • Low Alcohol
  • Medium Alcohol
  • High Alcohol
  • Non-Alcoholic
  • Fortified

Food, Beverages & Nutrition By Packaging Type (USD Billion, 2026-2035)

  • Bottles
  • Cans
  • Kegs
  • Pouches
  • Tetra Packs

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