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End Point Visibility Market

ID: MRFR/ICT/28142-HCR
100 Pages
Aarti Dhapte
October 2025

End-Point Visibility Market Research Report: By Deployment Model (Cloud-based, On-premise), By Organization Size (Small and Medium-Sized Enterprises (SMEs), Large Enterprises), By Industry Vertical (Healthcare, IT and Telecom, Manufacturing, Financial Services, Retail), By Visibility Scope (Network Endpoint Visibility, Endpoint Device Visibility, Agent-based Endpoint Visibility, Agentless Endpoint Visibility) - Forecast to 2035.

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End Point Visibility Market Summary

As per MRFR analysis, the End-Point Visibility Market Size was estimated at 5.172 USD Billion in 2024. The End-Point Visibility industry is projected to grow from 5.788 USD Billion in 2025 to 17.84 USD Billion by 2035, exhibiting a compound annual growth rate (CAGR) of 11.91 during the forecast period 2025 - 2035.

Key Market Trends & Highlights

The End-Point Visibility Market is experiencing robust growth driven by technological advancements and evolving workplace dynamics.

  • The integration of AI and Machine Learning is transforming end-point visibility solutions, enhancing their effectiveness.
  • North America remains the largest market, while the Asia-Pacific region is emerging as the fastest-growing area for end-point visibility solutions.
  • Cloud-based solutions dominate the market, whereas on-premise solutions are witnessing the fastest growth due to specific enterprise needs.
  • Increasing cybersecurity threats and regulatory compliance requirements are key drivers propelling market expansion.

Market Size & Forecast

2024 Market Size 5.172 (USD Billion)
2035 Market Size 17.84 (USD Billion)
CAGR (2025 - 2035) 11.91%

Major Players

Microsoft (US), IBM (US), Symantec (US), CrowdStrike (US), McAfee (US), Palo Alto Networks (US), Trend Micro (JP), Sophos (GB), Cisco (US)

End Point Visibility Market Trends

The End-Point Visibility Market is currently experiencing a transformative phase, driven by the increasing need for organizations to secure their digital environments. As cyber threats evolve, businesses are prioritizing comprehensive visibility into their endpoints to mitigate risks. This heightened focus on security is prompting investments in advanced technologies that enhance monitoring and management capabilities. Furthermore, the integration of artificial intelligence and machine learning into visibility solutions is becoming more prevalent, enabling organizations to proactively identify vulnerabilities and respond to incidents more effectively. In addition to security concerns, the End-Point Visibility Market is also influenced by the growing trend of remote work. As employees access corporate networks from various locations and devices, maintaining visibility over these endpoints is crucial. Organizations are adopting solutions that provide real-time insights into endpoint activities, ensuring compliance and safeguarding sensitive information. The convergence of these factors suggests that the End-Point Visibility Market is poised for continued growth, as businesses seek to enhance their security postures and adapt to the evolving landscape of work.

Integration of AI and Machine Learning

The incorporation of artificial intelligence and machine learning technologies into end-point visibility solutions is gaining traction. These advanced tools facilitate automated threat detection and response, allowing organizations to manage risks more efficiently. By leveraging data analytics, businesses can gain deeper insights into endpoint behaviors, enhancing their overall security posture.

Rise of Remote Work Solutions

The shift towards remote work is reshaping the End-Point Visibility Market. Organizations are increasingly investing in solutions that provide comprehensive visibility over endpoints accessed from various locations. This trend emphasizes the need for robust monitoring tools that ensure security and compliance in a distributed work environment.

Focus on Regulatory Compliance

As data protection regulations become more stringent, organizations are prioritizing compliance within their end-point visibility strategies. This trend highlights the necessity for solutions that not only monitor endpoint activities but also ensure adherence to legal requirements. Companies are seeking tools that facilitate reporting and auditing processes, thereby reducing the risk of non-compliance.

End Point Visibility Market Drivers

Adoption of IoT Devices

The proliferation of Internet of Things (IoT) devices is significantly influencing the End-Point Visibility Market. As organizations increasingly integrate IoT technologies into their operations, the number of endpoints requiring monitoring and management continues to rise. By 2025, it is projected that there will be over 30 billion connected devices, creating a complex landscape for IT security. This surge necessitates advanced visibility solutions to ensure that all devices are secure and compliant with organizational policies. Consequently, businesses are investing in endpoint visibility tools that can effectively manage and monitor these diverse devices, thereby enhancing their overall security posture.

Increasing Cybersecurity Threats

The End-Point Visibility Market is experiencing heightened demand due to the increasing frequency and sophistication of cyber threats. Organizations are compelled to adopt advanced visibility solutions to safeguard their endpoints from potential breaches. In 2025, it is estimated that cybercrime will cost businesses over 10 trillion dollars annually, underscoring the urgency for robust endpoint security measures. As cyber threats evolve, the need for comprehensive visibility into endpoint activities becomes paramount, driving investments in technologies that enhance threat detection and response capabilities. This trend indicates a growing recognition among enterprises of the critical role that endpoint visibility plays in their overall cybersecurity strategy.

Growing Awareness of Data Privacy

The rising awareness of data privacy issues is a significant driver for the End-Point Visibility Market. Consumers and organizations alike are becoming more conscious of how their data is collected, stored, and used. This awareness is prompting businesses to implement stronger endpoint visibility measures to protect sensitive information. In 2025, it is anticipated that data privacy technology spending will exceed 15 billion dollars, reflecting the urgency for organizations to enhance their visibility capabilities. By investing in endpoint visibility solutions, companies can better safeguard personal data and build trust with their customers, thereby aligning with evolving privacy expectations.

Regulatory Compliance Requirements

The End-Point Visibility Market is also driven by stringent regulatory compliance requirements across various sectors. Organizations are mandated to adhere to regulations such as GDPR, HIPAA, and PCI DSS, which necessitate comprehensive visibility into endpoint activities. Failure to comply with these regulations can result in substantial fines and reputational damage. As a result, companies are increasingly investing in endpoint visibility solutions to ensure they meet compliance standards. In 2025, the compliance technology market is expected to reach 12 billion dollars, reflecting the growing importance of visibility in maintaining regulatory adherence and mitigating risks associated with non-compliance.

Shift Towards Cloud-Based Solutions

The transition to cloud-based solutions is reshaping the End-Point Visibility Market. As businesses migrate their operations to the cloud, the need for effective endpoint visibility becomes critical to manage security across diverse environments. Cloud services are projected to grow at a compound annual growth rate of 22% through 2025, indicating a robust demand for visibility tools that can operate seamlessly in cloud environments. This shift necessitates solutions that provide real-time monitoring and management of endpoints, ensuring that organizations can maintain security and compliance in an increasingly decentralized IT landscape.

Market Segment Insights

By Deployment Model: Cloud-based (Largest) vs. On-premise (Fastest-Growing)

In the End-Point Visibility Market, the cloud-based deployment model holds a significant market share as it appeals to a broad range of organizations seeking scalability and ease of integration. Organizations are increasingly opting for cloud solutions due to their flexibility and lower initial costs, which enables better resource allocation and management. In contrast, the on-premise deployment model, while traditionally viewed as the standard, is capturing attention through its enhanced security features and performance, creating a competitive balance within this segment. Growth trends reveal that the on-premise model is emerging rapidly, as businesses, particularly those in regulated industries, demand more control over their data and infrastructure. This shift has been driven by the increasing need for stringent compliance measures and data security. Additionally, the cloud-based segment continues to thrive due to advancements in technology and continuous innovation in service offerings, ensuring organizations can leverage in-depth visibility and effective management of their endpoints.

Cloud-based (Dominant) vs. On-premise (Emerging)

Cloud-based solutions in the End-Point Visibility Market stand out as the dominant deployment model, offering immense benefits such as scalability, cost-efficiency, and minimal maintenance burdens. Organizations favor cloud-based models as they enable seamless updates and easier integration with other digital services. In contrast, the on-premise model is emerging as a viable alternative for businesses prioritizing data sovereignty and security. This model allows companies to maintain complete control over their environments and is particularly attractive for sectors where compliance is non-negotiable. As interest in both models grows, the market adapts, presenting hybrid solutions that combine the strengths of both deployment types and cater to diverse business needs.

By Organization Size: Small and Medium-Sized Enterprises (SMEs) (Largest) vs. Large Enterprises (Fastest-Growing)

The End-Point Visibility Market exhibits a clear distinction in market share distribution between Small and Medium-Sized Enterprises (SMEs) and Large Enterprises. SMEs, which constitute a significant portion of the market, capitalize on their agility and adaptability to adopt end-point visibility solutions, thereby ensuring robust security and operational efficiency. In contrast, large enterprises occupy a smaller market share relatively, but their investments in advanced technologies fuel their presence in this segment, leading to a dynamic competitive landscape. As organizations increasingly recognize the value of end-point visibility, SMEs leverage cost-effective solutions tailored to their scale, while large enterprises are driving innovation with comprehensive deployment strategies, shaping market trends and preferences.

End-Point Visibility: SMEs (Dominant) vs. Large Enterprises (Emerging)

Small and Medium-Sized Enterprises (SMEs) dominate the End-Point Visibility Market due to their focus on cost-effective security measures and streamlined operations. They typically seek solutions that not only enhance security but also improve productivity without overwhelming their budgets. On the other hand, Large Enterprises, while emerging in their influence, leverage their vast resources for comprehensive deployment. Such enterprises prioritize robust security protocols and integration of cutting-edge technologies, fostering a cultural shift towards improving end-point visibility. The increasing threat landscape propels large players to innovate continuously, which is critical for maintaining corporate security and compliance across vast network infrastructures. Together, these segments reflect a diverse market driven by the distinct needs and requirements of organizations based on their size.

By Industry Vertical: Healthcare (Largest) vs. IT and Telecom (Fastest-Growing)

The End-Point Visibility Market reveals a diverse market share distribution across various industry verticals, with Healthcare holding the largest share. This dominance is attributed to the stringent regulatory requirements for data visibility and security in healthcare environments. Following closely, the IT and Telecom sectors showcase a significant presence, reflecting their critical reliance on end-point visibility to ensure network security and manage burgeoning devices connected to their systems. Meanwhile, Manufacturing, Financial Services, and Retail are also notably represented, each contributing to the collective market dynamics. In terms of growth trends, the market is experiencing a noticeable uptick, particularly in the IT and Telecom vertical, which is deemed the fastest-growing segment. Factors driving this surge include the increased adoption of cloud technologies and the need for heightened end-point security measures amidst rising cyber threats. As businesses continue to digitize operations, the demand for end-point visibility solutions is set to grow, particularly within Healthcare and IT sectors, fostering innovation and investment in this space.

Healthcare: Dominant vs. IT and Telecom: Emerging

The Healthcare sector stands out as the dominant player in the End-Point Visibility Market due to its critical need for regulatory compliance and patient data protection. As healthcare entities increasingly leverage digital health technologies, the demand for enhanced visibility to track and secure endpoints is paramount. On the other hand, the IT and Telecom sectors are emerging as key players, experiencing significant growth driven by the rise of cloud computing and the Internet of Things (IoT). These sectors prioritize end-point visibility as they face mounting challenges from cyber threats and the need to manage a diverse array of connected devices effectively. Both segments highlight the evolving landscape of the End-Point Visibility Market, emphasizing the balance between established dominance and emergent growth.

By Visibility Scope: Network Endpoint Visibility (Largest) vs. Agent-based Endpoint Visibility (Fastest-Growing)

The End-Point Visibility Market is characterized by distinct segment values, each contributing to a diverse landscape of visibility solutions. Currently, Network Endpoint Visibility holds the largest market share, driven by its critical role in ensuring comprehensive security across varied networks. This segment’s robust demand stems from increasing cybersecurity threats and the need for organizations to maintain visibility over diverse endpoint devices. Meanwhile, Agent-based Endpoint Visibility is rapidly growing, appealing to businesses for its effective monitoring capabilities and ease of deployment. This growth is supported by the rising adoption of remote work environments, where traditional network boundaries are blurred. In terms of growth trends, Network Endpoint Visibility is bolstered by a heightened focus on digital transformation and cloud adoption, which requires enhanced security measures. Conversely, Agent-based Endpoint Visibility is emerging as a preferred choice for organizations seeking efficient endpoint management. Key drivers for its growth include the increasing proliferation of IoT devices and the demand for improved threat detection capabilities. Additionally, businesses are recognizing the value of real-time visibility in managing their endpoints, further propelling this segment's expansion.

Network Endpoint Visibility (Dominant) vs. Agentless Endpoint Visibility (Emerging)

Network Endpoint Visibility is the dominant player in the End-Point Visibility Market, known for its extensive capability to monitor and protect diverse endpoint devices across various networks. This segment is characterized by its comprehensive approach to visibility, providing organizations with essential insights into network traffic, user activity, and potential threats. Its established position stems from widespread adoption and an increasing reliance on robust security measures. In contrast, Agentless Endpoint Visibility is emerging as a flexible alternative, designed for organizations that prefer low-footprint solutions that require minimal configuration. This segment offers advantages such as ease of deployment and reduced administrative overhead. As organizations continue to embrace cloud technologies and remote work, Agentless Endpoint Visibility is gaining traction, complementing the dominant Network Endpoint Visibility by delivering essential insights without the need for extensive software installation.

By Visibility Features: Asset Discovery and Inventory (Largest) vs. Remote Access Control (Fastest-Growing)

In the End-Point Visibility Market, the largest share is held by Asset Discovery and Inventory, which plays a critical role in identifying and managing assets across networks. This segment is fundamental for organizations looking to maintain comprehensive visibility over their infrastructure. Following closely, Vulnerability Management and Threat Detection and Prevention also contribute significantly to the market, addressing the need for proactive security measures. Patch Management has a notable presence, while Remote Access Control stands out as the fastest-growing segment, reflecting the rise in remote work and the increasing demand for secure access. The growth trends are primarily driven by the increasing complexities of network environments and the rising number of cyber threats. Organizations are transitioning towards more integrated visibility solutions to enhance security and operational efficiency. Remote Access Control is especially gaining traction, as it simplifies secure access to endpoints, and meets the demands imposed by hybrid work models. Innovation in technologies and increasing awareness of cybersecurity vulnerabilities further contribute to the expansion of these segments in the market.

Asset Discovery and Inventory (Dominant) vs. Remote Access Control (Emerging)

Asset Discovery and Inventory is a dominant segment within the End-Point Visibility Market due to its fundamental role in providing organizations with a comprehensive view of their assets. This segment ensures organizations can map their entire infrastructure, enabling efficient management and compliance. On the other hand, Remote Access Control, marked as an emerging segment, is quickly becoming essential as remote work becomes prevalent. This segment addresses the security needs of businesses that rely on remote connections, enabling secure access to resources without compromising data integrity. Companies focusing on these features are more likely to enhance their security postures and streamline operations, responding to the evolving landscape of work and technology.

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Regional Insights

The End-Point Visibility Market is segmented into North America, Europe, APAC, South America, and MEA. North America is expected to dominate the market in the forecast period due to the presence of major vendors, high adoption of advanced technologies, and stringent regulations. The European region is expected to hold a significant market share due to the increasing awareness about data protection and compliance requirements. APAC is expected to witness the fastest growth rate during the forecast period due to the rising adoption of cloud-based solutions and increasing investments in digital infrastructure.

South America and MEA are expected to contribute a smaller market share but offer promising growth opportunities due to the increasing adoption of IT solutions and the need for improved security measures.

End Point Visibility Market
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Key Players and Competitive Insights

Major players in End-Point Visibility Market are constantly striving to gain a competitive edge by offering innovative solutions and expanding their product portfolios. Through strategic partnerships, acquisitions, and ongoing research and development, these leading End-Point Visibility Market players are driving End-Point Visibility Market development and shaping the industry landscape. The competitive dynamics of the End-Point Visibility Market industry are characterized by intense competition among established players and emerging challengers, all vying for market share and customer loyalty.

Key strategies employed by End-Point Visibility Market companies include product differentiation, aggressive pricing, and targeted marketing campaigns to capture a larger slice of the market.

A prominent player in the End-Point Visibility Market is CrowdStrike, renowned for its comprehensive Falcon platform. CrowdStrike's Falcon platform provides a unified solution for endpoint protection, detection, and response, empowering organizations to proactively defend against sophisticated cyber threats. The company's focus on cloud-native architecture, threat intelligence, and automation sets it apart in the industry. CrowdStrike has gained significant traction, particularly among enterprises seeking a robust and scalable endpoint security solution.

Another leading competitor in the End-Point Visibility Market is Tanium, recognized for its innovative endpoint management and security platform. Tanium's platform offers real-time visibility and control over all endpoints within an organization's network, enabling IT teams to quickly identify and mitigate security risks. The company's emphasis on providing actionable insights, automating tasks, and ensuring compliance has made it a preferred choice for organizations seeking comprehensive endpoint management and security solutions.

Key Companies in the End Point Visibility Market market include

Industry Developments

The End-Point Visibility Market is anticipated to garner momentum in the forthcoming years. The market size is expected to be valued at USD 4.13 billion in 2023, advancing at a CAGR of 11.91% during the forecast period 2024-2032. This growth can be attributed to the increasing need for enhanced security and the growing adoption of cloud-based solutions. Notable market developments include partnerships and collaborations between key players to strengthen market offerings. For instance, in January 2023, VMware acquired Intrinsic Security, a leader in workload protection, to bolster its endpoint security portfolio and cater to the evolving threat landscape.

Such strategic initiatives are shaping the market landscape and driving innovation.

Future Outlook

End Point Visibility Market Future Outlook

The End-Point Visibility Market is projected to grow at 11.91% CAGR from 2024 to 2035, driven by increasing cybersecurity needs and remote work trends.

New opportunities lie in:

  • Integration of AI-driven analytics for real-time threat detection.
  • Development of customizable endpoint management solutions for diverse industries.
  • Expansion into emerging markets with tailored visibility tools.

By 2035, the market is expected to achieve substantial growth, solidifying its critical role in cybersecurity.

Market Segmentation

End Point Visibility Market Deployment Model Outlook

  • Cloud-based
  • On-premise

End Point Visibility Market Visibility Scope Outlook

  • Network Endpoint Visibility
  • Endpoint Device Visibility
  • Agent-based Endpoint Visibility
  • Agentless Endpoint Visibility

End Point Visibility Market Industry Vertical Outlook

  • Healthcare
  • IT and Telecom
  • Manufacturing
  • Financial Services
  • Retail

End Point Visibility Market Organization Size Outlook

  • Small and Medium-Sized Enterprises (SMEs)
  • Large Enterprises

End Point Visibility Market Visibility Features Outlook

  • Asset Discovery and Inventory
  • Vulnerability Management
  • Threat Detection and Prevention
  • Patch Management
  • Remote Access Control

Report Scope

MARKET SIZE 20245.172(USD Billion)
MARKET SIZE 20255.788(USD Billion)
MARKET SIZE 203517.84(USD Billion)
COMPOUND ANNUAL GROWTH RATE (CAGR)11.91% (2024 - 2035)
REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
BASE YEAR2024
Market Forecast Period2025 - 2035
Historical Data2019 - 2024
Market Forecast UnitsUSD Billion
Key Companies ProfiledMarket analysis in progress
Segments CoveredMarket segmentation analysis in progress
Key Market OpportunitiesIntegration of artificial intelligence enhances proactive threat detection in the End-Point Visibility Market.
Key Market DynamicsRising demand for enhanced security and compliance drives innovation in end-point visibility solutions across various sectors.
Countries CoveredNorth America, Europe, APAC, South America, MEA

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FAQs

What is the current valuation of the End-Point Visibility Market in 2025?

The End-Point Visibility Market is valued at approximately 5.172 USD Billion in 2024.

What is the projected market size for the End-Point Visibility Market by 2035?

The market is expected to reach a valuation of 17.84 USD Billion by 2035.

What is the expected CAGR for the End-Point Visibility Market during the forecast period 2025 - 2035?

The market is projected to grow at a CAGR of 11.91% from 2025 to 2035.

Which deployment model segments are included in the End-Point Visibility Market?

The market includes Cloud-based and On-premise deployment models, each valued at 8.92 USD Billion by 2035.

How do small and medium-sized enterprises (SMEs) compare to large enterprises in the End-Point Visibility Market?

SMEs are projected to reach 5.45 USD Billion, while large enterprises are expected to grow to 12.39 USD Billion by 2035.

What are the key industry verticals driving the End-Point Visibility Market?

Key verticals include Healthcare, IT and Telecom, Manufacturing, Financial Services, and Retail, with Healthcare projected at 5.2 USD Billion by 2035.

What visibility scopes are covered in the End-Point Visibility Market?

The market encompasses Network Endpoint Visibility, Endpoint Device Visibility, Agent-based, and Agentless Endpoint Visibility, with the latter expected to reach 4.9 USD Billion by 2035.

What visibility features are prioritized in the End-Point Visibility Market?

Key features include Asset Discovery and Inventory, Vulnerability Management, Threat Detection and Prevention, Patch Management, and Remote Access Control, with Threat Detection projected at 5.3 USD Billion by 2035.

Who are the key players in the End-Point Visibility Market?

Prominent players include Microsoft, IBM, Symantec, CrowdStrike, McAfee, Palo Alto Networks, Trend Micro, Sophos, and Cisco.

How does the End-Point Visibility Market's growth reflect on its competitive landscape?

The anticipated growth indicates a competitive landscape where key players are likely to innovate and expand their offerings to capture market share.

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