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ETF Industry Market

ID: MRFR/BS/33159-HCR
200 Pages
Aarti Dhapte
October 2025

ETF Industry Market Research Report By Asset Class (Equity, Fixed Income, Commodities, Real Estate, Currency), By Investment Strategy (Passive, Active, Strategic, Tactical), By Distribution Channel (Direct, Brokerage, Financial Advisers, Online Platforms), By Fund Size (Small Cap, Mid Cap, Large Cap, Mega Cap) and By Regional (North America, Europe, South America, Asia Asia-Pacific, Middle East and Africa) - Global Industry Forecast to 2035

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ETF Industry Market Infographic
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ETF Industry Market Summary

As per MRFR analysis, the ETF Market Size was estimated at 8.852 USD Billion in 2024. The ETF industry is projected to grow from 9.545 USD Billion in 2025 to 20.29 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 7.83 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The ETF industry is experiencing robust growth driven by evolving investor preferences and technological advancements.

  • Thematic ETFs are witnessing increased adoption as investors seek targeted exposure to specific trends.
  • Sustainable investing continues to gain traction, reflecting a broader shift towards socially responsible investment strategies.
  • Technological advancements in trading platforms are enhancing accessibility and efficiency for investors.
  • Rising investor demand for diversification and increased regulatory support for ETFs are key drivers propelling market growth.

Market Size & Forecast

2024 Market Size 8.852 (USD Billion)
2035 Market Size 20.29 (USD Billion)
CAGR (2025 - 2035) 7.83%

Major Players

BlackRock (US), Vanguard Group (US), State Street Global Advisors (US), Invesco (US), Charles Schwab Investment Management (US), Fidelity Investments (US), J.P. Morgan Asset Management (US), Franklin Templeton (US), Deutsche Bank (DE), BNP Paribas Asset Management (FR)

ETF Industry Market Trends

The ETF Market is currently experiencing a dynamic evolution, characterized by a growing interest from both institutional and retail investors. This surge in demand appears to be driven by a combination of factors, including the increasing desire for diversified investment options and the appeal of lower expense ratios compared to traditional mutual funds. Furthermore, the rise of technology and digital platforms has facilitated easier access to these investment vehicles, enabling a broader audience to participate in the market. As a result, the landscape of the ETF Market is becoming increasingly competitive, with a multitude of new products being introduced to cater to various investment strategies and preferences. In addition to the influx of new entrants, the ETF Market is witnessing a notable shift towards thematic and sustainable investing. Investors seem to be gravitating towards funds that align with their values, such as those focused on environmental, social, and governance (ESG) criteria. This trend indicates a potential long-term transformation in investment priorities, as more individuals seek to make a positive impact through their financial choices. Overall, the ETF Market is poised for continued growth, driven by innovation, accessibility, and a changing investor mindset.

Increased Adoption of Thematic ETFs

The ETF Industry Market is seeing a rise in thematic ETFs, which focus on specific trends or sectors. This trend suggests that investors are increasingly interested in targeted investment strategies that align with their personal beliefs or interests.

Growth of Sustainable Investing

Sustainable investing is gaining traction within the ETF Industry Market, as more investors prioritize environmental, social, and governance factors. This shift indicates a broader movement towards responsible investing, reflecting changing societal values.

Technological Advancements in Trading Platforms

The evolution of trading technology is enhancing the accessibility of ETFs. Improved digital platforms are making it easier for investors to trade and manage their portfolios, potentially leading to increased participation in the ETF Industry Market.

ETF Industry Market Drivers

Increased Regulatory Support for ETFs

Regulatory frameworks surrounding the ETF Market have evolved to become more supportive, fostering an environment conducive to growth. Recent initiatives by regulatory bodies aim to enhance transparency and investor protection, which may bolster confidence in ETF investments. For instance, the introduction of streamlined approval processes for new ETFs has led to a surge in product launches, with over 1,000 new ETFs introduced in the past year alone. This regulatory support not only encourages innovation within the industry but also attracts a broader range of investors, including those who may have previously been hesitant to engage with ETFs. As regulations continue to adapt to the changing financial landscape, the ETF Industry Market is likely to benefit from increased participation and investment inflows.

Rising Investor Demand for Diversification

The ETF Market appears to be experiencing a notable increase in investor demand for diversification. As investors seek to mitigate risks associated with concentrated portfolios, ETFs offer a practical solution by providing exposure to a wide array of asset classes and sectors. In 2025, the number of ETFs available has surpassed 8,000, reflecting a growing trend towards diversified investment strategies. This proliferation of options allows investors to tailor their portfolios according to their risk tolerance and investment goals. Furthermore, the ability to invest in international markets through ETFs enhances diversification opportunities, making them an attractive choice for both retail and institutional investors. Consequently, this rising demand for diversified investment solutions is likely to drive growth within the ETF Industry Market.

Shift Towards Passive Investment Strategies

The ETF Market is experiencing a pronounced shift towards passive investment strategies, as investors increasingly favor index-based products over actively managed funds. This trend is underscored by the fact that passive ETFs have captured a significant share of total ETF assets, accounting for over 75% of the market in 2025. Investors are drawn to the lower fees and consistent performance associated with passive strategies, which often outperform their actively managed counterparts over the long term. Additionally, the rise of robo-advisors and automated investment platforms has facilitated access to passive ETF investments, further propelling this trend. As the preference for passive investing continues to grow, the ETF Industry Market is poised for further expansion, driven by the increasing adoption of index-based investment solutions.

Growing Popularity of Low-Cost Investment Options

The ETF Market is witnessing a growing preference for low-cost investment options, driven by the increasing awareness of fees and their impact on long-term returns. In 2025, the average expense ratio for ETFs has decreased to approximately 0.4%, making them an appealing choice for cost-conscious investors. This trend is particularly evident among younger investors who prioritize low fees and transparency in their investment choices. The competitive landscape among ETF providers has further contributed to the decline in costs, as firms strive to attract assets by offering lower fees. As more investors recognize the benefits of low-cost investing, the ETF Industry Market is likely to experience sustained growth, with an influx of capital directed towards cost-efficient ETF products.

Technological Innovations in Trading and Analytics

Technological advancements are reshaping the ETF Market, particularly in trading and analytics. The integration of artificial intelligence and machine learning into trading platforms has enhanced the efficiency and accuracy of ETF transactions. In 2025, it is estimated that over 60% of ETF trades are executed through algorithmic trading, which streamlines the process and reduces costs for investors. Additionally, sophisticated analytics tools provide investors with real-time data and insights, enabling them to make informed decisions regarding their ETF investments. This technological evolution not only improves the trading experience but also attracts tech-savvy investors who are increasingly looking for innovative solutions in the ETF Industry Market. As technology continues to advance, it is likely to play a pivotal role in shaping the future of ETF investing.

Market Segment Insights

By Asset Class: Equity (Largest) vs. Fixed Income (Fastest-Growing)

In the ETF industry market, the asset class segment is prominently led by Equity, which commands the largest market share among the various categories. Equity ETFs attract substantial investments due to their potential for higher returns, driven by the performance of underlying stocks. In contrast, Fixed Income ETFs are experiencing rapid growth, appealing to investors seeking safer, more stable investment opportunities amid market volatility. As a result, Equity dominates the landscape while Fixed Income is catching up quickly. The growth trends within the ETF Asset Class segment are largely influenced by changing investor preferences and economic conditions. With increasing market uncertainties, investors are gravitating towards Fixed Income ETFs for their perceived safety, thus driving their rapid growth. Additionally, ETFs focused on sectors like technology within the Equity category continue to thrive, with more investors looking for capital appreciation through equity investment. These trends indicate a maturing market where both segments are integral to asset allocation strategies.

Equity (Dominant) vs. Fixed Income (Emerging)

Equity ETFs are recognized as the dominant asset class within the ETF industry, characterized by their ability to deliver significant returns and diversify investment portfolios. They encompass a variety of sub-sectors including technology, healthcare, and consumer discretionary, allowing investors to tap into different markets and companies. This diversity provides both growth opportunities and risk management capabilities. On the other hand, Fixed Income ETFs are emerging as a highly attractive option for risk-averse investors. These ETFs generally invest in government and corporate bonds, offering regular income and lower volatility compared to equities. Their increasing popularity marks a shift in investment strategies, as more investors prioritize capital preservation and stable returns, particularly in uncertain economic environments.

By Investment Strategy: Passive (Largest) vs. Active (Fastest-Growing)

In the ETF Industry Market, the investment strategies are distinctly categorized into four major segments: Passive, Active, Strategic, and Tactical. Among these, Passive management holds the largest market share, widely favored for its lower costs and simplicity. Active management, while smaller in share, is rapidly gaining traction as investors seek to capitalize on market inefficiencies and actively manage risk, highlighting a shift toward performance-oriented strategies.

Passive (Dominant) vs. Active (Emerging)

Passive investment strategies dominate the ETF landscape, appealing to a broad range of investors due to their low expense ratios and straightforward approach. These strategies primarily track indices, providing steady, long-term growth with minimal trading activity. In contrast, Active strategies are emerging strongly, leveraging active selection of securities to outperform benchmarks. Fund managers focus on market timing and selection, which appeals to investors looking for higher potential returns, despite higher fees. The growing adoption of technology and data analytics is also enhancing the viability of active management, making it a compelling choice for many investors.

By Distribution Channel: Direct (Largest) vs. Online Platforms (Fastest-Growing)

In the ETF Industry Market, the distribution channels exhibit a diverse landscape, with Direct channels claiming the largest share among investors seeking control and convenience. Brokerage platforms also hold a significant position, facilitating transactions for retail and institutional clients. Financial Advisers play a crucial role by providing personalized guidance, while Online Platforms have captured attention with their user-friendly interface and accessibility, appealing to a tech-savvy demographic. As investors increasingly seek tailored investment solutions, the balance of power among these segments is constantly shifting.

Direct (Dominant) vs. Online Platforms (Emerging)

The Direct distribution channel stands as the dominant force in the ETF Industry Market, favored by investors who desire autonomy over their investment choices. This channel offers a seamless approach for individuals to buy and sell ETFs without intermediary costs. In contrast, Online Platforms are emerging rapidly, satisfying the needs of younger investors looking for innovative investment methods powered by technology. These platforms provide informational resources, educational tools, and a more engaging user experience, aligning with the growing trend towards digital solutions in finance. The competition between these two channels is intensifying as each adapts to the evolving preferences of investors.

By Fund Size: Large Cap (Largest) vs. Small Cap (Fastest-Growing)

In the ETF industry segment of fund size, the distribution of market share reveals that large cap ETFs dominate significantly due to their established performance and investor preference for stability. Mid cap ETFs follow but account for a smaller share, while small cap ETFs are rapidly gaining traction among investors seeking higher growth potential. The emerging interest in small cap funds reflects an evolving appetite for diversification as investors look beyond traditional large cap holdings. Growth trends indicate that while large cap ETFs will likely maintain their considerable market presence, small cap ETFs are positioned as the fastest-growing segment. This surge is driven by factors such as increased retail investor participation in the markets and a shift towards growth-oriented investing strategies. Additionally, strong economic recovery and favorable market conditions contribute to heightened demand for small cap strategies in ETF portfolios.

Large Cap: (Dominant) vs. Small Cap (Emerging)

Large cap ETFs are characterized by their investment in established companies with substantial market capitalization, making them a preferred choice for conservative investors seeking reliable returns. With a broad range of established firms in sectors such as technology, healthcare, and consumer goods, large cap ETFs are deemed to carry lower risk compared to smaller counterparts. In contrast, small cap ETFs focus on younger, growth-oriented companies that have the potential for rapid appreciation. This segment appeals to investors who are willing to accept higher risk for the possibility of outsized returns, thereby positioning small cap ETFs as an emerging player in the market. The growth in small cap investing is bolstered by expanding options and increasing awareness of their performance potential.

Get more detailed insights about ETF Industry Market

Regional Insights

The ETF Industry Market is exhibiting robust growth across various regions, with North America leading the charge. In 2023, North America holds held a significant market value of 3.5 USD Billion and is projected to rise to 7.5 USD Billion by 2032, dominating the overall landscape due to its advanced trading infrastructure and high investor engagement.

Europe follows followed with a valuation of 2.0 USD Billion in 2023, expected to reach 4.0 USD Billion in the coming years, driven by increasing adoption of ETFs among institutional investors. The APAC region, valued at 1.5 USD Billion in 2023, is also anticipated to see growth, reflecting a rising trend in automated trading solutions, particularly in countries like Japan and China. South America and MEA represent emerging opportunities with valuations of 0.4 USD Billion and 0.21 USD Billion in 2023, respectively.

South America is gradually gaining traction due to increasing interest in diversified investment products, while the MEA region showcases growth potential due to the under-penetration of ETF offerings. This regional segmentation highlights diverse market dynamics, fostering investment opportunities and reflecting broader market trends in the ETF Industry Market.

ETF Industry Market Regional Image

Key Players and Competitive Insights

The ETF Industry Market has seen significant growth and evolution over recent years, primarily driven by increasing demand for diversified investment options and a rising preference for lower-cost investment vehicles. Competitive insights within this sector reveal a landscape characterized by innovation, a push for regulatory compliance, and a commitment to meeting the shifting preferences of investors. The marketplace is flooded with a variety of players, including asset managers, financial institutions, and technological firms, each vying for a greater share of the rapidly expanding ETF market.

As investors continue to seek transparency, liquidity, and efficiency, understanding the competitive dynamics that shape this industry becomes critical for both existing firms and newcomers aiming to establish themselves in the arena. Northern Trust has solidified its position in the ETF Industry Market by offering a suite of innovative solutions designed to meet the needs of institutional and retail investors alike. The company is recognized for its robust infrastructure that supports a wide range of ETF products, providing comprehensive services in asset management, fund administration, and technology solutions.

Northern Trust’s Trust's strengths lie in its commitment to transparency, risk management, and sustainable investing, which align well with the growing emphasis on responsible investment practices in the ETF space. Its ability to leverage advanced technology to streamline operations and enhance client experiences has further established Northern Trust as a formidable player in the competitive landscape, setting a high standard for operational excellence and investment performance. Vanguard has established itself as a leading force in the ETF Industry Market with a strong focus on investor-centric principles and a commitment to low-cost investing.

The company is highly regarded for its extensive range of ETFs, which span various asset classes and investment strategies, catering to both individual investors and institutional clients. Vanguard’s Vanguard's emphasis on passive management has not only democratized investing but has also created a strong competitive advantage by promoting a philosophy centered around long-term growth and minimizing expenses. Its robust research capabilities, combined with a global presence, allow Vanguard to continually address the evolving needs of investors while maintaining a strong reputation for reliability and trustworthiness in the marketplace.

These strengths have positioned Vanguard as a key competitor in the ETF sector, driving innovation and sustainability in investment practices.

Key Companies in the ETF Industry Market market include

Industry Developments

  • Q2 2025: ETFGI reports the global ETFs industry had a record 1308 new products launched in the first half of 2025 As of June 2025, a record 1,308 new ETF products were launched globally, with the United States leading at 481 new ETFs, followed by Asia Pacific (excluding Japan) with 399, and Europe with 198. This marks the highest number of new ETF launches in a half-year period, reflecting significant product innovation and expansion in the industry.
  • Q2 2025: Global ETF industry sees 266 closures in first half of 2025 In the first half of 2025, 266 ETF products were closed worldwide, with Asia Pacific (excluding Japan) recording the highest number of closures at 115, followed by the United States with 82 and Europe with 26, indicating ongoing consolidation and product rationalization in the sector.
  • Q4 2024: 2024 was the year of the ETF, with more ETF launches in 2024 than in any prior year The ETF industry launched 757 new exchange-traded funds in 2024, a 46% increase over 2023, setting a new annual record for product launches and pushing total net assets of ETFs above $10 trillion for the first time.
  • Q4 2024: Net share issuance of ETFs crossed $1 trillion for the first time in 2024 In 2024, net share issuance of ETFs surpassed $1 trillion, reflecting unprecedented investor demand and inflows into ETF products.
  • Q4 2024: India's stock market sees record 233 initial public offerings in 2024 India's robust IPO activity in 2024 has increased its weighting in major global equity indexes, leading to higher exposure for ETFs tracking emerging markets and international equities.

Future Outlook

ETF Industry Market Future Outlook

The ETF Industry Market is projected to grow at a 7.83% CAGR from 2024 to 2035, driven by technological advancements, increasing investor interest, and regulatory support.

New opportunities lie in:

  • Development of thematic ETFs targeting emerging sectors
  • Integration of AI for personalized investment strategies
  • Expansion into emerging markets with tailored products

By 2035, the ETF Industry Market is expected to achieve robust growth and diversification.

Market Segmentation

ETF Industry Market Fund Size Outlook

  • Small Cap
  • Mid Cap
  • Large Cap
  • Mega Cap

ETF Industry Market Asset Class Outlook

  • Equity
  • Fixed Income
  • Commodities
  • Real Estate
  • Currency

ETF Industry Market Investment Strategy Outlook

  • Passive
  • Active
  • Strategic
  • Tactical

ETF Industry Market Distribution Channel Outlook

  • Direct
  • Brokerage
  • Financial Advisers
  • Online Platforms

Report Scope

MARKET SIZE 20248.852(USD Billion)
MARKET SIZE 20259.545(USD Billion)
MARKET SIZE 203520.29(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)7.83% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of artificial intelligence in portfolio management within the ETF Industry Market.
Key Market DynamicsRising investor demand for diversified portfolios drives innovation and competition within the Exchange-Traded Fund industry.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the ETF Industry Market in 2025?

The ETF Industry Market valuation is approximately 8.852 USD Billion as of 2024.

What is the projected market size for the ETF Industry by 2035?

The ETF Industry Market is projected to reach 20.29 USD Billion by 2035.

What is the expected CAGR for the ETF Industry Market from 2025 to 2035?

The expected CAGR for the ETF Industry Market during the forecast period 2025 - 2035 is 7.83%.

Which companies are the key players in the ETF Industry Market?

Key players in the ETF Industry Market include BlackRock, Vanguard Group, and State Street Global Advisors, among others.

What are the main asset classes represented in the ETF Industry Market?

The main asset classes in the ETF Industry Market include Equity, Fixed Income, Commodities, Real Estate, and Currency.

How does the distribution channel impact the ETF Industry Market?

Distribution channels such as Direct, Brokerage, Financial Advisers, and Online Platforms are crucial, with Brokerage expected to grow from 2.8 to 6.5 USD Billion.

What investment strategies are prevalent in the ETF Industry Market?

Investment strategies in the ETF Industry Market include Passive, Active, Strategic, and Tactical, with Passive expected to grow from 3.5 to 8.0 USD Billion.

What is the fund size segmentation in the ETF Industry Market?

Fund size segmentation includes Small Cap, Mid Cap, Large Cap, and Mega Cap, with Large Cap projected to grow from 3.552 to 8.045 USD Billion.

How does the performance of the ETF Industry Market compare across different asset classes?

In 2024, Equity was valued at 3.5 USD Billion, while projections indicate it could reach 8.5 USD Billion by 2035.

What trends are influencing the growth of the ETF Industry Market?

Trends such as increasing investor interest in passive strategies and diversification across asset classes appear to drive growth in the ETF Industry Market.

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